Milano - Choco filled Biscuit From Parle

Milano  from parle has been pitched  against  ITC  Dark  Fantasy  Choco Fills   .  Indian  biscuit manufacturers  are  attempting  to  introduce  international  trend s  of    cream filling

Choco Fills From ITC Sunfeast

ITC 's  Brand  Sunfeast has  been aggressive  on  covering all segments  of  biscuit  categories   has  now  launched  Dark  Fantasy   Choco Fills   with  innovative  enrobed biscuits  with  chocolate  fillings inside . ITC  Sunfeast  has  taken  a lead  in  manufacturing  new variants  of  biscuit  in premium  segment of  biscuits . ITC  Choco Fill has attractive  box packaging with  wrapper   for the  primary packaging . Each  box of Choco fills contains six packs  for  biscuits . ITC  has launched  aggressive advertisement and tvc for Dark Fantasy across cities .ITC  has already  launched dual cream biscuits .

This  type of biscuits  were attempted earlier by  Britannia  and Parle  by  their  Date Rolls and Fruit  Rolls  which failed  to  entice  the targeted customers. Lets  see the  impact  of  Choco Fills .

ITC  Plans expansion for Sunfeast Brand
Indian biscuit industry review

Dark Fantasy From ITC

Sunfeast brand of  biscuit  from ITC has recently launched its premium  cream biscuit  "Dark Fantasy "   with  chocolate and vanilla flavours . Its cream biscuit  for premium segment of biscuits priced Rs20/-  for 104 g  . ITC  have launched   Dark Fantasy biscuit to compete with Britannia s Pure magic  and Parles Hide n Seeks  premium biscuits .ITC  has now representation in all major categories of biscuits from glucose , marie ,nice , cream, bourbon and salty .

ITC  Chocofills - Innovation in biscuits