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Showing posts with label itc sunfeast brand. Show all posts
Showing posts with label itc sunfeast brand. Show all posts

Chitranajan Dar On Sunfeast Marketing Strategies

ITC  has been trying  to establish itself into one of the major player in biscuit segment with brand Sunfeast , launching wide spectrum of  biscuit varieties . It has got products to match  all major segment s of biscuit market such as Marie , Nice , Glucose, Bourbon , Cream  and  Salty .Competition comes from  Britannia and Parle .

Chitranjan Dar on ITC marketing strategies 

Dar pointed out that ITC Foods was able to disrupt the leadership of Parle in the biscuits’ category, which was primarily lea by the Glucose segment. “Five years ago, ‘Glucose biscuits’, coming at affordable price points and targeted at the masses commanded almost 55 per cent share of the biscuits’ category,” he said, adding, “Today, cookies and cream biscuits are emerging as the largest segment within the category.”

This, he said, was possible when Sunfeast, an ITC brand, along with other players came up with cookies and cream biscuits in smaller packaging, priced at Rs 5. “A market that led for 95 years, crumbled in two years,” he said, referring to the leadership Parle commanded.


          source
exchange4media.com

Dark Fantasy From ITC


 Dark  fantasy , itc dark fantasy, sun feast dark fantasy biscuit Sunfeast brand of  biscuit  from ITC has recently launched its premium  cream biscuit  "Dark Fantasy "   with  chocolate and vanilla flavours . Its cream biscuit  for premium segment of biscuits priced Rs20/-  for 104 g  . ITC  have launched   Dark Fantasy biscuit to compete with Britannia s Pure magic  and Parles Hide n Seeks  premium biscuits .ITC  has now representation in all major categories of biscuits from glucose , marie ,nice , cream, bourbon and salty .

ITC  Chocofills - Innovation in biscuits

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