". Bakery Industry: snack biscuits

Social Icons

desi bhi videshi bhi
Showing posts with label snack biscuits. Show all posts
Showing posts with label snack biscuits. Show all posts

'Snackuits' Britannia s answer to healthy snacks

britannia snackuits, snackuits , snackuits biscuits ,  fifty fifty, 5050
Britannia Industries one of the largest bakery manufacturer  in  India  is trying to increase its share  in snacking business  which has market turnover  of  Rs  7000/ - 10000 /crores . Early entrant to this market have been  Pepsi co with Aviva  and  Parle  Hippo .

Britannia  has launched  new  variants  to its  power brand 50-50  with  flavors  like " Swiss Cheese & Chilly", "Chinese Hot & Sweet" and " Italiano Pizza". These variants are mainly targted  towards indian housewives  for their penchants for snacks . Britannia would offer these baked snacks with healthy tag  of  zero transfat  product. Media and tvc have been planned would be released soon .Snackuits  aptly  reminds consumers for snacks which are baked as biscuits.Other product which  Britannia has launched in this category are  "Time pass"  and  "Nutrichoice" . "Time pass"  poppable  spicy snacks  are  being tested in  different regions .  "Maska - chaska "was instant hit with youth  for its unique flavours which was extension of  brand 50 -50. Snackuits are being marketed in North , East and West  region at present . Price tags for snackuits are being kept  as Rs10/- for 30 gm pack and Rs 20/- for 50gm pack .

Its worth to note that  snacking market  is  being estimated to be 20%   for coming years . Britannia with increasing competition has made moves to diversify into other popular food segments-.Ready- to- eat , dairy  and snacking .

Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com