Britannia has launched new variants to its power brand 50-50 with flavors like " Swiss Cheese & Chilly", "Chinese Hot & Sweet" and " Italiano Pizza". These variants are mainly targted towards indian housewives for their penchants for snacks . Britannia would offer these baked snacks with healthy tag of zero transfat product. Media and tvc have been planned would be released soon .Snackuits aptly reminds consumers for snacks which are baked as biscuits.Other product which Britannia has launched in this category are "Time pass" and "Nutrichoice" . "Time pass" poppable spicy snacks are being tested in different regions . "Maska - chaska "was instant hit with youth for its unique flavours which was extension of brand 50 -50. Snackuits are being marketed in North , East and West region at present . Price tags for snackuits are being kept as Rs10/- for 30 gm pack and Rs 20/- for 50gm pack .
Its worth to note that snacking market is being estimated to be 20% for coming years . Britannia with increasing competition has made moves to diversify into other popular food segments-.Ready- to- eat , dairy and snacking .
