With pressure on Fmcg for price hike due to spiralling prices on all front , let it be raw material , overheads , transportation to Ads . Major Fmcg players like Cadbury , Nestle , HUL , Britannia , Parle and others have shifted their focus to small packs priced Rs1/- , 2/- , 3/- and 5/- to boost their sales .
An Article On Small Pack as marketing strategy
Shailaja Sharma / DNAMonday, May 17, 2010 2:16 IST Email
Mumbai: As input costs rise, the dilemma for fast-moving consumer goods (FMCG) companies is, should they guard margins by fresh grammage reductions or offer value till things turn around?
For now, they are preferring to brave it out, even as their eyes keep darting skywards for assurance.
Unlike last fiscal, which became tough for FMCGs due to a very weak monsoon, there is hope crops are likely to be better this time round because of the forecast of a normal monsoon. A good monsoon improves farm productivity and brings down raw material prices.
The prices of wheat, sugar, cocoa and milk had darted up last fiscal, forcing FMCGs to hike retail prices of everything from biscuits to chocolates and beverages.
A majority of the hikes was in bigger stock-keeping units (SKUs), which is retailese for packages.
On the other hand, prices of smaller SKUs weren’t changed; instead, the packs just got smaller in terms of grammage, to offset the cost increase.
Structurally, small SKUs are not very profitable, but since they are bought frequently, they drive volumes of FMCGs, and cater to the needs of a larger base of consumers — the so-called mass-segment.
Samir Jain, head, mass detergents, Hindustan Unilever, said last week at the launch of Ernst & Young’s report ‘The New Market Shehers’ that even as small SKUs are not profitable and are witnessing pressure, there is a need to make products available at affordable rates for consumers, especially in small towns.
Source
Read more on
http://www.dnaindia.com/money/report_fmcgs-brave-it-out-on-small-packs_1383902
Depanner In Bread Manufacturing Production Process
Depanner basic role is to remove baked bread from moulds or pans which have come out from oven . Thus Depanners help workers to take out laoves from moulds/trays which are hot to handle . Efficiency of Depanner is far higher than any manual depanning .
Basic Concept of Bread Depanners
A partial vacuum is built into the suction cup through Induced draft Fans . Thus this vacuum helps these suction cups to pull out the loaves from mould boxes .
The belt consisting of Cups moves the surface of the main frame and its made hollow from inside which helps the Induced draft fan to extract air from a gap made by cutting a section . Thus when the belt with several cups move upon this gap a partial suction is induced and it Pulls the bread loaves and when the belts moves away from the that section it drops the loaves to the turn table or to the conveyor .
With the continuous running cups gets worn out there fore plant operator needs to keep sufficient stocks of these suction cups .To help depanning the moulds are greased with veg oil .
Major bread manufacturing equipments
Spiral Mixers
Swing tray ovens
Rotary rack ovens
Basic Concept of Bread Depanners
A partial vacuum is built into the suction cup through Induced draft Fans . Thus this vacuum helps these suction cups to pull out the loaves from mould boxes .
The belt consisting of Cups moves the surface of the main frame and its made hollow from inside which helps the Induced draft fan to extract air from a gap made by cutting a section . Thus when the belt with several cups move upon this gap a partial suction is induced and it Pulls the bread loaves and when the belts moves away from the that section it drops the loaves to the turn table or to the conveyor .
Major bread manufacturing equipments
Spiral Mixers
Swing tray ovens
Rotary rack ovens
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