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Julie Bake Shop - A Popular Retail Bakery Chain In Philippines

As I was  enquiring about Philippines bakery industry  one of the news which drew my attention was  an expansion plan of  retail bakery chain named " Julie  Bake Shop ". With  quality products catering to local filipino taste it has made a mark on country bakery market. The country’s largest bakery chain, Julie’s Bakeshop, is adding another 60 outlets to its more than 600-strong branch network next year, as the industry
recovers from the effects of the global recession.
In an interview with  reporters
, Julie’s Franchise Corp. president and CEO Joseph Gandionco said the majority of the new branches would be in Luzon and Mindanao, as the Visayas market was now saturated.
As with the current mix, most of the new outlets would be owned by franchisees, he said. Of the more than 600 Julie’s Bakeshop branches nationwide, about 40 percent are company-owned, while the rest are owned by franchisees.Each Julie’s Bakeshop franchise costs P2.2 million, including equipment, seminars, and hands-on training.
source :
http://business.inquirer.net


A Brief History
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.

Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.

Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.

Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.

Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testament that the company indeed has molded breads that will bring entrepreneurial success.

“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to Magnegosyo.com.

Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.

Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
source : www.seeknomore.blogspot.com


Universal  Robina Corporation
Gardenia Bakeries

Pinoy Tasty Bread To Take On Higher Bread Price In Philippines

As  a  show  for  corporate  social  responsibility  bakers  in Philippines have  developed a basic bread  fortified with vitamins and iron which  would be cheaper than the branded breads  . Around 2000 bakers have joined this initiative  driven by three bakery associations – Philippine Baking Industry Group (PhilBaking), Federation of Philippine Bakers Association and the Filipino-Chinese Bakers  and supported by Department of Trade and Industry and Bureau of Food and Drug .


The main objective  of this initiative  is  to

  • Provide  consumers  with affordable  bread 
  • To  stall  decline of  bread consumption  by the  Filipinos 
This  could be a good examples for bakers in other countries trying to increase bread prices  due to increase in wheat prices in international  market.

A report

LOCAL bakers are making it easier for Juan de la Cruz to buy a loaf of bread with the launch of “Pinoy Tasty,” which sells for only P36.

At that price point, Pinoy Tasty is cheaper by as much as P18 per loaf than the branded kind, which is priced between P42 and P54.

According to Philippine Baking Industry Group (Philbaking) president Walter Co, this is part of the industry’s efforts to not only make bread products more affordable for more people, but also to get Filipinos to start eating it regularly again.

He admitted that the bread industry suffered the ill effects of the global recession, with some of the market shifting to rice and other bread alternatives when bread prices rose.

This year, he said the industry was expecting flat growth. With the launch of Pinoy Tasty, however, a little more growth could be expected.

Pinoy Tasty is a joint effort of Philbaking, Filipino-Chinese Bakery Association Inc., and the Philippine Federation of Bakeries Association Inc.

The “generic” loaf will be manufactured by members of these three organizations using standard bread ingredients.

The low price point is attributed to the absence of enriching ingredients such as milk, eggs, margarine, cream and butter. Also, instead of using white sugar, bakers use the cheaper washed sugar to make the Pinoy Tasty.

more on
http://business.inquirer.net/money/topstories/view/20101005-296178/Affordable-Pinoy-Tasty-hits-stores

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