Parle To Enhance Capacities& Launch New Products To Counter Competition

Indian Biscuit  market  is now witnessing interesting actions to increase share of the pie  between major players such as Britannia , ITC  and the new entrants  such as  United Biscuits , Pepsi  , GSKB  and Unibic .Parle which has now donned the numero uno position  beating Britannia  dominance  have laid aggressive plan to retain this position .

 A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.

Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle  have introduced it in Maharashtra and Goa for market trial run before national launch


source : Financialexpress.com

Top Bakery Business Ideas

Bakery  products  have gained popularity among consumers   world wide .Entrepreneurs and investor  are enquiring vigorously  for  business ideas in bakery  business. From small bakeries to automated bakery plants  demand for  such ventures  have considerably increased

Here are  Top  Business Ideas to plan for



1.Home Bakery
Home made bakery products. The easiest way to do business in bakery products is to start it from home .You can have limited customers and with unique recipes you can supply products like cakes, cookies , biscuits for personal occasions like birthdays , kitty parties, marriages ,meetings ,seminars and official functions &both govt or private firms. Best options for  some one with small budget



2.Bakery  Retail Shop

  Small Bakeries When people or entrepreneur has finance constrains then can opt for small bakeries which caters for local and close areas for sales .cost of advertisement are low .Can have direct relationship with customer and can produce tailor made products for customers . Business could be good if products are innovative and quality superior to beat branded products produced by bakery manufacturers .You might have seen people waiting for fresh bakery products outside of bakeries. You can expect decent income from such bakery shops


3.Automated Bakery Plants
 Bakery plants :Here investors can put up big automated plants for wide variety of bakery products. The volumes are very high and caters mass population of different geography . This models is useful for people with large amount of finances and interested in long term and brand building exercise .Automated plants requires plant and machinery with higher levels of supply chain networks with functions like sales marketing , procurement , finance and production etc .Employee numbers are very high. Business options for entrepreneurs looking for long term with objective to cover large market and creating brands .
Automated  Bread  plant
Automated Biscuit Plant

4.Bakery Café & Retail Chain
   Retail chain. This bakery business model is similar to any other food retail chains like McDonalds ,Star bucks , Barista ,KFC etc. Entrepreneur has to build one central bakery from where these retails chain would get their supplies or bakery products can be out -sourced from other bakeries. These retail outlets are gaining popularity now days as customers can have their favorite product at one place and enjoy it with great ambiance. This is very good model for doing business as one can charge premium price for the products .
Indian bakery retail chains
Major International Bakery Cafe&Retail chains



5.Franchise Route
      Applicable for investors and entrepreneurs who would like to join big names with jv or franchise route ,hence risk for failure is minimized  thus one can have franchise arrangement in bakery retails such as bread talk, Hot Bread etc . Similarly manufacturers can have franchise arrangement for  big brands such as Britannia , Parle or ITC .The Principals pays fixed amount of conversion charge per unit of product manufactured .

Contract Manufacturing

6.Export/Import

     Export/ Import –Trading This model is the simplest form of doing bakery business with either exporting bakery products to different countries by buying from ones own country or Importing bakery products from other country and distributing to ones own country. Disadvantage is that the margins are limited and doesn‘t carry any brand equity.


7.Private label

    Third party manufacturing/private labels(outsourcing)It applies for firms with idle capacity to produce ,companies with brand equity ,investors with finances. Many manufacturers are ready to manufacture for third party .Advantage of this model is that one doesn't require plant and machinery ,land and employees liabilities to do business. So if you have cash and do not want to worry about overheads this is best option to do business. Many low cost producers are available in countries like China , India, Malaysia , Philippines , Gulf countries .You can get product and packaging as per your demand  .It is best options for business entity which has already some brands established in the market.


8.Online Store
   With Internet exploding in the scene and being integral part of modern day living people are using it for ordering products online in big way .   The net savvy entrepreneur can launch website store and can sell various bakery product. The basic advantage is that investment is low and products are available 24x7x365 days .Bakery products with longer shelf life can be sold to any part of the world .


9.Pet Food

   A very promising business opportunity is available for bakery industry that is of special bakery products for pet animals .These can be tailor-made for dogs ,cats and other animal .Even these bakery products can be mixed with animal feeds. The popularity of dog biscuit is a good example

10.Exotic /Artisan/Niche /Speciality Bakeries
     With Bakery products popularity on rise consumers are now experimenting with exotic products from different nationalities like french,italian , mexican ,swiss and popular varieties . Artisan bakery products from these countries have gained popularity hence entrepreneurs can open bakeries catering specialty products .

11. Food Court & Live Bakeries
      Malls and Super Markets /Hyper Markets  have now become preferred place for family to go for shopping . Food courts with  Live bakeries have  now become new trends to serve customer with oven fresh bakery products