Sri Lankan biscuit manufacturer Ceylon Biscuits managed to increase exports last year despite recession in the West by venturing into new markets like Africa, a senior official said.
"Our exports grew by nine percent in the last financial year even though there was a global economic melt down," Lakshman De Silva, group managing director of Ceylon Biscuits (CBL), said.
"What we did was, when Europe went down, we off-set the losses there by going into new markets like Ghana in West Africa."
The company exports biscuits and chocolates to around 45 countries and Ghana, Australia and the United Kingdom are its biggest buyers.
Ceylon Biscuits exports about 500 tonnes a month to West Africa and 100 tonnes to Europe.
The company has just won international recognition for its brands at the recently concluded 'World Brand Congress 2010' by winning two awards.
Munchee and Ritzbury, two brands that are owned by the company, were the only brands to bag awards in the fast moving consumer goods category at the awards.
Nandana Wickremage, Head of Marketing of Ceylon Biscuits, also secured an award that is conferred to individuals who make contributions to brand development and sustainability.
source
www.worldbakers.com
Kellogg's Re launch Navigable Brands of Biscuits In Ghana
Ghana is one of the most favoured destinations for all major biscuit manufacturers of the world as biscuits consumption is much higher as compared to other region of Africa . Kellogg's has relaunched the navigable brands of biscuits .
The navigable red pack brand of cream crackers has been re-launched at a ceremony in Accra.
Speaking at the launch, Mr Greg Howard, a spokesperson for Kensington International Marketing Company, representing Kellogg's in Ghana, said apart from cream crackers, the navigable brand also boasts a wide range of biscuits such as Onion Crackers, Milk Biscuits, Butter Cookies, Chocolate Chip Cookies, Vanilla Sandwich Creams and Chocolate Sandwich Creams.
According to Mr Howard, the stable political landscape made Ghana one of the best trade centres in the sub-Saharan region and pointed out that much optimism had been expressed for the direction that the country was going with its development agenda.
Mr Howard named the key local distributors involved in the distribution of the various products of the company.
They are Ernestomog Enterprise, Oyadu Enterprises, Er-Mart Limited, Mrs Nana Yaa Asokwa of Lady Bird, Mama Fausti Enterprise, Mrs Regina Asomaning of Ginar, and Mr Yaw Boakye -Serebuor of House of Openness Group.
Mr Howard described Ghana's economic environment as very conducive for business and said he was very hopeful that the navigable cream crackers and biscuits would have a strong impact across the entire consumer market.
Speaking at the launch, Mr Greg Howard, a spokesperson for Kensington International Marketing Company, representing Kellogg's in Ghana, said apart from cream crackers, the navigable brand also boasts a wide range of biscuits such as Onion Crackers, Milk Biscuits, Butter Cookies, Chocolate Chip Cookies, Vanilla Sandwich Creams and Chocolate Sandwich Creams.
According to Mr Howard, the stable political landscape made Ghana one of the best trade centres in the sub-Saharan region and pointed out that much optimism had been expressed for the direction that the country was going with its development agenda.
Mr Howard named the key local distributors involved in the distribution of the various products of the company.
They are Ernestomog Enterprise, Oyadu Enterprises, Er-Mart Limited, Mrs Nana Yaa Asokwa of Lady Bird, Mama Fausti Enterprise, Mrs Regina Asomaning of Ginar, and Mr Yaw Boakye -Serebuor of House of Openness Group.
Mr Howard described Ghana's economic environment as very conducive for business and said he was very hopeful that the navigable cream crackers and biscuits would have a strong impact across the entire consumer market.
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