Cookies Production Line Equipments And Process

Cookies  production line  process  uses  different configuration  for variety of products  with  following  equipments  apart from ovens , mixers and packing machines .

Major  process used in cookie production line are  -  wire cutting , depositing  and rotary moulding

Wire  Cutting  have several  different method  of cookies production . These categories  of products can be manufactured  starting from  a single machine .The basic machine  consists  of  two grooved rolls which extrude  the dough  through sets  of dies in order  to give  the dough pieces their shape .  A filler block  is inserted  between the  rolls  and  the die plate  in order to equalise  dough distribution  across the width  and provide the optimum  weight control . A wire cut mechanism  can be added  for the production  of plain wire cuts or products with inclusions. Rout Press products  are cut by means  of a guillotine  cutter positioned  before or after the oven ,depending upon the type of final product .By adding the crimping device  soft centred cookies can  be formed  where the centre filling  can be jam or cream .

Options in wire cutting

Plain wire cut
Wire cut with inclusion
Two  color dough
Soft centre
Fruit Bars

Depositing  consist of head  which have  pair of grooved  rolls which evenly  feed the  dough to set of dosing  pumps positioned underneath. The one pump one nozzle  concept ensure  uniformity of weight across the width .The machine is fully servo controlled  movement of heads are driven independent motors . Depositors can have wire cut mechanism  attached  or  a rotating nozzle mechanism can be added  in order to produce swirl or twisted dough piece. Jam depositor can also fitted for  cookies product flexibility.

Rotary Moulding  consists  of  set of moulder , pressure roller  and   extraction  roller  which  releases the cookies with help of knife . Moulder s can have  cups of  different shapes  and size . Moulding process are suitable for high volume production with low baking time .Most of the manufacturers integrate moulding with  hard dough   cutter variety .


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Packaging can have social message too !

Packaging can not always  have sales and marketing messages but can also lead social campaign through messages and ad on their pack . One such example has  been  Kraft campaign to save Asian Tiger

Article

Written by Jim Chrzan

We are hearing a lot in the package design community about giving your brand an identity the consumer can relate to by supporting some social cause they can feel good about. Corporate branding and social responsibility walking hand in hand is especially strong with younger consumers, but many older shoppers are looking at the company behind the product to justify spending their post-recession paychecks as well.

Tropicana’s “Rescue The Rainforest” campaign, launched last year is just one example.

The challenge for designers is how to use the package to both sell the product, and convey the social responsibility message. From Media Post.com, “Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- as well as the brand's sales and image -- via a limited-edition, Lilly Pulitzer-designed package and a $100,000 contribution toward protecting the animals.”

The article continues, “The Lilly box design features animals drawn in her fanciful style and a pastel color palette -- a major departure from the nearly 100-year-old brand's realistic animal images and primary colors. The design incorporates a call-out for the brand's donation to WWF and WWF's panda logo.

One million packages of the special Barnum's boxes hit retail shelves nationwide in late March.”

Kudos to Kraft for daring to mess with a very iconic package and a 100-year-old brand, and joining forces with fashion world celebrity Lilly Pulitzer, who not only designed the package, but is selling them at her exclusive retail outlets—a very non-traditional channel for cracker sales!

Most of the marketing behind Kraft’s support for endangered Asian Tigers has been done via social networks, not traditional advertising channels, another trend we continue to see grow and will follow.

So now consumers can happily bite the head off their Animal Cracker tiger knowing that their support of the product goes to saving real tigers!



Hope other major food producers  follow Kraft in terms of  marketing with social cause .


Source
http://www.packworld.com/