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Warburtons Enters Indian Naan Bread Segment


With  presence  of  large population from  South Asian countries impact of  which  can be found on native popualtion's food habits   in that country   , as recently  chicken curry has been declared as second most loved food in UK.  Curry Mania ---. Naan are popular bread for people from India , Pakistan , Afghanistan and Bangladesh .

warburtons naan , indian naan , uk naan market , baked naan, warburtaons indian breads
source : warburtons.co.uk
Warburtons  have now  made foray  into Indian bread -Naan to be presented as alternative  for  regular white and brown breads . Also made innovative products  such as Naan  Chips  snacks   for   tea time   savoury snacks .Naan is made of  flour  and baked in tandoor/oven  instead of  frying it  with  oil thus making it  a healthy options for  consumers  trying  to find ready made solution for break fast and  lunch . Warburtons are leading bread manufacturer in UK with popular brands like Toastie , All in One , Crusty , Danish and Farm house .
 naan chips , warburtons naan chips , warburton s indian snacks
courtesy :thegrocer.co.uk

Warburtons naan are packed in square  wrapping  and could be used as rolls or with  several delicious toppings .

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Warburtons  naan bread are sold in two flavours -  plain &   garlic  . It would be interesting to see whether naan breads  would be as popular as Indian chicken  curry .


What Are Bread Quality Parameters ?

Bread manufacturing process  which involves following  stages in  bread processing  such as

Mixing
Dividing
Moulding
Prooving
Baking
Cooling
Slicing
Packing

Following parameters need to be checked  for better bread quality

Mixing

Quantity of Ingredients as per standard recipe
Quality  of  Ingredients as  per standards
Sieving as per  standards
Sequence of addition of  ingredients
Mixing time
Dough temperature
Temperature of Ingredients
Yeast solution temperature
Quantity of Yeast ( Variable )
Quantity of water addition ( Variable)
Fermentation time

Dividing 

Weight of Dough pieces
No of Dough balls per batch

Moulding 

Moulder roller gaps
Moulder Board gap

Proving
Temperature  of  moulds
Temperature of Prover
Proving Timing
Humidity In Prover

Baking
Baking  time
Baking Temperature
Hot bread weight

Cooling

Cooling Time
Cool Bread weight 
Moisture content of bread before Slicing

Slicing 

Slicing Thickness
Bread Dimensions


Packing

Coding

All these  have set standards with few variables depending on temperature and humidity . Bread Qualtiy Parameters needs to be spelt out /displayed  and recorded  in regular intervals .Other physical features of bread which are important  such as  Texture , Crumbs , Color of crust  etc .






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