". Bakery Industry: Biscuit brands in rural Bihar

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Biscuit brands in rural Bihar

Blog post for this months has been low as I was on vacations attending relatives marriage at my native village in Rohtas ,Bikramganj ,Bihar ( eastern region of India). But for my curiosity I did a small survey of bakery products available in retail shops in that rural area .Following has been my observations .

Branded biscuits like Britannia and Parle are of old stock more than 6-7 months .
Companies are not interested in taking back outdated stocks.
Local brands are doing good business.
Local brands are fresh compared to national brands
Major local brands are BISKFARM , BHAGWATI , SABISCO

Local brands can take on national brands if they do their packaging and marketing /pricing aggressively .

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