Another Regional Brand Enters Biscuit Market -"Yours" Brand Of Biscuit

Recently we have news  report  for launching  of  a new entrant  " Yours" logo  and branding  at  Kolkatta . "Yours"  brand is being promoted by  S. N. Agarwal and Vikash Agarwal  who  also represent Priya biscuit  a popular brand in eastern India .

It has three biscuit manufacturing plant  in  West Bengal and would launch  products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .

pic courtesy newswala.com

Yours is  to produce  biscuits with latest technology  such  as automatic sandwiching  machine


Biscuit plants are  in Dankuni and  at  Naryanpur  and additional plant would come up in Siliguri  & Durgapur by 2015. Yours management  emphasis would be on latest trend in respect  to taste , packaging and pricing

Competition would be intense  as  eastern region have now power brands such  as  Anmol , Biskfarm , Bhagwati, Sobisco etc   and in addition to these players it has  to compete with  biscuit majors  as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .


In addition to biscuits  Yours brand could  also add noodles and tea  in its protfolio .


Source
Economic times

Fab! Cream Biscuit From Parle

 Parle  has been launching  premium biscuits  in regular interval to catch the swing  in consumer taste for cream biscuits . Fab ! is one of them ,  branded as an extension of Hide and Seek choco chip s variety

Britannia launches Cookies - A Low Cost Variant To Good Day

Britannia has launched a  new category of biscuits  Cookies  with elaichi butter flavour in 62gms @ Rs5/- a pack. It is trying to cover the market segment which is buying the unbranded cookies available at retail  but are popular with the middle class consumers . Britannia  Good Day brand is already established in this segment but is considered to be priced at premium .  It would taken other players such as ITC , Priya gold  and United Biscuits who are offering cookies in this price band .

A new ad campaign has been launched for this new product .

 A Report

Britannia has launched a new TV campaign for Britannia Cookies - a butter elaichi flavoured product it has recently launched.



The campaign has been created by McCann Erickson, Britannia's creative agency. Dadu (Abhijit Chaudhary) of Black Magic Films has produced the TV commercial.


The company states that communication challenge was to create rapid trials for the product among consumers at the bottom of the pyramid (BOP). Britannia states that the cookie category in India is growing at 25%, which includes its Good Day range at the top end. However, the purpose behind launching the product was to tap the opportunity at the bottom end of the category, where consumers are looking to upgrade to a better taste experience i.e. from staple biscuits such as glucose and Marie to cookies. It has priced its 62 gm pack at Rs 5.


Shalini Degan, category director– delight and lifestyle, Britannia Industries said, "Our research showed that amongst middle-class India, missing a meal is sacrilege. Once this offence is discovered, all efforts are made by near and dear ones to ensure the next best substitute to a meal. Also consumer product research revealed that consumers find Britannia Cookies as the best nutritious and wholesome snack option. Also the cookies segment is growing at 25 cent with consumers upgrading from staple biscuits such as glucose and Marie to cookies. By introducing Britannia Cookies we bring the real cookie experience to this first time cookie consumer."


Source
http://www.campaignindia.in/news/2010/05/12/mccann-erickson-introduces-britannia-cookies-in-new-brand-campaign

TV  AD  for  Britannia Cookies

Biscuit brands in rural Bihar

Blog post for this months has been low as I was on vacations attending relatives marriage at my native village in Rohtas ,Bikramganj ,Bihar ( eastern region of India). But for my curiosity I did a small survey of bakery products available in retail shops in that rural area .Following has been my observations .

Branded biscuits like Britannia and Parle are of old stock more than 6-7 months .
Companies are not interested in taking back outdated stocks.
Local brands are doing good business.
Local brands are fresh compared to national brands
Major local brands are BISKFARM , BHAGWATI , SABISCO

Local brands can take on national brands if they do their packaging and marketing /pricing aggressively .

World top bakery brands-biscuit s and cookies

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  Biscuits due to their longer shelf life are the popular product which is exported or imported in different countries .Here are few brands which are popular in world .
• CHIPS AHOY
• OREO
• RITZ
• LU
• PRINCE CREAM
• MCVITIES
• JACOBS CREAM
• JAMMY DODGERS
• CUSTARD CREAM
  RICH TEA
• GINGER NUTS
• CHOCOLATE DIGESTIVES
• GARIBOLDI
• PINK WAFTER
• RONDO
• TIMTAM
• HANIMELLER
• ANZAC
• KRISPY KREME
• TIFFANY
• BISCA
• NUTRO
• GOOD DAY
• PARLE G
• DEEMAH
• KAMBLY
• SWISS DELICE
• MULINO BIANCO
• BONNE MAMAN
• CHABRIOR
• VERKADE
• POCKYS
• KOALA
• WALKERS
• FUDGE -SHOPPE
• FAMOUS AMOS
• CARRS
• CHIPS DELUXE
• AUSTIN
• BAMBI

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