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Harvest Gold -Success story retold

It  all began  1993  In capital  city  of  Delhi  . A brand  called  Harvest Gold  was created  with  objective  to provide  quality  bread  to  consumers . Earlier  we had monopoly of two bread manufacturers  Britannia  and Modern . Demand was high  and  supply  short   hence  what ever was produced was bought without  any choice .Bread  where  sold in wax  papers .People used  to  stand in line for hours  for  delivery vans to get  their loaves  such was the  dominance  of  Britannia  and Modern  breads.Other  competitors  like Bakeman  and Tazza Bread  were non -existent .

The team of  Adil  Hassan  and Taab Siddiqui   then  commissioned  their plant at Bhiwadi  in Year 1993  with  the name  of  Harvest gold foods  India pvt ltd. The product  was instant  hit . This was a case  where  a local player  has  taken on  Big brand  and  was leader  in the market  within span of one - two  year of  launch .


What  differentiated  Harvest  gold from other  brands  was

1. Quality  of Bread  : All varieties  from 400gm  to 800gm pack  had uniform ,well sliced  bread neatly packed in  transparent packaging .With  new baking  technology  they  produced  better and uniformed  baked breads .


2. Packaging : Harvest  gold  pioneered   transparent  packaging  where consumer can  have a look  on product quality  without  opening  the pack . Where as  competitors where  using wax paper  for packaging .

3.  Advertising : Harvest  gold  experimented with English plus punjabi  slang for  its  advertising  which made  connection with  common man .

4. Transportation  and Distribution channels  where  such that  bread  where  delivered  on time and without much damage to product . Plastic trays where introduced  to carry breads instead of  metallic  crates .

Who says  that you cannot beat  the  big players  . Harvest  gold has shown the world  that  it can be done . Today  they  cater  for  65% of  NCR  market .


HO Address:

Company Name : Harvest Gold Foods India Pvt Ltd


Address : RZ- 167/1, Road No. 4, Block-A, Mahipalpur Ext.

Level of Office : Head Office

Phone No : (11) 26784573 26784572

14 comments:

  1. whether Harvest Bread contains egg or egg like elements in it? Can you please find out...

    Regards
    San

    ReplyDelete
  2. Daer Sanjay ,
    As far as my knowledge goes of bread manufacturing eggs are not used for mass manufacturing . I have gone through the ingredients list( Harvest gold) on their packaging it does not contain egg and has green label which declares that bread is free from any egg product.

    ReplyDelete
  3. Thank you Dear Subodh Ji for your kind reply.

    I read and heard that Bread Manufacturer uses "egg wash" to make their bread appear and taste crispy.

    I do not how true it is. Though they show green sign on their product.

    Thanks once again....
    Regards
    San'

    ReplyDelete
  4. Dear Subdohji

    Do we use soya lecthin in manufactring of bread laofs.

    rgds

    Amit Sengar

    ReplyDelete
  5. Dear Amit

    Yes we can use soya lecithin in bread manufacturing as a emulsifier which increase shelf life

    ReplyDelete
  6. Does Harvest gold foods have a website

    ReplyDelete
  7. I found cockroach in their bread packet at Gurgaon.
    Contact Anuj Tyagi > 9990650846

    ReplyDelete
  8. Dear Anuj

    Preserve that packet and contact their sales office for the corrective action and replacement of the same .

    Contact details

    HARVEST GOLD INDUSTRIES PVT. LTD.
    RZ-167 (1), A-BLOCK, ROAD NO. 4
    MAHIPALPUR EXTENSION
    NEW DELHI - 110037
    CUSTOMER CARE NO.: 011-32451303
    EMAIL: contact@harvestgold.in

    ReplyDelete
  9. U can file a case in consumer court an can ask for compensation in lakhs

    ReplyDelete
  10. i purchased a brown bread it was all rotten from inside
    smelling badly
    what should i do
    i contacted the sales executive evn the response of him was lethargic
    my mobile is 9818289016

    ReplyDelete
  11. This shows that Harvest Gold has to checks its food safety management system. As a consumer you can approach consumer court but give them chance to the company with warning that in case they do not respond then you are going to press , media



    Preserve that packet and contact their sales office for the corrective action and replacement of the same .

    Contact details

    HARVEST GOLD INDUSTRIES PVT. LTD.
    RZ-167 (1), A-BLOCK, ROAD NO. 4
    MAHIPALPUR EXTENSION
    NEW DELHI - 110037
    CUSTOMER CARE NO.: 011-32451303
    EMAIL: contact@harvestgold.in

    ReplyDelete
  12. I Ashish Gupta done my B.tech in food technology and i just want to know that can their is any chances of jobs in your organization. As I have only 2 years experience.

    ReplyDelete
  13. pl send your cv on subodh@shumaonline.com

    ReplyDelete
  14. dear sir,

    my self avneesh kumar, i m b.tech in food technology and right now i m working in Mr. bectore foods in a bread line as a production executive.
    and i heve also forwarded my resume on ur id.... reply me


    thank you

    Avneesh kumar

    ReplyDelete

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