It all began 1993 In capital city of Delhi . A brand called Harvest Gold was created with objective to provide quality bread to consumers . Earlier we had monopoly of two bread manufacturers Britannia and Modern . Demand was high and supply short hence what ever was produced was bought without any choice .Bread where sold in wax papers .People used to stand in line for hours for delivery vans to get their loaves such was the dominance of Britannia and Modern breads.Other competitors like Bakeman and Tazza Bread were non -existent .
The team of Adil Hassan and Taab Siddiqui then commissioned their plant at Bhiwadi in Year 1993 with the name of Harvest gold foods India pvt ltd. The product was instant hit . This was a case where a local player has taken on Big brand and was leader in the market within span of one - two year of launch .
What differentiated Harvest gold from other brands was
1. Quality of Bread : All varieties from 400gm to 800gm pack had uniform ,well sliced bread neatly packed in transparent packaging .With new baking technology they produced better and uniformed baked breads .
2. Packaging : Harvest gold pioneered transparent packaging where consumer can have a look on product quality without opening the pack . Where as competitors where using wax paper for packaging .
3. Advertising : Harvest gold experimented with English plus punjabi slang for its advertising which made connection with common man .
4. Transportation and Distribution channels where such that bread where delivered on time and without much damage to product . Plastic trays where introduced to carry breads instead of metallic crates .
Who says that you cannot beat the big players . Harvest gold has shown the world that it can be done . Today they cater for 65% of NCR market .
HO Address:
Company Name : Harvest Gold Foods India Pvt Ltd
Address : RZ- 167/1, Road No. 4, Block-A, Mahipalpur Ext.
Level of Office : Head Office
Phone No : (11) 26784573 26784572
whether Harvest Bread contains egg or egg like elements in it? Can you please find out...
ReplyDeleteRegards
San
Daer Sanjay ,
ReplyDeleteAs far as my knowledge goes of bread manufacturing eggs are not used for mass manufacturing . I have gone through the ingredients list( Harvest gold) on their packaging it does not contain egg and has green label which declares that bread is free from any egg product.
Thank you Dear Subodh Ji for your kind reply.
ReplyDeleteI read and heard that Bread Manufacturer uses "egg wash" to make their bread appear and taste crispy.
I do not how true it is. Though they show green sign on their product.
Thanks once again....
Regards
San'
Dear Subdohji
ReplyDeleteDo we use soya lecthin in manufactring of bread laofs.
rgds
Amit Sengar
Dear Amit
ReplyDeleteYes we can use soya lecithin in bread manufacturing as a emulsifier which increase shelf life
Does Harvest gold foods have a website
ReplyDeleteI found cockroach in their bread packet at Gurgaon.
ReplyDeleteContact Anuj Tyagi > 9990650846
Dear Anuj
ReplyDeletePreserve that packet and contact their sales office for the corrective action and replacement of the same .
Contact details
HARVEST GOLD INDUSTRIES PVT. LTD.
RZ-167 (1), A-BLOCK, ROAD NO. 4
MAHIPALPUR EXTENSION
NEW DELHI - 110037
CUSTOMER CARE NO.: 011-32451303
EMAIL: contact@harvestgold.in
U can file a case in consumer court an can ask for compensation in lakhs
ReplyDeletei purchased a brown bread it was all rotten from inside
ReplyDeletesmelling badly
what should i do
i contacted the sales executive evn the response of him was lethargic
my mobile is 9818289016
This shows that Harvest Gold has to checks its food safety management system. As a consumer you can approach consumer court but give them chance to the company with warning that in case they do not respond then you are going to press , media
ReplyDeletePreserve that packet and contact their sales office for the corrective action and replacement of the same .
Contact details
HARVEST GOLD INDUSTRIES PVT. LTD.
RZ-167 (1), A-BLOCK, ROAD NO. 4
MAHIPALPUR EXTENSION
NEW DELHI - 110037
CUSTOMER CARE NO.: 011-32451303
EMAIL: contact@harvestgold.in
I Ashish Gupta done my B.tech in food technology and i just want to know that can their is any chances of jobs in your organization. As I have only 2 years experience.
ReplyDeletepl send your cv on subodh@shumaonline.com
ReplyDeletedear sir,
ReplyDeletemy self avneesh kumar, i m b.tech in food technology and right now i m working in Mr. bectore foods in a bread line as a production executive.
and i heve also forwarded my resume on ur id.... reply me
thank you
Avneesh kumar
I heard that only Muslims are allowed for job in your company
ReplyDeletePlease tell me the cost for the franchise.....I wanna open my own manufacturing unit in Village over Gujarat
ReplyDeleteplease send details to bakerybazar@gmail.com
Delete