It all began 1993 In capital city of Delhi . A brand called Harvest Gold was created with objective to provide quality bread to consumers . Earlier we hadof two bread manufacturers Britannia and Modern . Demand was high and supply short hence what ever was produced was bought without any choice .Bread where sold in wax papers .People used to stand in line for hours for delivery vans to get their loaves such was the dominance of Britannia and Modern breads.Other competitors like and Bread were non -existent .
The team ofand then their plant at in Year 1993 with the name of Harvest gold foods India pvt ltd. The product was instant hit . This was a case where a local player has taken on Big brand and was leader in the market within span of one - two year of launch .
What differentiated Harvest gold from other brands was
1. Quality of Bread : Allfrom 400gm to 800gm pack had uniform ,well sliced bread neatly packed in transparent packaging .With new baking technology they produced better and uniformed baked breads .
2. Packaging : Harvest gold pioneered transparent packaging where consumer can have a look on product quality without opening the pack . Where as competitors where using wax paper for packaging .
3.: Harvest gold experimented with plus slang for its advertising which made connection with common man .
4. Transportation andchannels where such that bread where delivered on time and without much damage to product . Plastic trays where introduced to carry breads instead of metallic crates .
Who says that you cannot beat the big players . Harvest gold has shown the world that it can be done . Today they cater for 65% of NCR market .
Company Name : Harvest Gold Foods India Pvt Ltd
Address : RZ- 167/1, Road No. 4, Block-A,Ext.
Level of Office : Head Office
Phone No : (11) 26784573 26784572