Mexican Grupo Bimbo All Set For Indian Venture

Indians, prepare your taste buds to experience the real flavor of Mexican pastry.

Grupo Bimbo, leader of  world baking industry is all set to create a niche in the Indian markets. Recently, they have signed a joint venture agreement with the country’s leading baker Harvest  Gold .

Harvest  Gold 

Founded in 1993, promoted  by Mr  Adil Hassan , chemical engineer  by profession  . The first bread plant was set up  in Bhiwadi , Rajasthan  with initial invest ment  of  Rs 1.0 Crore .This baking company has set a benchmark for itself with its un compromising product quality. Very much popular in the areas surrounding the peninsular capital, Delhi, Harvest Gold  has already other associates  such as  Ready Roti India, Food Magic India, Rhodanthe Foods and Mindscape One marketing . Annually, the company has a turnover of about USD 48 million. More than 500 associates are involved in the production of packaged bread, pizza bases, sweet and savory buns.

Group Bimbo - a quick intro

Present in almost 24 countries in America, Asia, Africa and Europe, Bimbo has more than 13000 products to its credit. Considering the aspects of brand positioning in terms of volume and sales, Bimbo has been an indisputable leader in Mexico, Latin America and the United States.Owns  around 100 brands world over 

Ready, Steady, Go

Now, it is all set to create portfolio in the land of rich culture by holding 65% stake with Harvest Gold India Private limited worth  Rs 340  crore .

What’s the use?

By this joint venture, Indian taste buds are sure to experience an authentic Mexican delight. Also, the company gets to enter a new market and capture the hearts of Indians, in line with the vision of the company.Its first of any takeover  where an mnc  has  bought stake in Indian bread manufacturing unit.

The happy news is that, Harvest Gold will soon be a part of the Organization Europe, Asia and Africa.As per a recent research report, the Indian bread industry has increased to 9% in three years and has an estimated value of INR 3300 crore. In the next five years, the industry might grow at a CAGR of 10%, which would yield a turnover of INR 5300 crore.Major player in bread  industry are  Britannia Industries Ltd and Modern Foods . 

News source  : Various business magazine 

Harvest Gold -Success story retold

It  all began  1993  In capital  city  of  Delhi  . A brand  called  Harvest Gold  was created  with  objective  to provide  quality  bread  to  consumers . Earlier  we had monopoly of two bread manufacturers  Britannia  and Modern . Demand was high  and  supply  short   hence  what ever was produced was bought without  any choice .Bread  where  sold in wax  papers .People used  to  stand in line for hours  for  delivery vans to get  their loaves  such was the  dominance  of  Britannia  and Modern  breads.Other  competitors  like Bakeman  and Tazza Bread  were non -existent .

The team of  Adil  Hassan  and Taab Siddiqui   then  commissioned  their plant at Bhiwadi  in Year 1993  with  the name  of  Harvest gold foods  India pvt ltd. The product  was instant  hit . This was a case  where  a local player  has  taken on  Big brand  and  was leader  in the market  within span of one - two  year of  launch .

What  differentiated  Harvest  gold from other  brands  was

1. Quality  of Bread  : All varieties  from 400gm  to 800gm pack  had uniform ,well sliced  bread neatly packed in  transparent packaging .With  new baking  technology  they  produced  better and uniformed  baked breads .

2. Packaging : Harvest  gold  pioneered   transparent  packaging  where consumer can  have a look  on product quality  without  opening  the pack . Where as  competitors where  using wax paper  for packaging .

3.  Advertising : Harvest  gold  experimented with English plus punjabi  slang for  its  advertising  which made  connection with  common man .

4. Transportation  and Distribution channels  where  such that  bread  where  delivered  on time and without much damage to product . Plastic trays where introduced  to carry breads instead of  metallic  crates .

Who says  that you cannot beat  the  big players  . Harvest  gold has shown the world  that  it can be done . Today  they  cater  for  65% of  NCR  market .

HO Address:

Company Name : Harvest Gold Foods India Pvt Ltd

Address : RZ- 167/1, Road No. 4, Block-A, Mahipalpur Ext.

Level of Office : Head Office

Phone No : (11) 26784573 26784572