More Options To Indian Bread Manufacturers

With  changing lifestyle  and  newer technology  bread manufacturer of India are producing  variety of products  . Gone are the days of  white bread and tuty fruity we used to get . Health awareness and its demand has also opened up niche segment for  organic and whole grain products . Ethnic breads  have been tried out by manufacturers .

Following are the products  visible  on shelfs of  retailers/supermarkets/malls

a. )  Kulchas

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b.) Buns

c.)  Burgers

d.) Hot Dogs

e .)Organic Breads

f). Rusk / Toast

g.) Whole  wheat bread / Multi grain  bread

h).Pizza Base

i) Pav  Roti

j)  Bread Sticks

k ). Frozen Paranthas/Naan/Rotis

l ) Sandwiches
 
m ) Bread  Rolls 

Pre baked concept is catching up in metros city where you can buy the pre baked dough and finally bake it in your comfort of home and relsih fresh oven baked products .

Harvest Gold -Success story retold

It  all began  1993  In capital  city  of  Delhi  . A brand  called  Harvest Gold  was created  with  objective  to provide  quality  bread  to  consumers . Earlier  we had monopoly of two bread manufacturers  Britannia  and Modern . Demand was high  and  supply  short   hence  what ever was produced was bought without  any choice .Bread  where  sold in wax  papers .People used  to  stand in line for hours  for  delivery vans to get  their loaves  such was the  dominance  of  Britannia  and Modern  breads.Other  competitors  like Bakeman  and Tazza Bread  were non -existent .

The team of  Adil  Hassan  and Taab Siddiqui   then  commissioned  their plant at Bhiwadi  in Year 1993  with  the name  of  Harvest gold foods  India pvt ltd. The product  was instant  hit . This was a case  where  a local player  has  taken on  Big brand  and  was leader  in the market  within span of one - two  year of  launch .

What  differentiated  Harvest  gold from other  brands  was

1. Quality  of Bread  : All varieties  from 400gm  to 800gm pack  had uniform ,well sliced  bread neatly packed in  transparent packaging .With  new baking  technology  they  produced  better and uniformed  baked breads .

2. Packaging : Harvest  gold  pioneered   transparent  packaging  where consumer can  have a look  on product quality  without  opening  the pack . Where as  competitors where  using wax paper  for packaging .

3.  Advertising : Harvest  gold  experimented with English plus punjabi  slang for  its  advertising  which made  connection with  common man .

4. Transportation  and Distribution channels  where  such that  bread  where  delivered  on time and without much damage to product . Plastic trays where introduced  to carry breads instead of  metallic  crates .

Who says  that you cannot beat  the  big players  . Harvest  gold has shown the world  that  it can be done . Today  they  cater  for  65% of  NCR  market .

Current  Upadate 

Harvest gold  has been bought by Mexican major  company  Group Bimbo  in May june - 2017  having share about 65 %

It marked entry of  Bimbo  entry into Indian  bakery market .

 Now Group Bmbo  controls  multiple bread brands in India such as

Kitty Bread

Modern Bread 

HO Address:

Company Name : Harvest Gold Foods India Pvt Ltd

Address : RZ- 167/1, Road No. 4, Block-A, Mahipalpur Ext.

Level of Office : Head Office

Phone No : (11) 26784573 26784572

The   Forgotten  Brand - Bakemans