". Bakery Industry: biscuits

Social Icons

desi bhi videshi bhi
Showing posts with label biscuits. Show all posts
Showing posts with label biscuits. Show all posts

Parle Launches Fusion Cookies

Innovative products



  would   be the mantras for biscuit manufacturers to  have  healthy bottom lines .
Following this principle  Parle has launched Fusion Cookies  in its  Happy Happy  brand  . Its has unique combination two types of dough . It  has been targeted towards teens and kids , with attractive packaging , colors and flavors  it should  definitely  make a niche . Similar attempt has  been made by   Mondelez -Kraft  with bournvita cookies .

Parle Brings " Americana " To Counter Britannia

Parle  products  is now  facing decline  in  glucose  sale,  impacting its bottom line  as popular  demand for  cream and cookies  biscuits have increased .
In addition  to  preferences  competition has  also dented into  Parle share of the market ,  Glucose  market  has also shrinked .

americana , parle americana , parle biscuits , americana cookies
Americana Cookies -Parle
To counter  the decline in market   Parle has  re -branding   for  two of  its  regular varieites  such as  Cookies and Marie into   new look  with re branding   giving  new names to  Cookies - Americana  and  Marie - Bakesmith   .  Packaging has new look with  American and British  Flags  look alike  in background .  It would be  interesting to see whether  Americana  rules   Or   Britannia .

Parle  faces tough competition from  Britannia  and ITC   as domestic competitors  and  Kraft and United Biscuits  as MNC  competitors . Bakery segment is estimated to worth Rs 25,000  crore  . Biscuit category could be  of 75 -80 % of this  market  segment .




Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com