Britannia's Honey Oats Vita Marie

Britannia has recently launched  new variant to its  Vita  Marie biscuit product range  with  health  ingredients like honey and oats . Specially  targeted for people looking for products  which  reduces risks to health

Cookies Vs Biscuits

Cookies and Biscuit  have difference in taste , bite  and as well as  in production process . It starts with dough the cookies have  batter or short dough where as  biscuits  are made of tighter dough which are subjects to more machinability with laminators , gauge rolls and  cutter / moulders .

Biscuits

Cookies

Most people confuse cookies with biscuits. The truth is when it comes to Cookies

and biscuits, there really isn’t much to compare. Cookies are softer and tastier than traditional biscuits. Cookies use wire cut technology that allow them to have a soft and chewy texture. Biscuits on the other hand, due the high compression of the dough piece in between the rubber roller and the die roll cavity, give a denser texture. When it comes to chocolate chips and fruit ingredients, cookies allows the inclusions to embed themselves in the midst of the rich dough, to give fantastic flavour and taste. Biscuits on the other hand, run a risk of burning the inclusions while baking, which is why most ingredients end up on the bottom of the biscuit.

Biscuit  production line 
Cookies production line 

Biscuits / Cookies Preferred over other bakery products-Poll survey

A recent survey conducted by bakerybazar blog shows cookies and biscuit as most preferred bakery product than any other . Cookie and biscuit polled around 50% of votes where as cakes , pastry , donuts and pizza were ranked lower in preference . They polled 16% each .

Product review :GOOD DAY biscuit

Good day range of biscuits are produced by Britannia Industries and is one of the most popular brand s of biscuit in India. Its turnover is more than Rs 100 crores. Its the leader in branded cookies segment . It has got variants like butter , cashew ,pista and good day choco nuts . Pack size available are slug pack of 92gms , 207gms .



Nearest competitors are Priya golds- Butter bite ,Unibic cookies , ITC -sunfeast -golden bakery -butter nuts



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World top bakery brands-biscuit s and cookies

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  Biscuits due to their longer shelf life are the popular product which is exported or imported in different countries .Here are few brands which are popular in world .
• CHIPS AHOY
• OREO
• RITZ
• LU
• PRINCE CREAM
• MCVITIES
• JACOBS CREAM
• JAMMY DODGERS
• CUSTARD CREAM
  RICH TEA
• GINGER NUTS
• CHOCOLATE DIGESTIVES
• GARIBOLDI
• PINK WAFTER
• RONDO
• TIMTAM
• HANIMELLER
• ANZAC
• KRISPY KREME
• TIFFANY
• BISCA
• NUTRO
• GOOD DAY
• PARLE G
• DEEMAH
• KAMBLY
• SWISS DELICE
• MULINO BIANCO
• BONNE MAMAN
• CHABRIOR
• VERKADE
• POCKYS
• KOALA
• WALKERS
• FUDGE -SHOPPE
• FAMOUS AMOS
• CARRS
• CHIPS DELUXE
• AUSTIN
• BAMBI

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What makes bakery product popular

bakery product are becoming more popular now days because of varieties available due to technological advancement and packaging certain categories of bakery product has distinct advantage of shelf life , it has been found that baked goods have shelf life of minimum of six months .
Long Shelf of bakery product like biscuits and cookies had made them popular to armed forces /sailors in earlier days .

Other advantages are that it can be fortified and other ingredients can be topped or mixed it with it . Cakes and breads can easily be prepared in homes in micro oven . The basic raw material the flour is easily available in grocery also the other products like sugar , salts ,baking soda etc .


Bakery products are all weather , all gender , all classes and any time snacks .
Thus its makes them best food category in entire range