Britannia Presents Good Day Choco Nut In New Packaging

With  competition eating up  its  market share  Britannia has launched  new products  to take on ITC , Kraft and Mcvities  new launches .Britannia s Good day Choco Nut  puts itself  into  ITC   Dark Fantasy  category 

One  of  Britannia s  old product  Good day  choconut  has been  launched into new avatar .Launched earlier during 2004 -2005 . Basic product features remains the same with  changes done in product packaging .Now Good day Choco nut   dons slick packaging  depicting richness of chocolate and nuts . In addition to wrapper it also provides a enclosed pvc  box  which  supports  the  fragile biscuits  .

Its  a case of  "Old wine in a new bottle "


Britannia  Good Day biscuit review

Product review :GOOD DAY biscuit

Good day range of biscuits are produced by Britannia Industries and is one of the most popular brand s of biscuit in India. Its turnover is more than Rs 100 crores. Its the leader in branded cookies segment . It has got variants like butter , cashew ,pista and good day choco nuts . Pack size available are slug pack of 92gms , 207gms .



Nearest competitors are Priya golds- Butter bite ,Unibic cookies , ITC -sunfeast -golden bakery -butter nuts



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