We have been getting news from Sri lanka on its govt ridiculous stand on wheat based products . Sri lankan government has launched drive to discourage public institution from serving wheat based products under pressure from local rice traders and farmers.The government has reimposed an import tax 15% on imported wheat to reduce consumption of flour and support rice prices as reported by UN food and Agricultural Organisation.
News
In recent days it has been banning wheat products from various public institutions.
Nationalistic elements of the governing coalition even speak of "wheat terrorism".
Wheat products enjoy great popularity in Sri lanka - whether it is the rotis, widely eaten with curry, or breads, cakes and savoury pastries which are common here.Now, though, wheat products have been removed from government hospitals, govt prisons and fast foods - many made of wheat - have been banned from schools.
The government has also slashed a subsidy it used to apply to the wheat price.
It says this is because wheat is a foreign import, alien to an essentially rice-eating society and costly for its economy.Bread prices have been increased four times . Which makes buying bread difficult for lower income group population.
All Ceylon Bakery Owners' Association President NK Jayawardena, told the Colombo-based Sunday Times newspaper that hundreds of people who depended on the bakery industry, including bakers, have lost their jobs.
Source : bbc.co.uk.
Here are few question one should ask this government
Would government of Srilanka ban Ceylon Biscuit Ltd products or Maliban biscuits ?
Biscuits and Breads are cheapest source of staple food for millions what are alternative foods ?
You cannot have bakery products in volumes from rice flour .Its economically not feasible
Where would these un employed worker go?
What would happen to bakery industry in Sri lanka ?
Parle To Enhance Capacities& Launch New Products To Counter Competition
Indian Biscuit market is now witnessing interesting actions to increase share of the pie between major players such as Britannia , ITC and the new entrants such as United Biscuits , Pepsi , GSKB and Unibic .Parle which has now donned the numero uno position beating Britannia dominance have laid aggressive plan to retain this position .
A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.
Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle have introduced it in Maharashtra and Goa for market trial run before national launch
source : Financialexpress.com
A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.
Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle have introduced it in Maharashtra and Goa for market trial run before national launch
source : Financialexpress.com
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