Parle To Enter Cake And Chocolate Market

News  of   Parle  entering  cake  and chocolate is making rounds in many quarters .  Parle products  which  is  largest producer of biscuit  and owns brand  such as  Parle G , Krack jack , Hide n Seek and 20 -20   With falling share   of its  main stay glucose biscuit  with Parle - G  and intense  competition in this  category  they  have  no options  but  to  diversify in other products  such as  chocolates  and cakes .

Parle  making  entering  cake segment make sense  as it has already  started  pilot project such as " Parle Shoppe "   with  custom  built   baked items .

Bar cakes , single slice and  plum cakes  market  is dominated  by  Britannia followed by  Moniginis  other  regional brands  coming up such as  Bonn and Winkies .

This segment is still dominated by  local  manufacturers  with  different  form of   cakes  in market

• Bar cake
• Sliced cakes
• Swiss rolls
• Plum cakes
• Eggless cakes

Cake manufacturing   has few  quality issues  which deters people investing into cake business

1. Lower shelf life  as that of cookies /rusk/biscuits

2; Prone to  fungal infestation

3. Hygiene in production hall

4. Logistics  to be  in refrigerated  vans and  rigid packaging . Soft nature of products makes it prone to breakages .

5. Vegetranian population

6. Packaging .

7.Air conditioned  storage  and packing hall 

Keeping  all this  in mind cake production  requires large investment  to produce large volumes .

Another Regional Brand Enters Biscuit Market -"Yours" Brand Of Biscuit

Recently we have news  report  for launching  of  a new entrant  " Yours" logo  and branding  at  Kolkatta . "Yours"  brand is being promoted by  S. N. Agarwal and Vikash Agarwal  who  also represent Priya biscuit  a popular brand in eastern India .

It has three biscuit manufacturing plant  in  West Bengal and would launch  products like Marie, Butter, Milk, Cheese Bit, Choco Cream, Orange Cream, Snackies, Top and Krazy Krackers .

pic courtesy newswala.com

Yours is  to produce  biscuits with latest technology  such  as automatic sandwiching  machine


Biscuit plants are  in Dankuni and  at  Naryanpur  and additional plant would come up in Siliguri  & Durgapur by 2015. Yours management  emphasis would be on latest trend in respect  to taste , packaging and pricing

Competition would be intense  as  eastern region have now power brands such  as  Anmol , Biskfarm , Bhagwati, Sobisco etc   and in addition to these players it has  to compete with  biscuit majors  as Britannia , Parle , ITC , Kraft -Oreo and Mcvities .


In addition to biscuits  Yours brand could  also add noodles and tea  in its protfolio .


Source
Economic times