"Decade of Biscuits " as rightly claimed by Nikhil Sen , CEO Unibic India and an old hand from Britannia Industries ( Ex -COO) . Major Internatioal players are making beeline to untapped Indian biscuit segment which have been dominated by two player from long namely Britannia and Parle . Kraft , United biscuits , GSKB ,Unibic and now Pepsi Co have launched their product or planning to do so . Even Indian companies like Shakti Bhog and now Marico are planning to enter Rs 11,000 crore biscuit market which is still dominated by unbranded products .Amul , India's Dairy major has been news for its plan to explore Indian biscuit segment . Consumers would see innovative products&packaging as these companies would try to lure Indian consumers and garner market share .
Forget cola war, PepsiCo now wants to battle it out in the Rs 11,000-crore Indian biscuits market that is getting chock-a-block with new entrants. The American food and beverages maker, which launched Aliva baked crackers in 2009, will start test-marketing oats-based premium cookies under its Quaker brand next month, two officials directly involved with the development said.
PepsiCo India is among a slew of domestic and international companies rushing to the fastest-growing processed food segment in the country, growing 20% a year, faster than noodles and potato chips. “The category will explode this decade,” says Nikhil Sen, biscuits industry veteran and MD of Bangalore-based biscuit maker Unibic India. American major Kraft Foods is expected to kick off its India foray with biscuits some time this year.
The Economic Times