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PepsiCo Joins Kraft , UB & GSKB To Add Competiton In Indian Biscuit Market

"Decade of Biscuits " as rightly claimed  by  Nikhil Sen  , CEO  Unibic India and an old hand from Britannia  Industries ( Ex -COO) . Major Internatioal players are making beeline to untapped Indian biscuit segment  which have been dominated by two player  from long namely Britannia and Parle .  Kraft , United biscuits , GSKB ,Unibic and now Pepsi Co  have launched their product or planning to do so . Even Indian companies like  Shakti Bhog and now Marico  are planning to enter Rs 11,000 crore biscuit market  which is still dominated by unbranded products .Amul , India's  Dairy major  has  been news for its plan to explore  Indian biscuit segment . Consumers would see innovative products&packaging   as these companies would  try  to  lure  Indian consumers and garner market share .

A report
Forget cola war, PepsiCo now wants to battle it out in the Rs 11,000-crore Indian biscuits market that is getting chock-a-block with new entrants. The American food and beverages maker, which launched Aliva baked crackers in 2009, will start test-marketing oats-based premium cookies under its Quaker brand next month, two officials directly involved with the development said.

PepsiCo India is among a slew of domestic and international companies rushing to the fastest-growing processed food segment in the country, growing 20% a year, faster than noodles and potato chips. “The category will explode this decade,” says Nikhil Sen, biscuits industry veteran and MD of Bangalore-based biscuit maker Unibic India. American major Kraft Foods is expected to kick off its India foray with biscuits some time this year.


Source
The Economic Times

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