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Showing posts with label Kraft food Inc. Show all posts
Showing posts with label Kraft food Inc. Show all posts

Mondelez A New Name For Cadbury India


Cadbury  India  would be now re -named as Mondelez   as confirmed by  news paper report . Cadbury India  which has been taken over by Kraft  Foods Inc  in year 2010  has now been given  new name as per Kraft  food inc  strategy  to split it business into  two new identity ie  International  business which includes  Oreo , Nabisco  other brands would be now under Mondelez International  Brand where as  North American  local products retains Kraft Foods Group name.

Cadbury to be Mondelez , Mondelez International , Kraft Mondelez , Cadbury IndiaAs per  the news report  the brand cadbury  would  continue to be displayed   with product  with Mondelez replacing the  manufacture name in labels .

Indian subsdiary  of Kraft  Inc Cadbury  are market leader in chocolate category  and are now manufacturing  OREO brand of biscuits under cadbury brand .Other products from Kraft Inc which are produced in India  are Tang and Trident .


Source
ET

Britannia To Take Appropriate Action Against Kraft Legal suit

Britannia Industries, the maker of Tiger biscuits, today said it will take “right and appropriate action as it always has” against thelawsuit filed by US-based Kraft Foods for alleged trademark and
copyright violation of its Oreo cookie brand.In a suit filed on Tuesday in the Delhi High Court, Kraft said the
Bangalore-headquartered biscuit maker’s newly-launched Treat-O snack copied its iconic chocolate and cream-filled sandwich cookie. It alleged Treat-O, with an emphasis on O, was inspired by Oreo and Britannia also copied the specific design like florets and etchings.


Kraft has sought an injunction to prevent Britannia from manufacturing, selling, marketing or advertising any product similar to Oreo cookies. The US-based confectionery maker has also sought damages
for such violations and unfair competition to its Oreo brand of cookies.

Harish Bijoor, a brand consultant, said Kraft had indeed spent a good amount of time and dollars to build a fabulous brand, Oreo, and they will not let go of Britannia’s Treat-O lightly. “Oreo is an Oreo and in
India, it costs a lot but people do buy it. Treat-O is too close for comfort. I think Britannia may have to relook at this,” he said.

This is the second time that Britannia has entered into a legal tussle with a global food company over patent issue. Britannia had taken French food company Danone to a Singapore court, alleging trademark
infringement of its Tiger biscuit. It settled the case with Kraft after Danone sold its biscuits business to the latter.

Industry experts said the timing of the dispute was important, as Kraft after taking over Cadbury was planning to manufacture and sell biscuits in India.

Source

Read more on Business Standard

Kraft Foods' suit: Britannia to take 'appropriate action'


Britannia Industries Sued By Kraft Food For Treat -O biscuit .

 
US-based packaged food maker Kraft Foods on Tuesday sued Nusli Wadia-owned Britannia Industries for trademark and copyright violations of its popular Oreo cookies.

In a suit filed in the Delhi High Court , Kraft said Britannia’s recently-introduced Treat-O biscuit is a copy of its cream-filled sandwich cookies.

The US firm has also sought an injunction to prevent Britannia from manufacturing, selling, marketing or advertising any product with any distinctive element of Oreo cookies.

A Britannia spokesman refused comment saying the company has not received any communication on the issue so far.

This is the second instance in four years when Britannia has been involved in a legal tussle with a multinational food company over trademark. It was, however, playing the role of a plaintiff in 2007 when it had dragged French food giant Danone to a Singapore court alleging trademark infringement of its Tiger biscuit. Subsequently, Danone ended its joint venture with Britannia and set up an independent company in India.

In its suit, a copy of which was reviewed by ET, Kraft has sought damages for infringement of trademark and copyright, passing off and unfair competition of its ‘globally reputed’ Oreo brand of cookies.

Oreo was registered in India in 1991 and is being imported and sold in the country ever since.

Kraft said the Indian bakery and dairy products maker has copied the specific design etchings, such as florets and inner rings, of Oreo cookies. The company refers to the design etchings as ‘Oreo cookie trade dress’.

“The lining on Britannia’s product, inner rings and florets and their placement on the product are identical to the original Oreo cookies,” Kraft said in the suit.

It also alleged that the brand name, Treat-O, with an emphasis on ‘O’, is inspired by Oreo.

Kraft’s lawsuit against Britannia comes at a time it is exploring options to locally manufacture and sell biscuits in the `11,000-crore Indian biscuit market.

Source
EconomicTimes

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