". Bakery Industry: bakery brands

Social Icons

desi bhi videshi bhi
Showing posts with label bakery brands. Show all posts
Showing posts with label bakery brands. Show all posts

Priya gold emerging as a national brand


I was just flipping some business magazine for Indian top 10 food brands. What stuck me was Priya gold s entry into the top 10 . In span of 10-15 years Priya golds growth has been spectacular .Its brand recall has amazed many trade pundits .

Priya gold now has market share of 12% for bakery market with britannia(38%) and parle(42%) as the leader of the pack .

It all started in year 1993 .Shri B. P Agarawal established a biscuit plant in noida and started manufacturing biscuits . With products like classic , butter bite becoming popular in short period .Below are the reasons for its popularity

ADS AND PROMOTION

It has establsihed it self as low cost premium product plank and with a popular ad campaign which ran for years was "" HAQ SE MANGO "' with Priya tendulkar as their lead personality for ads .She was popular with middle class for her role as rajni in tv serial rajni who stood for middle class rights.Now of course they have enrolled Karisma kapoor for makeover of image on upmarket image . Priya gold ran promos for it products.declaring prizes on it products.Priya gold focused on rural and tier 2 and tier -3 towns markets with great success .

PACKAGING

One of the most innovative thing surya foods did was introducing ""family pack ""where you have pack of 400-300gms .Normal packs are of 100g , 150g , 75g packs .
When every one was launching sachet or ""tikipacks"" ie small packs of 3-4 biscuit a pack. Surya food went ahead with family packs and it was instant hit . Indian middle class lapped it up . Others had to follow but by the time Priya gold had its customer base .

PRICE AND DISTRIBUTION

Pricing was done keeping with competition it placed it self on low price premium product plank.They delivered directly to dealers from there godowns with better margins to retailers who pushed their products for better sale.

Surya food now produces 23 varieties of biscuits with tonnage up to 150000 p.a. Popular products are Butter bite ,Marie lite ,Classic cream,Boss,CNC ,CheezeBit

Regional bakery brands

Apart from the BIG 3 of Indian bakery industry , few regional players have made a mark in their respective zone .Few names which I can highlight are
  • HARVEST GOLD
  • CREMICA
  • PRIYA GOLD
  • RAJA
  • DUKES
  • COOKIE MAN
  • ANMOL
  • MONGINIS
  • BONN
  • BISK FARM
  • ELITE
  • ANUPAM
  • MODERN
  • BHAGWATI
  • SABISCO
  • WINDSOR
  • NEZONE
  • CHAMPION
  • ANKIT
  • SHANGRILA
  • NALANDA
  • VEERMANI

Major Brands of biscuit

Please add brand which I might have missed out


BRITANNIA our own multinational food company

Whenever we go to supermarket to do our monthly grocery shopping we have always seen products stacked are either imported from other countries or manufacturing out sourced here in India . Let it be Pepsi , Coke ,Unilever, Kellogs , Horlics, Cadbury , Nestle --- etc . I was always wondering whether there could be an Indian food company which can match these multinational .With recent takeover s by Lakshmi mittal , Tatas , Birlas , Ranbaxy ,Infosys , Tcs , Videocon we hoped that this will also happen in food industry . Its not that we don't have companies which have potential to become one but I think sheer magnitude of acquiring and competing in foreign land have deterred our companies . To name few
ITC , Parle , Britannia , Amul ,HaldiRam , Dabur --- many more

Britannia 's acquisition of two companies in middle east namely Strategic food international co llc, Dubai ,UAE and Al sallan food Industries ,Sohar ,Oman and recent collaboration with srilankan company has at least taken a lead in food companies to acquire a MNC status, which would give other players a good competition in foreign market .

Britannia with product basket of numerous biscuit and cookies has potential to become a major player in international market .With skilled manpower and R&D in place it can look beyond our shore to compete internationally


Contact Us - bakerybazar@gmail.com

" Learn all about bakery processes,bakery equipments and machinery,packaging , bakery ingredients and food safety.Each brand of bakery product has its own storyand history behind them to tell .Bakerybazar intends to discover and unravel these stories before you".You can submit for freePress Release,Product Launches ,New Technologies, Company Presentation, New Markets and Distribution Related News, Trade Show ,News Trade Mission Participation, Mergers and Aquisitions ,Financial Reports ,Product Sourcing Activities ,New Hires and other HR news--- any thing related to bakery industry. Write to bakerybazar@gmail.com