Mcvities In India Launches Another Popular Product - Bourbon

Mcvities an  United Biscuits ( uk )  iconic brand across globe  ,   which  has  been gradually  increasing its sku's  for  Indian biscuit market.  With  marketing  strategies  initially  relying on its strength of   digestive biscuits  . Once it got  acceptance as major player in digestive biscuits its now  launching products  in cream , cookies  , marie  and now bourbon  , these  are popular products in biscuit segment . 

Mcvities Brings Orange Flavour To It s Cream Biscuit

Mcvities  in  India  has in short  span  got  some foot hold  in  competitive market  of  biscuit category . Earlier it has launched  cookies and marie  along with its  trade mark  digestive biscuits .  It has also offered several promos  with  assorted packs of  marie and cookies  and digestive and cookies .

 In  recent launch  of  its  Mcvitie's Cream  -Orange  biscuits  , Mcvitie's  is trying  to  promote  orange cream biscuit among the largest consumer group of kids and teens . Orange flavours  is popular among kids . Where all other brand are fighting for  chocolate  variety Mcvities has strategically placed its  Orange variety  in Indian biscuit variety . Orange cream  has price tag of  Rs 10/-  for six biscuit placed in pvc  tray  (  wt = 58  g ) .  Promoted  with free  BEN 10  stickers