". Bakery Industry: McVities

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Showing posts with label McVities. Show all posts
Showing posts with label McVities. Show all posts

Mcvities In India Launches Another Popular Product - Bourbon

Mcvities bourbon , Mcvities Biscuit , Mcvities , United biscuit , Ub , United biscuits India , Mcvities India

Mcvities bourbon , Mcvities Biscuit , Mcvities , United biscuit , Ub , United biscuits India , Mcvities India
Mcvities an  United Biscuits ( uk )  iconic brand across globe  ,   which  has  been gradually  increasing its sku's  for  Indian biscuit market.  With  marketing  strategies  initially  relying on its strength of   digestive biscuits  . Once it got  acceptance as major player in digestive biscuits its now  launching products  in cream , cookies  , marie  and now bourbon  , these  are popular products in biscuit segment . 

United Biscuits HobNobs Launched In India

hobnobs , united biscuit hobnobs,mcvities hobnobs
United Biscuits has launched its popular brand   Hob Nobs  in  India . Initially with promos  . Available in Rs30/ for 120 gms .  UB  Hob Nobs competes  for  the niche of  Oats biscuits  . Hob Nobs consists of Oats  with Honey .  Competition comes from Britannia Oats Honey  Vitae Marie and Unibic s Oats honey cookies

Mcvities Brings Orange Flavour To It s Cream Biscuit

Mcvities  in  India  has in short  span  got  some foot hold  in  competitive market  of  biscuit category . Earlier it has launched  cookies and marie  along with its  trade mark  digestive biscuits .  It has also offered several promos  with  assorted packs of  marie and cookies  and digestive and cookies .
 mcvities orange cream biscuits, mcvities cream biscuit
 In  recent launch  of  its  Mcvitie's Cream  -Orange  biscuits  , Mcvitie's  is trying  to  promote  orange cream biscuit among the largest consumer group of kids and teens . Orange flavours  is popular among kids . Where all other brand are fighting for  chocolate  variety Mcvities has strategically placed its  Orange variety  in Indian biscuit variety . Orange cream  has price tag of  Rs 10/-  for six biscuit placed in pvc  tray  (  wt = 58  g ) .  Promoted  with free  BEN 10  stickers

Vir Sanghvi On His Favorite Cookies

     Vir Sanghvi  India s Ace  political commentator  turns  his attention towards  his  favorite  biscuits and cookies . An article in HT  Brunch . Knows  a lot on  Biscuit market and trade .
Not only has it been a long time since Britannia ruled the waves, it has also been many years since Britannia ruled the Indian biscuit shelves. In my youth, Britannia and biscuits were synonymous. You had the Parle Gluco biscuit of course (apparently the largest-selling biscuit in India in that
era), but the ones that ordinary middle class families like ours chose to buy were Britannia’s versions of such British favourites as Bourbon, Marie, Thin Arrowroot and Nice (pronounced, we were told, like the city in France – not that it mattered as long as we got to eat the layer of sugar on the outside.)

I discovered later that this had to do with Britannia’s original corporate parentage (British companies with such reassuringly dated names as Huntley-Palmer) and the colonial desire to export great British brands to each corner of the empire.

Then, the Brits got taken over by Americans. Such giant conglomerates as RJR Nabisco (maker of the mighty Oreo which is to the US biscuit – sorry, cookie! – market what Coca Cola is to its soft drink sector) were placed firmly in control and the sweet old colonial brands started vanishing. Eventually, it all got very complicated with Nabisco being taken over by Wall Street bankers, Indian Britannia being sold, its new owners fighting with its new French partners etc. etc.

In any case, I am assured now that this avatar of Britannia, part of Nusli Wadia’s empire, has its own Indian identity and is so successful that foreigners try and steal its brands (Tiger biscuits, for instance). Fair enough. But two points are worth making. One: it is not the Britannia I grew up with. (But then, this is not the India I grew up in either so I guess that’s only to be expected.) And two: that the relaxation of food imports means that the shelves at my local grocer’s groan under the weight of so many imported biscuits and cookies from all over the world that the biscuits of my childhood (the great Britannia varieties) end up being relegated to the back of the shop while fancy expensive biscuits with French and German packaging occupy pride of place.


All In Good Taste - Hindustan Times

United Biscuits ( UB )presence in International Market

UB International (UBI) drives the marketing and sales of UB’s biscuits and snacks around the world. Well known European brands are increasingly becoming loved internationally and UBI develops markets and availability. This is achieved either through direct representation in these countries or through an authorised distributor.

UBI uses a consumer led approach for key brands in key markets. It aims to meet consumer needs in the three main global snacking trends – health, pleasure and convenience. This consumer focus, combined with excellent products and relevant brand values, has made UBI a growth engine of the UB group.

To further accelerate this growth, UBI is increasing its marketing investment in key markets, in addition to entering into new markets with great potential.

Our key markets

Canada, USA, Sweden, Greece, Italy, Portugal, Middle East, Australia, India and Nigeria.

Our key brands

McVitie’s, Fruit & Form, Carr’s, Delacre and BN

Case study - Nigeria

An good example of UB International is seen in Nigeria. McVitie’s has been a recognised and established brand within Nigeria since the 1980s when it was the number one imported biscuit brand.

A Government embargo on imported biscuits resulted in UB’s biscuits being banned and subsequently sales were lost in the Nigerian market. In order to maintain a presence in this market, UB set up a local co-manufacturing agreement to make biscuits in Nigeria.

UB International is now re-building distribution and expanding production capabilities to develop a range of locally Nigerian produced products to meet consumer demand.

Marketing efforts need to work creatively to take advantage of the opportunities in a developing market. Significant efforts have been put into developing a route to market, including the aptly named “go slow” – an important route to market for FMCG. In the capital, Lagos, constant traffic jams create rolling malls where the “go slow boys” sell products between the cars. Depending on the time of day, drivers are offered different products and McVitie’s Digestive time is mid-morning.

Although there are around 500,000 stores in Nigeria, only 20 of these are supermarkets. The vast majority of stores are small kiosks or simply tabletops. A successful piece of POS designed to adapt to such stores has been the introduction of a hanger, which is used to hang 10 packs of McVitie’s Digestives. This is used extensively and has the added advantage of acting as a hanging billboard for the brand.

In 2008 UB International is expecting sales from Nigeria to be six times more in volume than in 2007.

Case study – Middle East

McVitie’s Digestive is very popular in the Middle East, outperforming the growth of the biscuit category. UB International’s core business in the Middle East comes from McVitie’s Digestive, McVitie’s Digestive Light, McVitie’s Chocolate Digestive and McVitie’ HobNobs. Lead markets are Saudi Arabia and the United Arab Emirates and Ub has a very effective operational structure that makes its products available in the entire Gulf.

Revenue in the Middle East region is growing due to new product launches, marketing support and excellent execution of displays in store.

In some areas McVitie’s Light Digestive is out performing McVitie’s Original Digestive. This has encouraged UB International to launch Fruit & Form biscuits to further meet the consumer health trend. The reception by the trade has been so positive that some retailers have positioned the biscuits both with the cereal bars and in the 'health' aisle.

Source :www.uniteddbiscuit.co.uk

United Biscuit - A complete history

United Biscuits was founded in 1948 following the merger of two Scottish family businesses — McVitie & Price and MacFarlane Lang.
In 1960, United Biscuits added to its portfolio with the acquisition of Crawford's Biscuits and MacDonald's Biscuits. In 2000 UB was bought by Finalrealm, a consortium of investors, and reverted to private limited company status.A summary of our development since then is given below. (Unless otherwise stated, each represents an acquisition of 100%.)
1967 Meredith & Drew, a UK crisp manufacturer.
1968 Kenyon Son & Craven, a leading UK nut manufacturer.
1974 Keebler Company, a leading US cookie and cracker manufacturer, subsequently sold to a number of buyers in 1995.
1982 Terry's of York, the confectionery company, subsequently sold to Kraft Suchard in 1993.

1988 Ross Young's, a leader in the UK frozen food sector. 60% stake in United Biscuits China, with a further 30% stake bought in 1991.
1990 Verkade, a leading biscuit and confectionery company in the Netherlands.
1991 Investment in three leading European biscuit companies: Fazer Biscuits (Finland), Oxford Biscuits (Denmark) and Gyori Keksz (Hungary). Joint venture also established in Éire.
1993 The Smith's Snackfood Company, Australia's leading snackfood manufacturer incorporating a snacks business in Italy. Derwent Valley Foods, the UK owner of the Phileas Fogg snack brand. Further investment in Oxford Biscuits (Denmark) and Gyori Keksz (Hungary) taking investments to 100%.
1994 Further investment in Fazer Biscuits (Finland), taking the investment to 70%, San, a Polish biscuit manufacturer taking investment to 90%, and Nibb-It Snacks, a Dutch snackfood manufacturer1995 The Original Pretzel Company, Australia1997 Acquisition of the French biscuits business, Biscuiterie Nantaise (BN), from PepsiCo. Inc. in exchange for certain continental European snack operations and the sale to PepsiCo. Inc. of The Smiths Snackfood Company, Australia. UB receives a net consideration of £241 million.
1998 Acquisition of the Continental European Biscuit Business, Delacre, from the Campbell Soup Company for £125m. Delacre has operations in the Netherlands, Belgium, Germany, France and exports to the USA. Meiji McVitie, UB buys out Meiji's 50% stake of the venture to form a new company, UB Japan Ltd.
1999 Merger of UB's Young's seafood business with Legal & General Ventures Bluecrest to create the largest seafood business in the UK. UB and LGV (and its associates) each hold 44% of equity of the business. Management and other finance providers will hold the balance.
1999 (September) Acquired certain biscuit operations from German confectionery company, Stollwerck. UB receives Stollerck's Hungarian biscuit business and appoints Stollwerck as its sales and distribution agent in Germany.
1999 (October) Binding agreement reached with HJ Heinz Company for the sale of UB's frozen and chilled food businesses (excluding chilled fish operation) for a price of £190 m payable on completion. Regulatory clearance granted 7th December.1999 (November) Sale of UB's Grimsby-based chilled fish business to Northern Foods. The operation supplies added-value seafood products to Marks & Spencer and Waitrose.2000 (April) Finalrealm acquires UB.2000 (May) Sale of UB Nordic A/S and UB Denmark A/S to Danone.

2000 (May) Sale of UB's TUC and Cheddars brands to Danone (Jacob's). Mini-Cheddars excluded from deal.2000 (June) Sale of UB Snack Foods SpA and UB Snack Foods GmbH to Danone. This comprises UB's Donauwörth factory in Germany and a commercial office in Italy.

2000 (July) Acquisition of Nabisco’s European, Middle East and North African businesses (EMENA).2000 (November) Sale of UB Malaysia and UB Singapore to Danone.2000 (November) Sale of UB Hungary to Danone.2001 (February) Sale of San, Poland to Danone.

2001 (March) Sale of 44% interest in Young’s Bluecrest Seafood Holdings Limited.2001 (May) Sale of Fazer, Finland to Danone.2002 (March) Completion of sale of United Biscuits (China) Limited and its subsidiaries to Nabisco.2003 (October) Closure of dry mix factory in Tunisia.

2004 (July) New subsidiary company of UBUK opened in Dublin, Ireland - UB Snackfoods Ireland Ltd.2004 (August) Acquisition of Triunfo Productos Alimentares, SA, Portugal

2004 (August) Sale of Benelux Snacks business to Roger & Roger2004 (September) Acquisition of Jacob's Biscuit Group from Danone2006 (February) Acquisition of the brands Nik Naks and Wheat Crunchies from Golden Wonder2006 (September) Completion of sale of UB Southern Europe to Kraft Foods Inc.

2006 (December) Sale of Business completed to The Blackstone Group and PAI

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