Kinder JOY - A Product From Ferroro International

I have been amazed by the popularity of this  egg shaped  wafer chocolate s  with cream to dip . Innovative marketing , Packaging and Product Promos  has made  Kinder Joy  a house hold name in  India . It competes  with  Nestle and Cadbury   for chocolates market .

This  could  be another example of  Innovative packaging . Egg shaped  shell  chocolate placed near billing counters in super market  and malls are drawing more eyeballs then  other products lined up  inside  the store


Kinder Joy  has  a gift  hidden in the egg shell for every chocolate  which  has made this wafer biscuit  popular  for  children . Priced  at  Rs 30/-   for  20  g .

Chitranajan Dar On Sunfeast Marketing Strategies

ITC  has been trying  to establish itself into one of the major player in biscuit segment with brand Sunfeast , launching wide spectrum of  biscuit varieties . It has got products to match  all major segment s of biscuit market such as Marie , Nice , Glucose, Bourbon , Cream  and  Salty .Competition comes from  Britannia and Parle .

Chitranjan Dar on ITC marketing strategies 

Dar pointed out that ITC Foods was able to disrupt the leadership of Parle in the biscuits’ category, which was primarily lea by the Glucose segment. “Five years ago, ‘Glucose biscuits’, coming at affordable price points and targeted at the masses commanded almost 55 per cent share of the biscuits’ category,” he said, adding, “Today, cookies and cream biscuits are emerging as the largest segment within the category.”

This, he said, was possible when Sunfeast, an ITC brand, along with other players came up with cookies and cream biscuits in smaller packaging, priced at Rs 5. “A market that led for 95 years, crumbled in two years,” he said, referring to the leadership Parle commanded.

          source

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