Modern Bread - Into New Avatar

 

                                                Modern Bread

One could never forget the Modern bread’s lip-smacking flavours!

Right from fruity flavor till the classic salt bread, each and every one of us would have had a slice of it, either knowingly or unknowingly. Modern bread  into wax  paper  packaging with long que

Be it toasted, dunked, topped, sliced or sandwiched! We might have had one!!

History

Started as Modern Bakeries India Limited in 1965, the name was later changed to Modern Foods India Limited in 1982.

Being the first bread company to be privatized by the Government of India in 2000, it was later sold to Hindustan Unilever Ltd. (HUL). Last April, Modern was taken over by Everstone Capital, which is now recognized as Modern Foods Enterprises Private Limited.

A twist in the tale!

pic courtesy- Modern food

For almost many generations, Modern posed itself to be the most powerful food resource in the Indian bread market.

Do you know that the Blue & Orange Waxed Paper Bread pack from Modern was virtually synonymous with bread?

When people were very much obsessed with the taste and flavor of the bread, there came many competitors. The only option to sustain in the market is ‘Adapt to the wishes of the consumer’

By 2016, Hindustan Unilever Limited (HUL) handed over Modern foods India Limited to Everstone Capital, a private firm. Right now 100% of Modern share remains with Everstone Capital.

The route to success

So, what made Modern a strong competitor in the bread industry, when there is a tough competitor like Brittania?

As simple as ever!!

Modern always ensured that they add high-value elements to complement their nutritiously delicious products.

Experience the new

The word mark, the brand slogan, and the taste everything has undergone a transformation that gives contemporary essence to Modern.

The new motto, ‘Thrive, and savour life to the fullest’ helps to make smarter choices from its wide range of delicious bread and bakery products.

The #belikebread social media campaign bread that delivers an important message, ‘Bread doesn’t discriminate’.

Conclusion

It is therefore clear that the rebranded Modern Bread will certainly create a stir in the bread industry. The reason is that an average Indian urban consumer will be keen in experimenting and trying out a product that would match international standards.

Taste the classic bread with a modern twist and indulge yourself in a delightful taste palate.

Modern bread  are into whole lots of  bakery  products  right from bread , cakes , pizza base , bun , rusks  and  dosa batter .

you can visit modern bread site 
 https://www.modernfoods.co.in/products/

Cremica Got Listed At Stock Exchange

  "Cremica"  , Mrs Bector  Foods Specialties  Ltd   which has recently launched  IPO  for    public   to get funds  was recently  listed  at  Stock exchanges . Got bumper response from investor  and has opened with premium of    Rs 624 .00- It was offered at price band of Rs 286.00-  Rs 288.00  .   It IPO  has  198 times   subscriotion from market  which  is  highest  this  season . The response shows  the  confidence of public in food industry sector and the promoter  Mrs Bector Foods Specialities Ltd and its management .

Request  of  IPO was pending  with SEBI for  long  and was delayed  due  to COVID  and  market crash since march2020.Major  QSR major  BURGER KING has  also got listed alongwith Mrs Bector Foods Specialities Ltd . 

"Cremica   " brand   comes from  business  house  of  Mrs Bector Food  Specialties  Ltd .   A women  entreperneur   with   interest in  baking  started  a  small entity   from home ,  making   cakes  and ice creams  from  house backyard  . Mrs  Rajani Bectors   now   manages   Cremica  brand  with turnover  around  Rs 600 crore  making  it  one  of the fastest  growing  bakery  business group  .  Cremica  has also   diversified into  ready  to eat  categories  such  as sauces , Bread spread s etc . Its Head Office  based at  Phillaur  near  Ludhiana - Punjab .


Cremica  brand   has now wide range  of products  such as  biscuits . bread   sauces  ice cream  and Buns .It caters  to  all kind of biscuit categories  such as   Cream , Bourbon , Crackers , Cookies , Marie and  Choco varities .

Bread  s are sold  by the  brand  " English Oven "with  all kind of  varities  such  Atta , Brown  and multi grain bread  

Biscuits and  Bread   operation are largest  in this group  with unit  located   at  Phillaur - Punjab , Tahliwal - Himachal Pradesh  ,  Noida- UP , Mumbai- Maharashtra   and Banguluru  .- Karnataka 

Recent addition being Rajpura  factory in Punjab   with state of the art  machineries   and it produces cookies and biscuits .

Cremica  almost dominate  northern region  market   such as    Punjab ,  Himachal , Jammu and Kashmir  alongwith  significant  presence in Delhi , UP  and Haryana 

Major characteristic  of  Cremica  is that   it is    making  product  for major   players   in food industry  such  as   ITC ,  Kraft  Foods   and McDonalds .Thus  getting  expertise  working with  these giants .  Cremica  has now started  getting professional to strengthen  its   team through hiring  professional  from various fields  and hiring  new  recruits   from  best  institutes  across India .


Cremica  has  also got  foot hold  in  oversea markets  with   exports   to various countries . It export s to almost 60 countries  with majority  going out for  African countries.

  It also have   bulk orders from CSD s  and Railways . Covid-19  has impacted 


 Cremica  is thus  becoming leading  bakery product  manufacturers  with other players like   Bonn ,  Biskfarm , Anmol , Duke  and Priya Gold .

The  other  major   bakery  manufacturers  listed   at stock exchange is    Britannia Industries Ltd  . 

The last price for  Cremica  share  is  Rs 502.70. Investor  can think of  long term investment  as  growing  brand  of  food industry

COVID -19- Impact On Bakeries

 

Covid -19   has  impacted   food  retail industry  including  bakeries in a major  way .Supplies were impacted  such as  Ingredients , Raw material and Packaging materials    Where in  most countries  factories and   shops  are  closed .Health experts have confirmed that coronavirus is not food borne and  it persist from several hours to days on surfaces . Thus  incurring 
extra cost on bakeries 

Workers  have moved out of bakeries  and have become jobless  , businesses have suffered due  to  loss   on account  of low sales or  closure .

Bakeries are  adopting   new strategies in post  Covid  period  with gradual  reopening  of  stores  with precautionary guidelines  such as 

1 . Majority  have   started home  deliveries 

2.  Social distancing in   cafe s  , where  customers  are asked to maintain   distance  while eating  or buying

3.  Seats and  floors are sanitized  in regular  intervals

4.  Personal hygiene  is   of utmost   critical   while  hand  sanitization has become norms 

5.  Online orders have been encouraged  

6.  Suppliers of  raw materials , Ingredients and Packing materials  have been  asked  to maintain the  same guidelines  

7.  Kitchen  or the production halls , utensils and machineries   are sanitized  on regular  intervals 

8.  Providing ingredients for people  experimenting  bakery recipe at home during lockdowns

9.  Production in shifts   to lower the  number of  workers 

10. Installation  of Hand free  sanitizers and dispensers 

Only  encouraging  signs for  bakeries  is that  being   an  essential  food  part   it has been allowed to operate longer hours. Governments and local  bodies  have allowed  bakery supplies  to have smooth operations in various countries .

Hope  these   tough times would end soon and we would have  normal   operations in 2-3 months 

Britannia's Croissant Now Available In Groceries

Britannia  Croissant

 Britannia last year had a joint venture  with  Chipita  - a  Greek company to  manufacture  croissant  in India . Long-awaited launch is over and croissant is now available in  major metros of India. 

Croissant,s  are  French bread made up of butter with cream-filled inside. It can be eaten with  jam or  coffee

The factory is installed at the Ranjangaon, Maharashtra.  Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.

Croissants fill the gap for snacking on the go and is  liked by all from kids  to old generation . Its soft hence very popular with the older  generation. Can be a good replacement for breakfast. 

Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India  with brands like  Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia  is trying to  add other food categories for   growth outside bakery products .

Unibic Goes For Sugar Free Cookies

 Unibic  India's prime cookies  manufacturer  has  launched  sugar free cookies  catering large  population impacted by diabetes and  people  who are health conscious . 

Its  clear that   biscuit manufacturers have to cater  to growing demand  from consumer to prove  healthy alternatives  into  food items ,

Milano Minis

Parle premium cookies are  now re packaged in cups  and branded as mini cookies laden with choco  chips 

Cookie Thins From Lotte

Lotte has come up with innovative product in cookies category called Cookies Thin

Overview Of Indian Bakery Industry 2018

Overview of Bakery Industry in India:

According to recent research, the bakery industry in India has an important place in the countries industrial map. Bakery products are an item of mass consumption in view of its economic price and high nutrient value. In the highly growing and changing eating habits of people, the increasing foreign influence and the rise of a female working population, bakery products have gained their popularity among people, contributing significantly to the growth trajectory of the bakery industry. After entry of Pizza and Burgers' MNCs in the country, people are changing their tastes also. Today, they are not restricted to bread, cake, and biscuits but to other bakery products also. The consumers are increasingly going for newer options with respect to bakery products.

Positive Aspects of Bakery Industry in India:

The growth rate of bakery products has been tremendous in both urban and rural areas at 14 percent per annum.

The global bakery ingredients market is growing rapidly and is anticipated to achieve significant growth over the next seven years.

Advancement in packaging and ongoing product diversification in baked food is expected to promote demand for bakery ingredient in upcoming years.

Challenges and Issues:

The volatility of raw materials and energy costs based on prices of wheat and vegetable oil that can vary as much as 40% in a single year.

Competition from customers within a consolidating supermarket industry.

In order to survive in an ever-changing marketplace, both bakery wholesalers and retailers must adapt to challenges faced by the industry.

Final Verdict:

Bakery industry in India is one of the largest sections in the processed food industry. It has undergone a major change on account of changing the perception of bakery products and evolving consumer tastes. By the perception of bakery products, consumption boost in the nation and changing consumer needs, we estimate the Indian bakery industry to reach levels of INR 483 billion in the next seven years. Rising urbanization and growth in the disposable incomes of the Indian population has proven to be a magnet for international bakery chains owing to which the sector has seen an entry of foreign bakery companies trading into India which has helped in enhancing the quality of Indian bakery products.

New Trends :

Any bakery enthusiasts   can   see   changes  in bakery products from whole grains to atta  biscuits /breads .  From desi to exotic   recipes of tart , ciabatta , muffins ,cinnabon,doughnuts   etc .

Following are  the new trends in baking industry
1) Premiumization
2) Gluten free
3) Bio degradable  packing
4) Organic ingredients
5) Gluten free
6) Sugar free
7) Fat free
8) Low salt 
9) Eggless
10)Multi grain
11) Hand Made
12) Ethnic -local 
13) Fortification 

Multinational  Players 

Many MNC  have now entered  Indian bakery  industry  to  get  some market share from entrenched Indian  brands  . Brands  like  Oreos from Kraft  ,  Mcvities  from  United Biscuits  and recently  we had  Bimbo  entering  Indian bakery market  with  acquisition  of   Harvest  Gold .

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Why Fortify Flour

                        

Flour based foods are essential part of the diet for several millions of people worldwide. Their combined nature contributes energy, protein, minerals and other macro and micronutrients. Flour is considered the best carrier for supplements or fortification that is needed to replace deficiencies in diets. Fortification is the addition of nutrients at higher levels than naturally occur or the addition of nutrients that are not typically present in the natural form. It has become an important topic in the milling industry in recent years. 

Flour fortification is implemented in many regions as an adequate and cost-effective method in providing significant vitamins and minerals that are under-consumed by an immense preponderance of the public. For this reason, there is a big and growing demand for vitamin and mineral premixes for flour fortification and offering the right balance of the right nutrients is more important than ever before. So as to improve the nutritional quality of the food supply and provide a public health benefit with minimal risk to health we are providing the safest and most flexible nutritional solutions for flour fortification.

How Does Flour fortification Work?

1.It is an efficient, simple and inexpensive strategy for supplying vitamins and minerals to the diets.

2.It is made by supplementing nutrients in a surplus of volumes lost during milling or combined to enhance its nutritious value.

3.It helps children develop, strengthens immune systems, and lessens complications from diarrhea.

4.It builds strong bones, helps transmit nerve messages and assists with muscle function and blood clotting.

5.It improves the nutritional quality of the food supply and provides a public health benefit with minimal risk to health.

Overall Verdict:

Flour fortification is a relatively inexpensive and highly effective way to reduce the high rate of child mortality and stunted growth in developing countries. This process is successful because it makes frequently eaten foods more nutritious without relying on consumers to change their habits.Most  of the countries   like Australia, New zealand  and few African countries  had  made  fortification mandatory  to tackle  malnutrition .

Bunfills From Cremica

Cremica. has  launched. Bunfills as innovative. product  for. bakery lovers. we have been till now got. centrefilled  biscuits promoted by  Britannia, Itc & Parle  , taking same concept  Cremica has  launched centre filled buns . I really  loved the. luxrious taste of cream .lets see the market response

Golden Bytes. From Cremica

Adding. premium. cookies. to its  product  rànge. Cremica has. just. followed what other  biscuit manufacturer has  done ie  premiumization of biscuits  . Customer  are ready to spend  on indulgence  with distinct taste and flavour .
Competition  comes from Good Day of Britannia , 20 -20. from parle  ,Mom magic  of ITC.

WALKERS BISCUIT

I could buy Walkers biscuit of Scotland through. neighbourhood super market

Taste. was. delicious, crunchy  Do  lay hands on Walkers biscuit

Impact Of GST On Bakery Industry

Tax! A confusing subject for common people!!

A complicating topic even for the government…

This is the reason why, the government have decided to unify it as a single entity.

Single taxation system

GST, abbreviated as Goods and service tax was initially introducedduring the budget session of 2007–08, which finally came into existence last month.

All forms of indirect taxes were abolished and a single taxation system was implemented.

People gave a mixed response since they were not aware of the fact it would impact on the economic development of our country.

Earlier, we pay Entertainment tax for watching a movie and VAT (Value added tax) on purchasing goods and services. Apart from all these taxes, there are many other diversifications such as excise duties, import duties, luxury tax, central sales tax, service tax, etc.

Bakery Industry post-GST

While bread has been exempted from GST, biscuits have faced a uniform 18 percent tax that would have a huge impact on the bakery industry. Pre-GST, the biscuits were priced at the range of 70-700INR per kg. But after GST, the condition has worsened.

If sellers try to sell biscuits below 100INR, it would result in levitation of tax percentage. Though it might be beneficial to the end users, the service providers, here I mean the bakers and suppliers would get affected at a larger rate.

18% GST

All categories of biscuits, flavored refined sugar, pasta, cornflakes, pastries and cakes, come under the 18% GST.

The confusion

Though it is clear that the bread is not taxable, it is a vain for the bakers that the same bread is 12% taxable when it takes another form, such as Vada-Pav or sandwich. Here starts the confusion. Even the common men would be confused on the taxable and non-taxable goods.

Conclusion

Only if there is an awareness created, the public would discover the positivity. And also, the bakers must be given proper knowledge on what exactly is GST.