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Untold Truth About Super Market Breads

 Modern day bread manufacturing involves many ingredients and chemicals .Limits are arrived for these additives by govt agencies but even then these additives may cause health problems which we are not aware . Andrew Whitley  shares his  thoughts on these issues.

Excerpts from article by Andrew Whitley
The Biggest change of all occurred when the Chorleywood Bread Process was invented in the Sixties. This is the way most British bread is made to this day. It dramatically speeded up the process.
Its method was high-speed mixing, using intense energy (about six times as much as a craft baker uses to mix his dough), a plethora of additives, greatly increased yeast quantities and no fermentation time.
Before Chorleywood - indeed, for all of man’s bread-making history - bakers took time to let their dough rise (or ferment). That way, the small amount of yeast they put in could multiply and react with the flour to produce enough gas to aerate the bread.
Most bread was made in a two-stage process over 12 to 16 hours. Time ripened the dough, making it easier for the baker to handle and tastier to eat.
But advances in molecular science have revealed an even more significant role of time in bread-making.
As you allow dough to ferment, it neutralises some of the bits of wheat protein that are most likely to trigger bowel disease and other auto-immune and inflammatory reactions to gluten.
Unfortunately, almost all British bread is now made from ‘no time dough’. Which is bad news for our bowels.
Chorleywood was a triumph of efficiency: you could get from raw flour to wrapped loaf in under three hours.
But there were also the additives. Quite a few of them, in fact. Potassium bromate (now banned in the UK as a possible cancer producer), azodicarbonamide (also banned), L-cysteine hydrochloride, sodium stearoyl-2-lactylate and so on — the list was long.
To avoid too many frightening chemical names, bread labels were allowed to group the nasties under bland headings such as ‘flour treatment agent’ and ‘emulsifier’.
Some additives were belatedly banned (including the bleaching of flour with chlorine gas in 1999), but new ones filled the gap and, if anything, the list is longer today than 30 years ago.

Polypropylene - A Major Packaging Raw Material For Bakery Products

The schematic layout shows various PP ( polypropylene)products available for packaging used in bakery industry .

Vinita Bali Speaks To Mint On Competition And Growth Strategies

Bangalore: The Rs10,000 crore organized biscuit market in India is witnessing an intense battle for market leadership, with a recent Nielsen report indicating that the privately-held Parle Products Pvt. Ltd (which does not disclose its numbers) may have pipped the Nusli Wadia-led Britannia Industries Ltd in revenues. However, a combative Vinita Bali, managing director of Britannia, disputes the report and claims that her company’s operating margins are nearly double that of Parle and her emphasis is on “profitable growth”.
A little over five years after she took over as the chief executive and later on as managing director of the company, Bali has managed to double the revenues of Britannia, but net margins have been an area of concern. Rising input costs of the three main ingredients, fat (oil), flour (wheat) and sugar, along with increasing competition from players such as Surya Food and Agro Ltd (which sells Priyagold biscuits), ITC Ltd’s foods division (which sells under the Sunfeast brand) and the entry of international major Kraft Foods Inc. into the Indian market is likely to have an impact on the company.
In an interview, Bali spoke on what Britannia is doing to improve margins and take on the competition. Edited excerpts:
In the last five years, while revenue has doubled, your net profit in fiscal 2010 was lower than what it was in fiscal 2006. What have been the key challenges?
We have grown (revenue) at a CAGR (compound annual growth rate) of a little over 15% over the last five years. In the first four years (of my tenure), the top line growth (was) at around 20%, but last year was a challenge.
Graphic: Ahmed Raza Khan/Mint
In the first quarter of this year, we grew at 25%, so growth is back and we are looking at a pretty buoyant revenue growth this year. Yes, however, margins are a concern, but you have to remember that the profit pool of the entire (biscuit) sector has come down.In spite of that, Britannia has (nearly) twice the operating margin of its largest competitor (Parle). But it is like saying I am the tallest midget. I take no joy in being the tallest midget. Our net margin is 6% compared to the 2.5% of our largest competitor. Our aim is to have profitable growth.
What about the recent Nielsen report on Parle having emerged as the largest player in the segment?
I don’t know where Nielsen is getting its data from. Sales which happen at railway stations, bus terminals and to channels like canteen stores (of the defence services) and sales at BPO (business process outsourcing companies) have not been audited. It is a fact that Britannia has lost market share in the glucose segment. But the glucose segment itself has come down from around 34-35% of the overall market to around 29%. We will not play the discounted price game in the glucose segment even if it means losing some (market share). Outside of glucose, in the other 70% biscuit market, we clearly continue to be the market leaders with a 38-39% market share. We remain the most profitable player in the industry, even as we continue to deliver double-digit revenue growth.


Wheat Prices To Firm Up In Coming Months

Reports are coming out of  EU , Kazakhstan , Russian  and other  Black Sea nations of the lower output of wheat  this season  due insufficient rains and hot weather.

Wheat prices which had  been on the fall now seems to go upwards as news from these countries which has been the major exporter of wheat  to the international market  indicating lower production of wheat . Bakers can  plan there costing taking into  consideration higher prices  for  wheat flour .

Hot  and extreme weather conditions have  effected  entire Europe  through out  in the month of June  and July . Middle Eastern nation which are also dependent on these countries would see steep hike in flour prices .

But  there no alarm on scarcity as world have enough stock of wheat majority being with  China and India  which are not major player in export market.

The short fall has been estimated    to be in tune of  3.6Mn , 4.5 Mn  and  3.0 Mn Tonnes for Europe, Russia  and  Kazakhstan respectively.

FSSAI Starts Training For Food Safety Officers

Press Release
Safety and Standards Authority of India has been formed under the Food Safety and Standards Act, 2006 as the apex food regulator in the Country by bringing in various Acts and Orders related to food safety that were hitherto administered by different Departments and Ministries of Government of India.

The Govt. has already notified 43 sections of the Food Safety and Standards Act and the remaining sections will also be shortly notified and will replace the various food related orders, including PFA Act & other food safety related Rules in the country. Draft Rules and regulations for transition from PFA to FSSA have already been approved by the Food Authority and are in the process of being notified in accordance with the laid down procedures.

Most of the provisions of FSS Act are to be implemented by States/U.T.s through statutory functionaries already notified like State Food Safety Commissioners, Designated Officers, Adjudicating Officers and Food Safety Officers. In each State/ U.T. there will also be Food Safety Tribunals which will hear appeal against the decisions of Adjudicating Officers.

As a prelude to the rolling out the implementation of the FSS Act, an ambitious capacity building has been undertaken by FSSAI by organizing ‘Orientation Programme’ & ‘Training of Trainers Programme’ for all the regions of the country. The first such Orientation programme for Food Safety Commissioners of the Sates/ U.T.s was conducted by FSSAI at it’s headquarter at New Delhi during 7-9th June, 2010. It was participated by the Food Safety Commissioners from Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Jammu & Kashmir, Karnataka, Madhya Pradesh, Maharashtra, Manipur, Orissa, Punjab, Sikkim, Tamil Nadu, Tripura, West Bengal and Andaman & Nicobar Islands. The next orientation programme is scheduled in September, 2010 wherein the remaining Food Safety Commissioners are expected to be trained.

Further, to train the large number of personnel at the level of Designated Officers & Food Safety Officers, FSSAI has devised a Training of Trainer (ToT) programme. The first such ToT programme covering officers from Jammu & Kashmir, Haryana, Punjab, Uttarakhand, Chandigarh, Himachal Pradesh, Rajasthan and Delhi was held at FSSAI headquarter at New Delhi during 21-25th June, 2010. Other ToT programmes were held at Lucknow, Mumbai and Kolkata. The last programme for FSO training is scheduled at Chennai from 26-30th July, 2010.

Those who have been trained in these programmes will start training the Food Safety officers and others in their respective States. The State Governments have been requested to initiate this phase-II training programmes and thus FSSAI expects that the modern methods of food safety regulation would percolate to the grass root level enabling thousands of officials involved in the food safety work to upgrade their skills in tune with the Food Safety and Standards Act, 2006. Eventually the target is to train about 1800 Food Inspectors (prospective FSOs), 700 Designated Officers and 700 Adjudicating Officers with a period of about 3 - 4 months.


Kraft Food Scouting For Manufacturing Partners In India

 Kraft Foods, the world’s second largest foods company, is in talks with at least three biscuit makers including Cremica group and Surya

Food & Agro for manufacturing alliance in India as the makers of Oreo biscuits looks to tap the country’s Rs 6,500-crore organised biscuits market.

Three officials close to Kraft Foods, which bought out British chocolate maker Cadbury in a $19.7-billion deal in January, told ET that the US foods firm has initiated exploratory talks with different local manufacturers including Ludhiana-based Cremica and Priyagold biscuit makers Surya Food.

"The talks are in initial stages and could take time to materialize," one of the officials said. "It may decide on multiple manufacturing arrangements for biscuits to cater to different geographies," the person added. When contacted, Anup Bector, MD of Mrs Bector's Food Specialties, the flagship company of the Cremica group, said, "Kraft officials did visit us, like many companies do, but there's nothing concrete yet."

BP Agarwal, MD of Surya Food & Agro, denied the talks. "We are not in talks with Kraft for a manufacturing alliance," he said. A Cadbury South Asia spokesman refused to comment on the subject. "We are currently focused on delivering on our existing business plans and as a rule we do not comment on future business plans," he said in response to an email query by ET.

The three officials close to Kraft said the company is unlikely to set up a local manufacturing base for biscuits at least in the short- to mid-term. But it wants to establish a foothold in key emerging markets like India by leveraging Cadbury's well-entrenched distribution network.

The Cadbury acquisition will help Kraft make inroads into India’s organised biscuits market dominated by Vijay and Sharad Chauhan-controlled Parle Products and Nusli Wadia group's Britannia Industries.

Sanjay Khosla, executive vice-president & president, developing market and global categories (Kraft Foods & Cadbury), had, in February, told ET that going ahead, in India, snacks, biscuits and chocolates would be the company's key focus areas. Kraft, which has not met with much success in India in the past as an independent entity, has till now had a small presence here through four brands - Tang flavoured powder drink, Oreo biscuits, Ritz crackers and Toblerone chocolates.


Read  Launch of  Oreo  with  Kraft  outsourcing manufacturing to  Mrs Bector's Food Specialities

Parle Vs Britannia - Parle Leads The Pack

Article in  TOI

MUMBAI: More consumers seem to be munching on Parle biscuits while sipping on their hot cuppa, which is probably why the company is said to have toppled Britannia Industries' numero uno position to become the largest selling biscuit company in India.

Last year, the Vijay and Sharad Chauhan-controlled Parle Products, which makes the ubiquitous ‘Parle-G' glucose biscuits, had attained volume leadership in the market. Now, with a total turnover of around Rs 4,000 crore coming from biscuits, Parle Products has emerged as the clear market leader, with a difference of almost Rs 1,000 crore. Britannia Industries reported a turnover of Rs 3,400 crore for the financial year 2009-10, with biscuits contributing around Rs 3,000 crore.

The Rs 5,000-crore Parle Products, which also makes confectionery products, draws 80% of its turnover from biscuits. Although Britannia Industries has disputed the fact that Parle has become the market leader, the cookie seems to be crumbling a bit for the Wadia-owned company. Going by the turnover numbers, Parle leads with a margin of Rs 1,000 crore over Britannia.

While the Chauhans did not respond to a TOI query, at least two people familiar with the matter confirmed the development. Parle Products' annual share (moving average total) in biscuits, sources told TOI, stands at around 45% as against Britannia's 38%. Historically, the biscuit pie was made up by one-third of Britannia, one-third of Parle Products and one-third of the balance share where other smaller brands lost or gained share.

In response to an email sent to Vinita Bali, MD, Britannia Industries, a company spokesperson said, "Britannia continues to lead the biscuit market in all categories except glucose, where it lost some share about a year ago and has partly recovered that. However, glucose as a category within the overall biscuit market has declined."

"Britannia has a large and diverse portfolio ranging from health & nutrition (e.g. NutriChoice Digestive, NutriChoice 5 Grain, etc.) on the one hand to delightful & indulgent products on the other (e.g. GoodDay, Treat, Bourbon, etc.), while Parle largely dominates the discounted glucose segment, whose share is declining in the overall biscuit market," the spokesperson said.

Britannia also said that The Nielsen Company, which tracks sales and market share numbers, does not cover all points of sale. "The growth rate it reflects for Britannia is, in fact, lower than the actual growth rate, by 3-4%. Relative position of Britannia and Parle, in terms of annual turnover, has remained constant over the last few years as per annual results declared by both the companies," the spokesperson said. 

Source : Times Of India 

Indian Biscuit Industry  Review 

Bakery Project Reports For New Start Ups

With  ever increasing demand for information on small bakery units . I have thought of  providing bakery project reports for such demand . It would answer basics  of entire bakery project plan such as   process ,ingredients,packaging , equipments ,labour , legal and costing etc.

Report would cover  following aspects  .

  • Factory  layout
  • Process of bread/biscuit/cake/wafer manufacturing
  • List of equipments  with  major supplier
  • List of ingredients required  with major  supplier
  • Packaging material required  with  major supplier
  • Other Accessories/Utilities required
  • Manpower requirement
  • Power ,water  and fuel requirement
  • Market study  and competition analysis
  • Legal issues
  • Commercial issues
  • Project implementation planning
  • Total  plant and machinery  cost  
  • Total cost of project
  • Total working  capital  ( incld raw material ,packaging and  Inventory )
  • Payback period
  • Profit projection s

you can buy  from this  link   bakery project 

How  to start  your own bakery

Sara Lee May Exit Bread Business

 USA  major bread manufacturer has been losing market share and have  seen dip in  profits from its bread business . Sara Lee Corp. is seeking a buyer for its bread business, a move that could lead to the breakup or sale of the entire company.

Hostess Brands Inc. and Campbell Soup Co.'s Pepperidge Farm showed interest in the business in recent weeks after Downers Grove-based Sara Lee began soliciting bids, Crain's has learned. Other potential buyers include Grupo Bimbo S.A. de CV, Flowers Foods Inc. and private-equity firms.

With $2 billion in sales, Sara Lee's third-largest business line could fetch between $1.1 billion and $1.6 billion, or up to $2.4 billion if the company improves the slow-growing unit's low profit margins, according to an analysis by New York-based Bernstein Research.
The move to sell bread, a linchpin of CEO Brenda Barnes' turnaround strategy, marks a strategic shift. Ms. Barnes, who is on indefinite medical leave following a stroke in May, tried for five years to boost bread sales through product innovation and marketing. Hanging a sale sign on the unit now could put the rest of Sara Lee in play, as a whole or in parts.
"If they get rid of the bread business, it would seem likely the other pieces of the company would also then be sold for a nice premium, and that is something the board and shareholders have got to be thinking about," says David Epstein, an investment banker at Rosemont-based J. H. Chapman Group LLC who specializes in the food industry. "I'm sure the bakery business would attract interest from both private-equity funds and other bakery companies."
It's not clear if Sara Lee has received any offers for the business, and there can be no certainty that it will reach a deal to sell the unit. Companies seen as potential acquirers decline to comment.
Sara Lee's bakery division employs about 12,000 at 41 bakeries, including one in Rock Island.


GOPAN Sanyo s Rice Bread Cooker

 Sanyo  Japan s consumer electronic  major  manufacturer has come up with innovative product  a  rice cooker which would allow consumer to bake bread from   rice flour  which is easily  available in cost is around $700/-


TOKYO — Japan's consumer electronics maker Sanyo has launched the world's first cooker that can turn rice grains into bread -- an innovation that it hopes will be a hit across Asia.
The machine can mill a cup of rice grains into rice flour, then mixes it with water, gluten, yeast and other ingredients to bake a loaf of bread in four hours, Sanyo Electric said.
The machine is named "GOPAN" in Japan -- coined from "gohan", meaning cooked rice, and "pan", Spanish for bread. Sanyo will start exporting it to other Asian countries next year after its Japanese launch in October.
"We are eagerly working to export this to other Asian countries, mainly China and Southeast Asia, which share the culture of growing rice," said company spokeswoman Liu Yingying.
The machine would retail between 50,000 and 60,000 yen (560-670 dollars).
Wheat-free bread is good for people allergic to the grain, Sanyo said, noting that the machine can also operate without using gluten, which is taken from wheat and helps dough to rise.
Sanyo argued that another benefit would be that in Japan the cooker would increase rice consumption and change people's eating habits, helping increase the country's low food self-sufficiency ratio.
Japan, the world's second-largest economy, now produces only 40 percent of its food and buys almost all its wheat, corn and soy beans from overseas.

Source : AFP

Shakti Bhog Launches Ad campaign For Cookies

Shakti bhog biscuits , divss , Divss biscuit , Divss cookies
Last year in October 2009  Shakti Bhog  declared its  intention  to  enter  Indian biscuit market . Its has now launched  its media advertisement with  Divss  brands of  Cookies  with  slogan  " For  A  Healthy  Break ".

Shakti  Bhog   DIVSS  has put money  on the premium side of  biscuit segment  cookies  which are now more popular in upper middle class consumers.Its tag line highlights its premium category   the cookies are labeled  "Biscotto  Italia "

The variants marketed by  Shakti Bhog are   Butter  egg less Cookies  and  Choco- Nut eggless  Cookies, then you  have High fibre Digestives and Ginger cookies   . Shakti Bhog is trying to   garner   the veggie markets which is quite significant in Indian biscuit and cookies market . We don't have a national player in this category .

Competitor  to Shakti Bhog cookies would be   major biscuit manufacturers such as  Britannia , Parle , ITC , UB  , Unibic  and regional players like  Bonn , Priya Gold , Anmol and  Frontier biscuits.

Shakti Bhog is a major brand in branded flour  which are used by millions of Indian . Forward Integration  with bakery business would help them to have cost advantage on other players .

Aggressive ad campaign   can also been seen on bill boards  splashed  across  bus stops in metros  ,specifically  in and around Delhi

Atta  Biscuits  From  Shakti Bhog

Food Safety Rules To Be Notified Soon

For  food manufacturers , importers , transporters and storage  chains  wait for  a  consolidated food safety act  would end  soon as  government  of India  plan to notify new rules for food safety next month


The government is expected to notify new rules on food safety next month to regulate manufacture, sale and import of food items.
"The draft Food Safety Regulations, 2010, have been finalised and sent to the government and these are expected to be notified by August," Food Safety and Standards Authority of India (FSSAI) Chairman P I Suvrathan said here while addressing a workshop on the Food Safety and Standards Act.

Once the rules are notified, the Food Safety and Standards Act, 2006, will come into force. The Act was brought in to consolidate all existing food laws in the country. The FSSAI was established under the Act. The authority, which is under Health Ministry, has been created to lay down standards for articles of food and to regulate their manufacture, storage, distribution, sale and import to ensure availability of safe and wholesome food.
Suvrathan said the rules and regulations have been framed after a review of all food laws prevailing in the country. There are at least eight legislations related to food.
He noted that it would be a challenge to implement the food safety law and asked the state governments to come forward for effective implementation.
The rules framed by FSSAI also provide for training and orientation of food safety officers, which will be carried out by the authority itself.
"Food safety officers provide an interface between the government and the industry. Therefore, we provide them training so that food quality inspection levels go up," he said.
Highlighting the need for creating greater awareness about food safety, the FSSAI chairman said that apart from the food industry, common consumers should make it a "national movement".
"We are also working with Panchayati Raj institutions on creating awareness about ensuring food quality, especially in the mid-day meals served in villages. We would also be ensuring food quality standards for food items in the defence and the railway sector through these regulations," he said.

source - PTI news

Latest  Dateline : End January 2011

Unibic Opens New Biscuit Production Line

Victorian Premier John Brumby today cut the ribbon on Unibic’s new $44 million biscuit and cake facility, which will produce Unibic’s whole range, including the new Harvest Kitchen Soft Centre biscuits.
The new purpose-built facility is capable of producing 4.5 tonnes of goods per hour, and includes a new research and development facility, featuring a design studio, test kitchen and miniature production line.
Unibic, a Victorian company, has produced speciality biscuits, pastries and cakes for over 50 years.

The Unibic range includes an RSL-licensed ANZAC biscuit line, Weight Watchers branded baked goods, a variety of shortbreads and European-style biscuits, and the Erica’s Kitchen entertaining range. The new factory also features purpose-built technology for a new line of low-fat chips, to be released later this year.

As well as established markets in Australia and New Zealand, Unibic is growing into markets in the United Kingdom, Canada, the United States and India. If the new Harvest Kitchen Soft Centre product proves popular in Australia, Unibic expect to begin exports of the product from the Victorian facility.


Kelloggs Recall Its Cereal Product Due To Packaging Issue

A substance that leached out of cereal packaging and sickened consumers, spurring Kellogg's recall of 28 million boxes of Froot Loops, Apple Jacks and other popular children's cereals, has been identified as a petroleum-based compound that appears to be a breakdown product of chemicals used in the cereal box liners.
This compound, methylnaphthalene (methyl-NAP-tha-lene), has been the subject of major, on-going government and oil industry testing and information-gathering initiatives to identify potential safety issues and fill basic data gaps, according to an Environmental Working Group (EWG) analysis of the scientific literature. Kellogg's has not publicly identified the chemical but provided the information to EWG in response to our inquiries.
Two weeks ago (June 25, 2010), Kellogg's recalled 28 million boxes of Corn Pops, Honey Smacks, Froot Loops and Apple Jacks after customers complained of what the cereal maker called an "off-taste and smell" that caused "nausea and diarrhea" in some people.
In a posting on its website that day, Kellogg’s said " not eat any more of this product since it doesn't meet our quality standards" but added that the reactions were not caused by "any harmful material found in the food."
The company told The Wall Street Journal that the recall was prompted by complaints from 20 concerned customers, including five who became nauseous or vomited after smelling or eating the cereal (Brat and Becker 2010).
The Kellogg’s statement said testing found "slightly elevated levels" of a food packaging "substance" in the cereal box liners and that a subsequent health risk assessment showed that "sensitive" customers could expect reactions. The web posting did not identify the substance causing the problem, but it offered consumers a number to call if they had questions or if they "would like a replacement coupon."


US FDA New Food Safety Guidlines for Eggs

The U.S. Food and Drug Administration today announced a regulation expected to prevent each year approximately 79,000 cases of foodborne illness and 30 deaths caused by consumption of eggs contaminated with the bacterium Salmonella Enteritidis.
The regulation requires preventive measures during the production of eggs in poultry houses and requires subsequent refrigeration during storage and transportation.
Egg-associated illness caused by Salmonella is a serious public health problem. Infected individuals may suffer mild to severe gastrointestinal illness, short term or chronic arthritis, or even death. Implementing the preventive measures would reduce the number of Salmonella Enteritidis infections from eggs by nearly 60 percent.
The rule requires that measures designed to prevent Salmonella Enteritidis be adopted by virtually all egg producers with 3,000 or more laying hens whose shell eggs are not processed with a treatment, such as pasteurizaUnder the rule, egg producers whose shell eggs are not processed with a treatment, such as pasteurization must:

• Buy chicks and young hens only from suppliers who monitor for Salmonella bacteria
• Establish rodent, pest control, and biosecurity measures to prevent spread of bacteria throughout the farm by people and equipment
• Conduct testing in the poultry house for Salmonella Enteritidis. If the tests find the bacterium, a representative sample of the eggs must be tested over an eight-week time period (four tests at two-week intervals); if any of the four egg tests is positive, the producer must further process the eggs to destroy the bacteria, or divert the eggs to a non-food use
• Clean and disinfect poultry houses that have tested positive for Salmonella Enteritidis
• Refrigerate eggs at 45 degrees F during storage and transportation no later than 36 hours after the eggs are laid (this requirement also applies to egg producers whose eggs receive a treatment, such as pasteurization).tion, to ensure their safety.

for  more information on   food safety  guidelines on  Eggs
log on to

IBIE Bakery Trade Fair - Sept 26-29,2010 ,Las Vegas ,Nevada USA

International Baking Industry Exposition is scheduled to be held at Las Vegas Exposition centre ,Nevada ,USA between 26 -29 September 2010.

One of the world largest exposition on bakery related businesses exposition is held every 3 years with help of American Bakers Association ( ABA ) , BEMA and Retail Bakers Association ( RBA).

Main Features of IBIE

Around 10000 sqmtr of exhibition space with 700 exhibitors from around the world with participation all major bakery industry player from USA .

Manufacturers , Suppliers and Vendors would show case their latest products , machinery & equipments ,ingredients and packaging from bakery industry.

Experts from bakery industry exchange views on subjects like process , cost reduction strategies in bakery , food safety ,latest technology ,trends and retail business for bakery products .

A must visit exhibition for bakery professionals and businessmen .

visit  for more information

Eurogerm Plans Entering Asian Bakery Market

French bakery ingredients firm Eurogerm is chasing the high potential Asian market, and has entered an agreement with Japanese flour miller Nisshin Seifun to target it effectively – including a 15 per cent share sale.
Nisshin Seifun is recognised as a specialist in the Asian market, and has a historical presence in China with a laboratory and test baking centre in Shanghai. The two companies are now forming a joint venture to take on China together, and will share know-how, technologies, production units and sales units.
The companies have not indicated the share proportions in the joint venture, but in order to strengthen ties between the two groups Nisshin Seifun will purchase about 15 per cent of the shares in Eurogerm. The majority shareholder remains Eurogerm CEO Jean-Philippe Girard.
Nishin Seifun has also negotiated an exclusive license agreement for the importation, production and distribution of Eurogerm products into Japan, China and Thailand, as well as a general statement on technical and business collaboration covering ASEAN countries (and especially Vietnam, Indonesia, Malaysia and Singapore).
Eurogerm’s ingredients store includes correctors, improvers, premixes, colour and flavour ingredients, nutritional ingredients, ingredients to improve the sensory properties, and those that improve the performance of flour and dough.
High potential
Asia represents the highest potential growth for the bakery sector. Fast development rates and rising incomes are leading to greater interest in Western eating habits.

Author  - Jess Halliday
dt -24-06-10


Kinder Happy Hippo Biscuits - Unique Design

Kinder Happy Hippo , Kinder Happy Hippos , Ferrero Spa
When one talks about unique  shapes  and sizes  of biscuit  happy hippo biscuits  are one which  immediately comes into mind .Popular  in Europe and America these happy hippo biscuits comes  in  milk , hazelnuts  and chocolate variant s.Kinder Happy Hippos are produced and promoted by Ferrero  Spa ( Famous chocolate ferrero roche )

The biscuits are of Hippo shape and consists of  wafer shell  with  fillings  like chocolate ,milk , hazelnut .

Each Hippo weighed in at 20.7g and came wrapped in a cellophane wrapper.

Creative  designs   can   be  popular  and can be used to distinguish brands from  competitors .

Bread Production Machinery - Video

 Bread Manufacturing equipments used in  medium to smaller bakeries

Glaxo Smith Kline To Enter Indian Biscuit Market

 Glaxo  Smith  Kline  has been trying to get established in cookies  and biscuit segment in India for long . They had  earlier launched biscuits on health  platform but could not  survive for long and  it is for now that they  are pursuing  ambitious plans on  biscuit segment from earlier launch of  horlicks junior biscuit and now  for high premium  cream and  cookies
Horlicks biscuit , GSK , gsk biscuits , biscuit in India , Indian biscuit brand , GSK biscuits, Horlick glucose biscuit

 A  news report

NEW DELHI: After expanding into instant noodles, snack bars and low-priced milk-food drinks in recent months, GlaxoSmithKline Consumer Healthcare is gunning for an even lavish spread by entering the premium, high-margin biscuits and cookies category.

The Rs 2,100-crore maker of Horlicks and Boost health drinks will introduce a range of high-end cookies and cream-biscuits under the Horlicks brand next week, said GSKCH executive vice-president of marketing Shubhajit Sen. “This will be the first of many initiatives in the high-end cookies space,” he said, adding that the company was not targeting large volumes from the segment initially.

GSKCH’s presence in the biscuits segment is marginal, with the inexpensive Horlicks brand and the recently-launched Junior Horlicks aimed at toddlers the only brands in the market. By stretching its compass in a segment dominated by Parle Products and Britannia Industries, GSKCH could be setting off a fierce brand war in the Rs 11,000-crore segment.

Thanks to an assortment of brands spanning the inexpensive and premium price categories, Parle and Britannia enjoy shares estimated at nearly 35% each in the overall organised biscuits segment, followed by ITC’s Sunfeast brand. A host of smaller players such as Cremica, Priyagold, Anmol and Bonn are also jostling for space. The segment has also drawn UK’s United Biscuits while American powerhouse Kraft Foods is exploring an entry.

The organised cookies segment, worth an estimated Rs 500 crore, is an equally teeming segment. Companies here have to contend with cookies imported from countries like Thailand and Malaysia as well as those made by local bakeries.
GSKCH has been riding Horlicks – its more than 100-year-old brand — to new categories during the past one year. One of its most ambitious launches has been that of instant noodles under the Horlicks Foodles brand, taking segment leader Nestle’s Maggi head-on. Foodles is presently available only in the southern states.

Not everyone agrees with GSKCH’s strategy though. Some industry analysts say the company’s over-dependence on one brand is risky.

But GSKCH executives maintain that innovating Horlicks is what is taking the brand forward, adding that further diversification would be part of the company’s key growth strategies.

In any case, the entry into the premium segment could pay off because the segment continues to generate profits.
Companies have been targeting volumes and aggressively pushing biscuits priced at Rs 2, 5 and Rs 10 through segments like glucose to counter inflationary pressures and prevent consumers from switching to cheaper brands. But this segment is a low-margin business, and almost all biscuits makers have reduced the weight of packs by up to 20% during the last year to resist raising prices. Biscuits is also the only category among processed foods on which a 12.5% VAT is levied.


Oreo To be Launched In India Soon

Oreo  the iconic brand from Kraft Foods would be launched soon in India . Oreo is one of the most popular cream biscuit in  the world..Available in select stores through importers in India .Cadbury buy out  has given Kraft food  well established  distribution networks  to  launch Oreo in India.

oreo , oreo in India , mondelez International , oreo world no1 cookiesKraft Foods is getting ready to launch its flagship biscuit brand Oreo in select cities in India, informed industry sources. “The company is planning introduce Oreo in Mumbai to start with. Recently, the company began test marketing it in Mumbai,”added sources. When contacted by FE, Cadbury India declined to comment on the company's new initiatives. US-based Kraft’s $19.7-billion acquisition of Cadbury now pits the world’s second-largest food company against global rivals such as Nestle and Hershey’s in the Indian market too. According to industry analysts, Kraft Foods will utilise Cadbury’s existing distribution network to push its own allied products such as Kraft cheese in India. Currently, Kraft Foods markets its brands in 155 countries across the globe.

The Rs 50,000-crore processed foods industry in India is currently growing at the rate of 15%. The major players in this sector include Nestle, Amul, Britannia and GlaxoSmithKine. To take on multinational rivals


Bar codes for bakery units

From shipping to invoicing ,reciepts bar codes helps in data  reconciliations , analysis and  recalls . Watch this video for  mobile  technologies offered  by Zebra technologies for bakeries .

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