Britannia vs ITC: A Tale of Two Titans in the Indian Food Industry

In the fiercely competitive landscape of the Indian food industry, Britannia Industries Ltd and ITC Limited stand out as two formidable titans, each commanding a significant share of the market and vying for consumer attention. While both companies have carved out their own niches and built strong brand identities, a closer examination reveals distinct strategies, strengths, and contributions to the culinary landscape of India.

Britannia Industries Ltd:

Britannia, with its rich legacy spanning over a century, has become synonymous with taste, trust, and tradition in Indian households. The company's extensive product portfolio encompasses a wide range of biscuits, cakes, dairy products, and snacks, catering to diverse tastes and preferences across the country. Britannia's unwavering commitment to quality, innovation, and consumer satisfaction has earned it a loyal following and cemented its position as one of India's leading food brands.

Britannia's success can be attributed to its deep-rooted understanding of Indian consumers and their culinary preferences. The company's ability to blend traditional recipes with modern flavors and packaging has resonated with consumers across generations, fostering a sense of nostalgia and familiarity. Britannia's iconic products like Good Day biscuits, Marie Gold ,50-50,MilkBikis , Nice ,Croissant , NutriChoice range, and Treat cakes have become household staples, evoking fond memories and moments of shared joy. Alongwith bakery they are into dairy and croissant business

ITC Limited:

ITC Limited, a diversified conglomerate with interests in various sectors including food, agriculture, and hospitality, has emerged as a dominant player in the Indian food industry. ITC's food division offers a diverse range of products spanning packaged foods, snacks, beverages, and culinary essentials, catering to the evolving tastes and lifestyles of Indian consumers. With a focus on innovation, quality, and sustainability, ITC has established itself as a trusted name in the Indian culinary landscape.

ITC's food division leverages its expertise in agriculture and supply chain management to source high-quality ingredients and produce a wide array of premium food products. From the popular Sunfeast biscuits and Yippee noodles to the innovative Bingo snacks and Fabelle chocolates, ITC's food portfolio reflects its commitment to excellence and consumer satisfaction. The company's emphasis on sustainability and responsible sourcing further underscores its commitment to environmental stewardship and social responsibility.

Points of Distinction:

While Britannia and ITC compete in the same market space, each company brings its own unique strengths and strategies to the table. Britannia's heritage and legacy give it a distinct advantage in terms of brand recognition and consumer trust, while ITC's diversification and innovation capabilities enable it to explore new product categories and markets. Britannia's focus on traditional recipes and flavors resonates with consumers seeking familiar tastes and experiences, while ITC's emphasis on premiumization and culinary innovation appeals to those looking for indulgent and gourmet offerings.

Comparison:

BRITANNIA VS  ITC 
Business

Description	Britannia	ITC
Established	1896	1910
Nature of business	Public ltd	Public ltd
Turn Over INR	4015.00 Crore	69480Crore
Market share ( value)	38%	11.0 %
Ads Major methods	Cricket events and players	TVC
New areas of promotion	Health and wellness	Health and wellness

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

Category	Britannia	ITC	Leader
Cookies	Good Day	Moms Magic	Good Day
Cream	Treat ,Jim Jam	Bounce	Treat
Glucose	Tiger	Sunfeast Glucose	Parle G
Chocolate	Pure Magic	Dark Fantasy	Pure Magic

Tiong Bahru Bakery - A Popular Bakery Destination In Singapore

Tiong Bahru Bakery is famous in Singapore for several reasons:

High-Quality Baked Goods: Tiong Bahru Bakery is renowned for its high-quality baked goods, including artisanal bread, pastries, and desserts. Their commitment to using premium ingredients and traditional baking techniques results in delicious and consistently excellent products.


French Influence: The bakery is known for its French influence, offering a wide range of French-inspired pastries and bread. This infusion of French baking expertise into Singapore's culinary scene has been well-received by locals and tourists alike.


Cosmopolitan Atmosphere: The Tiong Bahru Bakery outlets often have a cosmopolitan and stylish ambiance, making them popular spots for locals and expatriates to gather, socialize, and enjoy a cup of coffee along with their pastries.


Diverse Menu: The bakery offers a diverse menu catering to various tastes and preferences. From classic croissants and pain au chocolat to unique creations like kouign-amann, there's something for everyone.


Artisanal Coffee: In addition to baked goods, Tiong Bahru Bakery serves high-quality coffee, enhancing the overall dining experience. Their dedication to sourcing and brewing excellent coffee has earned them a dedicated coffee-loving clientele.


Iconic Location: The original Tiong Bahru Bakery is located in the historic Tiong Bahru neighborhood of Singapore, known for its heritage and charm. The bakery's presence in this iconic area adds to its appeal.



Expansion: Tiong Bahru Bakery has expanded beyond its original location, with multiple outlets across Singapore. This expansion has allowed more people to enjoy their offerings conveniently.


Continued Innovation: The bakery continues to innovate and introduce new pastries and bread, keeping customers excited and engaged. Their commitment to quality and creativity ensures a loyal customer base.


Community Engagement: Tiong Bahru Bakery often engages with the local community through events, workshops, and collaborations, further ingraining itself in the social fabric of Singapore.


Recognition and Awards: Over the years, Tiong Bahru Bakery has received numerous awards and accolades for its culinary excellence, contributing to its reputation as a top bakery in Singapore.

Overall, Tiong Bahru Bakery's combination of quality, variety, and ambiance has made it a beloved institution in Singapore's food scene, attracting both locals and visitors seeking a taste of exceptional baked goods and a delightful dining experience.

Visit  their website 

https://www.tiongbahrubakery.com/

Unibic forays into wafer biscuit segment

While visiting one of the shopping centre near my residence I can find this unibic wafer biscuit pack promoted with one pack free with one. Wafer biscuit market is  in  nascent  stageIndian market have few players in this segment . Britannia ,Dukes,Tiffany,Nutro are few popular brands in Indian  wafer biscuit segment

Unibic  key  products are wire cut  cookies  and are dominant  player  in cookies segment .Unibic India is a  subsidiary of UNIBIC Australia, UNIBIC India Pvt. Ltd., has its factory and infrastructure in Bangalore with state of the art machines from Italy. 
  

baking oven       mixers       packaging machines           learn more  on bakery business 

Britannia's Croissant Now Available In Groceries

Britannia  Croissant

 Britannia last year had a joint venture  with  Chipita  - a  Greek company to  manufacture  croissant  in India . Long-awaited launch is over and croissant is now available in  major metros of India. 

Croissant,s  are  French bread made up of butter with cream-filled inside. It can be eaten with  jam or  coffee

The factory is installed at the Ranjangaon, Maharashtra.  Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.

Croissants fill the gap for snacking on the go and is  liked by all from kids  to old generation . Its soft hence very popular with the older  generation. Can be a good replacement for breakfast. 

Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India  with brands like  Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia  is trying to  add other food categories for   growth outside bakery products .

Parle Brings " Americana " To Counter Britannia

Parle  products  is now  facing decline  in  glucose  sale,  impacting its bottom line  as popular  demand for  cream and cookies  biscuits have increased .
In addition  to  preferences  competition has  also dented into  Parle share of the market ,  Glucose  market  has also shrinked .

Americana Cookies -Parle

To counter  the decline in market   Parle has  re -branding   for  two of  its  regular varieites  such as  Cookies and Marie into   new look  with re branding   giving  new names to  Cookies - Americana  and  Marie - Bakesmith   .  Packaging has new look with  American and British  Flags  look alike  in background .  It would be  interesting to see whether  Americana  rules   Or   Britannia .

Parle  faces tough competition from  Britannia  and ITC   as domestic competitors  and  Kraft and United Biscuits  as MNC  competitors . Bakery segment is estimated to worth Rs 25,000  crore  . Biscuit category could be  of 75 -80 % of this  market  segment .