Britannia Little Hearts has been unique in two sense one was packing and second was bite size small heart shaped biscuit coated with sugar .
"'Little Hearts was launched in 1993 and targeted the growing youth segment. A completely unique product, it was the first time biscuits were retailed in pouch packs like potato wafers. The launch message introduced a special taste experience that made the unlikeliest characters - like Dracula and Frankenstein - melt. In 1997, the 'Direct Dil Se' campaign encouraged youngsters to openly express their feelings. And in 2003, two variants called Little Hearts Chocolate and Little Hearts Sesame were rolled out with a campaign "Dil sabka actually sweet hai". With Little Hearts, Britannia has tasted the sweet taste of success. ""
Source : Britannia Industries Ltd
Here is a review of Britannia Little Hearts
Taste -- Good with flavours like sesame or chocolate
Color - Dark brown , baking good
Bite- Soft bite
Packaging- Pouch packing with metalized wrapper
Ingredients-Wheat flour ,Sugar,Edible vegetable oil ,Milk solids,Raising agent ,Salt ,Yeast Emulsifiers .
and Improvers .
Calories- 474 kcal per 100gms
Price - Rs 10/- for 60 gms
Competitors --- Yet to have any competitor
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