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Micro salt to help bakers in reducing salt levels

The bakers have all completed technical trials in which they were able to slash salt by more than half (from 1.8 per cent to 0.7 per cent), with the potential to go down as low as 0.5 per cent without impacting volume, texture or weight, claimed Eminate technical director Dr Stephen Minter.

It is well-known that the smaller the crystals, the higher the salt perception, said Minter, who was speaking at the Food and Drink Federation’s Biscuit, Cake, Chocolate and Confectionery conference on Friday.

However, simply grinding salt to make the particles smaller did not work as the smaller the particles, the more hygroscopic they became, he said. “They lose their free-flowing properties and stick together.”

By contrast, Eminate’s ‘SodaLo’ salt had been engineered using patent-pending technology that changes the structure of salt crystals to create free-flowing, microscopic hollow balls, with the consistency of talc and a shelf-life of 18 months, he said.

At 5–10 microns, they were a fraction of the size of standard salt (c.200–500 microns), and delivered an intense, salty hit on the taste buds. While particles this size were moving into the realms of nanotechnology, they dissolved on the tongue so did not present any risk, he explained.

Trials have been conducted by manufacturers in sausages, crisps, sauces and bread, with soups and bakery premixes to follow, said Minter. “We have a water-soluble and an oil-soluble version and we have also been experimenting with encapsulating flavours, colours and bioactives such as pharmaceuticals within the balls.”

Results in plant bread were particularly exciting as bakers had also achieved significant increases in shelf-life as the tiny salt crystals cross-linked gluten in dough more effectively, helping to retain moisture, he said. “If you look at the structure using a scanning electron micrograph, you can see that SodaLo is very evenly distributed throughout the loaf.

The bakers’ biggest concern was that yeast would not be controlled and the dough would expand too quickly or it would become too sticky and clog up their machinery. But it didn’t. The end product also has the same structure, texture, weight and volume as the original.”

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Fast Food giant Innscor Africa buys new baking machinery -Zimbabwe

FAST food giant Innscor Africa has acquired baking machinery worth more than US$1,5 million for its Bulawayo bread manufacturing plant, an official from the company has said.

Innscor Bulawayo bread factory general manager Mr Felix Vazhure said the equipment, acquired from South Africa and United Kingdom, would a would boost its bread and confectionaries products.

The equipment is set to be commissioned next month.

“The equipment will be commissioned in April. The company will improve on the quality of bread and beat competition on the local market,” he said.

He said the company acquired its machinery from South Africa and a United Kingdom (UK) based company that specialises in baking bread.

“The company purchased its machinery from Baker In Baking, a UK-based company and some of the machinery is from South Africa,” he said.

Mr Vazhure said the company got its motivation from other foreign baking companies that were improving their products.

“Bakers Inn got most of its inspiration from a United Kingdom (UK) based world market leader on bread, the Woabuttn’s. This is why we purchased the same equipment as theirs,” he said.

Mr Vazhure said the equipment will replace aging machinery at the factory some that has been in operation for the last 15 years.


Mumbaikars to pay more for bakery products

MUMBAI: Soon you will have to shell out more for bakery products. The state government has made it mandatory for all bakery owners to pay their employees a monthly minimum wage of Rs 4,561 and bakery owners will pass on the burden to consumers.

The plight of employees working in bakery was raised by member of legislative assembly Devendra Fadanvis (BJP) during the question hour session here on Monday.

In his reply, the minister of state for labour, Padmakar Valvi, said that hereafter, all bakery employees will get Rs 3,800 per month as basic and Rs 761 as special allowance.

Reacting to the decision, M Yakub of the Mumbai Bakers' Association said they would have no option but to hike prices. "Ultimately, the cost will be passed on to the consumer."

The government's decision will put pressure on the industry, said K P Irani, president of Indian Bakers' Association.

Source : TOI ,Mumbai
Dt : 30.10.2010

Turkish flour not toxic claims Philippines importers

In   earlier  post   we had news  from Philippines  that  flour imported from Turkey are contaminated and not fit for bakery products . Now Importers have come into defence  of imported wheat flour which are cheaper than wheat flour from other companies . Government has constituted an inquiry on the claims .


Imported Turkish wheat flour is P150 to P180 cheaper than the locally milled flour and is becoming popular among bread and noodle makers in the country, thus is posing a big threat to the local flour millers, who are importing more expensive wheat from the US.

This was the assessment of Ernesto Chua Co Kiong, executive vice president for Malabon Longlife Trading Corp., why the Turkish wheat flour is under attack during a hastily called press conference last Friday where the Turkish Embassy in Manila, Turkish wheat flour exporters and Filipino importers took turns to clarify the issue.

According to Co Kiong, Turkish soft flour is sold at P450 to P470 per 25-kilogram bag as against P620 to P650 per 25-kg of the locally milled flour.

Co Kiong said that the price difference is largely because the Turkish flour quality is, “not as good as US wheat in terms of protein content, but is just as edible and fit for human consumption as the locally milled flour, which are made from imported US wheat.”

Co Kiong, one of the bigger players in the flour industry, said that Turkish soft flour has become popular for noodle manufacturing because with the economic realities the issue of affordability has also become a major issue among consumers.

“As such, the Turkish wheat flour has become a threat to the US wheat, which produces high-protein wheat flour that is ideal for bread making,” Co Kiong said


Wafer biscuit production process - Video

Wafer biscuit manufacturing have following steps 


Batter   and Cream

Baking  -  Sheets are baked

Cooling  - Sheets are cooled


Cooling  -sheets with cream in block cooler

Cutting  - Wafer  sheets  are cut into  fingers


Opening for Packing technician for reputed biscuit manufacturer in India- Jobs in biscuit Industry

Please submit your  cv for immediate placement in one of the  reputed biscuit  firm in India ( name you would come to know when selected )

exp - 4-5 years

role - Packing machine maintenance with basic knowledge of biscuit plant and machinery

loc - All   India

Salary :  no constraint for right  candidate

send your cv to
visit : (

 Note :Readers forward this post to suitable candidates known to you

Refrigeration and freezing equipments used in Bakery production

Bakery industry  which includes  bread , cakes ,wafer and biscuits  as major product . Manufacturing process  of these items  requires  refrigeration and freezing equipments  for production process.

Chilling Plant

Chilling plants are required for  providing cold water which are circulated in jacketed mixers to maintain  dough temperature s during mixing . Chilling plants are normally are following  types

Opentype circuit ( Storage  tanks for water  are part of the chilled water system )
Closed circuit ( No tank )

Air cooled
Water Cooled

Scroll compressors
Open type belt driven compressors

Chilling plant consists of compressor , condenser , evaporators and delivery and return pipeline , Temperatures are set by  thermostats. Chilled water temperatures are maintained 5-8degc

Walk in cold storage

As the names signifies on can walk in these cold room these are new version of old method of cold storage s and have  advantage of easy dismantling and erection  .Walk in cold rooms  are suitable for storing  ingredients like butter, chocolates  ,chemicals , Additives  etc . Capacities of refrigeration are calculated on basis of types of products and area .Walk in cold rooms panels are made of Puff Panels .. Temperatures are maintained 6-4 degc

Cooling Tunnels

Cooling tunnels are provided to cool cakes , swiss rolls after baking and  after cooling products can easily be packed without any damage . These tunnels can be  on line  directly mounted on the conveyors as in cream biscuits  production  or can be standalone tunnels located at a distance from production line .

Deep Freezer

Deep freezers are kept near  production line and are used to store small quantities of ingredients and raw material .for eg chocochjps , fruit cuts , additives , butter etc . It is some what similar to refrigerators

Milk chillers

Milk chillers are required to store milk in solution phase  for process requirement  where milk is required to sprayed . Milk solution are prepared and are transferred to milk chillers for storage . Direct ( Dx) expansion type milk chiller are more popular then open type . Cooling takes through plates around the jacketed storage tank . Temperatures are maintained between 6-4degc

Block cooler

Block coolers are required in wafer biscuit  production where pile of sandwich sheets filled with creams are cooled before  sheet cutting operation s. Temperatures are maintained below 15deg c .

Plant layout for an automated bread plant

Schematic diagram of  bread plant layout

 automated bread plant layout , bread plant layout , bread factory layout

Philippines government urged to ban Turkish Flour

MANILA, Philippines—The government should stop small bakers from using contaminated and potentially toxic flour from Turkey in producing the so-called poor man’s bread, like pan de sal, monay, pan de coco and pan de limon.

The call was made by Sen. Aquilino Pimentel Jr. who particularly directed it at the trade and health departments as well as the Bureau of Food and Drug (BFAD).

He said the government could be “playing Russian roulette with the health of our people by allowing the importation of Turkish flour.”

Big bread manufacturers in the Philippines are not using the imported flour, but small bakers are using the stuff purportedly available in Divisoria and elsewhere to raise their profit margins, Pimentel said.

“As always, it is the poor Filipinos who suffer, in this case probably not knowing the risk to their health of that bread they are eating,” he said.

“If even in Turkey they have expressed misgivings as to the quality and safety of their flour, more so should we,” Pimentel said. “No one wants to eat cancer-causing bread.”

Darker, coarser, smellier

Breads made from Turkish flour are darker in color, have coarser texture and sometimes have an offensive smell.

A study published by the Journal of Food and Drug, titled “Total Aflatoxin, Aflatoxin B1 and Ochratoxin A Levels in Turkish Wheat Flour,” confirmed that Turkish flour is contaminated with mycotoxins that are known to affect human and animal health.

Mycotoxins generally refer to poisonous chemical compounds produced by certain fungi, some of which are found in food and animal feed such as grains and seeds.

Tests on Turkish flour conducted in 2007 by leading Turkish universities, including Istanbul University, showed that 81 percent of samples of flour taken were contaminated.

Ingesting high levels of the toxin increases one’s chances of developing urethral, renal and pelvic tumors, according to the study, which traced the contamination of the flour to humidity and temperature changes.

The study warned of the risk posed by the contamination to public health.

Pimentel said he found it disturbing that while Turkey exports wheat flour, it also imports flour for the consumption of its own people.

“When one refrains from consuming what one produces, questions are raised,” the senator said. “Why should we eat bread made from flour which its own producer does not want to touch?”


Wire cut cookies Depositor - A video

Cookies production are done  mainly by two process one with plain depositor where as second popular method is  depositor with wire cut arrangement.

Watch this video

Global Biscuits Market to Reach $43.1 Billion by 2015,

Global Biscuits Market to Reach $43.1 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

Press Release

San Jose, California (PRWEB) March 22, 2010 -- Bakery represents one of the traditional occupations globally and stands for conventional economic activity for various communities in several countries. Biscuits are highly popular across the world and people of all ages enjoy eating biscuits throughout the year. Biscuits along with bread accounts for majority of the total bakery products consumed worldwide. Today, most of the conventional baking methods have been replaced by the new generation technologies and the shift has enabled rolling out of innovative biscuits with different types of looks, sizes, tastes, flavors and packaging. Usually, market for biscuits enjoys significant participation of organized as well as unorganized segment, which vigorously compete to cater various product categories.

Biscuits: A Global Strategic Business Report

Europe and the United States dominate the world biscuits market, as stated by the new market research report on biscuits. However, growth in these regions clearly lags behind the projected market growth in emerging countries. Asia-Pacific represents the fastest growing market for biscuits. Sweet biscuits represents the largest as well as fastest growing segment in the global biscuits market. Factors contributing to growth include urbanization and increasing awareness among people about the benefits offered by bakery products, among others.

The market for biscuits is highly fragmented. In each region, the market is characterized by the presence of several local players and very few large players. Key players profiled in  world biscuit market are
  •  Annas Pepparkakor AB
  •  Arnotts Biscuits Holdings Pty Limited
  • Bahlsen GmbH & Co. KG
  • Britannia Industries Ltd.
  • Burton's Foods Ltd.
  • Group Nutrexpa
  • Lotus Bakeries NV
  • Katies Cakes,
  • Kellogg Company
  • Kraft Foods Inc
  • Kraft Foods (Australia) Limited
  • NestlĂ© UK Ltd., Northern Foods plc
  • Paradise Food Industries Pty Ltd
  • Parle Products Pvt. Ltd
  • Paterson Arran Ltd
  • Stiletto Foods (UK) Ltd
  • The Jacob Fruitfield Food Group
  • Thomas Tunnock Limited
  • United Biscuits
  • Walkers Shortbread Ltd.

The report titled "Biscuits: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product overview, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World by the following segments - Savory Biscuits and Sweet Biscuits.

For more details about this comprehensive market research report,
please visit -

Global Industry Analysts, Inc.

Telephone 408-528-9966

Fax 408-528-9977

Email press(at)StrategyR(dot)com

Indian market ready for new bakery products

Indian middle class is lapping   bakery products like never before let it be traditional products like Cakes Breads ,Buns , Biscuits , Cookies,Rusk  and Wafers . Now few bakery products have been  in  high demand  such  as Crackers , Pasta ,Pizza s and Burgers .Foreign Bakery chains are opening base in all major metros of  India  with new products.
Indian markets is now ready for few products which has been popular in western world such as

indian  bakery industry

Cupcakes and Muffins
Cupcakes are rage in USA .Be it any celebrations or party times people are buying cupcakes in bulk . Cupcakes and Muffins  are now being manufactured  by Monginis  on national scale .  Few local players such as Harvest gold  are  producing Muffins /cupcakes .

Donuts ,Waffles and Bagels are popular in countries like USA ,UK and Western Europe .Now Indian bakers have started  producing  them in select bakery chains

Organic Breads/Gluten free bread
Health  conscious people  in western countries have graduated to more healthier version of baked goods such as gluten free bread and organic breads made from organic ingredients free from any chemicals

Swiss rolls/Cream Rolls
Other popular variety which are popular in western world  are  Swiss rolls  and cream rolls  .Britannia did tried to launch this product way back in year 1996 but discontinued .

Whole grain Digestive Biscuits
Whole grain digestive biscuits are made by  all major biscuit manufacturers in India .As people are  turning to healthier biscuits

Cream Pie s
Pies  which are  mostly imported  from Malaysia,South Korea and Phillipines  are liked by Indian consumers and  Chocolate pies can be seen on all major supermarkets .

Orkla s Krupskaya to Buy Russian Biscuit Manufacturer Peterhof

"Peterhof employs 450 people; most of whom will be retained by Krupskaya after the acquisition is completed. The parties have agreed not to reveal the financial details of the transaction", said Krupskaya.

The deal is, however, subject to approval by the Federal Antimonopoly Service.

"Orkla enjoys market leadership in chocolate paste spreads in Norway under our 'Nugatti' brand. This is a category where we have competence, and can grow the value of the Peterhof brands in Russia", said Krupskaya General Director, Philip Wegh.

"The biscuit production of Peterhof will complement Pekar's wafer and sponge cake portfolio, and eventually we may want to relocate all our flour confectionery production to the Peterhof facility, which has room to expand", added Wegh.

"We have to study the energy capacity requirements before taking a decision to relocate Pekar production to Peterhof, and in any case, relocation would not begin any sooner than September 2010".

Peterhof has a leading market position in chocolate paste spreads with its 'Academy of Chocolate,' 'Vkusnyitsa,' 'Djenilla,' and 'Smeshariki' brands. Peterhof is also a producer of biscuits under the 'Day by Day' brand, and instant porridge under the 'Vkusnyetsa' and '5th Element' trademarks.

Dt 17.03.2010

Russia: Orkla's Krupskaya to Buy Chocolate Spread and Biscuit Producer Peterhof.

Universal Robina Corporation ( URC ) - Major Bakery Manufacturer in Phillipines - A profile

universal  robina  corparationuniversal robina corporation , urc , universal robina corporation brands
URC  ( Universal Robina Corporation )  is one of the major  manufacturer of bakery products in asean countries .Established  in year  1954 by John Gokongwei  . It has come a long way to be Asean foremost bakery brands . Universal Robina Corporation  is subsidiary of JG Summit  Holdings, Inc .
Universal Robina Corporation (URC) is a manufacturer and marketer of branded food and beverages in Philippines. The company manufactures several product category related snack foods, beverage, grocery and other related products. It also offers coffee, flour, feed, meat and ready-to-drink products. The company operates in Philippines and also operates in China, Thailand, Malaysia, Vietnam, Singapore, Hong Kong and Indonesia internationally. In Philippines, the company sell its products under the brands such as Chippy, Nova, Hunt’s tomato-based products and other snack foods under the Jack ‘n Jill mega brand, Nissin and Payless noodles. URC has 15 manufacturing facilities and 14 distribution centers throughout Philippines.

Major Products - Coffee , Flour , Ready to eat  ,Snack foods , biscuit s

Major Brands - Nips , Wiggles ,Cloud 9 ,Cream-O, Fun-O, Magic, Dewberry

No. employees - 8783

Turnover-1,029 (US$m)


Cadbury Schweppes plc,Dairy Farm International Holdings Ltd ,Del Monte Foods Company ,Groupe Danone,Kraft Foods, Inc. ,Mars, Inc.,Nestle S.A.,San Miguel Corporation

CEO- James Go

Universal Robina Corporation

110 E. Rodriguez Avenue
Quezon City,1110
Fax: 63-2-6345317

Australian Bread manufacturers to reduce sodium content

LEADING bread and cereal manufacturers have agreed to reduce the sodium content of their products in response to rising concern about Australians' high salt intake and heart disease.

The parliamentary secretary for health, Mark Butler, told the Herald yesterday that George Weston Foods, Goodman Fielder Baking, Allied Mills and Cripps Nubake, as well as Woolworths, Coles and Aldi, had agreed to reduce sodium in bread products to 400 milligrams per 100 grams by the end of 2013.

Other manufacturers of cereals, including Kelloggs, Sanitarium and Cereal Partners Worldwide, have also agreed to reduce sodium content by 15 per cent over four years, he said.

Mr Butler said that together the groups represented more than 80 per cent of the market for bread products and about 60 per cent of the market for ready-to-eat breakfast cereals. "These agreed targets give industry a level playing field and certainty on expectations," he said.

The agreement follows many calls from health experts for ''salt targets'' because of its links to high blood pressure, heart disease and stroke.

An Australian study recently showed that more than 70 per cent of processed meats, cheeses and sauces contained unacceptably high sodium levels.

While sauces and spreads contained the highest sodium content, averaging 1.3 grams per 100 grams, breads and cereals were among the worst offenders when looking at foods as a proportion of the average diet.

Professor Garry Jennings, of the heart and diabetes institute Baker IDI, said the new targets were a welcome first step in the battle to reduce Australians' salt intake, but said more should be done to bring restaurants and fast food outlets on board.

''Research shows that one in three meals are eaten outside of the home now, so we need to reduce the salt in these foods too,'' he said.

Author - Julia Medew
Date - 22.03.10

Baking technology used in 1946 is still followed in some places

While  browsing videos on  subject - bakery industry . I found this video of  baking technology in 1946 interestingly production technology shown   are  even  followed  now  in some places with minor modifications

Ilapak to launch new horizantal flow wrap packing machine

Ilapak is to launch a new flow-wrapper aimed at the first-time automatic packaging machine user at this week's Bakery industry Exhibition.

The flow-wrapping, bagging and weighing kit specialist is unveiling the Smart, an entry-level horizontal form, fill and seal machine that is capable of speeds up to 100 packs a minute.

The company is targeting the four-metre-long PC-controlled machine at first-time users of automatic packaging machinery in the makery, fresh produce and confectionery markets.

It has a no-product-no-bag function, misplaced product detection and automatic size change facilities as well as a 64-product memory.

Ilapak managing director Guy Levy said the Smart was one of the latest developments from the group's R&D facility that focused on "top quality service and the lowest-possible energy and material consumption" in order to minimise running costs.


Government to allow zero duty import of raw sugar

NEW DELHI: The government plans to allow food processing companies like soft drink and ice cream manufacturers to import raw sugar at zero duty in its efforts to keep the prices of the sweetener at a reasonable level. At present, the food processing comp anies are allowed to import only refined sugar at zero duty.

The proposal mooted by the Food Ministry has received the approval of the Finance Ministry, sources said, adding that this would help in augmenting domestic availability and keeping sugar prices at reasonable level.

About 60 per cent of the country’s total sugar demand of 23 million tonnes is from bulk consumers, like manufacturers of soft drink, ice-cream, biscuit and confectionery.

The bulk users may be asked to tie up with a domestic refiner for processing the imported raw sugar, sources said.

The government has allowed duty-free import of raw and refined sugar from April last year to bridge the demand-supply gap. So far, over six million tonnes have been imported. The duty-free import is allowed till December this year.

With sharp fall in domestic prices in last two months, the industry has demanded that the government should re-impose the duty on sugar imports.

However, Food and Agriculture Minister Mr Sharad Pawar had yesterday said that as of now there is no proposal.

Sugar prices in the retail market of Delhi have declined to Rs 35 a kg from Rs 48 in January on expectation of higher output in this season and government’s measures like stock limit order on bulk consumers.

Source - PTI

BIE - Bakery Industry Exhibition 2010 ,21- 24 March -NEC ,Birmingham UK

One of the largest bakery related trade exhibition in Europe and UK . The Baking Industry Exhibition (BIE) is working with its exhibitors and an impressive list of market leading trade bodies and associations to demonstrate the latest innovations and technologies for the bakery and snacks sectors. BIE will continue to focus on the whole range of production environments including volume production, craft baking, packaging and bake-off. A full range of technologies for processing and packaging, as well as ingredients and materials will be demonstrated.

Exhibiting companies already include many of the leading suppliers to the sector. these include Benier UK, DCL Yeast, Double D Engineering, Kern, PFM, Raque Food Systems, Reiser, Rondo, Britvic, Reynards, Pentagram and Tom Chandley, to name a few

Event organised  byWilliam Reeds Business media
 for more information  visit

Automated Pizza production process - Video

Automated  production process  of pizza  have following steps









Bread Cartel story comes to an end - South Africa

Its a rare story of how manipulative businesses  could be .Major bakeries  in South Africa colluded with each other to raise the prices of  bakery products  such as bread  which is consumed by large population including poor . The lesson learnt from such scandals is that government and consumers should have mechanism to check such malpractices .

An article on this saga

In its 60-page document outlining the scandalous six-year scheming that went on between the big bread bosses nationwide, the Competition Tribunal pulled no punches in condemning Pioneer Foods - which owns Sasko and Duens bakeries - for its convoluted attempts to cover up its role in the cartel, and repeatedly called Sasko boss Andries Goosen a liar.

Pioneer went head-on with the tribunal, confident that no dirty dough would stick to it, but instead it walked away with the tribunal's highest possible fine - almost R200-million.

The release of the tribunal's ruling brings to an end the four-year bread cartel saga, which revealed that the country's four biggest bread makers were in cahoots at the expense of consumers.

Kraft Food to take on sodium reduction program

NORTHFIELD, ILL. — Kraft Foods Inc. plans to reduce sodium by an average of 10% across its North American portfolio over the next two years, the company said March 17. Kraft’s plan will amount to eliminating more than 10 million lbs of salt from foods. It will impact more than 1,000 stock-keeping units, said Rhonda Jordan, president, Health & Wellness, for Northfield-based Kraft Foods.

In grain-based foods, some flavors of Easy Mac Cups are scheduled for a 20% sodium reduction. Easy Mac Cups in original flavor currently have 700 mg of sodium per serving. Oscar Mayer Bologna, currently at 310 mg of sodium per serving, is scheduled for a 17% sodium reduction.

“We are reducing sodium because it’s good for customers, and, if done properly, it’s good for business,” Ms. Jordan said. “A growing number of consumers are concerned about their sodium intake, and we want to help them translate their intentions into actions.”

Kraft already has replaced sodium by 5% to 30% in many products. Since 2008, the company has reduced sodium in all Oscar Mayer white turkey deli meat products by at least 15%, in Oscar Mayer Deli Fresh Chicken Breast Strips by 20%, in two Kraft Light Dressings by more than 30%, and in Original and Reduced Fat Wheat Thins by 10%
Source :
Author- Jeff Gelski
Date - 17.03.2010

New Indian wafer brands giving tough fight to imported brands

While one sshop for daily grocery in these uptown  food retail super market one cannot ignore the presence  of  two Indian wafer brands with bright and colorfull packaging .

Interestingly  the Indian wafer markets has been dominated by  UAE based brands such as

"Tiffany "  wafers  manufactured  by IFFCO

"Nutro " wafer now  brand of Britannia Industries ltd

Both  are  imported from  UAE 

But presence of  Pickwick wafer packs and Dukes Waffy packs   are giving tough competition to these two imported brands

Pick wick wafers

Dukes Waffy

Gardenia bakery expansion plan in Cagayan de Oro ,Philippines

 gardenia , gardenia  bakeries , gardenia

Gardenia Bakeries Philippines Inc., the country’s biggest breadmaker, is now looking at Cagayan de Oro or a suitable bread plant manufacturing location in Northern Mindanao instead of Cebu for its planned expansion in the south.

Simplicio Umali Jr., Gardenia Philippines president, told reporters that the company is now looking at Northern Mindanao instead because of the quality of water supply in Cagayan de Oro compared to that of Cebu.

Umali said that the high-salinity content of the Cebu water has made them decide to look at Northern Mindanao, which has a good water quality supply.

“The quality of water would greatly affects the quality of our bread,” said Umali.

Gardenia breads are made of premium flour and finest imported ingredients as its products cater to the upper end of the bread market.

Gardenia’s plant to expand in Cebu was hatched a few years ago but the company was bogged down by location issues. There was not also a suitable location for a one-hectare environment-sensitive bread plant. At one time, the company was close to locating in an economic zone in Mactan.

The new Gardenia plant is expected to cost between P200 million to P250 million. The expansion plant is expected to have a daily production capacity of 50,000 loaves to serve the Visayas and Mindanao areas, which are currently served through its main plant in Laguna.

Gardenia sees the need to expand in the south because of the increased demand in the South. The company itself is projecting a 25 percent growth this year while the industry is projecting at least 10 percent growth.

“The Laguna plant capacity would is primarily addressing the Luzon area bread requirements, thus its deliveries to Visayas and Mindanao, which is being course through RO-RO vessels, have been very minimal,” Umali said.

Source :

Date : 17 .03.2010

Innovative Packaging in Indian Biscuit and Cookies market

Apart from conventional pillow packs  and display boxes few of the biscuit packaging design have  been attractive  to consumers  here are few examples

Innovative Packaging ,  Unique Packaging , New Packaging Ideas
 Britannia little heart biscuit in snack type pouch

                                    Pure magic cookies in drum
Pure  Magic , Pure  Magic , Pure Magic , packaging
Pure   Magic , Pure  Magic , Pure  Magic
 Pure magic cookies in  paper bags

Nutri choice digestive in  paper board  boxes

Aliva in standing pouches
Aliva  Packaging , aliva , aliva

Corrugated Manufacturers under pressure from soaring prices

CBBS ( Corrugated boxes ) are used  for secondary packaging in biscuit ,cakes and other baked goods to be transported to retailers . Its the cheapest form of packaging to the bakery manufacturers but for recent development corrugated box manufacturers are reeling under price increase in all front let it be kraft papers , labour ,fuel and transportation in India.

A report
CHENNAI: Sandwic hed between the kraft paper mills and the large consumers, the corrugated packaging industry is in dire straits again.

The industry’s major raw material, kraft paper, has been recently subjected to multiple, prohibitive and unprecedented price increases, resulting in making the corrugated packaging dearer by almost 25 per cent and the paper mills are planning for further hikes, in the coming weeks.

To aggravate the situation further, the prices of all other critical inputs of this industry have shot up substantially.

The starch prices have more than doubled in the last one year. The price of stitching wire has also gone up almost 40 per cent, primarily due to hikes in the cost of steel. The cost of labour has also gone up substantially.

It may be noted that corrugated packaging is required for safe transportation and distribution of almost all products of everyday use by a common man, be it milk, fruits and vegetables, engineering goods, textiles, consumer durables or medicine.

This industry is based completely on the recycled fibre base and has been adequately servicing the packaging needs of the country by successfully substituting the wooden packaging and contributing to the environmental protection and ecological balance.

Kirit Modi, President, Indian Corrugated Case Manufacturers Association (ICCMA), said, “The latest technology has recently been introduced in the country by upgrading the hitherto fragmented manufacturing process to fully automatic production lines, which is the benchmark of the packaging industry across the world.

the expressbuzz

International corrugated industry  impacted

Global pulp prices are heading towards record highs, threatening higher paper and packaging costs, as supply disruptions in some of the world's biggest producing countries coincide with a recovery in demand.

The simultaneous disruptions in Chile and Finland, which together account for more than 10 per cent of the world's pulp market, have tightened the market just when Chinese consumption is soaring, analysts say.

"There is a squeeze on the pulp market," says Linus Larsson, at SEB Enskilda in Stockholm.

Pulp is the raw material used to manufacture newsprint, fine paper, magazine paper, and cardboard

Read more

Now Would federal agencies tax pizza as policy to reduce obesity

Whether taxing  can help states  to reduce health  issues is highly debatable . It can work for issues like smoking but whether it would work for food like pizza , cakes or cookies is questionable .


A study published earlier this week by the American Medical Association's Archives of Internal Medicine argues that if pizza and soda were more expensive, people would consume them less frequently in favor of healthier fare. Tacking an 18% tax onto pizza and soda would reduce Americans' intake of calories, which would in turn help slash health care costs by an astounding $147 billion a year, according to the study's authors. Pizza was singled out by the researchers because, like soda, its real price (versus inflation, through 2006) fell over time, while costs for seemingly healthier foods such as whole milk rose over the 20-year period reviewed in the study.

For one thing, pizza isn't especially bad for you, and whole milk is not especially nutritious. Pizza clocks in at about 300 calories for single plain slice, according to CalorieKing: That's not a salad -- which can become an orgy of calories depending on the type of dressing you choose -- but it's not as bad as a McDonald's (MCD) Quarter Pounder, which has 510 calories. Of course, pizza gets more fattening when you add meat-based toppings to it such as peperoni.

As for milk, some experts have questioned whether drinking it is especially good for people. Whole milk is the most fattening variant, with 147 calories in a single serving.

Good Foods Versus Bad Foods: Too Simplistic a View?

For their part, the authors argue that they are not trying to demonize any particular food.

Findings suggest that national, state or local policies to alter the price of less healthful foods and beverages may be one possible mechanism for steering U.S. adults toward a more healthful diet," the authors write. "While such policies will not solve the obesity epidemic in its entirety and may face considerable opposition from food manufacturers and sellers, they could prove an important strategy to address overconsumption, help reduce energy intake and potentially aid in weight loss and reduced rates of diabetes among U.S. adults."


Government Partnership Scheme for packaging waste reduction in Australia

An example  of government participation in encouraging packaging waste .Hope to be followed by other countries .


A new round of National Packaging Covenant funding has been announced for projects that divert used packaging from landfill.

The National Packaging Covenant is a unique, world leading agreement between Governments and the packaging industry.

Companies who sign the Covenant commit to working towards sustainable packaging outcomes. When they sign, they make a financial contribution that is matched dollar-for-dollar by State Governments.

This joint funding arrangement supports a diverse range of projects around Australia that divert used packaging from landfill.

Funding priorities include:

1. Projects that divert used packaging from workplaces and public places. Priority will be given to projects that focus on new collection infrastructure and services –such as retail, offices, shopping centres, hotels and restaurants, food service, catering, manufacturing, institutions, universities, hospitals, schools etc. Priority will be given to projects that divert more than 5,000 tonnes per year. Projects should focus on improving current systems and infrastructure – such as education and awareness.

2. Litter reduction or prevention programs for litter hot spots. As identified in the Keep Australia Beautiful, National Litter Index, projects should have a strong community engagement, research, education and partnership focus and involve other project partners. Include evaluation of project outcomes and measurable litter reduction and changes in littering behaviour. T

The Covenant model has been very successful. In 2003 the recycling rate for packaging in Australia was about 39%, in 2008 it was 57% and by 2010 the Covenant aims for this to be 65%.

National Packaging Covenant CEO, Ed Cordner, is able to provide comment on items such as: Packaging recycling rates in Australia and kerbside collection systems; Covenant projects and this new round of funding plus other areas such as plastics, glass, cardboard and so forth.


Bakery Boxes - Packaging Ideas for bakery products

 You might have come across wonderfull gift wraps  and boxes containing cakes ,cookies , wafers and biscuits .  Home based bakeries ,Smaller bakeries , bakery cafe chains and artisan bakery manufacturers all caters their customer with these customised bakery boxes .Numerous design and color combinations  are available

Few popular design of bakery boxes

bakery boxes

Supply chain management in bakeries - A video

Supply management in bakeries  is integrated approach from  customer buying to  raw material procurement .

Video shows  how one can keep records through various capturing tools  in bakeries

Supply chain management in bakeries  covers areas like

Distribution channels

Fat , sugar and salt deadly combination - Obesity

For years I wondered why I was fat. I lost weight, gained it back, and lost it again – over and over and over. I owned suits in every size. As a former commissioner of the FDA (the US Food and Drug Administration), surely I should have the answer to my problems. Yet food held remarkable sway over my behaviour.

The latest science seemed to suggest being overweight was my destiny. I was fat because my body's "thermostat" was set high. If I lost weight, my body would try to get it back, slowing down my metabolism till I returned to my predetermined set point.

But this theory didn't explain why so many people, in the US and UK in particular, were getting significantly fatter. For thousands of years, human body weight had stayed remarkably stable. Millions of calories passed through our bodies, yet with rare exceptions our weight neither rose nor fell. A perfect biological system seemed to be at work. Then, in the 80s, something changed

Read Complete Article on

Consumption of Bakery Products on rise in Nepal

The consumption of bakery items has grown significantly over the years despite the bakery producers making no significant investment to advertise their products. The bakery stores in the town say they are seeing growth in business over the years due to increasing consumer preferences and not advertisement or promotion of their products.

But the sector is seeing significant shift in marketing and distribution operations in recent years. Kedar Nidhi Pandey, manager of Hot Breads (Bakers and Confectioners), said advertisement of bakery items is insignificant compared to bakery consumption trend in the country.

“We have increased our outlets to 10 as the consumption of bakery items has been by 25 percent every year,” Pandey said, adding, “The trend of consuming bakery items have increased here, with the increasing movement of people to other countries. They tasted bakery items there are started searching those items here.”

He further claimed that Hot Breads had brought a revolution in bakery sector as it deals in around 140 varieties of bakery products. “We get around 250 costumers in our each outlet everyday,” he said, adding that sale of bakery items goes up during festive occasions like Father´s Day, Mother´s Day, Valentine´s Day and other occasions.

Consumers are increasingly relying on semi-prepared meals from restaurants and other ready to eat meals throughout the world. But people here have started going for cereal-based foods, which have pushed the demand for bakery items, according to persons involved in bakery industry.

Bijaya Poudel, manager at Krishna Bakers and Confectioners, said the consumption of bakery items is increasing as more and more people have started preferring vegetarian items and are becoming health conscious.

“Unlike other readymade meals, there is no harm in consuming bakery items,” Poudel informed, adding that his company has been seeing significant rise in business despite not having to invest much on advertisements.

Krishna Bakers and Confectioners currently deals in 26 different bakery items, among which items like doughnuts, patties and black forest are in great demand.

Bakery items like bread, patties, black forest, fresh snacks, rolls, cakes, pies and other pastry products are becoming popular among different groups of people.

Niroj Shrestha, manager of Nanglo Bakery, said the trend of consuming bakery products is growing rapidly. “Though we don´t focus on advertisement campaigns to increase consumption of our products, the number of people preferring bakery items is increasing day by day,” Shrestha added.

Nanglo Bakery deals in more than 100 bakery items. Bread and party are the top selling items at Nanglo, according to Shrestha. He further added that the business of bakery items is more of less similar through the year but noted that the sale of party items go up during festive occasions.

Author:Sheejana Shrestha
Date- 13.03.2010

Projects which can be undertaken by ISO -14001 Certified bakery plants

ISO -14001  EMS ( environment management system ) are international standards for companies adhering to cut down pollution and conserve environment in and around  its premises .

The ISO -14001  envisages companies to  take continuous improvement plans with respect to environment and resources .

In an ISO audits  the  companies need to convince  auditors for commitment of the firm in implementing projects which saves /conserve  resources or reduce pollution .

Requirement for these projects  are

  • Leader
  • Members
  • Start date
  • Completion Date
  • Capital cost
  • Break up of activity
  • Measurable s
  • End results
Every Department in a company has to take projects  as mandated in ISO -14001. Be it Sales/Maintenance/Production/Purchase/Stores/Sales/HR/Accts

Few of the projects could  be

  • Energy reduction ( it could be  in  different areas such as electrical / thermal.  )
  • Water conservation through recycling / reuse/reduce
  • Spillage elimination  of ingredients / dough /oil/
  • Control of flour dust
  • Mapping routes of  distribution channels
  • Usage of solar  energy for lighting/heating
  • Low cost automation in production/packaging section
  • Energy savings in Office.
  • Small savings such as using  emails instead of paper memos
  • Issuing Po online instead  in paper
  • Getting material from ISO - 14001  certified vendors
  • Recycling packaging waste
  • Fuel efficiency through burners
  • Using natural gas instead of diesel oil
  • Heat recovery in ovens
  • CFC free refrigerants
  • Plantation in and around factory
  • Rain harvesting
  • Adopting and improving parks in neighbourhood
Several projects can be undertaken in EMS which helps companies to conserve resources and helps in sustainable growth.

Reduce cost of production

Booming CupCake business in USA

cup cake business , cup cake business , cup cake bakeries , cup cake cafes


Bakeries across New York and the rest of the country are finding out that cupcakes can equal cash.

For Emma Simon, happiness is a red velvet cupcake.

"She'll gobble up the frosting, and then she'll eat the rest of the cupcake," Emma's mother, Anna Coatsworth, said. Cupcakes are whipping up an international frenzy.

Specialty shops are multiplying, and the bad economy is feeding the craving. For a recession-weary public, the humble cupcake is a sweet – and affordable – escape.

"We were really something they could hold onto with a little nostalgia and a little bit of comfort," Steve Abrams, owner of Magnolia Bakery in New York City, said.

Abrams expanded from the original location in 2008, and is now up to four New York bakeries – plus one in Dubai. "We get requests every day from all over the world for franchises," Abrams says.

Each shop bakes about 5,000 cupcakes each day, and a mail order business is in the works. All told, sales this year could hit $20 million.

That kind of success is hard to ignore, which is why there's suddenly more competition than ever fighting for a piece of the pie.

Godiva has been selling chocolates for the better part of a century. Now, it's selling cupcakes by mail order.

Even the White House has discovered Washington's Georgetown Cupcake. Two sisters started the business in 2008, hoping to sell 100 cupcakes a day. On Valentine's Day, they cranked out 25,000.

"It's fantastic – we couldn't imagine doing anything else," co-owner Sophie LaMontagne said.

In fact, they don't have time to do anything else. In addition to their two stores, the sisters have started their own mail order service, shipping well over 1,000 cupcakes each day.

Cupcakes are a $6 billion industry. The famous Magnolia Bakery gets about five franchise requests a day from as far away as India and Kuwait, but Magnolia has no plans to franchise – at least, not yet.
CBS :CBS 2's Alexis Christoforous contributed to this report.

Government to tie up with IIT's and other varsities for food safety mechanism

To ensure quality food and safety standards in the food sector besides introducing a better surveillance mechanism, the government plans to tie up with agricultural universities, the Indian Institutes of Technology (IITs) and other institutions that have food-testing laboratories.

The Food Safety and Standards Authority of India (FSSAI), an autonomous statutory body administered by the Ministry of Health and Family Welfare, is ready with a plan wherein it can carry out research and development (R&D) in the food sector with minimum investment.

Since the authority itself doesn't have many laboratories at its disposal and neither the expertise for food testing, it will seek help of institutions which have food-testing facilities.

"We have already identified 20 universities and institutes, including state agricultural universities and IIT-Kharagpur, to start with. Gradually, we wish to take the number to 500," FSSAI chairman P I Suvrathan told Business Standard.

FSSAI will involve institutions/universities, public-funded organisations and recognised R&D laboratories both in public and private sectors and non-government organisations and provide financial assistance to these for the purchase of essential equipment, equipment accessories, consumables and other expenditure.

Once tested, the final reports of the sample will be placed in public domain so that the findings are accessible to the public. "We will connect all these universities and institutions online with our central electronic network in Delhi to facilitate faster flow of information to control any untoward incidents like melamine-contaminated milk from China, salmonella-contaminated peanut butter from the US and the UK, or any incidents of domestic food contamination," adds Suvrathan.

FSSAI is also finalising an integrated IT-enabled imported food safety system, taking note of the fact that the demand for imported food items has increased considerably in India coinciding with the impressive economic growth achieved by the country and concurrent changes in import regulations for the last few years.

Source :
author : Seema sindhu
dt : 12.03.2010

PFA Act of India and relevant standards for bakery manufacturers

Now that  the act is taken over by new  FSSAI act 2006  still the  bakery manufacturers should be aware of the guidelines and standards given in this pfa act 1954- Pfa rules1955

A bakery manufacturers can find  standards for  

Anti -Oxidants
Bakery Products
fats and oils
 Artificial colors

Guidelines for labeling and packaging and related information

Here is the Link

pfa act 1954

FSSAI brings rules for licensing and adulteration under fssai act 2006

Just  a reminder  to all  Indian bakery manufacturer s that  the new act  of food safety and standards 2006   is effective  since  Jan2010 . Please  ensure your firm registration with authorities in proper category .

Around one lakh cases related to food adulteration are pending in courts. The conviction rate of these cases is only 1%, said PI Suvrathan, chairman, Food Safety and Standards Authority of India. The prime reason for the low conviction rate was faulty designing of the law under the Prevention of Food Adulteration Act, which was based on sample testing of the final product. If the sample was found adulterated by the food inspector, the food manufacturer was taken to the court. However, he would manage to go free if he proved that circumstances other than manufacturing were responsible for adulteration. For example, the way the product was transported or stored. This allowed him to evade from the 3-6 months jail term as prescribed under the PFA Act.

The laboratories that tested these samples too were not properly equipped. “Every country should have protocols which are uniformly applied to the entire laboratories, “said Suvrathan. The food manufacturer used the loophole in the law to pass on the blame to someone else. However, with the FSSAI coming up, the method of law implementation will change radically. The FSSAI will put the responsibility of food safety on the manufacturer and not the government or the law-enforcing agency. The prime responsibility would lie on the manufacturer and secondary responsibility on the food handler. In case an offence is committed, the manufacturer will be given an opportunity to rectify his product. If the act is repeated, then a warning or suspension may take place.

Said Suvrathan, “For the first time science-based protocols are being laid down. We are developing a simplified system of safety standards which will be a part of the licensing regulation. Around 5,000 food professionals will be accredited who can assist manufacturers in auditing, certifying food units and helping them understand safety laws. The role of the regulating agency will be not only to inspect but also to achieve food safety through interaction with school, colleges, panchayats, corporations and all the stake-holders.

With the FSS Act, the role of food inspector will be replaced by the food safety officer. Also, till now food manufacturers had to comply under various licences proposed under different Acts like the FPO, MPO, etc. Now, all licensing will be integrated in one licence known as the FSSA licence. FSSAI will be licensing all the larger units like milk companies producing above 50,000 litres a day, meat processing units etc. The rest of the units will be licensed by states, in turn by districts, municipal corporations, panchayats etc. Smaller units with monthly income up to one lakh rupees a year or limited quantity of production can simply go for registration and not licensing.

Also, for the first time the FSSAI has introduced the rule that if the regulating authority fails to respond within 60 days of application of licence/registration, then the food manufacturer can go ahead and start operations without approval/registration. Thus the responsibility has been shifted to the regulator, said Suvrathan.

Date  12.03.2010
Author :Irum Khan

link to fssai :

Corrugated box manufacturers to increase the prices

corrugated boxes

Western India Corrugated Box Manufacturers’ Association (WICMA) is preparing an “index” that would give detailed information about raw materials and the finished product (corrugated boxes). This, according to sources, would initiate a process that would enable the association to convince customers that a price rise is indeed the need of the hour for the industry. If implemented, this would be the first such initiative by the paper and raw materials sectors.

Confirming the development, a WICMA member said the Index is at its preliminary stage, but once completed it would help the association pass on the proportionate price increase to consumers. “At present, this proves to be a big challenge keeping in mind the long-term trading relationships we have with our customers.”

corrugated boxes

WICMA is also in discussion with 400 of its member to form a cartel to identify a domestic or international paper mill that would supply quality kraft paper at a reasonable price. The cost of corrugated boxes went up by 24-26 per cent following several price rises for kraft paper and adhesives over past few weeks. Other components that added up to the price rise are stitching wires, labour wages and transport cost.

The corrugated box manufacturing sector currently has a market size of Rs 7,500 crore and it is expected to grow at 5 per cent in 2010.

Source :

Teddy Bear Biscuits - A popular variety of Biscuits

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 teddy bear cookies , teddybear biscuits , teddy bear biscut pack

 teddy bear cookies , teddybear biscuits , teddy bear biscut pack
Teddy Bear biscuits are popular variety of biscuits among children . Biscuit manufacturers have many varieties in Teddy bears . These are thumb sized biscuits hard dough variety  and are normally laced with chocolate chips . Uniqueness of these biscuit is its packaging . These are packed in vertical form filling packing machines . Teddy bear snack type pouch are of resealable type or have zippers to keep them fresh for longer period . Tube packaging are also popular for these type of biscuit.

Bread Slicers - Bread packaging

Local bakeries normally supply  breads without slicing and in loaves where as the popular format are sliced bread . Once the bread comes out from oven they are cooled for 1-2 hours in cooling tunnel and brought   either manually or through conveyors for slicing . Bread slicers  have inflated bagging system where one can pack bread manually or it can be automated .

Selection of Bread slicer is done by following parameters

Dimensions of bread
No of  slices
Thickness of slices
Breads per hour
Blades design
Grinding and regrinding of blades

Bread Slicer can be stand alone or can be integrated into atomatic bread packaging .

Panera Bread to become first chain to display calories total of the food served

Panera Bread customers around the country soon will be able to tally calories for their smokehouse turkey panini and broccoli cheddar soup with just a glance at the menu board.

Panera announced Wednesday it will be the first nationwide chain to voluntarily post calorie information at all of its company-owned restaurants. The move is notable in an industry that had historically opposed requirements that chain operations post calorie counts.

But the landscape is changing as local laws mandating nutritional disclosure become more common and Congress considers a nationwide mandate. This is only one in a wave of changes consumers can expect to see on chain restaurant menus in coming years.

Panera officials said the possibility of wider mandates played a role in the move. But they also were pleased with how their customers reacted at Paneras that already advertise the fact that the chain’s Asian sesame chicken salad has 410 calories, compared to the 680 in the Napa almond chicken salad sandwich on sesame semolina.

“It puts everything out in the open, obviously,” said Scott Davis, the company’s chief concept officer. “So when you look at making a choice between a soup with 100 calories and a sandwich with 300 or 400 calories, it puts it pretty clearly what’s in your best interest.”

Calorie counts will be posted by March 24 at all 585 company-owned stores, including Saint Louis Bread Co. and Paradise Bakery & Cafe stores. Panera expects its franchisees to eventually follow suit, which would cover all 1,380 stores.

That schedule puts Panera ahead of Yum Brands Inc. — parent of KFC, Taco Bell, Pizza Hut, Long John Silver’s and A&W All-American Food — which committed in 2008 to place calorie counts on menu boards at corporate-owned restaurants nationwide by Jan. 1, 2011. Yum Senior Vice President Jonathan Blum said they are testing their menu boards and are on target to make good on the commitment at more than 3,200 restaurants.

Panera and Yum, like most national chains, already have been forced to display nutritional information in some cities as local disclosure laws kick in.


PepsiCo’s Quaker Snack Mix Voluntarily Recalled

Food recalls in recent times have increased globally it  reflects , the severity of  food safety lapses . You had recent recall s in country like China , UK , Australia and US . These incidents shows efficacy of mechanism of food recalls before it goes out of hand and effect consumer health.

Another Recall

March 10 (Bloomberg) -- PepsiCo Inc. said it voluntarily recalled about 275,000 packages of Quaker Snack Mix Baked Cheddar in the U.S. because the product contains hydrolyzed vegetable protein.

The ingredient was earlier recalled by its maker, Las Vegas-based Basic Food Flavors Inc., because of potential salmonella contamination, Purchase, New York-based PepsiCo said in an e-mailed statement. The cheddar snacks were distributed nationwide, PepsiCo said.

“HVP is a very minor ingredient in the seasoning for this product,” PepsiCo said. “Although every seasoning lot tested negative for Salmonella, and there are no reports of Salmonella- related illness related to this product, the product is voluntarily being recalled out of an abundance of caution.”

Source - Bloomberg

Parle to Scale Up its Online Presence

Parle Products has roped in Digital Law & Kenneth as its digital marketing agency. The FMCG firm is planning to beef up the online presence of its various brands, such as Parle G, Monaco, Hide & Seek, Parle Marie, Melody, Monaco Smart Chips, Digestive Marie and Krackjack.

Speaking to afaqs!, Anil K Nair, managing partner, Digital Law & Kenneth says, "We will look after the overall digital media strategy and will be responsible for conceptualisation and development of the creative aspects of online advertising." However, online media buying will not be handled by Digital Law & Kenneth.

With this move, the company is trying to tap growing mediums, such as mobile, gaming and social media for its leading brands in various categories.

There are plans to carry out internet marketing - display and search advertising, social media marketing and online gaming - on a consistent basis, in order to strengthen and promote the presence of Parle Products' brands online. "Earlier, Parle used to carry out online marketing campaigns on a sporadic basis," claims Nair.

In an official communiqué, Pravin Kulkarnii, general manager, marketing, Parle Products says, "We will be increasing our focus on digital marketing. Parle will use all kinds of digital marketing formats to boost the visibility of the brand. The digital market is growing rapidly in India and the awareness level is quite high, especially in metros, mini-metros and tier I cities. It is the medium youth are engaged intensively in; and kids have also got into this media increasingly. So, we would like to make the most of it. Law & Kenneth has understood the mandate for our portfolio of brands. We will also launch the first digital campaign soon

FSA backs off from traffic light labeling on food packaging

Low, medium or high: The traffic light warning labels allows shoppers to quickly check the unhealthy elements of food such as fat, calories and salt content

Demands for compulsory 'traffic light' warnings on food packs to steer shoppers away from an unhealthy diet have been abandoned by the Food Standards Agency.

The news drew condemnation from consumer groups and health campaigners who accused the organisation of backing down to the might of food giants.

Research by the watchdog demonstrates that consumers support red, amber and green labels on food products to help identify those that are high, medium or low in key ingredients.

The scheme tells a shopper at-a-glance whether a product is high in calories and unhealthy elements such as fat, saturated fat, salt and sugar.

However, the Government watchdog has stepped back from demands for a single national scheme based around traffic light colours.

The FSA board yesterday(wed) supported a plan that will allow food companies to decide for themselves whether they want to use the colour-based system or a number of alternatives

The net effect is that families will continue to be confronted by a range of confusing nutrition labelling schemes that are difficult to decipher.

Tesco and other leading industry figures have spent millions of pounds trying to kill off traffic light labelling.They have developed alternative schemes which critics insist only serve to confuse customers.

The decision by the FSA is a major climb down by the Government watchdog. Its support for traffic light labels was central to a wider policy to tackle the problem of rising obesity and ill-health.

It was also designed to stop food manufacturers and supermarkets from attempting to dress up unhealthy products as being good for customers.

The consumer group Which? said the FSA's U-turn on the issue raises serious questions about its credibility.

Which? chief executive, Peter Vicary-Smith, said: 'When all the evidence shows that a single combined nutrition labelling scheme works best for consumers, it seems ludicrous to give a green light allowing companies to persist with their own different schemes.

'The FSA was set up to look out for the interests of consumers, but by backing down on labelling, it seems to have lost sight of this.'

Which? chief executive, Peter Vicary-Smith says: 'The FSA’s own research shows that a combined single nutrition labelling scheme will work best for consumers, so we can't fathom why they have suddenly decided to disregard its own evidence.

'By backing down now, the Agency is undermining the credibility of its research. If the FSA is serious about helping people make healthy choices then it needs to stick to its guns and continue to push for a single nutrition labelling scheme.'

Some leading food companies, notably Asda, were prepared to support traffic light labels. The scheme was also backed by Cancer Research UK, Consensus Action on Salt and Health, Diabetes UK, the National Heart Forum and Sustain.

The FSA hopes that food companies will either use traffic light colours on the front of packs or the wording 'high, 'medium' or 'low' to cover key nutrients.

However, the body has no legal powers to enforce this. Any final decision with be taken by the EU in Brussels which now has responsibility for food label laws.

Source :
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