Parle Brings " Americana " To Counter Britannia

Parle  products  is now  facing decline  in  glucose  sale,  impacting its bottom line  as popular  demand for  cream and cookies  biscuits have increased .
In addition  to  preferences  competition has  also dented into  Parle share of the market ,  Glucose  market  has also shrinked .

Americana Cookies -Parle

To counter  the decline in market   Parle has  re -branding   for  two of  its  regular varieites  such as  Cookies and Marie into   new look  with re branding   giving  new names to  Cookies - Americana  and  Marie - Bakesmith   .  Packaging has new look with  American and British  Flags  look alike  in background .  It would be  interesting to see whether  Americana  rules   Or   Britannia .

Parle  faces tough competition from  Britannia  and ITC   as domestic competitors  and  Kraft and United Biscuits  as MNC  competitors . Bakery segment is estimated to worth Rs 25,000  crore  . Biscuit category could be  of 75 -80 % of this  market  segment .

Bonn Enters Rusk Category

Bonn  a prominent  regional player  in North India  has  successfully launched  and aggressively  marketing Rusk or Toast  bread  which  is popular in semi urban and urban working class . Popular  method  of  devouring  of ruskis to dunk into milk or tea . Bonn,'s other products are bread , biscuits , cakes  .

Priya Gold Enters Sliced Cake Segment

Priya gold  flagship brand   for Surya foods and Agro  ltd group of companies  has recent months launched  fruit cake s  in  nascent  cake segment of Indian bakery   business . Other major  brands  are   Britannia , Parle , Monginis

Mother Dairy Experiments With Ice cream On Cakes

Indian s have  sweet tooth where  sweets  are  must for  all kind of festivities and ceremonies  , bakery products have made inroads in this category  for  hygienic and products free from adulteration

One of my favorite have been  ice cream with gulab jamuns  and  some times I wished if we can have cakes with  ice cream , Mother dairy has come out with  this lavish  combination . I had luxury to get these packs from  street vendor in my neighborhood . Aptly named " Ice cream  cakes "

Try this and you would definitly  scream " Dil mange more "

Winkies Goes For Premium Centre Filled Cakes

Winkies   brand owned by  Dream Bake Pvt Ltd  has  focused on  premium cake category  with  innovative packaging  and  price  .Winkies  has wide range of premium range of swiss rolls , cupcakes , cream filled cake slice  , muffins   . Winkies have charted  a  niche market  and has made mark on pan India basis .

 It has launched  Centre filled   cakes .

Parle enters Sliced Cake Business

Parle  India 's leading  bakery  manufacturer has  now  enter into lucrative business  of  sliced  cake  business  which has been dominated by Britannia for long . Some regional players  have also entered this category  companies  like  Monginis , Priyagold ,  Kitty  , Winkies   all have  launched  sliced cakes and other premium cake categories  .

Choco Chips is Now Choco Chunkies For Britannia

Britannia Banks On Heaven

Biscuit  Companies  have now   started  putting focus  on premium  biscuits  such as  cream , chocolates ,milk  and  adding  ingredients  like   oats  , honey , almonds , pistachio  etc.

Britannia has launched  Heaven  cookies   with  oats , butter and berries  as  healthy  alternatives for cookies freaks .

 

Parle has  similar cookies  such has"  Milano "  cookies  etc .

Semi - Automatic Rusk Manufacturing Plant - Combination of Bread And Biscuit Manufacturing

Parle Enters Rusk Market - Challenges Britannia

Parle   has   now entered  lucrative  market of  rusk  ( toast ) which has been  dominated  by Britannia .  Uptill now Britannia   was only   branded  rusk  pan India  with  few local brands  competing  with it . Now that   Parle has entered the Rusk market  it would  be interesting to watch the price war and product launched in this

section of  bakery .


 Rusk  is popular  among  working  class  as  it substitute  for  quick  breakfast which can be savored  with  tea  or milk .  Its also popular among  elderly people as  tea time snack and family get together . Higher shelf life  also makes its a  essential bakery product for  house wives grocery purchase . Variety such as milk rusk , sooji rusk and  elaichi rusk  are  popular  among consumers .

 
 Rusk manufacturing  has  been traditionally  manufactured with  local bakeries with  conventional method of bakery but for  these  big manufacturers entry   the rusk manufacturing  is now  done  with  automated   plant  with capacities  running as high as  10- 15 ton /unit / day .



Indian manufacturers have  innovated  rusk manufacturing by  integrating   bread manufacturing  with  biscuit manufacturing  technology for  mass production . Rotary racks  ovens has been replaced with  high  speed  tunnel ovens for  higher production .Local  brands  would  have tough  competition  with these two giants  making branded  rusks  hitherto dominated  by local bakeries

Few  other  brands  which  have  significant presence  are   Bonn and Kitty 

Farm lite - Premium cookie from ITC

Milano - Choco filled Biscuit From Parle

Milano  from parle has been pitched  against  ITC  Dark  Fantasy  Choco Fills   .  Indian  biscuit manufacturers  are  attempting  to  introduce  international  trend s  of    cream filling

Swiss Rolls By Monginis

Swiss  Rolls   which  were   launched  earlier  in 1990 s  and  were  not  so popular   has now being launched by big names in bakery industry . With  attractive packaging and  advent of new  indulgent middle income  group category  SWISS ROLLS  could be  money minting products for large scale manufacturers