Whole Grain Bread, A Better Alternative To Classic White Bread

Atta bread, also known as whole grain bread is now trending amongst health-conscious Indians. This has replaced white or brown bread on a large scale.

Why wheat as an alternative?

The flavor of wheat is loved by Indians, since it has been the historic staple food for Indians. The addition of wheat to bread gives it a lot of fiber and also makes you feel satisfying. Also, one could lower the risks of getting heart attack by consuming whole wheat bread instead of normal classic white or brown bread.

Wheat bread in India

When you have a deep look into the health consciousness and awareness level of Indians, it is a pity to know that we Indians are addicted more towards white bread for its taste and forget about the goodness of Atta bread.

If and only the doctors advise or if they really are diet and health conscious they choose wheat bread over white bread.

Dietary fibre percentage

In comparison with maida, atta is definitely a better choice since it has more dietary fibres compared to atta. Also, it normalizes bowel movements, lowers blood sugar and cholesterol levels.

Exploring deep inside

Whole wheat flour includes three layers of grain, such as bran, germ and endosperm. Whereas, refined flour consists only the endosperm.

Also, whole wheat flour has more fibre and phytochemicals that reducesrisk of cancer, heart disease, diabetes.

Other things to note

One must note that wheat might be sensitive on certain types of skin and it may lead to allergy or sometimes an auto immune disorder (Celiac disease). So, it is always better to take a test before consuming wheat and wheat related products that are rich in gluten.

Toxic chemicals found in normal bread

After a research, it has been found out that, chemicals such as potassium bromate and potassium iodate, that is used to treat baking flour could lead to cancer. Almost 40 countries have banned the usage of these harmful chemicals in bread.

Pathetically, this is not the case in our country. So, we must be choosy about the food we eat. Always, it is better to choose healthy one over delicious one.

Britannia To Venture Offshore To Increase Market Share

India’s most favorite Britannia works on devising a magical business tactic to capture the hearts of offshore residents by setting its foot into several countries.

Britannia

Our love for Britannia is indescribable. We all would have, at any point of time in our life, developed an intense crush with each and every product of Britannia starting from ‘Little hearts’ till smiley ‘Milk Bikis’.

Britannia aims to fulfill the requirements of its audience more than they actually expect. Basically it wants to project itself as a food industry rather posing as a bakery industry with a wide range of cheese spread, cubes, milk, skimmed milk, etc.

Consolidating the annual report, it is believed that Britannia acts as a major growth driver in dairy by selling value-added products like cheese, dahi and milk based drinks.

Target nations

Britannia would primarily target the countries that are at the stage of development and is expected that it would contribute around 14-15 per cent of its turnover in the next 4-5 years.

1000 crore plant in Maharashtra

Also the company is planning to expand its portfolio in India by diversifying the range of products and increasing the product price likely. A huge plant will be set up in Maharashtra that would cut off the production cost of products.

The Nepal invasion

Recently it has signed a 10 year technical collaboration with the famous Nebico Pvt. Ltd., a Nepal company and has decided to intrude the taste buds of Nepalese. The investment is worth 55 crores and is planned to increase even more in the upcoming years.

Overseas ventures

Britannia entered the Lankan market in the year 2008, after launching a range of biscuits under the brand name Britannia Lanka. It has finally decided to put an end to its 'unviable' Sri Lankan operations due to its financial loss.

After an adverse economic impact, the West Asia business started to face a severe downfall in UAE, where Britannia has quite sizeable presence.It  has  an unit in Oman  catering   Gulf countries.

Even after facing all these challenges, Britannia came back with a bang with its marketing strategy and made significant brand investments. This thereby strengthened its competitive position in the global arena.

Source: Various  news magazine 

Mondelez To Have A New CEO

Mondelez has decided to appoint Dirk Van de Put, ex-CEO of McCain Foods, as a successor to Irene Rosenfeld in the position of CEO from November 2017.

Reports say that Rosenfeld would continue as chairman of the board until March 31, 2018. After which Van de Put would take charge and assume the role of chairman and CEO.

The new CEO!!

So, who is this Dirk Van de Put!!

What was he doing before?

Let’s see…..

Since 2011, Dirk Van de Put has been the CEO and President of McCain Foods Limited. Earlier, he served as Executive Vice President of Fresh Dairy Products and as President of the Global Over-the-Counter. Prior to that, he served as President of the Caribbean division of The Coca-Cola Company.

Mondelez - Brand story

Boasting to be world’s second largest confectionery, the Mondelez International has net revenue of about $26 billion in the previous year.

Each and every person in this world would admit that he/she has an intense crush on any of Oreo, Cadbury, Dairy milk, Milk, Toblerone , Bellvita biscuits, and others.

This clearly illustrates that Mondelez has a very strong portfolio that has helped it to maintain a strong position in the snack empire.

Today, around 165 countries, enjoy the delicacies from Mondelez – be it biscuits, chocolate, gum, candy powdered beverages etc.

Also it is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.

Let us now have a quick recap of who Irene is!!

Who is Irene Rosefield?

One of the most powerful and highly paid women in business, Irene Rose field is currently the head of Mondelez, who will continue in her position till the end of 2018.

During her childhood days, she aspired to become the president of United States, but ended up being the head of Mondelez.

True that she played a pivotal role in steering up the brand image of Oreos, Trident and Ritz. She  was also responsible for  splitting  of  Krafts  business into two firms  one Mondelez and other Kraft – Heinz  for   American market . Take over  of  Cadbury has been her most applauded  move  .

A small drift

Rosenfeld shifted firm's Oreo factory from Chicago to Mexico, for which workers protested. The company reported a drop in quarterly sales which caused a delay in shipping and invoicing.

Conclusion

Would he be able to lead the company, like his predecessor?

Let us wait and see…..

Parle Launches Fusion Cookies

Innovative products

  would   be the mantras for biscuit manufacturers to  have  healthy bottom lines .

Following this principle  Parle has launched Fusion Cookies  in its  Happy Happy  brand  . Its has unique combination two types of dough . It  has been targeted towards teens and kids , with attractive packaging , colors and flavors  it should  definitely  make a niche . Similar attempt has  been made by   Mondelez -Kraft  with bournvita cookies .

Mexican Grupo Bimbo All Set For Indian Venture

Indians, prepare your taste buds to experience the real flavor of Mexican pastry.

Grupo Bimbo, leader of  world baking industry is all set to create a niche in the Indian markets. Recently, they have signed a joint venture agreement with the country’s leading baker Harvest  Gold .

Harvest  Gold 

Founded in 1993, promoted  by Mr  Adil Hassan , chemical engineer  by profession  . The first bread plant was set up  in Bhiwadi , Rajasthan  with initial invest ment  of  Rs 1.0 Crore .This baking company has set a benchmark for itself with its un compromising product quality. Very much popular in the areas surrounding the peninsular capital, Delhi, Harvest Gold  has already other associates  such as  Ready Roti India, Food Magic India, Rhodanthe Foods and Mindscape One marketing . Annually, the company has a turnover of about USD 48 million. More than 500 associates are involved in the production of packaged bread, pizza bases, sweet and savory buns.

Group Bimbo - a quick intro

Present in almost 24 countries in America, Asia, Africa and Europe, Bimbo has more than 13000 products to its credit. Considering the aspects of brand positioning in terms of volume and sales, Bimbo has been an indisputable leader in Mexico, Latin America and the United States.Owns  around 100 brands world over 

Ready, Steady, Go

Now, it is all set to create portfolio in the land of rich culture by holding 65% stake with Harvest Gold India Private limited worth  Rs 340  crore .

What’s the use?

By this joint venture, Indian taste buds are sure to experience an authentic Mexican delight. Also, the company gets to enter a new market and capture the hearts of Indians, in line with the vision of the company.Its first of any takeover  where an mnc  has  bought stake in Indian bread manufacturing unit.

The happy news is that, Harvest Gold will soon be a part of the Organization Europe, Asia and Africa.As per a recent research report, the Indian bread industry has increased to 9% in three years and has an estimated value of INR 3300 crore. In the next five years, the industry might grow at a CAGR of 10%, which would yield a turnover of INR 5300 crore.Major player in bread  industry are  Britannia Industries Ltd and Modern Foods . 

News source  : Various business magazine 

Packing Trend For Bakery Products

We have seen  significant change in packing ideas for bakery products  from sandwich boxes to Jars for mini cupcakes to tin biscuits  Twist n tie for breads  etc .Bio- degradable paper bags , Fancy carry bags , Printed home delivery bags   etc

Not to  search  too far just visit one  of the neighborhood  bakeries  and  see it for your self   the packaging  trend for bakery products .

Bread Plant On Sale

An excellent opportunity for people looking to start medium to large bakery plant . Running plant with equipment s and utilities .

Bread plant  with 35000 loaves capacity  is offered for sale

location  :  Sonepat  , near  chandigarh -delhi national highway

Contact : Mr Dinesh  -9811809393 for  details

Cremica Marie In Canteen Pack

Cremica  Marie in  canteen pack mostly sold to  railways ,airlines  as supplement  with tea or snack

Priya Gold s Snakker Cake In Single Slice Pack

Priya gold  brand owned by M/s Surya Agro Foods  group of companies have come up with single slice  bar cake .

Snakker  is their  umbrella brand for premium  wafer chocolate and cakes .  Competition comes from Britannia Tiffin cakes and Monginis

Britannia Brings Biscotti -Cake As Biscuit

Biscotti  from Britannia Industries ltd

Britannia  has launched  cake in biscuit characteristic named  ''Biscotti' , a novel experiment  where consumer  can have flavour of both biscuit and cake , even we can compare it  to rusk flavored as cake .  Britannia  and other  major biscuit manufacturers have realized that  premium products  could lead to better sales and margins , Today consumers are ready to experiment new categories  and products  which might be costlier but with higher delicacy.Its intersting  to see that  biscuit manufacturers are  developing new varities  in biscuit categories  with flavours like  zeera , cheese , fenugreek seeds , oats , raggi , atta  etc .

Cadbury.s Bournvita Biscuit

Now Bournvita Biscuits

 Bournvita Biscuit plugs gap for something healthier  for breakfast

Initial  packs size  are   Rs 10/- and Rs 25/-


Concept is good  even I  had tasted this biscuit  and is have Bournvita  unique flavour in  Biscuits.


Targeted  for kids and youth  to  keep  it close for   any time snack.

Competition comes from  Britannia Nutri choice  -  family of  biscuits  such as oats , digestive   etc  .

Lessons For Bakeries From Maggi Fiasco

Maggi  fiasco  has been eye opener  for  food operators  who have been taking lightly the powers /provisions  of  food regulator and law.

Bakeries must  take lessons from  entire  episode where  Nestle  has to  make loss worth  Rs 400 crore on product  recall , worth thousand of rupees on  destroying  these recalled packs . Not to mention the sale  loss and  worst  the consumer trust .

Nestle was  found to be violating  two  critical laws
 
1. Misleading  Labelling - No MSG
   Harmful  impact of  Mono sodium Glumate  it might  result  into Headache , Sweating , Numbness, Nausea   etc 

2.  Excess of  Lead presence in the Maggi
 Excess lead  consumption might  result into  decreased growth of  muscle  and bones . Lead  also          hamper  child brain development


Bakeries to  take note  of following

Nestle-Maggi

Manufacturer /Producer
Nestle  is this case  has  shown slow response  to the  reports coming out with  different  corners of the country were  samples  were  checked and  MSD  and Lead  presence  were confirmed above  permissible limits .
Over confidence over  its own  lab and  test procedures has let them down  .
Its surprising that  the  systems adopted  by Food operators  needs to be  validated by third party/Independent  authorities in time to time
Interpretation of laws  in their own way . Nestle  claim to that noodles  and  masala maker  are   one complete  set  was erroneous



Regulator
Its  surprising that for  last 30 years   the govt labs /officials 
has never  warned or issues warning to Nestle  on MSD  or Lead presence  over the permissible  levels
Before banning the Maggi  govt officials  should have given chance to company  to  show case its  defence  for the violations
Banning  entire products  from  production in arbitary would have not stood   the courts  of the land 
Establishing  Labs  for  tests and validation which need to be created near  vicinity  of production /manufacturers  areas .


Consumers
Consumers  need to be alert on their favorite  food products  especially the packaged food on following front.
More  care  need to be taken for products meant  for Kids and Children .
Critical aspects on Food labels
Shelf life
Ingredients
Allergen
Taste /Odour
Dangerous ingredients - eg Lead

Parle Rebrands Marie Into " BakeSmith "

parle-bakesmith

Parle  has now  re christened its   Marie  to Bakesmith  as major rebranding exercise to  boost  falling share of Marie biscuit segment  . Other major competitors for this segment are Britannia , Cremica , Parle  and  ITC  as domestic  players and  Mcvities  from  United  Biscuits.. Marie  biscuits are popular  among elderly population  for being a low sugar  supplement in biscuit segment