Parle Brings " Americana " To Counter Britannia

Parle  products  is now  facing decline  in  glucose  sale,  impacting its bottom line  as popular  demand for  cream and cookies  biscuits have increased .
In addition  to  preferences  competition has  also dented into  Parle share of the market ,  Glucose  market  has also shrinked .

Americana Cookies -Parle

To counter  the decline in market   Parle has  re -branding   for  two of  its  regular varieites  such as  Cookies and Marie into   new look  with re branding   giving  new names to  Cookies - Americana  and  Marie - Bakesmith   .  Packaging has new look with  American and British  Flags  look alike  in background .  It would be  interesting to see whether  Americana  rules   Or   Britannia .

Parle  faces tough competition from  Britannia  and ITC   as domestic competitors  and  Kraft and United Biscuits  as MNC  competitors . Bakery segment is estimated to worth Rs 25,000  crore  . Biscuit category could be  of 75 -80 % of this  market  segment .

Bonn Enters Rusk Category

Bonn  a prominent  regional player  in North India  has  successfully launched  and aggressively  marketing Rusk or Toast  bread  which  is popular in semi urban and urban working class . Popular  method  of  devouring  of ruskis to dunk into milk or tea . Bonn,'s other products are bread , biscuits , cakes  .

Priya Gold Enters Sliced Cake Segment

Priya gold  flagship brand   for Surya foods and Agro  ltd group of companies  has recent months launched  fruit cake s  in  nascent  cake segment of Indian bakery   business . Other major  brands  are   Britannia , Parle , Monginis

Mother Dairy Experiments With Ice cream On Cakes

Indian s have  sweet tooth where  sweets  are  must for  all kind of festivities and ceremonies  , bakery products have made inroads in this category  for  hygienic and products free from adulteration

One of my favorite have been  ice cream with gulab jamuns  and  some times I wished if we can have cakes with  ice cream , Mother dairy has come out with  this lavish  combination . I had luxury to get these packs from  street vendor in my neighborhood . Aptly named " Ice cream  cakes "

Try this and you would definitly  scream " Dil mange more "

Winkies Goes For Premium Centre Filled Cakes

Winkies   brand owned by  Dream Bake Pvt Ltd  has  focused on  premium cake category  with  innovative packaging  and  price  .Winkies  has wide range of premium range of swiss rolls , cupcakes , cream filled cake slice  , muffins   . Winkies have charted  a  niche market  and has made mark on pan India basis .

 It has launched  Centre filled   cakes .

Parle enters Sliced Cake Business

Parle  India 's leading  bakery  manufacturer has  now  enter into lucrative business  of  sliced  cake  business  which has been dominated by Britannia for long . Some regional players  have also entered this category  companies  like  Monginis , Priyagold ,  Kitty  , Winkies   all have  launched  sliced cakes and other premium cake categories  .

Choco Chips is Now Choco Chunkies For Britannia

Britannia Banks On Heaven

Biscuit  Companies  have now   started  putting focus  on premium  biscuits  such as  cream , chocolates ,milk  and  adding  ingredients  like   oats  , honey , almonds , pistachio  etc.

Britannia has launched  Heaven  cookies   with  oats , butter and berries  as  healthy  alternatives for cookies freaks .

 

Parle has  similar cookies  such has"  Milano "  cookies  etc .

Semi - Automatic Rusk Manufacturing Plant - Combination of Bread And Biscuit Manufacturing

Parle Enters Rusk Market - Challenges Britannia

Parle   has   now entered  lucrative  market of  rusk  ( toast ) which has been  dominated  by Britannia .  Uptill now Britannia   was only   branded  rusk  pan India  with  few local brands  competing  with it . Now that   Parle has entered the Rusk market  it would  be interesting to watch the price war and product launched in this

section of  bakery .


 Rusk  is popular  among  working  class  as  it substitute  for  quick  breakfast which can be savored  with  tea  or milk .  Its also popular among  elderly people as  tea time snack and family get together . Higher shelf life  also makes its a  essential bakery product for  house wives grocery purchase . Variety such as milk rusk , sooji rusk and  elaichi rusk  are  popular  among consumers .

 
 Rusk manufacturing  has  been traditionally  manufactured with  local bakeries with  conventional method of bakery but for  these  big manufacturers entry   the rusk manufacturing  is now  done  with  automated   plant  with capacities  running as high as  10- 15 ton /unit / day .



Indian manufacturers have  innovated  rusk manufacturing by  integrating   bread manufacturing  with  biscuit manufacturing  technology for  mass production . Rotary racks  ovens has been replaced with  high  speed  tunnel ovens for  higher production .Local  brands  would  have tough  competition  with these two giants  making branded  rusks  hitherto dominated  by local bakeries

Few  other  brands  which  have  significant presence  are   Bonn and Kitty 

Farm lite - Premium cookie from ITC

Milano - Choco filled Biscuit From Parle

Milano  from parle has been pitched  against  ITC  Dark  Fantasy  Choco Fills   .  Indian  biscuit manufacturers  are  attempting  to  introduce  international  trend s  of    cream filling

Swiss Rolls By Monginis

Swiss  Rolls   which  were   launched  earlier  in 1990 s  and  were  not  so popular   has now being launched by big names in bakery industry . With  attractive packaging and  advent of new  indulgent middle income  group category  SWISS ROLLS  could be  money minting products for large scale manufacturers

Crisp n Lite Cracker Biscuit From Cremica

How To Pack Biscuit's

When  we have to select   type  of packaging  for  biscuit , following  factors  need  to be kept  in mind before  we   finalize  your  purchase   selection becomes  more critical for large  biscuit plants  and operations with  large volumes .

Manual
Semi automatic
Automatic

Check   the  type  of  pack  you need  to  market your  biscuits

Pillow  pack
Family  pack
Tikki  pack
Pouch  pack
Jar  pack
ATC pack 
Twisted  Pack

Orientation   of   biscuit  in pack

On the  edge
Pile  pack

Packing material

BOPP
OPP
Plain Poly
ATC
Jar

 Once   these  are finalized   we can then   select the   biscuit  packing  machine 
 
Packing  machines
 Horizontal  flow wrap
Vertical  Form  Fill
Shrink  Wrap
Glue  Applicator
Cream sandwich machine
(4 lane / 2 lane  )
Bagging machine
Tray  packing  machine 

Select the  correct   combination   to  have  optimum  output   with   niche in the market

Cremica - A Regional Power Brand

"Cremica   " brand   comes from  business  house  of  Mrs Bector Food  Specialties  Ltd .   A women  entreperneur   with   interest in  baking  started  a  small entity   from home ,  making   cakes  and ice creams  from  house backyard  . Mrs  Rajani Bectors   now   manages   Cremica  brand  with turnover  around  Rs 600 crore  making  it  one  of the fastest  growing  bakery  business group  .  Cremica  has also   diversified into  ready  to eat  categories  such  as sauces , Bread spread s etc . Its Head Office  based at  Phillaur  near  Ludhiana - Punjab .


Cremica  brand   has now wide range  of products  such as  biscuits . bread   sauces  ice cream  and Buns .It caters  to  all kind of biscuit categories  such as   Cream , Bourbon , Crackers , Cookies , Marie and  Choco varities

Bread  s are sold  by the  brand   English Oven with  all kind of  varities  such  Atta , Brown  and multi grain bread 

Biscuits and  Bread   operation are largest  in this group  with unit  located   at  Phillaur - Punjab , Tahliwal - Himachal Pradesh  ,  Noida- UP , Mumbai- Maharashtra   and Banguluru  .- Karnataka

Cremica  almost dominate  northern region  market   such as    Punjab ,  Himachal , Jammu and Kashmir  alongwith  significant  presence in Delhi , UP  and Haryana

Major characterisitic  of  Cremica  is that   it is    making  product  for major   players   in food industry  such  as   ITC ,  Kraft  Foods   and McDonalds .Thus  getting  expertise  working with  these giants .  Cremica  has now started  getting professional to strenthen  its   team through hiring  professional  from various fields  and hiring  new  recruits   from  best  institutes  across India .


Cremica  has  also got  foot hold  in  oversea markets  with   exports   to various countries .  It also have   bulk orders from CSD s  and Railways .


 Cremica  is thus  becoming leading  bakery product  manufacturers  in the league  of   Bonn ,  Biskfarm , Anmol , Duke  and Priya Gold .

Biscuit Oven Wire Band Interlocking

 Biscuit  Wire band   preventive   maintenance  should include  inerlocking of   wire band with   band brush  movement   as  chances are there  that the operators  stops the  oven band   and let   the   brush run  resulting in severe  damage to oven band or in some cases it even   cuts the oven band through the cross section .

Hence  plant operators  should interlock the  both  such that  the   band brush  runs  only when the oven band  runs

Bonn Crack Nuts

waffle shaped  cookies with nuts in atc from bonn