". Bakery Industry

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Types Of Cake



 A cake is a form of food that is usually sweet and often baked. Cakes normally combine



some kind of flour, a sweetening agent (commonly sugar), a binding agent (generally egg,
though gluten or starch are often used by vegetarians and vegans), fats (usually butter,
shortening, or margarine, although a fruit puree can be substituted to avoid using fat), a
liquid (milk, water or fruit juice), flavors and some form of leavening agent (such as yeast
or baking powder), though many cakes lack these ingredients and instead rely on air
bubbles in the dough to expand and cause the cake to rise.

Cake is often the dessert of choice for meals at ceremonial occasions, particularly
weddings, anniversaries and birthdays. There are literally thousands of cakes recipes
(some are bread-like and some rich and elaborate) and many are centuries old. Cake
making is no longer a complicated procedure; Baking utensils and directions have been so
perfected and simplified that even the amateur cook may easily become an expert baker.

Varities of cake

Cakes are categorised  into  two groups  


Shortened cakes  (  Butter cakes )

These are cakes in which  contains fat  as major ingredient with no  or few eggs  .
creaming is done for  fat and sugar
ex -  Butter cakes and Pound  cakes .

Unshortened cakes (  Foam cakes )

These are cakes in which  contains eggs as major ingredient with no  or little fat. Mixing is
done through egg foaming method .  ex  angel food cake, sponge cake ,meringues and
Jelly roll cakes . Chiffon  cakes does have  oil and fat alongwith eggs



Cakes may be small and intended for individual consumption (for example madeleines and
cupcakes). Larger cakes may be made with the intention of being sliced and served as
part of a meal of social function. The cutting of a wedding cake constitues a social
ceremony in some cultures. The Ancient Roman marriage ritual of confarreation  originated
in the sharing of a cake.

Particular types of cake may be associated with particular festivals, such as stollen (at
Christmas), babka and simnel cake (at Easter), or mooncake.

Cakes may be round or square or other interesting shapes. Swiss roll and Yule log are
examples of cylindrical cakes. Other forms of cake s  are  Muffins , Cupcakes and  Brownies 




Cake  Decorating


A finished cake is often enhanced by covering it with frosting, or icing, and toppings such
as sprinkles, which are also known as "jimmies" in certain parts of the United States and
"hundreds and thousands" in the United Kingdom. Frosting is usually made from powdered
(icing) sugar, sometimes a fat of some sort, milk or cream, and often flavorings such as
vanilla extract or cocoa powder. Some decorators use a rolled fondant icing. Commercial
bakeries tend to use lard for the fat, and often whip the lard to introduce air bubbles. This
makes the icing light and spreadable. Home bakers either use lard, butter, margarine or
some combination thereof. Sprinkles are small firm pieces of sugar and oils that are
colored with food coloring. In the late 20th century, new cake decorating products became
available to the public. These include several specialized sprinkles and even methods to
print pictures and transfer the image onto a cake.

Special tools are needed for more complex cake decorating, such as piping bags or
syringes, and various piping tips. To use a piping bag or syringe, a piping tip is attached to
the bag or syringe using a coupler. The bag or syringe is partially filled with icing which is
sometimes colored. Using different piping tips and various techniques, a cake decorator
can make many different designs. Basic decorating tips include open star, closed star,
basketweave, round, drop flower, leaf, multi, petal, and specialty tips.

Royal Icing, Marzipan (or a less sweet version, known as Almond paste), Fondant Icing
(also known as Sugarpaste) and Buttercream are used as covering icings and to create
decorations. Floral Sugarcraft or Wired Sugar Flowers are an important part of Cake
Decoration. Special occasion cakes, such as wedding cakes, are traditionally rich fruit
cakes, or occasionally Madeira cake (also known as whisked or fatless sponge), covered
with marzipan and either Royal Iced or sugarpasted, finished with Royal Iced piped borders
and adorned with a piped message, wired sugar flowers, hand-formed fondant flowers or
marzipan fruit, piped flowers, or crystallized fruits or flowers such as grapes or violets.

 


 





Popular Bakery Names

bakery names

 So  you have opened a new bakery in the town . Now its turn for a suitable name , I  have collected few  bakery  names  for  upcoming 
 bakery owners.

  French Names           

La Bonbpnnier                                       
La  Farm
La Chatelaine
Paris Patissarie
Baulangerie  Patissarie
La Farine
Le Panier
Lanvin bakery
Marjolaine
Biloxi
Le Royal
La Francaise
Le Madeleine
Le Bon Pain
Delice d'Ange
La Boulangerie
Fournos Bakery
La baguette
Poilane
Bonaparte
Alexandre
Mon delice
Delice
Bouchon Bakery


English  Names 


Fifty –  Fifty
Half – Half
Tasty – Tasty
Rock Star
Ping Pong
Xing Thing
Hip Hop bakery
Disco bakery
Oh !la! la
Dinky Donuts
Sweet Desires
Lickacious
Miss Muffins
Dark Carnival
Yummy Tummy
Moma’s
Fun toosh
Sweet Tooth
Sweet Fillings I
Spy Xpress
Cake4U
Ten Dollar
Wagon Wheels
Teddy Bears
Flaky Tart
Rolling Donuts
Itsy Bitsy
Bumble  bee
Cheeky Chics
Kitsch
Breadz
Bakers Pride
English Oven
China Town 
Bakery Mall
Yummy Tummy 

Italian  Names

La guli
Monilari
Virgilios
Pizzeria
La Pagnotta
Pappys
Prestis
Militellos
Mozzicato
Panificio
Milani
La Dolce Vita
Longo's
La Spiga
Tosti
Lucibello's
Catania
Paisano's
Liscio's
Sicilia
Campania

Arabic  Names

Al reef bakery
Al sana
Akbar
Sultana
Kabeer
Amir
Alamir
Abulafia
Zaika
Yasmeen
Salaam
Al rahma
Frahat
Taaza
Taranoom
Noor
Kabeer
Shukran
khalifa
Leziz
Zeenat

Indian Names

Double Roti
Nutan
Bread wala
Bakerywala
Bakerybazar

Please  suggest  names  into  comment box 

Kuppies Cake From Dr. Oetker

 

Dr . Oetker is  one of the  world leading food manufacturer  with products like  wine , cakes , dessert and pizza  and is present in 50 countries world wide ,

Established in 1891 Dr.Oetker  is German based food  manufacturing giant . It established Indian operation in  year 2007 by taking over Fun Foods Pvt Ltd. Fun Foods has since become market leader in  Mayonnaise, Sauces ,Spreads , Cake mixes , Dessert Toppings  and waffles . It has 








Now  very well established in Indian food market  with products  like 

Mayonnaise

Pizza and  Pasta Sauces

Cakes and waffles 

Peanut Butter 

 Entered  bakery market  with their  brownies cake   in cups  and sliced bars . Major competitor  for Dr.Oetker  are  Britannia , Parle , Cremica , Heinz , Nestle  .

 I can fondly  remember my innings with Fun Foods Pvt Ltd where I worked as Technical Trainee in year  1992  ,looking after production and maintenance  at its  Safdar jung factory   , Delhi  factory . A small  unit with  few mixers and chillers manufacturing yogurts for  various airlines .   Fun foods pvt ltd  have been taken over by Dr.Oetker  a Germany based  food manufacturing giant .

Seasoning Cube Manufacturing

Seasoning ( spices ) in cubes are prevalent in many countries , Seasoning   have distinct advantage of  savings on preparation time  for  household ,Various packaging  options such as   cubes /bars/sachets   makes  consumer  happy  in preparation of  food. Popular in European /Asean/ African  countries .
seasoning cube manufacturing
Popular  taste  available  are
Tomatoes 
Chicken
Spices
Shrimp

Cubes  manufacturing stages  are  mentioned  below 

Pre mixing
Major  ingredients  for  seasoning  are   salt , sugar , starch , maltodextrin ,  veg spices powder , flavourss and colors . All  these items are  transferred  into   storage  silos   through pneumatic  conveying . Roots blower are used as  primary  equipment  for pneumatic  conveying . Other  ingredients are added manually into mixer .  Major  ingredient handling system manufacturer is Guerin system /Tetra Pack 



Mixing 
Mixing times vary from 30min to 45 min as per  recipe .  Horizontal mixers are widely used for large scale production .   Mixers have horizontal arms witth blades .

Maturation  
Seasoning batch  prepared  is then transferred into bucket conveyor s .These have long travelling time to  mature  seasoning  product . Maturation plays important role  for  product to be packed in cubes .  . Average  maturation time varies from 180 mins to 240 mins ,

Cube - Tablet making 
Seaoning powder after  maturation   are fed into  tablet making equipments  where   these powder  are compacted into  cubes  through  pistons . Major tablet making manufacturers are  Ramco Kilian / Bonal 

Packaging - 
High speed cube packing  machines are  used for  seasoning cube packaging . Speed varies from  800 ppm to 1000ppm . Packed into  cartons .

Popular hfw packing machines are   Theegarten-pactec. Senzani 

Cubes are then packed into cartons for  dispatches  to retailers . Other  popular  method of packing spices are  sachets/cartons  

Popular  international player into  seasoning cubes manufacturer are Nestle ,  Patisen 



Modern Bread - Into New Avatar

 

                                                Modern Bread

One could never forget the Modern bread’s lip-smacking flavours!

Right from fruity flavor till the classic salt bread, each and every one of us would have had a slice of it, either knowingly or unknowingly. Modern bread  into wax  paper  packaging with long que

Be it toasted, dunked, topped, sliced or sandwiched! We might have had one!!

History

Started as Modern Bakeries India Limited in 1965, the name was later changed to Modern Foods India Limited in 1982.

Being the first bread company to be privatized by the Government of India in 2000, it was later sold to Hindustan Unilever Ltd. (HUL). Last April, Modern was taken over by Everstone Capital, which is now recognized as Modern Foods Enterprises Private Limited.

A twist in the tale!

Modern bread
pic courtesy- Modern food
For almost many generations, Modern posed itself to be the most powerful food resource in the Indian bread market.

Do you know that the Blue & Orange Waxed Paper Bread pack from Modern was virtually synonymous with bread?

When people were very much obsessed with the taste and flavor of the bread, there came many competitors. The only option to sustain in the market is ‘Adapt to the wishes of the consumer’

By 2016, Hindustan Unilever Limited (HUL) handed over Modern foods India Limited to Everstone Capital, a private firm. Right now 100% of Modern share remains with Everstone Capital.

The route to success

So, what made Modern a strong competitor in the bread industry, when there is a tough competitor like Brittania?

As simple as ever!!

Modern always ensured that they add high-value elements to complement their nutritiously delicious products.

Experience the new

The word mark, the brand slogan, and the taste everything has undergone a transformation that gives contemporary essence to Modern.

The new motto, ‘Thrive, and savour life to the fullest’ helps to make smarter choices from its wide range of delicious bread and bakery products.

The #belikebread social media campaign bread that delivers an important message, ‘Bread doesn’t discriminate’.

Conclusion

It is therefore clear that the rebranded Modern Bread will certainly create a stir in the bread industry. The reason is that an average Indian urban consumer will be keen in experimenting and trying out a product that would match international standards.

Taste the classic bread with a modern twist and indulge yourself in a delightful taste palate.

Modern bread  are into whole lots of  bakery  products  right from bread , cakes , pizza base , bun , rusks  and  dosa batter .

you can visit modern bread site 
 https://www.modernfoods.co.in/products/

Cremica Got Listed At Stock Exchange

  "Cremica"  , Mrs Bector  Foods Specialties  Ltd   which has recently launched  IPO  for    public   to get funds  was recently  listed  at  Stock exchanges . Got bumper response from investor  and has opened with premium of    Rs 624 .00- It was offered at price band of Rs 286.00-  Rs 288.00  .   It IPO  has  198 times   subscriotion from market  which  is  highest  this  season . The response shows  the  confidence of public in food industry sector and the promoter  Mrs Bector Foods Specialities Ltd and its management .

Request  of  IPO was pending  with SEBI for  long  and was delayed  due  to COVID  and  market crash since march2020.Major  QSR major  BURGER KING has  also got listed alongwith Mrs Bector Foods Specialities Ltd . 


Cremica  ipo, cremica share price
"Cremica   " brand   comes from  business  house  of  Mrs Bector Food  Specialties  Ltd .   A women  entreperneur   with   interest in  baking  started  a  small entity   from home ,  making   cakes  and ice creams  from  house backyard  . Mrs  Rajani Bectors   now   manages   Cremica  brand  with turnover  around  Rs 600 crore  making  it  one  of the fastest  growing  bakery  business group  .  Cremica  has also   diversified into  ready  to eat  categories  such  as sauces , Bread spread s etc . Its Head Office  based at  Phillaur  near  Ludhiana - Punjab .


Cremica  brand   has now wide range  of products  such as  biscuits . bread   sauces  ice cream  and Buns .It caters  to  all kind of biscuit categories  such as   Cream , Bourbon , Crackers , Cookies , Marie and  Choco varities .

Bread  s are sold  by the  brand  " English Oven "with  all kind of  varities  such  Atta , Brown  and multi grain bread  

Biscuits and  Bread   operation are largest  in this group  with unit  located   at  Phillaur - Punjab , Tahliwal - Himachal Pradesh  ,  Noida- UP , Mumbai- Maharashtra   and Banguluru  .- Karnataka 

Recent addition being Rajpura  factory in Punjab   with state of the art  machineries   and it produces cookies and biscuits .

Cremica  almost dominate  northern region  market   such as    Punjab ,  Himachal , Jammu and Kashmir  alongwith  significant  presence in Delhi , UP  and Haryana 



Major characteristic  of  Cremica  is that   it is    making  product  for major   players   in food industry  such  as   ITC ,  Kraft  Foods   and McDonalds .Thus  getting  expertise  working with  these giants .  Cremica  has now started  getting professional to strengthen  its   team through hiring  professional  from various fields  and hiring  new  recruits   from  best  institutes  across India .


Cremica  has  also got  foot hold  in  oversea markets  with   exports   to various countries . It export s to almost 60 countries  with majority  going out for  African countries.

  It also have   bulk orders from CSD s  and Railways . Covid-19  has impacted 


 Cremica  is thus  becoming leading  bakery product  manufacturers  with other players like   Bonn ,  Biskfarm , Anmol , Duke  and Priya Gold .

The  other  major   bakery  manufacturers  listed   at stock exchange is    Britannia Industries Ltd  . 

The last price for  Cremica  share  is  Rs 502.70. Investor  can think of  long term investment  as  growing  brand  of  food industry




COVID -19- Impact On Bakeries



 
Covid -19   has  impacted   food  retail industry  including  bakeries in a major  way .Supplies were impacted  such as  Ingredients , Raw material and Packaging materials    Where in  most countries  factories and   shops  are  closed .Health experts have confirmed that coronavirus is not food borne and  it persist from several hours to days on surfaces . Thus  incurring 
extra cost on bakeries 

Workers  have moved out of bakeries  and have become jobless  , businesses have suffered due  to  loss   on account  of low sales or  closure .

Bakeries are  adopting   new strategies in post  Covid  period  with gradual  reopening  of  stores  with precautionary guidelines  such as 

1 . Majority  have   started home  deliveries 
2.  Social distancing in   cafe s  , where  customers  are asked to maintain   distance  while eating  or buying
3.  Seats and  floors are sanitized  in regular  intervals
4.  Personal hygiene  is   of utmost   critical   while  hand  sanitization has become norms 
5.  Online orders have been encouraged  
6.  Suppliers of  raw materials , Ingredients and Packing materials  have been  asked  to maintain the  same guidelines  
7.  Kitchen  or the production halls , utensils and machineries   are sanitized  on regular  intervals 
8.  Providing ingredients for people  experimenting  bakery recipe at home during lockdowns
9.  Production in shifts   to lower the  number of  workers 
10. Installation  of Hand free  sanitizers and dispensers 


Only  encouraging  signs for  bakeries  is that  being   an  essential  food  part   it has been allowed to operate longer hours. Governments and local  bodies  have allowed  bakery supplies  to have smooth operations in various countries .

Hope  these   tough times would end soon and we would have  normal   operations in 2-3 months 

Britannia's Croissant Now Available In Groceries

Britannia  Croissant
Britannia  Croissant

 Britannia last year had a joint venture  with  Chipita  - a  Greek company to  manufacture  croissant  in India . Long-awaited launch is over and croissant is now available in  major metros of India. 

Croissant,s  are  French bread made up of butter with cream-filled inside. It can be eaten with  jam or  coffee

The factory is installed at the Ranjangaon, Maharashtra.  Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.

Croissants fill the gap for snacking on the go and is  liked by all from kids  to old generation . Its soft hence very popular with the older  generation. Can be a good replacement for breakfast. 

Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India  with brands like  Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia  is trying to  add other food categories for   growth outside bakery products .


Unibic Goes For Sugar Free Cookies

unibic , sugar free cookies , unibic sugar free cookies , sugar free biscuits
 Unibic  India's prime cookies  manufacturer  has  launched  sugar free cookies  catering large  population impacted by diabetes and  people  who are health conscious . 

Its  clear that   biscuit manufacturers have to cater  to growing demand  from consumer to prove  healthy alternatives  into  food items ,
unibic   , unibic sugar free , cookies , sugar free cookies

Milano Minis

Parle premium cookies are  now re packaged in cups  and branded as mini cookies laden with choco  chips 

Cookie Thins From Lotte

Lotte has come up with innovative product in cookies category called Cookies Thin

Overview Of Indian Bakery Industry 2018

Indian Bakery Industry



Overview of Bakery Industry in India:
According to recent research, the bakery industry in India has an important place in the countries industrial map. Bakery products are an item of mass consumption in view of its economic price and high nutrient value. In the highly growing and changing eating habits of people, the increasing foreign influence and the rise of a female working population, bakery products have gained their popularity among people, contributing significantly to the growth trajectory of the bakery industry. After entry of Pizza and Burgers' MNCs in the country, people are changing their tastes also. Today, they are not restricted to bread, cake, and biscuits but to other bakery products also. The consumers are increasingly going for newer options with respect to bakery products.


Positive Aspects of Bakery Industry in India:
The growth rate of bakery products has been tremendous in both urban and rural areas at 14 percent per annum.
The global bakery ingredients market is growing rapidly and is anticipated to achieve significant growth over the next seven years.
Advancement in packaging and ongoing product diversification in baked food is expected to promote demand for bakery ingredient in upcoming years.
Challenges and Issues:
The volatility of raw materials and energy costs based on prices of wheat and vegetable oil that can vary as much as 40% in a single year.
Competition from customers within a consolidating supermarket industry.
In order to survive in an ever-changing marketplace, both bakery wholesalers and retailers must adapt to challenges faced by the industry.


Final Verdict:
Bakery industry in India is one of the largest sections in the processed food industry. It has undergone a major change on account of changing the perception of bakery products and evolving consumer tastes. By the perception of bakery products, consumption boost in the nation and changing consumer needs, we estimate the Indian bakery industry to reach levels of INR 483 billion in the next seven years. Rising urbanization and growth in the disposable incomes of the Indian population has proven to be a magnet for international bakery chains owing to which the sector has seen an entry of foreign bakery companies trading into India which has helped in enhancing the quality of Indian bakery products.

New Trends :

Any bakery enthusiasts   can   see   changes  in bakery products from whole grains to atta  biscuits /breads .  From desi to exotic   recipes of tart , ciabatta , muffins ,cinnabon,doughnuts   etc .

Following are  the new trends in baking industry
1) Premiumization
2) Gluten free
3) Bio degradable  packing
4) Organic ingredients
5) Gluten free
6) Sugar free
7) Fat free
8) Low salt 
9) Eggless
10)Multi grain
11) Hand Made
12) Ethnic -local 
13) Fortification 


Multinational  Players 

Many MNC  have now entered  Indian bakery  industry  to  get  some market share from entrenched Indian  brands  . Brands  like  Oreos from Kraft  ,  Mcvities  from  United Biscuits  and recently  we had  Bimbo  entering  Indian bakery market  with  acquisition  of   Harvest  Gold .



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Why Fortify Flour

                        

Flour based foods are essential part of the diet for several millions of people worldwide. Their combined nature contributes energy, protein, minerals and other macro and micronutrients. Flour is considered the best carrier for supplements or fortification that is needed to replace deficiencies in diets. Fortification is the addition of nutrients at higher levels than naturally occur or the addition of nutrients that are not typically present in the natural form. It has become an important topic in the milling industry in recent years. 
Flour fortification is implemented in many regions as an adequate and cost-effective method in providing significant vitamins and minerals that are under-consumed by an immense preponderance of the public. For this reason, there is a big and growing demand for vitamin and mineral premixes for flour fortification and offering the right balance of the right nutrients is more important than ever before. So as to improve the nutritional quality of the food supply and provide a public health benefit with minimal risk to health we are providing the safest and most flexible nutritional solutions for flour fortification.
How Does Flour fortification Work?
1.It is an efficient, simple and inexpensive strategy for supplying vitamins and minerals to the diets.
2.It is made by supplementing nutrients in a surplus of volumes lost during milling or combined to enhance its nutritious value.
3.It helps children develop, strengthens immune systems, and lessens complications from diarrhea.
4.It builds strong bones, helps transmit nerve messages and assists with muscle function and blood clotting.
5.It improves the nutritional quality of the food supply and provides a public health benefit with minimal risk to health.
Overall Verdict:
Flour fortification is a relatively inexpensive and highly effective way to reduce the high rate of child mortality and stunted growth in developing countries. This process is successful because it makes frequently eaten foods more nutritious without relying on consumers to change their habits.Most  of the countries   like Australia, New zealand  and few African countries  had  made  fortification mandatory  to tackle  malnutrition .


Bunfills From Cremica

Cremica. has  launched. Bunfills as innovative. product  for. bakery lovers. we have been till now got. centrefilled  biscuits promoted by  Britannia, Itc & Parle  , taking same concept  Cremica has  launched centre filled buns . I really  loved the. luxrious taste of cream .lets see the market response

Golden Bytes. From Cremica

Adding. premium. cookies. to its  product  rànge. Cremica has. just. followed what other  biscuit manufacturer has  done ie  premiumization of biscuits  . Customer  are ready to spend  on indulgence  with distinct taste and flavour .
Competition  comes from Good Day of Britannia , 20 -20. from parle  ,Mom magic  of ITC.

WALKERS BISCUIT

I could buy Walkers biscuit of Scotland through. neighbourhood super market

Taste. was. delicious, crunchy  Do  lay hands on Walkers biscuit



Impact Of GST On Bakery Industry

Tax! A confusing subject for common people!!
A complicating topic even for the government…
This is the reason why, the government have decided to unify it as a single entity.
Single taxation system
GST, abbreviated as Goods and service tax was initially introducedduring the budget session of 2007–08, which finally came into existence last month.
All forms of indirect taxes were abolished and a single taxation system was implemented.
People gave a mixed response since they were not aware of the fact it would impact on the economic development of our country.
Earlier, we pay Entertainment tax for watching a movie and VAT (Value added tax) on purchasing goods and services. Apart from all these taxes, there are many other diversifications such as excise duties, import duties, luxury tax, central sales tax, service tax, etc.
Bakery Industry post-GST
While bread has been exempted from GST, biscuits have faced a uniform 18 percent tax that would have a huge impact on the bakery industry. Pre-GST, the biscuits were priced at the range of 70-700INR per kg. But after GST, the condition has worsened.
If sellers try to sell biscuits below 100INR, it would result in levitation of tax percentage. Though it might be beneficial to the end users, the service providers, here I mean the bakers and suppliers would get affected at a larger rate.
18% GST
All categories of biscuits, flavored refined sugar, pasta, cornflakes, pastries and cakes, come under the 18% GST.
The confusion
Though it is clear that the bread is not taxable, it is a vain for the bakers that the same bread is 12% taxable when it takes another form, such as Vada-Pav or sandwich. Here starts the confusion. Even the common men would be confused on the taxable and non-taxable goods.
Conclusion

Only if there is an awareness created, the public would discover the positivity. And also, the bakers must be given proper knowledge on what exactly is GST. 

Whole Grain Bread, A Better Alternative To Classic White Bread

Atta bread, also known as whole grain bread is now trending amongst health-conscious Indians. This has replaced white or brown bread on a large scale.
Why wheat as an alternative?
The flavor of wheat is loved by Indians, since it has been the historic staple food for Indians. The addition of wheat to bread gives it a lot of fiber and also makes you feel satisfying. Also, one could lower the risks of getting heart attack by consuming whole wheat bread instead of normal classic white or brown bread.
Wheat bread in India
When you have a deep look into the health consciousness and awareness level of Indians, it is a pity to know that we Indians are addicted more towards white bread for its taste and forget about the goodness of Atta bread.
If and only the doctors advise or if they really are diet and health conscious they choose wheat bread over white bread.
Dietary fibre percentage
In comparison with maida, atta is definitely a better choice since it has more dietary fibres compared to atta. Also, it normalizes bowel movements, lowers blood sugar and cholesterol levels.
Exploring deep inside
Whole wheat flour includes three layers of grain, such as bran, germ and endosperm. Whereas, refined flour consists only the endosperm.
Also, whole wheat flour has more fibre and phytochemicals that reducesrisk of cancer, heart disease, diabetes.
Other things to note
One must note that wheat might be sensitive on certain types of skin and it may lead to allergy or sometimes an auto immune disorder (Celiac disease). So, it is always better to take a test before consuming wheat and wheat related products that are rich in gluten.

Toxic chemicals found in normal bread
After a research, it has been found out that, chemicals such as potassium bromate and potassium iodate, that is used to treat baking flour could lead to cancer. Almost 40 countries have banned the usage of these harmful chemicals in bread.
Pathetically, this is not the case in our country. So, we must be choosy about the food we eat. Always, it is better to choose healthy one over delicious one.



Britannia To Venture Offshore To Increase Market Share

India’s most favorite Britannia works on devising a magical business tactic to capture the hearts of offshore residents by setting its foot into several countries.
Britannia
Our love for Britannia is indescribable. We all would have, at any point of time in our life, developed an intense crush with each and every product of Britannia starting from ‘Little hearts’ till smiley ‘Milk Bikis’.
Britannia aims to fulfill the requirements of its audience more than they actually expect. Basically it wants to project itself as a food industry rather posing as a bakery industry with a wide range of cheese spread, cubes, milk, skimmed milk, etc.
Consolidating the annual report, it is believed that Britannia acts as a major growth driver in dairy by selling value-added products like cheese, dahi and milk based drinks.
Target nations
Britannia would primarily target the countries that are at the stage of development and is expected that it would contribute around 14-15 per cent of its turnover in the next 4-5 years.
1000 crore plant in Maharashtra
Also the company is planning to expand its portfolio in India by diversifying the range of products and increasing the product price likely. A huge plant will be set up in Maharashtra that would cut off the production cost of products.
The Nepal invasion
Recently it has signed a 10 year technical collaboration with the famous Nebico Pvt. Ltd., a Nepal company and has decided to intrude the taste buds of Nepalese. The investment is worth 55 crores and is planned to increase even more in the upcoming years.
Overseas ventures
Britannia entered the Lankan market in the year 2008, after launching a range of biscuits under the brand name Britannia Lanka. It has finally decided to put an end to its 'unviable' Sri Lankan operations due to its financial loss.

After an adverse economic impact, the West Asia business started to face a severe downfall in UAE, where Britannia has quite sizeable presence.It  has  an unit in Oman  catering   Gulf countries.
Even after facing all these challenges, Britannia came back with a bang with its marketing strategy and made significant brand investments. This thereby strengthened its competitive position in the global arena.

Source: Various  news magazine 

Mondelez To Have A New CEO

Mondelez has decided to appoint Dirk Van de Put, ex-CEO of McCain Foods, as a successor to Irene Rosenfeld in the position of CEO from November 2017.
Reports say that Rosenfeld would continue as chairman of the board until March 31, 2018. After which Van de Put would take charge and assume the role of chairman and CEO.
The new CEO!!
So, who is this Dirk Van de Put!!
What was he doing before?
Let’s see…..
Since 2011, Dirk Van de Put has been the CEO and President of McCain Foods Limited. Earlier, he served as Executive Vice President of Fresh Dairy Products and as President of the Global Over-the-Counter. Prior to that, he served as President of the Caribbean division of The Coca-Cola Company.
Mondelez - Brand story
Boasting to be world’s second largest confectionery, the Mondelez International has net revenue of about $26 billion in the previous year.
Each and every person in this world would admit that he/she has an intense crush on any of Oreo, Cadbury, Dairy milk, Milk, Toblerone , Bellvita biscuits, and others.
This clearly illustrates that Mondelez has a very strong portfolio that has helped it to maintain a strong position in the snack empire.
Today, around 165 countries, enjoy the delicacies from Mondelez – be it biscuits, chocolate, gum, candy powdered beverages etc.
Also it is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index.
Let us now have a quick recap of who Irene is!!
Who is Irene Rosefield?
One of the most powerful and highly paid women in business, Irene Rose field is currently the head of Mondelez, who will continue in her position till the end of 2018.
During her childhood days, she aspired to become the president of United States, but ended up being the head of Mondelez.
True that she played a pivotal role in steering up the brand image of Oreos, Trident and Ritz. She  was also responsible for  splitting  of  Krafts  business into two firms  one Mondelez and other Kraft – Heinz  for   American market . Take over  of  Cadbury has been her most applauded  move  .
A small drift
Rosenfeld shifted firm's Oreo factory from Chicago to Mexico, for which workers protested. The company reported a drop in quarterly sales which caused a delay in shipping and invoicing.
Conclusion
Would he be able to lead the company, like his predecessor?
Let us wait and see…..


Parle Launches Fusion Cookies

Innovative products



  would   be the mantras for biscuit manufacturers to  have  healthy bottom lines .
Following this principle  Parle has launched Fusion Cookies  in its  Happy Happy  brand  . Its has unique combination two types of dough . It  has been targeted towards teens and kids , with attractive packaging , colors and flavors  it should  definitely  make a niche . Similar attempt has  been made by   Mondelez -Kraft  with bournvita cookies .

Mexican Grupo Bimbo All Set For Indian Venture


Indians, prepare your taste buds to experience the real flavor of Mexican pastry.
Grupo Bimbo, leader of  world baking industry is all set to create a niche in the Indian markets. Recently, they have signed a joint venture agreement with the country’s leading baker Harvest  Gold .
Harvest  Gold 
Founded in 1993, promoted  by Mr  Adil Hassan , chemical engineer  by profession  . The first bread plant was set up  in Bhiwadi , Rajasthan  with initial invest ment  of  Rs 1.0 Crore .This baking company has set a benchmark for itself with its un compromising product quality. Very much popular in the areas surrounding the peninsular capital, Delhi, Harvest Gold  has already other associates  such as  Ready Roti India, Food Magic India, Rhodanthe Foods and Mindscape One marketing . Annually, the company has a turnover of about USD 48 million. More than 500 associates are involved in the production of packaged bread, pizza bases, sweet and savory buns.
Group Bimbo - a quick intro
Present in almost 24 countries in America, Asia, Africa and Europe, Bimbo has more than 13000 products to its credit. Considering the aspects of brand positioning in terms of volume and sales, Bimbo has been an indisputable leader in Mexico, Latin America and the United States.Owns  around 100 brands world over 
Ready, Steady, Go
Now, it is all set to create portfolio in the land of rich culture by holding 65% stake with Harvest Gold India Private limited worth  Rs 340  crore .
What’s the use?
By this joint venture, Indian taste buds are sure to experience an authentic Mexican delight. Also, the company gets to enter a new market and capture the hearts of Indians, in line with the vision of the company.Its first of any takeover  where an mnc  has  bought stake in Indian bread manufacturing unit.
The happy news is that, Harvest Gold will soon be a part of the Organization Europe, Asia and Africa.As per a recent research report, the Indian bread industry has increased to 9% in three years and has an estimated value of INR 3300 crore. In the next five years, the industry might grow at a CAGR of 10%, which would yield a turnover of INR 5300 crore.Major player in bread  industry are  Britannia Industries Ltd and Modern Foods . 

News source  : Various business magazine 

Packing Trend For Bakery Products

We have seen  significant change in packing ideas for bakery products  from sandwich boxes to Jars for mini cupcakes to tin biscuits  Twist n tie for breads  etc .Bio- degradable paper bags , Fancy carry bags , Printed home delivery bags   etc

Not to  search  too far just visit one  of the neighborhood  bakeries  and  see it for your self   the packaging  trend for bakery products .






Bread Plant On Sale

An excellent opportunity for people looking to start medium to large bakery plant . Running plant with equipment s and utilities .

Bread plant  with 35000 loaves capacity  is offered for sale

location  :  Sonepat  , near  chandigarh -delhi national highway

Contact : Mr Dinesh  -9811809393 for  details

Cremica Marie In Canteen Pack

Cremica  Marie in  canteen pack mostly sold to  railways ,airlines  as supplement  with tea or snack

Priya Gold s Snakker Cake In Single Slice Pack

Priya gold  brand owned by M/s Surya Agro Foods  group of companies have come up with single slice  bar cake .

Snakker  is their  umbrella brand for premium  wafer chocolate and cakes .  Competition comes from Britannia Tiffin cakes and Monginis

Britannia Brings Biscotti -Cake As Biscuit

Biscotti  from Britannia Industries ltd
Britannia  has launched  cake in biscuit characteristic named  ''Biscotti' , a novel experiment  where consumer  can have flavour of both biscuit and cake , even we can compare it  to rusk flavored as cake .  Britannia  and other  major biscuit manufacturers have realized that  premium products  could lead to better sales and margins , Today consumers are ready to experiment new categories  and products  which might be costlier but with higher delicacy.Its intersting  to see that  biscuit manufacturers are  developing new varities  in biscuit categories  with flavours like  zeera , cheese , fenugreek seeds , oats , raggi , atta  etc .

Cadbury.s Bournvita Biscuit

cadburys bournvita  biscuit , bournvita biscuits , mondelez bournvita biscuit
Now Bournvita Biscuits
 Bournvita Biscuit plugs gap for something healthier  for breakfast

Initial  packs size  are   Rs 10/- and Rs 25/-


Concept is good  even I  had tasted this biscuit  and is have Bournvita  unique flavour in  Biscuits.


Targeted  for kids and youth  to  keep  it close for   any time snack.

Competition comes from  Britannia Nutri choice  -  family of  biscuits  such as oats , digestive   etc  .

Lessons For Bakeries From Maggi Fiasco

Maggi  fiasco  has been eye opener  for  food operators  who have been taking lightly the powers /provisions  of  food regulator and law.

Bakeries must  take lessons from  entire  episode where  Nestle  has to  make loss worth  Rs 400 crore on product  recall , worth thousand of rupees on  destroying  these recalled packs . Not to mention the sale  loss and  worst  the consumer trust .

Nestle was  found to be violating  two  critical laws
 
1. Misleading  Labelling - No MSG
   Harmful  impact of  Mono sodium Glumate  it might  result  into Headache , Sweating , Numbness, Nausea   etc 

2.  Excess of  Lead presence in the Maggi
 Excess lead  consumption might  result into  decreased growth of  muscle  and bones . Lead  also          hamper  child brain development


Bakeries to  take note  of following

Nestle-Maggi

Manufacturer /Producer
Nestle  is this case  has  shown slow response  to the  reports coming out with  different  corners of the country were  samples  were  checked and  MSD  and Lead  presence  were confirmed above  permissible limits .
Over confidence over  its own  lab and  test procedures has let them down  .
Its surprising that  the  systems adopted  by Food operators  needs to be  validated by third party/Independent  authorities in time to time
Interpretation of laws  in their own way . Nestle  claim to that noodles  and  masala maker  are   one complete  set  was erroneous



Regulator
Its  surprising that for  last 30 years   the govt labs /officials 
has never  warned or issues warning to Nestle  on MSD  or Lead presence  over the permissible  levels
Before banning the Maggi  govt officials  should have given chance to company  to  show case its  defence  for the violations
Banning  entire products  from  production in arbitary would have not stood   the courts  of the land 
Establishing  Labs  for  tests and validation which need to be created near  vicinity  of production /manufacturers  areas .


Consumers
Consumers  need to be alert on their favorite  food products  especially the packaged food on following front.
More  care  need to be taken for products meant  for Kids and Children .
Critical aspects on Food labels
Shelf life
Ingredients
Allergen
Taste /Odour
Dangerous ingredients - eg Lead



Parle Rebrands Marie Into " BakeSmith "

parlemarie,marie,bakesmith marie,biscuits,marie
parle-bakesmith
Parle  has now  re christened its   Marie  to Bakesmith  as major rebranding exercise to  boost  falling share of Marie biscuit segment  . Other major competitors for this segment are Britannia , Cremica , Parle  and  ITC  as domestic  players and  Mcvities  from  United  Biscuits.. Marie  biscuits are popular  among elderly population  for being a low sugar  supplement in biscuit segment

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