Overview Of Indian Bakery Industry 2018
Following are the new trends in baking industry
1) Premiumization
2) Gluten free
3) Bio degradable packing
4) Organic ingredients
5) Gluten free
6) Sugar free
7) Fat free
8) Low salt
9) Eggless
10)Multi grain
11) Hand Made
12) Ethnic -local
13) Fortification
Why Fortify Flour
Bunfills From Cremica
Cremica. has launched. Bunfills as innovative. product for. bakery lovers. we have been till now got. centrefilled biscuits promoted by Britannia, Itc & Parle , taking same concept Cremica has launched centre filled buns . I really loved the. luxrious taste of cream .lets see the market response
Golden Bytes. From Cremica
Adding. premium. cookies. to its product rànge. Cremica has. just. followed what other biscuit manufacturer has done ie premiumization of biscuits . Customer are ready to spend on indulgence with distinct taste and flavour .
Competition comes from Good Day of Britannia , 20 -20. from parle ,Mom magic of ITC.
WALKERS BISCUIT
I could buy Walkers biscuit of Scotland through. neighbourhood super market
Taste. was. delicious, crunchy Do lay hands on Walkers biscuit
Impact Of GST On Bakery Industry
Whole Grain Bread, A Better Alternative To Classic White Bread
Britannia To Venture Offshore To Increase Market Share
Mondelez To Have A New CEO
Parle Launches Fusion Cookies
would be the mantras for biscuit manufacturers to have healthy bottom lines .
Following this principle Parle has launched Fusion Cookies in its Happy Happy brand . Its has unique combination two types of dough . It has been targeted towards teens and kids , with attractive packaging , colors and flavors it should definitely make a niche . Similar attempt has been made by Mondelez -Kraft with bournvita cookies .
Mexican Grupo Bimbo All Set For Indian Venture
Packing Trend For Bakery Products
Not to search too far just visit one of the neighborhood bakeries and see it for your self the packaging trend for bakery products .
Britannia Brings Biscotti -Cake As Biscuit
Biscotti from Britannia Industries ltd |
Cadbury.s Bournvita Biscuit
Now Bournvita Biscuits |
Initial packs size are Rs 10/- and Rs 25/-
Concept is good even I had tasted this biscuit and is have Bournvita unique flavour in Biscuits.
Targeted for kids and youth to keep it close for any time snack.
Competition comes from Britannia Nutri choice - family of biscuits such as oats , digestive etc .
Lessons For Bakeries From Maggi Fiasco
Bakeries must take lessons from entire episode where Nestle has to make loss worth Rs 400 crore on product recall , worth thousand of rupees on destroying these recalled packs . Not to mention the sale loss and worst the consumer trust .
Nestle was found to be violating two critical laws
1. Misleading Labelling - No MSG
Harmful impact of Mono sodium Glumate it might result into Headache , Sweating , Numbness, Nausea etc
2. Excess of Lead presence in the Maggi
Excess lead consumption might result into decreased growth of muscle and bones . Lead also hamper child brain development
Bakeries to take note of following
Nestle-Maggi |
Manufacturer /Producer
Nestle is this case has shown slow response to the reports coming out with different corners of the country were samples were checked and MSD and Lead presence were confirmed above permissible limits .
Over confidence over its own lab and test procedures has let them down .
Its surprising that the systems adopted by Food operators needs to be validated by third party/Independent authorities in time to time
Interpretation of laws in their own way . Nestle claim to that noodles and masala maker are one complete set was erroneous
Regulator
Its surprising that for last 30 years the govt labs /officials
has never warned or issues warning to Nestle on MSD or Lead presence over the permissible levels
Before banning the Maggi govt officials should have given chance to company to show case its defence for the violations
Banning entire products from production in arbitary would have not stood the courts of the land
Establishing Labs for tests and validation which need to be created near vicinity of production /manufacturers areas .
Consumers
Consumers need to be alert on their favorite food products especially the packaged food on following front.
More care need to be taken for products meant for Kids and Children .
Critical aspects on Food labels
Shelf life
Ingredients
Allergen
Taste /Odour
Dangerous ingredients - eg Lead
Parle Rebrands Marie Into " BakeSmith "
parle-bakesmith |