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Top Brands of Pretzel In USA

Following are major brands of  Pretzel  In United States


Snyders of Hanover

Rold Gold

Utz

Combo's

Herr's

Buchman

Old Dutch

Nabisco Mr . Salty

Anderson
Source : Information Resource ,Inc

Flow diagram for pretzel manufacturing

Pak Bakers Demand Exemption From RGST

pic courtesy -dawnbread.com
Bread manufacturers have appealed to the government to keep bread exempted from reformed general sales tax (RGST) as it is an essential food item exempted from consumption tax all over the world.

They warned that 125 documented, automated bread manufacturing plants in the country employing around 30,000 workers would close down if RGST was imposed on bread, the daily breakfast food in most of the urban households.

“It will put at risk about Rs10 billion investments of small and medium entrepreneurs,” said Haroon Chaudhry, the chief executive of Bunny’s Limited.

“RGST is a nightmare for those documented sectors where non-documented competitors are equally strong as in the case of bread where the end product looks the same and doesn’t reveal the unhygienic processes adopted by small roadside bakeries.”

He said that under the current inflationary situation people went for the cheaper product without caring about how it was prepared.

He said an automatic bread plant was established at a cost of Rs150 million to Rs1 billion depending on its size. “The breads manufactured by these plants comply with the best global health and hygiene standards, which cannot be guaranteed by the non-documented bread-makers who would capture the entire bread market if RGST was imposed on the documented manufacturers.”
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Bread-makers demand exemption from RGST

Flow Diagram For Pretzel Manufacturing Process

Bread Talk To Open More Boutique Bakeries In Vietnam

More than 300 boutique bakeries in many countries and territories, BreadTalk offers a wide variety of breads and cakes.BreadTalk, a pioneer in revolutionizing the image of the bakery industry with its trademark open kitchen, allows customers to view the entire baking process from flour mixing to hot breads from the oven.Bread Talk  now plan to expand its  franchise retail  business in Vietnam.
 
Vietnam’s Binh Minh Toan Cau Joint Stock Co. plans to set up more than 10 BreadTalk boutique bakeries in HCMC in 2011 under a franchising agreement with the Singapore-based chain of boutique bakeries. Two such bakeries called BreadTalk have already been opened in HCMC.

Ly Qui Trung, chairman of the local company, said at the opening on Wednesday of the second BreadTalk boutique bakery at 02 Cao Thang Street in the city’s District 3 that next year his company would open some 10 more bakeries in the city.

The third BreadTalk boutique bakery at Maximark Cong Hoa Supermarket on Cong Hoa Street, District Tan Binh will be up and running next month.

“This is part of Binh Minh Toan Cau Joint Stock Co.’s plan to increase the number of its stores in the city from two to more than 10 next year,” said Trung.

He said that the second BreadTalk boutique bakery in Vietnam with the investment capital of more than VND5 billion was the biggest bakery of BreadTalk boutique bakery chain in the world. The store covers some 150 square meters.

In the coming time, his company would open BreadTalk boutique bakeries at supermarkets and department stores, he said, adding each bakery in the city should cost some VND5 billion.

BreadTalk, a premium bakery brand of Singapore, has more than 300 boutique bakeries worldwide including Singapore, China, Indonesia, the Philippines, India, Kuwait, Malaysia, Hong Kong, Thailand, South Korea, Oman, Bahrain and  Vietnam. 


source 
http://english.thesaigontimes.vn



National Food Hygiene Rating Scheme Launched In UK

Question as to  how to control   food standards  at various  restraunant s, cafe , bakery shops  and other eateries have been dealt by  authorities in  UK through novel idea of  ratings . which would be monitored by authorities . We expect other countries  to implement similar monitoring  to ensure food safety .

The primary purpose of these food hygiene rating schemes is to allow consumers to make informed choices about the places in which they eat out and from which they purchase food, and, through this, to encourage businesses to improve hygiene standards.
Local authority enforcement officers are responsible for inspecting food businesses to ensure that they meet the legal requirements on food hygiene. Under food hygiene rating schemes, each food outlet is given a hygiene rating or hygiene score that reflects the inspection findings and may display this in their premises where consumers can see it. Scores are also available via websites where consumers can see the scores for all the businesses in the local area.
At the moment, more than 200 local authorities across the UK have food hygiene rating schemes in place. These schemes vary in their design and the way that they are operated so the Agency is working towards a national approach to avoid further proliferation of different arrangements in different areas, and so ensure consistency for consumers and clarity for businesses.
The hygiene rating given to a food business will give customers a glimpse into the areas that they don’t normally see to get an idea of what’s going on in the kitchen, or behind the scenes. Ratings are available for anyone to view at food.gov.uk/ratings.

source
Food Standards Agency - Food Hygiene Rating Schemes

United Biscuits To Launch New Products In Biscuits & Cakes Categories



United Biscuits (UBUK), is launching an array of new products and promotions in the New Year to drive growth across the biscuit and cake categories in 2011.
As well as introducing the second phase of the popular McVitie’s VIP Club loyalty campaign, UB is launching a new McVitie’s Hobnobs product, two new go ahead! products and is continuing its programme of providing healthier products, meaning that retailers should be prepared to enjoy a profitable start to the New Year. 
In January, UB is launching new McVitie’s Hobnobs Cookies to build on the popularity of McVitie’s Hobnobs. The range features the same oaty taste and texture familiar with those that already love Hobnobs. Available in two variants, McVitie’s Hobnobs Milk Chocolate Chip Cookies and Hobnobs Milk Choc Chip & Hazelnut Cookies,
Go ahead! is expanding its go ahead! Yoghurt Breaks range with the addition of a new Cherry flavoured variant in January. The number one healthier biscuit brand, worth £61m, is adding the new variant to the range, which will be available for retailers to buy in a multipack format of six bars at an MRRP of £2.85.
UB is continuing its drive to provide healthier product by announcing yet another saturated fat reduction on its go ahead! range, this time across its range of Crispy Fruit Slices. Available from February, the go ahead! range of Crispy Fruit Slices will now contain just 49 calories.
Continuing the development of its go ahead! range, January will see McVitie’s Cake Company (MCC) launch go ahead! Fruity Cake Slices. The new range will be available in two variants that are both baked and contain juicy sultanas and oats. Apple & Sultana includes apple flavoured fruit pieces, whilst the Honey, Caramel & Sultana contains honey and caramel flavour pieces. go ahead! Fruity Cake Slices are individually wrapped and will be sold in packs of five at an MRRP of £1.49 offering the right product for retailers to grow sales within the cake category.
source
www.unitedbiscuits.com

Grupo Bimbo To Power Its Plant Using Wind Energy

Food Industry  Including major bakery manufacturers have been trying various renewable energy source such as  Solar energy , Bio mass and other alternative energy  to conserve and reduce cost .Grupo Bimbo  is exploring to harness wind energy  to get power for its factories . With this  step it has set  an example other major food  manufacturers to adopt wind energy for sustainable growth .

A report

Grupo Bimbo S.A.B. de C.V. has begun construction on "Piedra Larga," which is expected to be the largest wind farm in the food industry, generating nearly 100 per cent of the electrical power at Grupo Bimbo in Mexico.
According to Grupo Bimbo, the wind farm, which will be located in Union Hidalgo, State of Oaxaca,will have installed capacity of 90 mega watts, and will be able to supply power to 65 of the company's facilities.
Grupo Bimbo also has invited Grupo Calidra, Frialsa Frigorificos and Papalote Museo del Nino to participate in the project.
"The construction of this wind farm is a milestone in our effort to continue growing with the force of nature, making us the first company in the food industry to embrace the transformation to renewable energy," said Daniel Servitje, chief executive officer of Grupo Bimbo. "It represents an unprecedented effort in the use of renewable, clean and virtually endless energy: green energy."
Mr. Servitje continued, "Grupo Bimbo continuously seeks to reduce its environmental footprint, and as such it operates under the highest performance standards. This is an effort we have undertaken for 10 years and is gaining greater importance within our five axes of environmental sustainability: energy conservation, water conservation, emissions reduction, waste management and corporate social responsibility.

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Grupo Bimbo to build largest wind farm in the industry

Global Brands Eye Indian Pizza Market

Pizza  Corners and Cafe  have sprung all across Indian cities in last 2- 3 years . You name any global pizzeria  and would find one in the metros . Changing lifestyle with  more money in pcoket has contributed  for people  going out  or getting these pizza delivered at home . Domino''s and Pizza Hut  have  become synonomous with Pizza   Even local pizzerias  are popular among masses .
A report
The strong debut of Domino’s Pizza in the stock market early this year has fuelled interest among global pizzerias such as US-based Little Caesars and Papa Murphy’s to enter the Rs 470-crore Indian pizza delivery and dine-in industry.
Other global chains, including Sbarro, Pizza Hut, Papa John’s and Chicago Pizza, who already have some presence in the country, are looking to expand in an industry that is growing annually at 40 per cent.
“After the Domino’s initial public offer, which raised over Rs 320 crore, we have seen a greater interest from global food and beverage chains to form associations with a local franchise partner in India,” Gaurav Marya, president of Franchise India Holding Ltd, told The Telegraph.
Jubilant FoodWorks, which runs the Domino’s Pizza brand in India, became the first fast food company to list on the bourses. Industry players said RJ Corp, which runs Pizza Hut, Yum Restaurants and KFC, could also be looking at divesting its equity stake.
Marya said this year there were more participants from food and beverage firms, including companies from the UK, the US and Russia, in Franchise India 2010 — an annual convention for firms looking for potential franchisees or franchisors in the country.
Pizza and pasta contribute barely two per cent to the Rs 32,000-crore eating-out industry in the country. Indians consumed 3.5 million pizzas a month in 2008, said the Food Franchising Report 2009. In 2001, only 1.5 million pizzas were consumed per month.

Popular Pizza  Chain 's In India 

more on
The Telegraph - Calcutta (Kolkata) | Business | Global pizza chains vie for local pie

Bosch Packaging Launches Versatile Transwrap 1650

Bosch Packaging Technology launched the null 1650 packaging machine in India, at the Pack Plus 2010 in New Delhi. The product with its wide range of packaging solutions is suited for a variety of packaging needs, styles and budgets. It thus aims at addressing increasingly customized and market driven demands of the food and non food packaging industry.
The array of packaging options includes package styles like pillow bags and side gusseted bags along with many other options pertaining to Heat Sealing, Poly Ethylene welding systems, anti static devices, chain packages and hole punch devices. These choices cater to a diverse range of package styles and product specifications. All these options can be activated through simple setting procedures via an intuitive human machine interface, offering user the flexibility which in turn allows for considerable shorter changeover times. This machine definitely offers user the advantage of cost efficiency as well as attributes like low height for a compact product stream coupled with higher speed that have been able to facilitate increased efficiency and ergonomics.
Over and above the benefits of flexibility and cost efficiency, the machine is constructed of corrosion resistant material which extends the machine capability to pack aggressive products. The concept of modularity in the machine design of the null 1650 allows for easy integration of dosing devices (augers, null, and cup fillers), gas flushing devices, printers as well as check weighers along with various up and downstream equipment interfaces.
Apart from catering to basic needs of pacnullTranswrapnts the MRP and serial numbers on the produced bags, while its print registration control senses the printing position in pre printed film to maintain accurate bag length.
Commenting on the occasion of the launch, Ashok Gourish Business Head Packaging Technology Division said, “It hanulllways been our endeavor to cater to the evolving needs of our customers. With the launch nullwnullrap 1650, we believe that our portfolio is now in a position to address the exact specifications and demands for higher customization of the packaging indusnull

source
 PackagingSouthAsia

Britannia Loses Market Share For Its Major Brands

Indians spend more on biscuits than on toothpastes, skin-care products, shampoos and instant noodles put together, and Parle Products has surged ahead of Britannia Industries to become a clear leader in the Rs 11,000-crore-plus market, say Nielsen data.

The country spent Rs 11,295 crore on biscuits in the 12 months ended March 2010 compared with Rs 2,300 crore on toothpastes, Rs 3,500 crore on skin-care products, Rs 2,400 crore on shampoos and Rs 1,300 crore on instant noodles. And in the first half of the current financial year, it has already spent Rs 6,320 crore on biscuits, according to The Nielsen Company, the country’s largest market researcher.

The largest piece of this big and growing cookie now belongs to Parle Products. The Mumbai-based, Rs 5,000-crore company, promoted by Vijay and Sharad Chauhan, has close to 45% share of the biscuits market while Nusli Wadia’s Britannia Industries has about 38% share.

For years, the two largest cookie makers were neck-and-neck with about 35% share each in the market.
Nielsen data shows that Good-Day’s share dropped from 31.6% in 2009-10 to 27.8% in the April-September period, while Parle 20-20’s share increased from 11.3% to 17.9% during the same period. Parle also managed to push its share in the Rs 3,312-crore glucose biscuit segment where Parle G now accounts for more than three-fourths of the category.

The share of Britannia’s Tiger glucose slipped from 12.2% in 2009-10 to 11.7% in April-September this year, while the share of the third significant player in the category, ITC’s Sunfeast glucose, remained constant at 8.8%
.
In salted crackers, Britannia Time Pass is the only major brand that lost share, to 10.6% in the first half of current fiscal from 11.3% in the whole of last year, the Nielsen data shows.

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Franchise Opportunities For Bakers & Entrepreneurs

India has been witnessing retail and franchise boom in food  sectors  which includes bakery and bakery related products . All most all major brands and chains are offering franchise opportunities to people to own franchise  for  their brand /product . Investment varies from  Rs 1.0L  to   Rs 1.0 crore and space requirement  from 150 sqmtr - 2000sqmtr.

Following are the brands  with franchise  opportunities

Pizza Heaven
Daily  Bread
Baker Bites
Donut Master
The Waffle Express
Monginis Foods Pvt Ltd
Smokin Joes Pizza Pvt Ltd
Food Factory  Slice Pizza
Slice of Italy
Pizza Corner
Subway
Bread Smith
Muffin Bakery
Donut Baker
Debonair Pizza
Birdys Bakery & Patisserie
US  Pizza
Pizza Buffet
The Pizza Company .

Tiger Brands Ltd Seeking Biscuit Plants Outside South Africa

Tiger Brands Ltd, South Africa's largest food company, which has  businesses covering  baked products, flour , snacks and beverages  this week announced it had formed a venture in Ethiopia and agreed to buy biscuit-maker Deli Foods Nigeria Ltd to diversify earnings away from its home market.The company is pushing for a presence outside South Africa.
Tiger Brands Ltd, South Africa's largest food company, is in talks to acquire a 49% stake in one of Zimbabwe's largest and oldest bakeries - Lobels Bakery   business digest has learnt.


Market sources say officials from Tiger Brands have been in and out of the country to carry out a due diligence examination into Lobels and recently toured the operations of the company.
Lobels resident director and acting CEO, retired Brigadier General David Chiweza, on Wednesday would neither confirm nor deny his company was in talks with Tiger Brands.
He said: "All I can say is I will neither confirm nor deny that. At this stage, we have very confidential negotiations. We are in an equity mobilisation programme and in discussions with various people."
But sources say Lobels shareholders will sell a 49% stake in the company for around US$10 million in a bid to raise capital for the troubled bakery.
The sources added that shareholders had opted to retain control in Lobels in line with the country's empowerment laws that compel foreigners to sell 51% stake in businesses valued at US$500 000 or more.

source :
allAfrica.com: Zimbabwe: SA Firm Set to Acquire Lobels Stake

Dubai Hot Spot For Indian Biscuit Brands

My stay  in  Dubai  has few surprise  as  all  major Indian biscuit brands could be found in retail  shop  as well as mall supermarkets  and hypermarkets   with  other international and local brands . We could also  find few brands from   south east  asian countries such as  Philippines , Thailand , Malaysia  and Indonesia .  . Local brands    from countries like   Oman , Iran , Syria, Saudi Arabia  and Turkey . Other major international brands most visible were Mcvities , Oreos , Bisca , Locker  and  local favorite Tiffany .

What   has drawn my attention of  the volume and  shelf  space Indian brands occupied on  malls  such as Carrefour and  the Brands displayed  on Vans   carrying this products

Retailers displayed  all major  brands such as  Britannia's , Parle , ITC  and even Priya Gold  . Dubai have a very sizable Indian populations which  prefers Indian biscuits  to other brands thus making it a lucrative market to Indian manufacturers .

All  major Indian brands  which  have to  face stiff competition at home have started scouting for markets overseas   and Dubai  being the favorite destinations for them . Most of them  operates through authorised  distributors  except  for  Britannia Industries Ltd  as they  have  bought  local company  Strategic Foods Intl Co LLc  from Khimji  Ramdas  . Britannia  is now promoting  both its Indian brands such  as Good Day , Marie Gold , 50-50 , Milkbikis  as well as local brand  such as  Nutro  biscuits   and wafers .

Mrs. Fields To Buy Cookie Man Chain

As  discussed in earlier post  Indian firm was hot favorite to take over  Cookie Man  but finally its was Mrs Fields  which won the bid.
Franchise chain Cookie Man has been rescued from liquidation, with former rival Mrs. Fields acquiring the brand in a deal announced this morning.
Cookie Corporation, with owns the Australian master franchise for Mrs. Fields, will buy the business and tip it into a new subsidiary called Cookie Man Australia. The Cookie Man chain has 43 stores, which are supplied cookies from a manufacturing plant and warehouse in Sydney.
Cookie Corporation will continue to separately operate the Mrs. Fields chain, which has 27 stores. Managing director Andrew Benefield says Mrs, Fields will continue to import its trademark cookies from the United States, although Mrs. Fields will have some access to the Cookie Man manufacturing facility and warehouse, allowing it to develop new products for the Australian market.
Benefield has also brought former Cookie Man owner Peter Elligett on board as general manager of the Cookie Man business, a move Benefield says will be "very popular with Cookie Man franchisees".
Benefield told SmartCompany the two brands can co-exist in the marketplace as separate entities.
"Mrs. Fields is a premium brand with a very specific, soft-baked cookie where Cookie Man has always been popular with kids and senior citizens – it’s a very different market."

more on
Mrs. Fields to buy collapsed Cookie Man chain - Business news, business advice and information for Australian SMEs | SmartCompany

Honey Top To Invest In Indian New Factory At Nasik

Chapatis and Naan have  been popular overseas with  Asian expat communities . HoneyTop Speciality foods is now coming up with automated plant in India to launch   ready  to serve  chapatis and naan  . It would be interesting  to see Indian consumer response to such product  as Indians  still prefer  fresh prepared food  to  ready  to serve items.

Honeytop Speciality Foods has invested £3m to build a new factory in India that will supply naan bread and chapattis to India and the wider Asian and Australian markets.
The new 8,000m2 factory - located in Nasik, about 150km north of Mumbai - will initially employ 100 people and is due to open in the second quarter of 2011.

Europe's leading producer of naans and flatbreads and a major supplier of own-label breads to the UK multiples, Dunstable-based Honeytop exports to 10 European markets with overseas sales now accounting for 15% of turnover.

However, this is the first time it has expanded its manufacturing footprint overseas, md David Laurence told FoodManufacture.co.uk: “It’s the bakery equivalent of taking coals to Newcastle, but we believe our naan bread is so good that it will find a ready market with Indian consumers



source
http://www.foodmanufacture.co.uk





What Consumers Should Know About Packaged Food Label s

Here  are  the  declaration made mandatory by FSSAI  for  food manufacturers on  their  food product packaging .( includes  bakery products ). Consumers are advised to check details before buying food products  to ascertain that food is good for consumption.

  • Name , trade name  or description of  food
  • List of  ingredients  in descending  order of  their  composition  by weight and volume
  • Specific  declaration  for added  permitted  colours/added flavours  and their class
  • Symbol of Veg / Non- veg  food (  Green coloured  circle in a square  with green outline for vegetarian food and brown  colour filled circle  inside the square  with brown outline for non-vegetarian  food )
  • Net weight  or number or measure of volume  of  content
  • Month and year of manufacture /packing
  • Best before date with storage condition
  • Nutritional  information  or Nutritional  facts per 100gm or 100ml or per serving of the product
  • The food  in which  hydrogenated vegetable fats  or bakery shortening  is used  shall  declare  on the label  that " Hydrogenated  Vegetable  Fats or  Bakery Shortening  used - Contains Trans Fat "
  • Where a health claim  of  "  Trans Fat Free" is made  then the  Trans Fat  shall be less than  0.2g per serving  and in case  where the claim " Saturated Fat Free"  is made then  the saturated fat  shall not be more than  0.1gm per 100gm  or 100ml of food .
  • Nutritional information are not mandatory  in case of raw  agricultural commodities like  wheat , rice , sugar ,cereal  spice and condiments , table salt  or non - nutritive  products .

In case of any complaints  consumer  can  log in to
www.core.nic.in  or call  1800 180 4566

other  important site on food safety guidelines are
food safety and standards authority of India ( FSSAI)    www.fssai.gov.in
Ministry of consumer affairs , Food and Public Distribution   www.fcamin.nic.in

Markem - Imaje World Major Printing Solution Provider For Bakeries

Markem - Imaje  is  world major manufacturers of coders and printers   used in printing solutions for bakery packaging  such on laminates , cartons , poly bags etc . Markem   coders has become synonyms to  coding and printing solution providers in  bakery product packaging.Its part of  Major Industrial product congolomorate  Dovers Corporation.

Bakeries across globe  are using inkjet printing and coders on production line or  offline  instead  of  traditional methods like hot stamping or embossing .In particular, the speed with which codes can be changed has reduced downtime . The greater versality of inkjet printing also means that code location, its content and even the packaging on which it rests, can be changed without resort to different coding methods.




Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems . Markem has 95 years of history  and operates with 30 subsdiaries worldwide  more than 300 engineers engaged in  6 R& D centres which are located  at  US , UK ,Belgium , France ,India and Sweden . Supported by logistics and support team world wide . Major  competitors for  Markem are Videojet,Linx , Matthews and  Domino Printing Sciences

Most widely used applications  in bakeries have been  in packaging machine providing dry touch coding on wrappers  with 9000 series  and   Inkjet coding  for wrapper or  cartons .

Imaje was  independent  company recently taken over by Markem Inc  which were major players in Inkjet printing .Merger of these two companies has made it one of  the world major printing , traceability solutions and product  identification  solution providers .

Markem Imaje product lines  have following equipments/services

  • Small character CIJ printers
  • Thermal transfer overprinters
  • Laser coders
  • Hi-res small character inkjet printers
  • Hi-res large character inkjet printers
  •  








    • Large character DOD valve-jet printer
    • Print & Apply systems
    • Ink roll printers
    • Postal printers
    • Supplies
    • Software

    Pocky's In India

    Pocky's   is  one   of the  world popular   biscuit  stick  coated   which  is  owned by Japanese company  Ezaki Glico  Co ltd , Japan .  Pocky's pack are now available  at most of  the  retails  shop in major metros  in India .Imported biscuits have been in demands from upper middle class who have money to flaunt on imported biscuits . But now even middle income group consumers are experimenting with new products . Biscuit sticks are  such product.

    Pocky was first introduced to people of Japan in year  1961 with  chocolate  flavour . Later many flavours were added to Pocky s biscuits  such as  milk , strawberry ,honey , coconut and banana  with shelf life of one year .Same is marketed by LU , Danone by name  of Mikado in European countries .


    Now Pocky stick biscuits are available  to Indian consumers   from  manufacturing countries  like Thailand or China .
    Pocky's packs are available  at  Rs  45/-  for  47gm with   flavours like Milk ,Chocolate and Strawberry .Try out Biscuit sticks  which are addictive  enough.

    The distributors   for Pocky's  Biscuit  in Delhi are
    Delhi  Supply  Co . G-3 , Dewan  House , Ajay Enclave , New Delhi -110018
    email : customercare@dcsindia.com  or Call +91- 9310099095

    Cargills( Ceylon ) Plc Acquires Diana Biscuits In Srilanka

    Cargills Quality Foods Ltd a subsidiary of Cargills (Ceylon) PLC completed the acquisition of Diana Biscuits Manufactures (Pvt) Ltd yesterday. The investment to acquire the production facility located in Nalanda, Matale totaled Rs 350 million.
    Diana Biscuits is engaged in the manufacture, marketing and distribution of a range of biscuits under the brand name "Helan", which fits in well with the current portfolio of products manufactured and marketed by the Cargills Group of Companies.
    Cargills is of the view that the anticipated double digit economic growth in the medium term and the consequent growth in per capita income and change in lifestyle among young Sri Lankans provide vast opportunities for the FMCG business. The Company is therefore looking to further expand its businesses in line with its core business interests in retail and FMCG.
    Sri Lanka is among the highest per capita consumers of biscuits in the South Asian region. Cargills therefore sees great potential for expansion and innovation in the biscuit category. The Group also identifies branded consumer goods to be a thrust in its future expansion and diversification. The acquisition of Diana Biscuits manufactures (Pvt) Ltd comes in the wake of these identified opportunities and potential for sustainable growth.
    pic courtesy : cargillsceylon.com
    Since its entry into the food manufacturing business over two decades ago, Cargills has enjoyed sustained levels of growth in its FMCG businesses. All Cargills manufacturing brands, Cargills Magic, Cargills Finest, Cargills Supremo and Cargills Kist are established market leaders being responsible for driving industry growth through an innovation driven strategy. The competitive advantage of being the leader in modern trade industry through its Cargills Food City supermarket chain coupled with its islandwide marketing and distribution subsidiary Millers Limited provides the ideal platform on which Cargills can nurture the potential of this newly acquired biscuit company.

    source :http://print.dailymirror.lk

    Mrs Field's Opens Co - Branded Stores With New Zealand Natural Ice Cream

     A Unique concept which has now gained as innovative marketing strategies for companies to  cross promote products which are complimentary to each other .Mrs Field's is one of the premier chain offering cookies and baked goods to  390 outlets in United States and 80 bakery  chains world wide .

    Mrs. Field’s Australia has signed a Memorandum of Understanding with New Zealand Natural Ice Cream to develop co-branded stores in Australia.
    Mrs. Fields Australian Managing Director Andrew Benefield announced the deal alongside David Foreman, the General Manager of Emerald Foods which owns New Zealand Natural.
    According to Benefield, the product synergies between the two brands made it a logical partnership.
    “I believe that co-branded outlets  still need to have an offer that makes sense to consumers.  Cookies and Ice Cream are a natural fit,” he said.
    “There are lots of complementary products we can develop such as ice cream sandwiches, affagato’s and brownie sundaes.”
    The new combined operations would also be instrumental in helping the franchisee smooth the daily and seasonal sales curve, according to Benefield.
    “Ice cream is obviously a popular item in summer as are cookies in winter. However they are also complementary during the course of a single day as coffee and cookies are strong in mornings, and ice creams and smoothies are big in the afternoon.  Both have a very similar frozen goods supply chain, making it an easy fit into rear of house operations.”
    Continuously improving sales and the profitability of the franchisee is  vital to the success of both companies moving forward, Benefield added.

    read more on www.dynamicbusiness.com.au

    Local Bakery Equipment Manufacturers Draws Huge Crowd At Techmart2010

      
    Techmart 2010 organised  by NSIC  has  wide representation of small scale industries  from areas like bakery , textiles , dairy , leather and handicraft .Its  held  along with annual Indian trade fair at Pragati Maidan ,New Delhi.

    Major  attractions has been   live  demonstration  of  manufacturing process  by these small  bakery equipment manufacturers  where  one can see cookies preparation and baking .Products were offered to visitors  fresh from oven .Capacities displayed were from  30kg-50kg/hr  of production .

    Some of the bakery equipment suppliers were

    Pritul Machines: Mixers , Rotary  Ovens ,

    Growthway Technologies: Mixer , Rotary  Ovens , Depositors

    Ever Bake :  Rotary Ovens

    Goodlife  :  Rotary Oven , Mixers and Depositors

    In addition to  bakery equipment manufactures One can visit packaging machinery section which  could be used in cookies , cakes  and biscuit packagin

    Companies present were

    Jawla Engineering Pvt Ltd  -  HFW  , Vertical form fill machine

    Shri Vinayak Packaging Machine  P ltd - Shrink wrap , Sealers , Vertical form fill machines


    Entrepreneurs  looking for  starting small bakeries   could visit   these manufacturers /Suppliers  in Hall No-14  at TechMart 2010 .

    Packaging Solutions For Biscuit & Cookies


    Animation  courtesy  : harpak- ulma.com
    flow  pack   arrangement for  pillow ,slug , family  or Tikki Pack





     Animation courtesy  : harpak-ulma.com
    Vertical  form fill  pack  for  biscuits  and cookies





    Animation courtesy - harpak-ulma.com
    Shrink wrap  packaging for  assorted or family  packs in a pouch  or  to shrink wrap  carton box .

    Britannia ' s New Diabetic -Friendly Nutri Choice Cookies Launched

    Britannia Industries has launched NutriChoice diabetic- friendly snack range to meet the nutrition and taste needs of diabetics.
    The company has previously launched several innovative products like hi-fibre biscuits and five-grain biscuits under its flagship health brand NutriChoice.
    As per IDF Diabetes Atlas 4th edition, India has the second highest number of people with diabetes at 5 crore (50 million) adults. In addition to this, 4 crore (40 million) Indians have impaired glucose tolerance (IGT), which means they are at high-risk of developing type 2 diabetes.
    ''Diabetes is posing a serious lifestyle challenge needing immediate attention and NutriChoice is committed to building awareness for diabetes prevention and management, and creating expert products than can be included in the lifestyle of a person with diabetes,'' said Vinita Bali, managing director, Britannia Industries Ltd.
    Britannia claims that NutriChoice diabetic friendly essentials have zero added sugar, zero cholesterol, zero transfat, extra dietary fibers, and complex carbohydrates. The manufacturer has introduced the range in two variants, oats cookies and ragi cookies in two pack sizes priced at Rs25 and Rs50 respectively.

    more on   domain-b.com

    Health and wellness  bakery products

    ITC Plans Expansion For Its Sunfeast Brands Of Biscuit

     sunfeast , itc biscuit brands , sunfeast biscuits
    'Sun feast ' brands of  biscuit   owned by  ITC   group  which is amongst  major  corporates in Indian industry with   products ranging  from stationery items , paper , hotels , food products   and  its main stay tobacco . ITC  is new entrant  to biscuit segment  which has been dominated by  Parle and Britannia .  ITC deep pockets and distribution channels  have helped  it  to make dents in already entrenched market  . It claims to have  9-11% market share of organised or branded  Indian biscuit  market. With competition hotting up  with slew of new products  and expansion by its  competitors   and with arrival  of  new players like  Mcvities , Unibic ,GSKB,Pepsi ,It  plans   to counter these developments  through various  expansion plans for its biscuit division . 


    A report

    ITC Foods is investing in research and development projects to launch new variants in Q3 FY 2011.On the company’s growth strategy, Chittaranjan Dhar, CEO of ITC Foods said, “We want to create new products to fight competition. We are extending our distribution network both in rural and urban India. Our core strategy is to offer quality products at optimum prices. “

    According to Dhar, the company has extended its manufacturing capacity by setting up three new biscuit plants in UP and West Bengal. “We are sharpening our focus on our supply chain management strategy to enhance product freshness, market servicing and margins,” he added. ITC has 14 manufacturing facilities.

    To promote its flagship brand Sunfeast, ITC is investing in mass media ad campaigns and non-traditional media in Q3 FY 2011.

    “Sunfeast biscuits grew by 32% in the September quarter driven by products mix improvement with growth in the sales of value-added variants of cookies and creams,” said Dhar. Master blaster Sachin Tendular will continue to be the brand ambassador of Sunfeast. Like ITC, Parle Foods is also investing in new product developments to woo new consumers.


    source : financialexpress  dt 5/11/10  author : lalitha  srinivasan

    Latest Trends And Innovations In Bakery Industry

     In the latest  edition of  IBIE 2010   Bakery Industry  biggest and largest  trade fair of the world   one can see the  trends of bakery  industry  and  what  manufacturers and business leaders are upto  to meet the consumer demands .Following has been major  areas  for bakery  manufacturers  to deal with 
    • nutritious
    • natural/organic
    • gluten free 
    • whole grain /multi grain
    • probiotic/omega -3 /fortified
    • low fat
    • low sugar
    • low sodium 
    • green packaging 
    • ethical  businesses practices  . 
    Companies which  can promotes its product on these  lines  can see surge in its  sales .


    A report



    Clear Valley omega-3 shortening is a new, on-trend ingredient from Cargill. It can help bakeries differentiate their products by adding an FDA nutrient content claim for ALA omega-3s, which, surveys show, consumers increasingly are looking for.

    On the grain side, Cargill's Horizon Milling unit launched "EcoFlour sustainability solutions" – a customizable program that can give processors and farmers not just a flour but also a sustainability claim. It uses satellite imagery and soil sampling to identify the best (read that: minimal) use of fertilizer on fields, improving yields and reducing energy inputs -- and cost. Plus, depending on how the numbers play out, you could make a "green" claim.

    Another interesting development from the Minnesota multinational was a new business unit, Cargill Process Optimizers. This new service is weighted toward the plant operations side of food manufacturers, helping them increase yields and capacity and reduce energy and water consumption. Cargill, after all, operates 1,200 of its own facilities around the world, so its engineers have a pretty good idea of how to run a plant. They"ve also developed some proprietary software. For the first time on a broad scale, Cargill shares that know-how as a contract service.

    Using enzymatic interesterification, Bunge Oils brought out a new line of shortenings and oils, the UltraBlends EIE line. These soybean-based products eliminate trans fat and optimize saturated fats, while delivering functionality and great taste. They have a wide plasticity range and have a more consistent SFC Curve, creating less variability in firmness of the dough.

    Loders Croklaan launched a line of donut fry products aimed at improving eating quality and production efficiency. SansTrans DF Select frying shortenings eliminate oil migration, a shortcoming in typical commodity donut frying shortenings, making these products ideal for coated donuts. In addition, the improved crystallization properties mean improved eating quality as the melting profile is cleaner and less waxy.

    Switching to gluten replacement, ConAgra Mills' continued to plug its Ancient Grains flours. Made from amaranth, millet, quinoa, sorghum and teff, these flours – in stock and in customizable blends – are naturally gluten-free. They also add some important nutrients (protein, fiber, vitamins, minerals and antioxidants) as well as consumer interest. Sample baked goods also used ConAgra's Ultragrain white whole-wheat flour, which combines the nutritional benefits of whole grains with the mainstream appeal of refined flours.

    For its gluten-free solution, American Key Food Products turns to the cassava root. King Lion Cassava Flour can be used as a single flour solution, eliminating the need to blend with other flours in most applications. It differs from both tapioca flour – which often is just tapioca starch -- and even other cassava flours on the market, which often are course cassava meal. King Lion has a finer particle size, similar to that of wheat four.

    The National Honey Board was there to assist gluten-free product formulators. Using honey as a sweetener provides moisture and flavor improvement to gluten-free baked goods – while also adding functional benefits, color, enzymes, extra browning and a clean, even attractive, label.

    With integrated milling and processing, 21st Century Grain Processing has long been a supplier of grain-based ingredients. At IBIE, the company put several of its grains (wheat, oats, corn) together into cereal clusters. Visitors to the booth were sampling Chocolate Kitchen Clusters and Honey Kitchen Clusters, both with whole grain oats and other grains. The company now offers custom coated grains and cereal cluster with enhanced texture, flavor bursts and mineral fortification to build a targeted nutritional profile.

    Gum Technology Corp. introduced Coyote STARch Pastry Cream Stabilizer, a blend of modified starch, tara gum and carrageenan, that improves the characteristics of pastry cream without adding cost. It provides a smoother and less grain texture than starch alone, company officials say.

    Fibersol-2, the soluble dietary fiber from Matsutani LLC and ADM, was a key ingredient in a chocolate chip cookie prototype, which displayed how added fiber can give baked goods a "good source of fiber" claim without negatively impacting taste.

    Separately, ADM featured a new sorghum flour in a gluten-free chocolate chip cookie – as well as other flours and milled products, cocoa and chocolate ingredients and VegeFull cooked bean ingredients.

    G+ technology was a new addition to the PowerFresh line of bakery enzyme products of Danisco USA. G+ is an amylase-based addition that give specific performance characteristics, foremost among them longer freshness/shelf-life.

    Nielsen-Massey Vanillas was showing Madagascar Bourbon Pure Vanilla Paste. It's made with the company's Madagascar Bourbon vanilla extract with the addition of real seeds from the vanilla pod, combined in a slightly viscous base. It is used whenever the distinctive look of vanilla seeds is desired.

    Viterra Food Processing focuses on premium oat and barley ingredients, many of them organic certified.

    National Starch showed Homecraft Create 765, a clean-label specialty flour that can reduce fat and costs in baked goods.

    Watson's Soft "n" Mighty products include natural and certified organic dough conditioners and a premium bread base.



    source 

    http://www.foodprocessing.com

    Biscuit's of India

    indian biscuit brands , Indian brands of biscuits
    Popular   Brands of Biscuits  From  Big 3 of  Indian biscuit Industry ( Parle , Britannia  and ITC )
    Indian biscuits  are low priced  with majority of sales  accounted in unorganised sector , but gradually  things are  changing  for biscuits in India  as more players are  making investment in biscuit  segment .

    source : Gayathri


    Biscuit  Industry
    Biscuit Brands Market share
    International  Brands In Indian Biscuit Market

    Domino's Pizza Enters Germany

    Domino’s Pizza Inc., the world’s largest pizza delivery chain, launched its first German store in the Charlottenburg District of Berlin.

    Birgir Thor Bieltvedt, managing partner of the new Master Franchise of Domino's Pizza in Germany said, "Germany is an ideal location for our expansion plans. With a large customer base that values convenience and quality, Germany provides the right conditions for our business to succeed."

    The company is a leader in this segment with over 9,000 franchised and company-owned stores in more than 60 countries.

    Domino’s Pizza is investing in Europe with more outlets to open in the U.K. by the end of 2010. Also, November marks the 25-year anniversary of the U.S. pizza giant’s presence in Japan.

    source :www.theepochtimes.com

    Britannia With Cake TVC

    Britannia Cakes has almost complete dominance over sliced bar cake market none other player has national reach as Britannia cake has It has been one of the power brands of Britannia which has not seen major ads for long but now Britannia is coming up new TVC for its cakes .




    Britannia is all set to prove that their cakes are full of goodness with their new commercial by Grey India. The Britannia TVC brings to light the goodness of cakes with a campaign that shows how a Britannia cake is made from the healthiest of ingredients, which include milk, eggs and fruit. The multi media campaign will break by mid November.

    source :campaignindia.in

    Sri lankan Bakers In Trouble Over Government Policy On Wheat Based Products

    We have been  getting news from  Sri lanka  on  its  govt  ridiculous  stand on wheat  based products . Sri  lankan government has  launched drive to  discourage  public institution from serving wheat based products  under pressure from local rice traders and farmers.The  government  has reimposed  an import  tax 15% on imported  wheat  to reduce  consumption  of flour  and support  rice prices  as reported by UN food and Agricultural Organisation.

    News

    In recent days it has been banning wheat products from various public institutions.
    Nationalistic elements of the governing coalition even speak of "wheat terrorism".
    Wheat products enjoy great popularity in Sri lanka - whether it is the rotis, widely eaten with curry, or breads, cakes and savoury pastries which are common here.Now, though, wheat products have been removed from government hospitals, govt prisons and fast foods - many made of wheat - have been banned from schools.
    The government has also slashed a subsidy it used to apply to the wheat price.
    It says this is because wheat is a foreign import, alien to an essentially rice-eating society and costly for its economy.Bread prices  have been increased  four times . Which makes buying bread  difficult  for lower income group population.

    All Ceylon Bakery Owners' Association President NK Jayawardena, told the Colombo-based Sunday Times newspaper that hundreds of people who depended on the bakery industry, including bakers, have lost their jobs.

    Source :  bbc.co.uk.

    Here are few question one should ask this government 

    Would government of  Srilanka ban Ceylon Biscuit Ltd products or Maliban biscuits ?
    Biscuits and Breads are cheapest source of  staple food for millions  what are alternative foods ?
    You cannot  have bakery products in volumes from rice flour .Its economically not feasible
    Where would these  un employed worker  go?
    What  would  happen  to  bakery industry  in  Sri lanka ?

    Parle To Enhance Capacities& Launch New Products To Counter Competition

    Indian Biscuit  market  is now witnessing interesting actions to increase share of the pie  between major players such as Britannia , ITC  and the new entrants  such as  United Biscuits , Pepsi  , GSKB  and Unibic .Parle which has now donned the numero uno position  beating Britannia  dominance  have laid aggressive plan to retain this position .

     A report
    In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
    At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
    “As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
    With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.

    Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle  have introduced it in Maharashtra and Goa for market trial run before national launch


    source : Financialexpress.com

    Top Bakery Business Ideas

    Bakery  products  have gained popularity among consumers   world wide .Entrepreneurs and investor  are enquiring vigorously  for  business ideas in bakery  business. From small bakeries to automated bakery plants  demand for  such ventures  have considerably increased

    Here are  Top  Business Ideas to plan for



    1.Home Bakery
    Home made bakery products. The easiest way to do business in bakery products is to start it from home .You can have limited customers and with unique recipes you can supply products like cakes, cookies , biscuits for personal occasions like birthdays , kitty parties, marriages ,meetings ,seminars and official functions &both govt or private firms. Best options for  some one with small budget



    2.Bakery  Retail Shop

      Small Bakeries When people or entrepreneur has finance constrains then can opt for small bakeries which caters for local and close areas for sales .cost of advertisement are low .Can have direct relationship with customer and can produce tailor made products for customers . Business could be good if products are innovative and quality superior to beat branded products produced by bakery manufacturers .You might have seen people waiting for fresh bakery products outside of bakeries. You can expect decent income from such bakery shops


    3.Automated Bakery Plants
     Bakery plants :Here investors can put up big automated plants for wide variety of bakery products. The volumes are very high and caters mass population of different geography . This models is useful for people with large amount of finances and interested in long term and brand building exercise .Automated plants requires plant and machinery with higher levels of supply chain networks with functions like sales marketing , procurement , finance and production etc .Employee numbers are very high. Business options for entrepreneurs looking for long term with objective to cover large market and creating brands .
    Automated  Bread  plant
    Automated Biscuit Plant

    4.Bakery Café & Retail Chain
       Retail chain. This bakery business model is similar to any other food retail chains like McDonalds ,Star bucks , Barista ,KFC etc. Entrepreneur has to build one central bakery from where these retails chain would get their supplies or bakery products can be out -sourced from other bakeries. These retail outlets are gaining popularity now days as customers can have their favorite product at one place and enjoy it with great ambiance. This is very good model for doing business as one can charge premium price for the products .
    Indian bakery retail chains
    Major International Bakery Cafe&Retail chains



    5.Franchise Route
          Applicable for investors and entrepreneurs who would like to join big names with jv or franchise route ,hence risk for failure is minimized  thus one can have franchise arrangement in bakery retails such as bread talk, Hot Bread etc . Similarly manufacturers can have franchise arrangement for  big brands such as Britannia , Parle or ITC .The Principals pays fixed amount of conversion charge per unit of product manufactured .

    Contract Manufacturing

    6.Export/Import

         Export/ Import –Trading This model is the simplest form of doing bakery business with either exporting bakery products to different countries by buying from ones own country or Importing bakery products from other country and distributing to ones own country. Disadvantage is that the margins are limited and doesn‘t carry any brand equity.


    7.Private label

        Third party manufacturing/private labels(outsourcing)It applies for firms with idle capacity to produce ,companies with brand equity ,investors with finances. Many manufacturers are ready to manufacture for third party .Advantage of this model is that one doesn't require plant and machinery ,land and employees liabilities to do business. So if you have cash and do not want to worry about overheads this is best option to do business. Many low cost producers are available in countries like China , India, Malaysia , Philippines , Gulf countries .You can get product and packaging as per your demand  .It is best options for business entity which has already some brands established in the market.


    8.Online Store
       With Internet exploding in the scene and being integral part of modern day living people are using it for ordering products online in big way .   The net savvy entrepreneur can launch website store and can sell various bakery product. The basic advantage is that investment is low and products are available 24x7x365 days .Bakery products with longer shelf life can be sold to any part of the world .


    9.Pet Food

       A very promising business opportunity is available for bakery industry that is of special bakery products for pet animals .These can be tailor-made for dogs ,cats and other animal .Even these bakery products can be mixed with animal feeds. The popularity of dog biscuit is a good example

    10.Exotic /Artisan/Niche /Speciality Bakeries
         With Bakery products popularity on rise consumers are now experimenting with exotic products from different nationalities like french,italian , mexican ,swiss and popular varieties . Artisan bakery products from these countries have gained popularity hence entrepreneurs can open bakeries catering specialty products .

    11. Food Court & Live Bakeries
          Malls and Super Markets /Hyper Markets  have now become preferred place for family to go for shopping . Food courts with  Live bakeries have  now become new trends to serve customer with oven fresh bakery products











    Pioneer Foods Agree To Pay Penalty For Price Manipulation

    It could be one of  the worst kind of cartel  meant for  price manipulation in bread industry  of South Africa .Pioneer foods and its partner colluded to prevent  small players  to enter bread market and thus charging higher price  from consumers .

    A report

    Economic Development Minister Ebrahim Patel told parliament yesterday that Pioneer Foods had struck a deal with the Competition Commission - the largest settlement in the history of the body involving a single company.
    It terms of the deal, the company will pay a R250-million administrative fine to the national revenue kitty after admitting its role in the fixing of flour and bread prices, and in other cartel activities designed to fix the prices of poultry products.
    He said the company, which also admitted to anti-competitive behaviour aimed at excluding smaller competitors from full participation in the market, would pay a further fine of R250-million which will be paid into an agro-processing competitiveness fund aimed at increasing competition in the food-processing sector.

    Read more on
    http://www.timeslive.co.za/local/article741344.ece/Pioneer-Foods-pays-up

    George Weston To Buy ACE Bakery

    Press release

    TORONTO, Nov. 1  - George Weston Limited  announced today that its subsidiary, Weston Foods (Canada) Inc. has completed the purchase of ACE Bakery, a manufacturer and supplier of artisan and European-style rustic bread varieties, for $110 million.

    W. Galen Weston, the Chairman and President of Weston stated that "The ACE Bakery brand is known for its quality products and will complement our existing family of brands allowing us to better serve our customers. I would like to welcome the ACE Bakery employees into the Weston group."

    George Weston Limited is a Canadian public company founded in 1882 and through its operating subsidiaries constitutes one of North America's largest food processing and distribution groups. Weston has two reportable operating segments: Weston Foods and Loblaw, which is operated by Loblaw Companies Limited. The Weston Foods operating segment is primarily engaged in the baking industry within North America. Loblaw is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services.

    source :http://www.newswire.ca

    Using Fruits In Baked Products By URC Technology

    Using dry fruits and nuts has been is practice for long  such as cashew , hazelnuts , pistachio,almonds and walnuts .  Bakery manufacturers have now started adding  concentrated fruits bits for  consumers who demands for healthy recipe . Taura Natural Ingredients has developed  fruit range using URC process technology . This New Zealand based  company  is a leading global manufacturer and supplier of functional, concentrated fruit ingredients for leading brand marketers and product manufacturers.

    Taura Natural Ingredients has developed the ultra rapid concentration (URC) High Performance Fruit range as a way to include real fruit pieces in commercial biscuits and bakery applications. Manufactured with its URC process technology, the fruit pieces are developed as functional ingredients with bake stability and moisture control. "We're seeing real growth across Asia in the use of fruit in sweet biscuits to achieve a healthier proposition," says Julian Laking, sales manager in New Zealand and Asia. "With URC pieces, a real sense of fruity freshness is achieved, which is difficult to create from traditional dried or artificially flavored products."

    Source :  Taura Natural Ingredients

    Grupo Bimbo Eyes Sara Lee Bread Business


    Grupo Bimbo is the lead bidder to buy Sara Lee Corp's North American bread business for about $1 billion, though a deal could be several weeks away, Bloomberg news reported on Tuesday.

    Sara Lee, which declined to comment, had said last month it planned to spend more on its North American bakery business and raise some prices as it looks to improve performance in that lagging business.

    That announcement to invest in the business had come after some suitors walked away from the bakery auction, sources familiar with the situation previously told Reuters.

    Bloomberg reported that some private-equity funds are still looking at the bread business, though Bimbo has emerged as the likeliest buyer.

    Bimbo declined to comment.

    Mexico City-based Bimbo bought the U.S. bread-making unit of Canada's George Weston Ltd for $2.38 billion in December 2008, increasing its presence in the eastern United States.

    Sara Lee initially hoped to get $1.5 billion for the bread business, but the unit may ultimately only fetch $1 billion, Bloomberg reported.

    Earlier this month, private equity firm Apollo Global Management approached Sara Lee about a potential buyout, Reuters previously reported.

    source : Reuter

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