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ITC Plans Expansion For Its Sunfeast Brands Of Biscuit

 sunfeast , itc biscuit brands , sunfeast biscuits
'Sun feast ' brands of  biscuit   owned by  ITC   group  which is amongst  major  corporates in Indian industry with   products ranging  from stationery items , paper , hotels , food products   and  its main stay tobacco . ITC  is new entrant  to biscuit segment  which has been dominated by  Parle and Britannia .  ITC deep pockets and distribution channels  have helped  it  to make dents in already entrenched market  . It claims to have  9-11% market share of organised or branded  Indian biscuit  market. With competition hotting up  with slew of new products  and expansion by its  competitors   and with arrival  of  new players like  Mcvities , Unibic ,GSKB,Pepsi ,It  plans   to counter these developments  through various  expansion plans for its biscuit division . 


A report

ITC Foods is investing in research and development projects to launch new variants in Q3 FY 2011.On the company’s growth strategy, Chittaranjan Dhar, CEO of ITC Foods said, “We want to create new products to fight competition. We are extending our distribution network both in rural and urban India. Our core strategy is to offer quality products at optimum prices. “

According to Dhar, the company has extended its manufacturing capacity by setting up three new biscuit plants in UP and West Bengal. “We are sharpening our focus on our supply chain management strategy to enhance product freshness, market servicing and margins,” he added. ITC has 14 manufacturing facilities.

To promote its flagship brand Sunfeast, ITC is investing in mass media ad campaigns and non-traditional media in Q3 FY 2011.

“Sunfeast biscuits grew by 32% in the September quarter driven by products mix improvement with growth in the sales of value-added variants of cookies and creams,” said Dhar. Master blaster Sachin Tendular will continue to be the brand ambassador of Sunfeast. Like ITC, Parle Foods is also investing in new product developments to woo new consumers.


source : financialexpress  dt 5/11/10  author : lalitha  srinivasan

Latest Trends And Innovations In Bakery Industry

 In the latest  edition of  IBIE 2010   Bakery Industry  biggest and largest  trade fair of the world   one can see the  trends of bakery  industry  and  what  manufacturers and business leaders are upto  to meet the consumer demands .Following has been major  areas  for bakery  manufacturers  to deal with 
  • nutritious
  • natural/organic
  • gluten free 
  • whole grain /multi grain
  • probiotic/omega -3 /fortified
  • low fat
  • low sugar
  • low sodium 
  • green packaging 
  • ethical  businesses practices  . 
Companies which  can promotes its product on these  lines  can see surge in its  sales .


A report



Clear Valley omega-3 shortening is a new, on-trend ingredient from Cargill. It can help bakeries differentiate their products by adding an FDA nutrient content claim for ALA omega-3s, which, surveys show, consumers increasingly are looking for.

On the grain side, Cargill's Horizon Milling unit launched "EcoFlour sustainability solutions" – a customizable program that can give processors and farmers not just a flour but also a sustainability claim. It uses satellite imagery and soil sampling to identify the best (read that: minimal) use of fertilizer on fields, improving yields and reducing energy inputs -- and cost. Plus, depending on how the numbers play out, you could make a "green" claim.

Another interesting development from the Minnesota multinational was a new business unit, Cargill Process Optimizers. This new service is weighted toward the plant operations side of food manufacturers, helping them increase yields and capacity and reduce energy and water consumption. Cargill, after all, operates 1,200 of its own facilities around the world, so its engineers have a pretty good idea of how to run a plant. They"ve also developed some proprietary software. For the first time on a broad scale, Cargill shares that know-how as a contract service.

Using enzymatic interesterification, Bunge Oils brought out a new line of shortenings and oils, the UltraBlends EIE line. These soybean-based products eliminate trans fat and optimize saturated fats, while delivering functionality and great taste. They have a wide plasticity range and have a more consistent SFC Curve, creating less variability in firmness of the dough.

Loders Croklaan launched a line of donut fry products aimed at improving eating quality and production efficiency. SansTrans DF Select frying shortenings eliminate oil migration, a shortcoming in typical commodity donut frying shortenings, making these products ideal for coated donuts. In addition, the improved crystallization properties mean improved eating quality as the melting profile is cleaner and less waxy.

Switching to gluten replacement, ConAgra Mills' continued to plug its Ancient Grains flours. Made from amaranth, millet, quinoa, sorghum and teff, these flours – in stock and in customizable blends – are naturally gluten-free. They also add some important nutrients (protein, fiber, vitamins, minerals and antioxidants) as well as consumer interest. Sample baked goods also used ConAgra's Ultragrain white whole-wheat flour, which combines the nutritional benefits of whole grains with the mainstream appeal of refined flours.

For its gluten-free solution, American Key Food Products turns to the cassava root. King Lion Cassava Flour can be used as a single flour solution, eliminating the need to blend with other flours in most applications. It differs from both tapioca flour – which often is just tapioca starch -- and even other cassava flours on the market, which often are course cassava meal. King Lion has a finer particle size, similar to that of wheat four.

The National Honey Board was there to assist gluten-free product formulators. Using honey as a sweetener provides moisture and flavor improvement to gluten-free baked goods – while also adding functional benefits, color, enzymes, extra browning and a clean, even attractive, label.

With integrated milling and processing, 21st Century Grain Processing has long been a supplier of grain-based ingredients. At IBIE, the company put several of its grains (wheat, oats, corn) together into cereal clusters. Visitors to the booth were sampling Chocolate Kitchen Clusters and Honey Kitchen Clusters, both with whole grain oats and other grains. The company now offers custom coated grains and cereal cluster with enhanced texture, flavor bursts and mineral fortification to build a targeted nutritional profile.

Gum Technology Corp. introduced Coyote STARch Pastry Cream Stabilizer, a blend of modified starch, tara gum and carrageenan, that improves the characteristics of pastry cream without adding cost. It provides a smoother and less grain texture than starch alone, company officials say.

Fibersol-2, the soluble dietary fiber from Matsutani LLC and ADM, was a key ingredient in a chocolate chip cookie prototype, which displayed how added fiber can give baked goods a "good source of fiber" claim without negatively impacting taste.

Separately, ADM featured a new sorghum flour in a gluten-free chocolate chip cookie – as well as other flours and milled products, cocoa and chocolate ingredients and VegeFull cooked bean ingredients.

G+ technology was a new addition to the PowerFresh line of bakery enzyme products of Danisco USA. G+ is an amylase-based addition that give specific performance characteristics, foremost among them longer freshness/shelf-life.

Nielsen-Massey Vanillas was showing Madagascar Bourbon Pure Vanilla Paste. It's made with the company's Madagascar Bourbon vanilla extract with the addition of real seeds from the vanilla pod, combined in a slightly viscous base. It is used whenever the distinctive look of vanilla seeds is desired.

Viterra Food Processing focuses on premium oat and barley ingredients, many of them organic certified.

National Starch showed Homecraft Create 765, a clean-label specialty flour that can reduce fat and costs in baked goods.

Watson's Soft "n" Mighty products include natural and certified organic dough conditioners and a premium bread base.



source 

http://www.foodprocessing.com

Biscuit's of India

indian biscuit brands , Indian brands of biscuits
Popular   Brands of Biscuits  From  Big 3 of  Indian biscuit Industry ( Parle , Britannia  and ITC )
Indian biscuits  are low priced  with majority of sales  accounted in unorganised sector , but gradually  things are  changing  for biscuits in India  as more players are  making investment in biscuit  segment .

source : Gayathri


Biscuit  Industry
Biscuit Brands Market share
International  Brands In Indian Biscuit Market

Domino's Pizza Enters Germany

Domino’s Pizza Inc., the world’s largest pizza delivery chain, launched its first German store in the Charlottenburg District of Berlin.

Birgir Thor Bieltvedt, managing partner of the new Master Franchise of Domino's Pizza in Germany said, "Germany is an ideal location for our expansion plans. With a large customer base that values convenience and quality, Germany provides the right conditions for our business to succeed."

The company is a leader in this segment with over 9,000 franchised and company-owned stores in more than 60 countries.

Domino’s Pizza is investing in Europe with more outlets to open in the U.K. by the end of 2010. Also, November marks the 25-year anniversary of the U.S. pizza giant’s presence in Japan.

source :www.theepochtimes.com

Britannia With Cake TVC

Britannia Cakes has almost complete dominance over sliced bar cake market none other player has national reach as Britannia cake has It has been one of the power brands of Britannia which has not seen major ads for long but now Britannia is coming up new TVC for its cakes .




Britannia is all set to prove that their cakes are full of goodness with their new commercial by Grey India. The Britannia TVC brings to light the goodness of cakes with a campaign that shows how a Britannia cake is made from the healthiest of ingredients, which include milk, eggs and fruit. The multi media campaign will break by mid November.

source :campaignindia.in

Sri lankan Bakers In Trouble Over Government Policy On Wheat Based Products

We have been  getting news from  Sri lanka  on  its  govt  ridiculous  stand on wheat  based products . Sri  lankan government has  launched drive to  discourage  public institution from serving wheat based products  under pressure from local rice traders and farmers.The  government  has reimposed  an import  tax 15% on imported  wheat  to reduce  consumption  of flour  and support  rice prices  as reported by UN food and Agricultural Organisation.

News

In recent days it has been banning wheat products from various public institutions.
Nationalistic elements of the governing coalition even speak of "wheat terrorism".
Wheat products enjoy great popularity in Sri lanka - whether it is the rotis, widely eaten with curry, or breads, cakes and savoury pastries which are common here.Now, though, wheat products have been removed from government hospitals, govt prisons and fast foods - many made of wheat - have been banned from schools.
The government has also slashed a subsidy it used to apply to the wheat price.
It says this is because wheat is a foreign import, alien to an essentially rice-eating society and costly for its economy.Bread prices  have been increased  four times . Which makes buying bread  difficult  for lower income group population.

All Ceylon Bakery Owners' Association President NK Jayawardena, told the Colombo-based Sunday Times newspaper that hundreds of people who depended on the bakery industry, including bakers, have lost their jobs.

Source :  bbc.co.uk.

Here are few question one should ask this government 

Would government of  Srilanka ban Ceylon Biscuit Ltd products or Maliban biscuits ?
Biscuits and Breads are cheapest source of  staple food for millions  what are alternative foods ?
You cannot  have bakery products in volumes from rice flour .Its economically not feasible
Where would these  un employed worker  go?
What  would  happen  to  bakery industry  in  Sri lanka ?

Parle To Enhance Capacities& Launch New Products To Counter Competition

Indian Biscuit  market  is now witnessing interesting actions to increase share of the pie  between major players such as Britannia , ITC  and the new entrants  such as  United Biscuits , Pepsi  , GSKB  and Unibic .Parle which has now donned the numero uno position  beating Britannia  dominance  have laid aggressive plan to retain this position .

 A report
In a bid to retain its edge in the Rs 11,000 crore branded biscuits sector, Parle Products is scripting a new game plan which includes adding manufacturing capacity, new launches, revamping of pack sizes and internet advertising. “We are planning to set up six new manufacturing plants. We have just increased the pack size of our products by 10 % without raising prices,” said Praveen Kulkarni, general manager, Parle Products.
At present, Parle Products has 76 manufacturing facilities across the country. It is increasing its distribution network by 20% in the next two months.
“As part of our festive offer, we have increased the capacity of our brands in terms of volume by 30 to 40%. With a 45% market share, we are the leaders,” added Kulkarni.
With its festive offer, the company hopes to clock 30% growth in sales this year. Parle’s major biscuit brands include Parle G, Monaco, Hide & Seek and Krack Jack among others.

Parle Foods is also investing in new product developments to woo new consumers. Parle Products is now in the process of rolling out its new launches Parle Top and `Parle Cream Crackers' across the country.” Parle  have introduced it in Maharashtra and Goa for market trial run before national launch


source : Financialexpress.com

Top Bakery Business Ideas

Bakery  products  have gained popularity among consumers   world wide .Entrepreneurs and investor  are enquiring vigorously  for  business ideas in bakery  business. From small bakeries to automated bakery plants  demand for  such ventures  have considerably increased

Here are  Top  Business Ideas to plan for



1.Home Bakery
Home made bakery products. The easiest way to do business in bakery products is to start it from home .You can have limited customers and with unique recipes you can supply products like cakes, cookies , biscuits for personal occasions like birthdays , kitty parties, marriages ,meetings ,seminars and official functions &both govt or private firms. Best options for  some one with small budget



2.Bakery  Retail Shop

  Small Bakeries When people or entrepreneur has finance constrains then can opt for small bakeries which caters for local and close areas for sales .cost of advertisement are low .Can have direct relationship with customer and can produce tailor made products for customers . Business could be good if products are innovative and quality superior to beat branded products produced by bakery manufacturers .You might have seen people waiting for fresh bakery products outside of bakeries. You can expect decent income from such bakery shops


3.Automated Bakery Plants
 Bakery plants :Here investors can put up big automated plants for wide variety of bakery products. The volumes are very high and caters mass population of different geography . This models is useful for people with large amount of finances and interested in long term and brand building exercise .Automated plants requires plant and machinery with higher levels of supply chain networks with functions like sales marketing , procurement , finance and production etc .Employee numbers are very high. Business options for entrepreneurs looking for long term with objective to cover large market and creating brands .
Automated  Bread  plant
Automated Biscuit Plant

4.Bakery Café & Retail Chain
   Retail chain. This bakery business model is similar to any other food retail chains like McDonalds ,Star bucks , Barista ,KFC etc. Entrepreneur has to build one central bakery from where these retails chain would get their supplies or bakery products can be out -sourced from other bakeries. These retail outlets are gaining popularity now days as customers can have their favorite product at one place and enjoy it with great ambiance. This is very good model for doing business as one can charge premium price for the products .
Indian bakery retail chains
Major International Bakery Cafe&Retail chains



5.Franchise Route
      Applicable for investors and entrepreneurs who would like to join big names with jv or franchise route ,hence risk for failure is minimized  thus one can have franchise arrangement in bakery retails such as bread talk, Hot Bread etc . Similarly manufacturers can have franchise arrangement for  big brands such as Britannia , Parle or ITC .The Principals pays fixed amount of conversion charge per unit of product manufactured .

Contract Manufacturing

6.Export/Import

     Export/ Import –Trading This model is the simplest form of doing bakery business with either exporting bakery products to different countries by buying from ones own country or Importing bakery products from other country and distributing to ones own country. Disadvantage is that the margins are limited and doesn‘t carry any brand equity.


7.Private label

    Third party manufacturing/private labels(outsourcing)It applies for firms with idle capacity to produce ,companies with brand equity ,investors with finances. Many manufacturers are ready to manufacture for third party .Advantage of this model is that one doesn't require plant and machinery ,land and employees liabilities to do business. So if you have cash and do not want to worry about overheads this is best option to do business. Many low cost producers are available in countries like China , India, Malaysia , Philippines , Gulf countries .You can get product and packaging as per your demand  .It is best options for business entity which has already some brands established in the market.


8.Online Store
   With Internet exploding in the scene and being integral part of modern day living people are using it for ordering products online in big way .   The net savvy entrepreneur can launch website store and can sell various bakery product. The basic advantage is that investment is low and products are available 24x7x365 days .Bakery products with longer shelf life can be sold to any part of the world .


9.Pet Food

   A very promising business opportunity is available for bakery industry that is of special bakery products for pet animals .These can be tailor-made for dogs ,cats and other animal .Even these bakery products can be mixed with animal feeds. The popularity of dog biscuit is a good example

10.Exotic /Artisan/Niche /Speciality Bakeries
     With Bakery products popularity on rise consumers are now experimenting with exotic products from different nationalities like french,italian , mexican ,swiss and popular varieties . Artisan bakery products from these countries have gained popularity hence entrepreneurs can open bakeries catering specialty products .

11. Food Court & Live Bakeries
      Malls and Super Markets /Hyper Markets  have now become preferred place for family to go for shopping . Food courts with  Live bakeries have  now become new trends to serve customer with oven fresh bakery products











Pioneer Foods Agree To Pay Penalty For Price Manipulation

It could be one of  the worst kind of cartel  meant for  price manipulation in bread industry  of South Africa .Pioneer foods and its partner colluded to prevent  small players  to enter bread market and thus charging higher price  from consumers .

A report

Economic Development Minister Ebrahim Patel told parliament yesterday that Pioneer Foods had struck a deal with the Competition Commission - the largest settlement in the history of the body involving a single company.
It terms of the deal, the company will pay a R250-million administrative fine to the national revenue kitty after admitting its role in the fixing of flour and bread prices, and in other cartel activities designed to fix the prices of poultry products.
He said the company, which also admitted to anti-competitive behaviour aimed at excluding smaller competitors from full participation in the market, would pay a further fine of R250-million which will be paid into an agro-processing competitiveness fund aimed at increasing competition in the food-processing sector.

Read more on
http://www.timeslive.co.za/local/article741344.ece/Pioneer-Foods-pays-up

George Weston To Buy ACE Bakery

Press release

TORONTO, Nov. 1  - George Weston Limited  announced today that its subsidiary, Weston Foods (Canada) Inc. has completed the purchase of ACE Bakery, a manufacturer and supplier of artisan and European-style rustic bread varieties, for $110 million.

W. Galen Weston, the Chairman and President of Weston stated that "The ACE Bakery brand is known for its quality products and will complement our existing family of brands allowing us to better serve our customers. I would like to welcome the ACE Bakery employees into the Weston group."

George Weston Limited is a Canadian public company founded in 1882 and through its operating subsidiaries constitutes one of North America's largest food processing and distribution groups. Weston has two reportable operating segments: Weston Foods and Loblaw, which is operated by Loblaw Companies Limited. The Weston Foods operating segment is primarily engaged in the baking industry within North America. Loblaw is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services.

source :http://www.newswire.ca

Using Fruits In Baked Products By URC Technology

Using dry fruits and nuts has been is practice for long  such as cashew , hazelnuts , pistachio,almonds and walnuts .  Bakery manufacturers have now started adding  concentrated fruits bits for  consumers who demands for healthy recipe . Taura Natural Ingredients has developed  fruit range using URC process technology . This New Zealand based  company  is a leading global manufacturer and supplier of functional, concentrated fruit ingredients for leading brand marketers and product manufacturers.

Taura Natural Ingredients has developed the ultra rapid concentration (URC) High Performance Fruit range as a way to include real fruit pieces in commercial biscuits and bakery applications. Manufactured with its URC process technology, the fruit pieces are developed as functional ingredients with bake stability and moisture control. "We're seeing real growth across Asia in the use of fruit in sweet biscuits to achieve a healthier proposition," says Julian Laking, sales manager in New Zealand and Asia. "With URC pieces, a real sense of fruity freshness is achieved, which is difficult to create from traditional dried or artificially flavored products."

Source :  Taura Natural Ingredients

Grupo Bimbo Eyes Sara Lee Bread Business


Grupo Bimbo is the lead bidder to buy Sara Lee Corp's North American bread business for about $1 billion, though a deal could be several weeks away, Bloomberg news reported on Tuesday.

Sara Lee, which declined to comment, had said last month it planned to spend more on its North American bakery business and raise some prices as it looks to improve performance in that lagging business.

That announcement to invest in the business had come after some suitors walked away from the bakery auction, sources familiar with the situation previously told Reuters.

Bloomberg reported that some private-equity funds are still looking at the bread business, though Bimbo has emerged as the likeliest buyer.

Bimbo declined to comment.

Mexico City-based Bimbo bought the U.S. bread-making unit of Canada's George Weston Ltd for $2.38 billion in December 2008, increasing its presence in the eastern United States.

Sara Lee initially hoped to get $1.5 billion for the bread business, but the unit may ultimately only fetch $1 billion, Bloomberg reported.

Earlier this month, private equity firm Apollo Global Management approached Sara Lee about a potential buyout, Reuters previously reported.

source : Reuter

flow diagram for wafer biscuit manufacturing

Material Handling Plastic Crates In Bakery Unit

Plastic crates  are now integral part  of  material handling in any  bakery plant . Wide applications  can be found   for plastic crates  from storage to transportation .

Major developments have been in bread transportation from era of metallic crates the bread industry has switched over to plastic crates

Metallic  crates  were made up of metallic strips  which used get damaged  easily  and  a team of welders were to be kept to repair these metallic crates .Products were damaged  frequently while transporting resulting in market returns and defective.

Bread  could be arranged in different configuration in horizontal and vertical way . These plastic crates  can be  stacked easily  even transported  through conveyors.

Advantages of Plastic crates

  • Tough  suited for  long destination while transporting fragile bakery products such as Breads
  • Same plastic crates can be used many a times for transportation called returnable transit packaging
  • These can be used for a longer period  and are cost effective in a sense that damages in transit to the product and crates itself are minimal .
  • Hygienic  ie It can be cleaned  easily  .
  • Could be palletised  easily

Types of Plastic  Crates available with  manufacturers


  • Bread Baskets
  • Snack Cake & Sweet Goods Containers
  • Low Profile Single Layer Bun Containers
  • Double Layer Bun Containers
  • Bread Trays
  • Bun Trays
  • Snack Cake Trays
  • Plastic Dollies


Major manufacturers of these plastic crates in India are
  • Neelkamal Plastic
  • Supreme
  • Brite

Diwali Gift Packs From Bakeries -2010

diwali gift packs , deepavali gift packs , diwali gift pack, gift pack deepvali
Its festival times  here in India  with festivals like Diwali , Eid , Christmas and New Year  round the corner . Gifting has been the age old tradition for people to celebrate festivals . Traditional  gifts such as sweets , dry fruits , imported candy and  chocolates  has  been taken over by  new categories  of  gift such as Snacks , Cookies , Biscuits . Markets  are  flooded by  snazzy packs , glitzy packaging from major bakery manufacturers . Gift packs offered covered wide range of products from exotic cookies , cakes , assorted biscuits  and  cream biscuits  making it right choice for gifting .Price range is between Rs 150/ - Rs 500/-. The popularity of such gift packs can be judged by the number of gift packs available in the market,  earlier we used have one or two brands during deepavali but  we have atleast dozen of  brands eyeing for the share in gifting category in this season.Also  due to  news highlighting  floods of  adulterated sweets being sold during Diwali have made consumers looking out for  healthy and safe  food products .Interestingly even small bakeries have joined this Gift pack  business with  their niche products  such as wafers  and cookies .
Gift Pack business  has become  significant  contributor  to companies bottom line as these packs are sold on premium .

Gift Packs  from  Major Bakery Manufacturers

Britannia   -  Greetings   With  Wide range of variety and Packs

Mcvities - Festivities  ( UB first  of its  gift pack  for Indian consumers  )

Parle - Gift packs  of Hide n Seek  , Milano  aptly  named   Occasions

Bonn - Festive delights , Utsav Masti ,Sweet Desire , Assorted Desire , Cake Fiesta

Cremica -Greetings

Priya Gold  -  Season Greetings Assorted Biscuit Pack

Haldirams

Divss - Utsav,Sixer

Frontier Biscuits -Eggless cookies .
(Frontier biscuit has been most aggressive  of  all  in this festive seasons for Delhi market  . Huge Bill boards  across the city  depicting  Gift packs  and  Ads in all major news papers  for last  15  days . Frontier biscuits  has  gone for ad blitz  this season . )

AFP  -  Utsav

Imported Stuff

Tiffany  wafer s Gift  Pack
Munchy s  Biscuits
Choco Pie  Gift Pack 


Add your  favorites !

Packing Ideas For Baked Products

LINPAC Introduces New Packaging For Bread & Cakes

Bread  Paper Bags

With Italian consumers demonstrating a desire for traditionally packaged bakery products, LINPAC Packaging, Europe’s leading multi-material packaging manufacturer, has launched an innovative range of new paper bags.
The new bags help keep bread and savouries fresh and crispy, and are available for Italian customers in pre-made sizes, or can be supplied ‘on the reel’ for use with instore automatic bagging machinery.
Available with or without a 60mm or 80mm window panel, the bags also allow for a variety of creative branding and marketing opportunities, with six colour printing options.
The range is ideal for traditional and speciality Italian breads – providing a rustic look and feel, combined with excellent protective properties.
Cristiano Madama of LINPAC Packaging said: “Our new range of bakery bags is ideal for a variety of bakery products because it combines a traditional style of product presentation, as demanded by consumers, with the modern protective and production properties of our new technologies.
“When you add the fact that retailers can incorporate their own individual branding, you have an excellent product that matches the consumer’s desire for traditional bakery items, with the commercial and production demands of retailers and their suppliers.”
As a lightweight packaging option, the product also enjoys a low-carbon footprint, and meets the environmental concerns of both consumers and retailers.

Cake Boxes
 With  Italian consumers demanding the highest standards of presentation and protection from in-store bakery products, LINPAC Packaging  has introduced a range of crystal clear cake containers that are ideal for individual or multiple cakes and pies. Offering perfect clarity thanks to their aPET construction, and providing outstanding product presentation and excellent protection for the consumer, the containers ensure product looks as good at home as it does in-store.  LINPAC’s range is available as either hinged containers or as base-and-lid combinations, and come in square, rectangular and round shapes, plus a huge number of sizes.
The hinged-box range comes with standard and airtight closure options, ensuring products stay fresher for longer, and with different shaped cavities available to suit different products. LINPAC is confident it can match a customer’s product with one of its existing designs.
But the company also offers bespoke designs for individual requirements and can provide full technical support to ensure production lines run as efficiently as possible.
LINPAC’s range of bases and lids also share the same outstanding strength and protective properties, and are available in square, rectangular, circular and heart shapes.
All lids come in crystal clear aPET, while bases are available in clear, black, cream or raspberry colours, and can be supplied with a variety of portion-control systems suitable for profiteroles, truffles or multiple cakes.
Cristiano Madama of LINPAC Packaging said: “As well as the taste, a great part of the appeal of cakes and sweet pies is how fresh and delicious they look on the shelf.
“With our range of crystal clear hinged boxes, the consumer can easily see the quality of the product, while manufacturers and retailers can benefit from excellent levels of protection, customised labels and embossing for better marketing opportunities.

LINPAC Packaging is a leading supplier of food packaging products to the Italian market, with manufacturing sites in Verona and Bertinoro. The company is a multi-material packaging supplier to the protein, bakery, fresh produce and foodservice markets across Europe and beyond, and works with customers to offer consumer focused packaging solutions.
For further information about LINPAC Packaging in Italy call +39 045 92 16 411.
visit  www.linpac.com

source : www.linpac.com






Popular Halloween Cup Cakes -Pics

Popular  Halloween Cup Cakes





For more visit

http://shine.yahoo.com/channel/food/best-halloween-cupcakes-521385#photoViewer=1

Britannia Taps Baked Snacks Market With Time Pass

Pic courtesy : afaqs.com
Biscuit major Britannia has ventured into the fairly new baked snacks category, launching a baked wheat snack called Time Pass targeted at the youth. The company claims that the wheat product is free from trans fat, MSG and cholesterol.

The snack is being made available in three flavours - Mindless Masala, Tapori Tomato and Loafer Lemon - at two price points, Rs 5 and Rs 10. Since it is targeted at the youth, the brand has adopted a language that is not pretentious and appeals to the youth. Time Pass aims to participate in the banter of youth and makes 'doing nothing' a legitimate option.


Interestingly, Britannia usually communicates with housewives or children. The youth is a new target group that the company is speaking to in this communication. It has chosen the radio route, which allows interactivity as the youth can easily connect with radio and music.

R Balakrishnan (Balki), chairperson and chief creative officer, Lowe Lintas, who conceptualised the campaign, says, "The attempt with Time Pass was to introduce an exciting offering in Britannia's snacking portfolio of 'delectables' for the youth - a brand that is an anti-thesis to the mindless rat race. It is dismissive, indifferent, irreverent - a way of life."

Britannia isn't the first to launch baked snacks. Companies such as Parle forayed into this market with the Aamir Khan-endorsed Smart Chips, and later, Parle Agro launched its brand of baked snacks, Hippo.Frito Lays  Aliva, ITC  Bingo

Shalini Degan, category director (delight and lifestyle), Britannia Industries, speaking on tackling competition in the category, says, "Baked snacks are a very new and nascent category in the Rs 6200 crore Indian snacking market and will obviously see a slew of launches one after another. However, the leader will be the one that is able to delight consumers with taste and is able to connect and satisfy them using this new technology effectively."

more on
http://www.afaqs.com

English Biscuit Manufacturers (Pvt) Limited- Pakistan s Top Biscuit Manufacturer


This blog have  many regular visitors  from Pakistan  hence  I  searched around for the most admired company in field of biscuits  and English Biscuit Manufacturers P ltd [ EBM ]emerged as  the most popular manufacturers of biscuit in Pakistan .

A Profile

English Biscuit Manufacturers (Private) Limited was established as a joint venture company in 1965 with the name of Peek Freans Pakistan Limited. In 1966, the UK sponsor company was renamed Associated Biscuits International Limited (ABIL), while the venture was renamed English Biscuit Manufacturers (Private) Limited (EBM), which stands to date.

EBM started manufacturing and marketing the world famous Peek Freans range in 1967 in order to provide Pakistani consumers with nutritious and hygienically packed biscuits of the highest quality.

EBM’s trademark, Pied Piper, made its mark three and a half decades ago, but continues to remain in the hearts, minds, and souls of the people through the variety and excellent quality of biscuits manufactured under its umbrella. EBM enjoys the distinction of being the first food company in Pakistan to promote biscuits as 'food between meals'.

Under the brand range, Peek Freans, the company today carries the largest variety of biscuit products including Marie, Gluco, Click, Sooper, Rio Strawberry Vanila, Rio Choco Vanila, Rio Choclate, Rio Vanila, Party, Peanut Pik, Peanut Pista.

English Biscuit Manufacturers (Pvt) Ltd., or (EBM), is the country's leading manufacturer of biscuits and cookies since 1967, with an annual sales volume and production capacity of more than 90,000 tons and a turnover of more than Rs. 12 billion. EBM is the only Company in the industry to have achieved recognized international certifications pertaining to quality control, environmental management system and human resources management, including ISO 9001:2000, ISO 14001:2004, HACCP certifications.

Also have a franchise  unit at Hattar  CFL ( Coronet Food Limited) with  2 lines  Majority of equipments are from  Imaforni   an Italian bakery equipment manufacturer and Meinck . More than 350 distributors across Pakistan

 Interestingly  it has its own  power generation unit capacity  2MW  due to erratic electricity supply from govt agency .

Exports  covers mostly  Gulf  countries , USA , Canada , South Africa and Mauritius

Main competitor  to EBM  is LU brand from Continental Biscuit  Limited ( CBL ) promoted by Kraft Foods ( Earlier Danone )and Hasan Ali Khan  with  brands  such as Prince Cream , Tiger , 50 -50 , Bakeri ,Gala , Tuc , Wheatable,Candi


CEO /MD  of EBM  :  Mr Khawar Masood Butt



Address
English Biscuits Manufacturers (Private) Limited
Plot 1-4, Sector-23
Korangi Industrial Area
Karachi, Pakistan
Phone: (92-21) 506-3131 to 37
Fax: (92-21) 506-0825

website: www.ebm.com.pk

indian biscuits hurting pakistan exports

Indian Rs 10,000 Crore Biscuit Market Attracts Major International Brands




India is the worlds largest biscuit consuming nation and Indians are now in an experimental mode. The immense growth potential is attracting big and small players to grab a share of the bite.



A few years ago a biscuit brand in India made headlines when it became the worlds largest selling brand.But the story was a tad different it stated the obvious. India, the worlds second most populated nation, was also the largest biscuit consuming country in the world. So, the recognition perhaps came in a trifle late. But that may not hold long enough. The biscuit market is buzzing with new players. At stake is a 10,000-crore business,which is still growing. And every year, big and small players are queuing up for a share of the bite. In the last one-year,two international companies have made an entry UKs United Biscuits and GlaxoSmithKline.A few more including Pepsi and Kraft Foods are planning to make a foray.




Kraft has a wide basket of products across the world, including biscuits. Which of these will be introduced formally in India is currently under dialogue, says Anand Kripalu, managing director, Cadbury India. Kraft had taken over Cadbury in a $19.5 billion deal in February 2010, creating the worlds largest confectioner. Industry sources though say that Kraft has already signed a deal with a local biscuit manufacturer and its entry into the Indian biscuits market should happen much earlier. Pepsi, on the other hand, is in the process of developing a low-cost nutritional food product, which could also be a biscuit product. The companys spokesperson, however, denied it.

The per capita consumption of biscuits in the country has grown from a paltry 400 grams about ten years ago to 1.5-2 kg today.While this is a huge change,India still lags behind other countries like the US and UK where it is more than 10 kg and even behind many South East Asian countries where it is 4.25 kg.It is this gap that is the opportunity for new companies eying the Indian market. For United Biscuits, India was a key,high consumption market where it did not have a footprint.This is what made it a natural choice to enter, says Jayant Kapre, president of United Biscuits India, which entered the Indian market last year.What helped the company was also the fact that here it was just not volume growth but also higher value growth.



Over the last few years,players like Parle, Britannia and ITC have moved into the cookie and high value segment to capitalise on the high growth and higher margins. Even though glucose biscuits still sell much more in terms of volumes than any other segment, its share in the overall pie has gone down. The share of glucose biscuits has dropped from 70% to 50% in about five years. Parle, which was dependent on the glucose segment alone with Parle G, moved into this segment with its chocolate chip cookie brand Hide & Seek in 1996. We didnt want to depend on just one or two brands, says Praveen Kulkarni, marketing manager at Parle Products, which today has close to 40% market share in the Indian biscuits segment. Britannia is a close second with 38%.



The margins in this segment are at least 30-40 % higher than in the glucose segment, which is mainly because consumer preferences are changing. There is so much space at the top today as disposable incomes are increasing, says Nikhil Sen, managing director of Unibic India, an arm of Unibic Australia, which entered in India in 2005-06. The companys strategy was to look at the top end of the market. The average growth rate in the premium segment is over 25% today while that in the glucose segment is about 10-12 %.



Consumers in India are upgrading from unbranded to low-cost branded products to higher value products today as a result of higher disposable incomes.With companies looking at selling their higher value products in smaller packs, adoption as improved.And its not just in the big cities.Small packs of high-end products are also moving well in rural markets, says Amnish Agarwal,analyst, Motilal Oswal. For players like United Biscuits,it was also heartening to see that while biscuit consumption was clearly a very well formed habit with clear and strong consumer preferences,yet there was a willingness to try new products, be it in higher order indulgence products, or in the rapidly evolving health and wellness space.




The small local players in the market are playing their own game,creating a new middle segment in the biscuits market and expanding pan India. The market is now moving into the mid-price segment as people want to upgrade from glucose biscuits, says Anup Bector, managing director of Mrs Bectors Food Specialties, the flagship company of the Cremica group. Local players like Priyagold and Cremica are now matching the products of larger companies and selling them at a lower price as they are regional and have lower overheads. Priyagold, which has primarily concentrated on the north is now looking at expanding its footprint to south and east of the country as well,says BP Agarwal, managing director of the company.We are improving our grip offering a great price and quality combination, says Agarwal.

Best Of Delhi Bread Bakeries

Discover best  of bakeries  famous for their bread s and related products . Delhi could    boast  of having  finest bakeries  in country  giving customers  best of bread world .

Following are these bakeries

German  Bakeshop   at  Kishan Garh ,Vasant Kunj  

 Favorites are  Potatoes walnut  or sour dough bread



Red Moon Bakery  at Pocket D and E market , Sarita  Vihar

Popular  are pita  and baguette   and the sliced  tomato - onion focaccia


Ye  Old Bakery  at  The  Claridges  , Aurangzeb Road

From ciabatta , focaccia  to  oatmeal bread and soft onion rolls   are  hot favorite here



Lalit House   , The Lalit , Connaught Place

baguete  and regular  bread  with gluten  free bread


Le  Marche  All outlets In Delhi

Spicy  corn , soyabean  bread , roast garlic  loaf , olive herb focacia

The Chocolate Box  at  Radisson  MBD , Noida

Whole meal , French Sticks and Four seed breads


Open Oven   at GK II  NFC  Charmwood  Village

Cheese garlic ,  Honey milk , cheese masala  ,cumins , ajwain  breads


Maxims  at   Kailash  Colony  , Noida

Mushroom , Chili - garlic  fruit breads


Sidewalk at  Hyatt Regency  Bhikaji Cama  Place
walnut - raisin , three -grain , ciabata and variety  of french  bread


Patisserie and  Delicatessen
Rosemary - ciabata , focaccia , multi cereal  and multi grain breads  .

source : Delhi Times

Britannia To Increase Rural Retail Visibility Through Marketing Agency

Britannia Industries Ltd  India's Largest  Biscuit Manufacturer  has  turned  their marketing focus  to rural segment of the market . Having  stiff competition in metro s  Britannia  is trying new segments  to improve their  sales . Hitherto  rural  markets  have been mostly  catered by  regional  and local bakeries . Britannia now with Percept Out of Home is trying to increase their rural visibility across retail .

Britannia Industries has appointed Percept Out Of Home to execute the Rural Retail Visibility drive for their new range of cookies “Britannia cookies” across India. The activity has been executed across the states of Andhra Pradesh, Tamil Nadu, Karnataka, Bihar, West Bengal, Orissa, Assam and six more North Eastern states. The campaign started in the month of September 2010 and will be rolling on till mid-October 2010.




Percept Out Of Home joined hands with rural retailers and installed tin plates across 22,000 retail outlets including Kirana stores, Bakeries and Tea Stalls. Spot selections were done on the basis of maximum visibility and appeal. Percept Out Of Home was assigned the task to connect with retailers and provide long lasting visibility solutions to the brand Britannia.


Said Mr. Rajesh Amla – Business Head, Rural Vertical, Percept Out Of Home, “Percept Out of Home is focusing into the FMCG sector in a big way in order to expand its presence in the rural markets as a service provider. Britannia Industries has empanelled Percept as one of their agencies to support their various rural and retail initiatives across India, and have ambitious plans in this area. Percept Out of Home’s south regional office located in Bangalore is servicing the account. The ongoing campaigns of Britannia have further demonstrated our ability to deliver creative and innovative solutions across diverse markets.”

Source :www.medianewsline.com

Hostess Brands Major Bread And Cake Manufacturer In United States

Recent News from Hostess Brands a Leading bakery house in United States 
 
 In major  overhaul  for its operation  Hostess Brands  plans to shut down  its  NY Wonder bread bakery  .it has  already closed Ohio  facility . 
The 100,000 square-foot plant employs 200 staff and mainly produces products for Hostess Brands' "Wonder® Bread" range.

source - flexnews.com







A  profile

Hostess Brands is one of the largest wholesale bakers and distributors of fresh delivered bread and snack cakes in the United States. They are the maker of the breads and cakes that have treated America for over a century – Twinkies, Ding Dongs, HoHos, Sno Balls, Donettes, WonderBread, Hostess Fruit Pies, and many more. Recently they have launched Nature’s Pride, a 100-percent all-natural, no preservatives, line of premium and traditional breads.

The company operates 39 bakeries throughout the United States and employs approximately 21,000 people. Known for our outstanding brands and product quality, the employees of Hostess Brands deliver the products consumers love to the stores and  like to shop on approximately 6,000 delivery routes. Hostess Brands is based in Dallas, Texas, with an operations center in Kansas City, MO. Hostess Brands also has approximately 700 bakery outlet stores. The Hostess brands are owned by its parent company IBC ( Interstate Bakeries Corporation )


source :  Hostessbrands.com 

Top  bakeries of  USA

Leading biscuit brands of UK 

Julie Bake Shop - A Popular Retail Bakery Chain In Philippines

As I was  enquiring about Philippines bakery industry  one of the news which drew my attention was  an expansion plan of  retail bakery chain named " Julie  Bake Shop ". With  quality products catering to local filipino taste it has made a mark on country bakery market. The country’s largest bakery chain, Julie’s Bakeshop, is adding another 60 outlets to its more than 600-strong branch network next year, as the industry
recovers from the effects of the global recession.
In an interview with  reporters
, Julie’s Franchise Corp. president and CEO Joseph Gandionco said the majority of the new branches would be in Luzon and Mindanao, as the Visayas market was now saturated.
As with the current mix, most of the new outlets would be owned by franchisees, he said. Of the more than 600 Julie’s Bakeshop branches nationwide, about 40 percent are company-owned, while the rest are owned by franchisees.Each Julie’s Bakeshop franchise costs P2.2 million, including equipment, seminars, and hands-on training.
source :
http://business.inquirer.net


A Brief History
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.

Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.

Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.

Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.

Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testament that the company indeed has molded breads that will bring entrepreneurial success.

“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to Magnegosyo.com.

Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.

Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
source : www.seeknomore.blogspot.com


Universal  Robina Corporation
Gardenia Bakeries

Pinoy Tasty Bread To Take On Higher Bread Price In Philippines

As  a  show  for  corporate  social  responsibility  bakers  in Philippines have  developed a basic bread  fortified with vitamins and iron which  would be cheaper than the branded breads  . Around 2000 bakers have joined this initiative  driven by three bakery associations – Philippine Baking Industry Group (PhilBaking), Federation of Philippine Bakers Association and the Filipino-Chinese Bakers  and supported by Department of Trade and Industry and Bureau of Food and Drug .


The main objective  of this initiative  is  to

  • Provide  consumers  with affordable  bread 
  • To  stall  decline of  bread consumption  by the  Filipinos 
This  could be a good examples for bakers in other countries trying to increase bread prices  due to increase in wheat prices in international  market.

A report

LOCAL bakers are making it easier for Juan de la Cruz to buy a loaf of bread with the launch of “Pinoy Tasty,” which sells for only P36.

At that price point, Pinoy Tasty is cheaper by as much as P18 per loaf than the branded kind, which is priced between P42 and P54.

According to Philippine Baking Industry Group (Philbaking) president Walter Co, this is part of the industry’s efforts to not only make bread products more affordable for more people, but also to get Filipinos to start eating it regularly again.

He admitted that the bread industry suffered the ill effects of the global recession, with some of the market shifting to rice and other bread alternatives when bread prices rose.

This year, he said the industry was expecting flat growth. With the launch of Pinoy Tasty, however, a little more growth could be expected.

Pinoy Tasty is a joint effort of Philbaking, Filipino-Chinese Bakery Association Inc., and the Philippine Federation of Bakeries Association Inc.

The “generic” loaf will be manufactured by members of these three organizations using standard bread ingredients.

The low price point is attributed to the absence of enriching ingredients such as milk, eggs, margarine, cream and butter. Also, instead of using white sugar, bakers use the cheaper washed sugar to make the Pinoy Tasty.

more on
http://business.inquirer.net/money/topstories/view/20101005-296178/Affordable-Pinoy-Tasty-hits-stores

Cutting Energy and Carbon In The UK Bakery Industry

Carbon trust and Food industry leaders  of  UK  are joining hands go reduce energy  and carbon emission through grants and support


A Report

 Baking bread in lighter tins, cleaning pipes with ice instead of hot water, and using microwaves to dry fruit gums and jellies: these are just some of the ideas being explored by the Carbon Trust and food industry leaders to cut energy use and carbon emissions at UK manufacturing sites.In commercial bakeries, reducing the weight of baking tins, improving the efficiency of ovens and recycling waste heat could together cut the sector’s emissions by around 9%.


Over the last year, the Carbon Trust has worked with companies including Allied Bakeries, Dairy Crest, Cadbury and Nestle to identify more energy efficient manufacturing processes with the potential to cut industry carbon emissions by some 450,000 tonnes a year: equivalent to taking more than 150,000 cars off the road.

Now, in partnerships with the Food & Drink Federation and Dairy UK, the Carbon Trust has challenged food producers and equipment suppliers to help prove the business case for these new processes. It is offering co-funding of up to £250,000 per project and in exceptional instances up to £500,000.

The challenge comes as part of the Carbon Trust’s Industrial Energy Efficiency Accelerator (IEEA) – a £15m programme aimed at catalysing low carbon innovation in industry.

“The way to make truly substantial cuts is to get to the very heart of manufacturing. We want to work with manufacturers to rethink production processes from the ground up. Innovation is the backbone of the low carbon industrial revolution that will not only reduce emissions but will also generate jobs and cut costs,” explains said Benj Sykes, director of innovations at the Carbon Trust.

more on
http://foodanddrinkbusiness.com/?p=1831

Indian Bakeries Opting For Solar Energy

With  cost of  fuel and power   increasing day by day  Indian bakeries  are looking for alternative  energy  solutions to cut down their fuel as well as electric energy  cost . Fuels used in bakeries are LDO /HSD/CNG/LPG/Furnace Oil /Electricity .

All bakeries requires hot water to clean the utensils used in production process as fat is a major ingredients in bakery product .Utilities run on these fuel  for  heating water  are  Hot water generators , Boilers or Hot water geysers .  Even at large bakeries the employees canteen consumes large amount of  hot water for  utensil cleaning . Solar water heating  gives these bakery an alternative source energy  for heating water and  reducing cost of fuel .Temperature attained for such applications could be between 55deg C - 60 deg C

The payback period for such investment  could be something between 18 -24 months depending upon the consumption .Many companies like Britannia has installed solar water heating  system  for its  hot water requirement .The most popular supplier of such system is  Tata -BP  Solar India Ltd .

Other application for usage of  solar energy  for the larger bakeries have been  the  lighting   around  the factory  through photo voltaic s cells .

Major advantage of solar energy are

  • Lower maintenance cost 
  • Clean environment 
  • Available in abundance  all around the year excepts for some region 
  • Save energy cost  by reducing either fuel or electricity cost . 
  • No storage space required for  fuel .No logistics 

Here is a line diagram for  such arrangement


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