Bonn - A Regional Power Brand In North India

Indian Biscuit market has been primarily dominated by big 3 Britannia , Parle and ITC .New players have been recently added such as United Biscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands .

In north Indian market Bonn is the one brands which has successfully build inroads to the bakery products market and are available at all major retail chains and bakery retail chains . Bonn products have also spread to UP ,Rajasthan and Gujarat .

History

It all started 25 years ago when Mr Manjit Singh installed a small bakery in Ludhiana ,Punjab 1985 with 5 bag flour capacity/day . Since then Bonn has spectacular growth in bakery market .

Now they have 4 food processing units and one packaging unit .

These food processing units include bread , biscuit , cakes and cookies plant .Bonn has volume in terms of 2.5 lakh loaves of bread per day with 1.5 lakh units of other bakery product . Bonn is now taking on big brands in north India.


Bonn have got alliance for its bakery items with major retail chains such as Walmart , Reliance fresh , Cafe coffee day , Spencer , KFC , Barista ,Indian Railways ,More and BIG BAZAR

Products

Bread , Rusk , Cakes , Biscuits , Cookies , Buns and Burgers

Brands

Some of the popular brands of Bonn are

Biscuit - Cream Delight ,Mariebon , Glucobon , Mast Makhan , Minibits,Bourbon

Cake - Cottage Cake

Bread /burgers /buns/rusk - Prime Time

Bread could be found in different categories like whole  wheat  , hi fibre , brown , milk and multi grain .


HQ

Head Quarters:
204, k-1, Jhabewal, Chandigarh Road,
Ludhiana - 141123 (Punjab)
Phones:+91-161- 2685104, 2685105, 2685106, 2685107


for more details visit http://www.bonn.in/

Britannia's Croissant Now Available In Groceries

Britannia  Croissant

 Britannia last year had a joint venture  with  Chipita  - a  Greek company to  manufacture  croissant  in India . Long-awaited launch is over and croissant is now available in  major metros of India. 

Croissant,s  are  French bread made up of butter with cream-filled inside. It can be eaten with  jam or  coffee

The factory is installed at the Ranjangaon, Maharashtra.  Process of installation of the machine , trials have been completed and the product is commercially launched. Britannia treat croissant are now available in two variety of vanilla and chocolate flavors.

Croissants fill the gap for snacking on the go and is  liked by all from kids  to old generation . Its soft hence very popular with the older  generation. Can be a good replacement for breakfast. 

Britannia is trying to brand croissants in India which is produced by local bakeries. The market is estimated to be Rs 150 crores by industry experts. Britannia is already a major player in bakery products in India  with brands like  Good day, Marie Gold, Nutrichoice, Fifty - Fifty , Treat and dairy products thus has added croissants in its list of baked products.Britannia  is trying to  add other food categories for   growth outside bakery products .

Au Bon Pain - A popular bakery cafe in world - A profile

Au bon pain stands for place for good bread in French . Au bon pain has established itself as one of world popular bakery cafes .Established in year 1978 by a businessmen named Louis Kane . Au bon pain standout on its artisan breads , pastries and croissants with nutrition values available for each products to consumers .
Each Au bon pain cafe has a authentic recipes for savory sandwiches, soups, salads and entrees. Au bon pain has now around 250 cafes across the globe which includes countries like USA , Taiwan , South Korea ,India, Thailand , UAE ,Kuwait and Japan.USA has itself has 230 cafe at various locations such as universities , airports , malls , hospitals etc .

Au bon pain major turnaround came when group of former employee took over the management from Compass group in year 2005 and are running this corporation successfully since then.

HQ -Copley Place100 Huntington AveBoston, MA 02115Phone: 617-247-9467

Julie Bake Shop - A Popular Retail Bakery Chain In Philippines

As I was  enquiring about Philippines bakery industry  one of the news which drew my attention was  an expansion plan of  retail bakery chain named " Julie  Bake Shop ". With  quality products catering to local filipino taste it has made a mark on country bakery market. The country’s largest bakery chain, Julie’s Bakeshop, is adding another 60 outlets to its more than 600-strong branch network next year, as the industry

recovers from the effects of the global recession.

In an interview with  reporters

, Julie’s Franchise Corp. president and CEO Joseph Gandionco said the majority of the new branches would be in Luzon and Mindanao, as the Visayas market was now saturated.
As with the current mix, most of the new outlets would be owned by franchisees, he said. Of the more than 600 Julie’s Bakeshop branches nationwide, about 40 percent are company-owned, while the rest are owned by franchisees.Each Julie’s Bakeshop franchise costs P2.2 million, including equipment, seminars, and hands-on training.
source :
http://business.inquirer.net


A Brief History
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.

Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.

Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.

Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.

Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testament that the company indeed has molded breads that will bring entrepreneurial success.

“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to Magnegosyo.com.

Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.

Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
source : www.seeknomore.blogspot.com


Universal  Robina Corporation
Gardenia Bakeries

What makes bakery product popular

bakery product are becoming more popular now days because of varieties available due to technological advancement and packaging certain categories of bakery product has distinct advantage of shelf life , it has been found that baked goods have shelf life of minimum of six months .
Long Shelf of bakery product like biscuits and cookies had made them popular to armed forces /sailors in earlier days .

Other advantages are that it can be fortified and other ingredients can be topped or mixed it with it . Cakes and breads can easily be prepared in homes in micro oven . The basic raw material the flour is easily available in grocery also the other products like sugar , salts ,baking soda etc .


Bakery products are all weather , all gender , all classes and any time snacks .
Thus its makes them best food category in entire range

Increase In LPG Prices Threatens Indonesian Bakeries

Fuel  in bakeries constitutes major part on costing of  the products . With daily surge on crude oil price in international market  governments  of many  countries  have no option   but to increase the prices of petrol , diesel  and  related products such as LPG ,CNG  etc .

Indonesia    is one such   example

New s article

VIVAnews - Basic electricity tariff and 12-kg LPG's prices are expected to be revised in the near future.



Small-sized industries may be highly affected by the plan. Head of Indonesian Association of Bakery Producers (APEBI) Chris Hardijaya said even now before the prices are doubled, the said industries have been bothered by the high prices of 12-kg LPG.


"The industries require four 12-kg LPG tubes for production worth Rp 300,000 of prices. Should the price go up, the costs of LPG would be Rp 400,000," he said today, June 2.



On the other hand, he said further, bread selling prices cannot be multiplied sharply. As a result, small-sized industries will be closed and layoffs cannot be avoided. "It will be the worst effect of the plan," he said.

In addition, he said, industries and homes would target the cheapest LPG of three kilograms.


A spokesperson of the small-sized industry, Sium Muchji, said that sellers now find it difficult to find 12-kg LPG. "There's shortage in the market. We used to get 30 tubes of supply. But now we are only supplied 10 tubes," Siu said.

Although  Bakery Industry in Indonesia has been dominated by unbranded cottage industry .Few modern bakeries and retail have opened up in Indonesia . Among popular player in modern bakery industry are Holland Bakery, Dunkin Donuts, JCo, BreadTalk, Breadstory, Mama Oven, Breadboy  and   retail players such as Matahari .

Source : en.vivanews.com

Solution to such a scenario would be selective subsidy   by government   to the bakeries  who  employ   number of workers in their bakeries .In a trade of between them on cheaper bread and  bakery products

Priya gold emerging as a national brand

I was just flipping some business magazine for Indian top 10 food brands. What stuck me was Priya gold s entry into the top 10 . In span of 10-15 years Priya golds growth has been spectacular .Its brand recall has amazed many trade pundits .

Priya gold now has market share of 12% for bakery market with britannia(38%) and parle(42%) as the leader of the pack .

It all started in year 1993 .Shri B. P Agarawal established a biscuit plant in noida and started manufacturing biscuits . With products like classic , butter bite becoming popular in short period .Below are the reasons for its popularity

ADS AND PROMOTION

It has establsihed it self as low cost premium product plank and with a popular ad campaign which ran for years was "" HAQ SE MANGO "' with Priya tendulkar as their lead personality for ads .She was popular with middle class for her role as rajni in tv serial rajni who stood for middle class rights.Now of course they have enrolled Karisma kapoor for makeover of image on upmarket image . Priya gold ran promos for it products.declaring prizes on it products.Priya gold focused on rural and tier 2 and tier -3 towns markets with great success .

PACKAGING

One of the most innovative thing surya foods did was introducing ""family pack ""where you have pack of 400-300gms .Normal packs are of 100g , 150g , 75g packs .
When every one was launching sachet or ""tikipacks"" ie small packs of 3-4 biscuit a pack. Surya food went ahead with family packs and it was instant hit . Indian middle class lapped it up . Others had to follow but by the time Priya gold had its customer base .

PRICE AND DISTRIBUTION

Pricing was done keeping with competition it placed it self on low price premium product plank.They delivered directly to dealers from there godowns with better margins to retailers who pushed their products for better sale.

Surya food now produces 23 varieties of biscuits with tonnage up to 150000 p.a. Popular products are Butter bite ,Marie lite ,Classic cream,Boss,CNC ,CheezeBit

Britannia Vs Parle – Battle for the market continues

Britannia and parle the two food majors of India in the field of biscuits and bakery products . fighting it out in market for the share of consumers pocket and market dominance .In yester years it was market segments which both have dominated and not much was seen to disturb that arrangement.Parle with its Parle G , Kraxkjack and manaco where as Britannia has Good day , Marie gold , Creams
Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the
entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .
Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle
Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .
PARLE VS BRITANNIA
Business

Description	Britannia	Parle
Established	1896	1929
Nature of business	Public ltd	Family run business
No of manufacturing units	5 own ,40CMU	8 own units ,60 CMU
Market share ( value)	32.80%	32.94%
Ads Major methods	Cricket events and players	Celebrities endorse ment
New areas of promotion	Environment	Health and wellness

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

Category	Britannia	Parle	Leader
Glucose	Tiger	Parle -G	Parle-G
Marie	Marie Gold	Parle Marie	Marie Gold
Salty snacks	50-50	Krack Jack	Krack Jack
Choco chips	Good day	Hide n seek	Good day
Milk	Milk bikis	Milk sakhti	Milk bikis
Bourbon	Bourbon	Hide n Seek	Bourbon
Nice	Nice	------	Britannia Nice
Multi grain	Nutri choice	-----	Nutri choice
Cream	Cream Treat	Kreams	Cream treats
Cookie	Good day	20-20	Good day

So the battle for market share continues and advantage is for consumers who will get better product from both these biscuit majors .

Ads   Learn to bake delicious  cakes and pastries 

 

Ads  Keto Diet 

Bakery Boxes - Packaging Ideas for bakery products

 You might have come across wonderfull gift wraps  and boxes containing cakes ,cookies , wafers and biscuits .  Home based bakeries ,Smaller bakeries , bakery cafe chains and artisan bakery manufacturers all caters their customer with these customised bakery boxes .Numerous design and color combinations  are available

Few popular design of bakery boxes

What is in the name?

I have been to many cosmopolitan cities  thanks to my fathers transferable job  in Indian Air force   We moved around to many cities Major ones were Mumbai , Delhi , Chandigarh and Shillong  after completion of my education I went to complete my graduation at Bhopal . Back in Delhi for job  and then to Dubai , Musqat and Abu Dhabi in connection with Job .  Since Child hood I  have been visiting Bakeries  for our Daily  breakfast breads and Cookies for snacking .  Celebrations were done with Cakes and Pastries all  from  nearby  bakery shop .
I can still remember the smell of baked goods in these small bakeries  and with unique names  such as “ Bake n Shop” ,
“City Bakers”  etc . Getting stuffs in oily paper bags .We could get our own recipes made with these bakers .
With ever expanding  popular bakery chains and cafe opening in every popular joints in city landscape we are getting new names . I have wondered  what went in to these bakery owners  mind before naming their  shops , cafe , brands .
Some were based on location  ,others on owners family name  and some on the origin of  products such as Swiss , French or Italian  each catering specific population .
Fascinated by their names  I started to collect  these names   and could be read  at
Buy Ebook On Bakery Names

Do add your favorite names .

Shrink wrap packaging for bakery products

Shrink wrap is a popular method of packaging among bakery manufacturers as more of private label customers prefer this kind of packaging . It based of the principle where poly film is heated and allowed to cool thus the film acquires the shape of the pack through shrinkage

Shrink wrap are commonly used for over wrapping Cartons and Display boxes ,normally of small sizes .Display boxes are the most used in the bakery industry for shrink wrap application . Consumers gets clear view of product in this kind of packaging .

Shrink wrapping machine consists of . Heat tunnels or ovens, Heat guns, L-Sealers, and Shrink Chambers are used for large items. There are also Manual shrink wrap machines that characterize for being portable, light weight, built to last, and a cost-efficient option for low to moderate production lines.

Other items such as cartons , beverages bottles , cans and small pallets are shrink wrapped .

Major advantage with shrink wrapping

• It helps unitizing i.e. keeping products in a compact form .
• Keeps box and product clean
• Consumers can views products
• Convince to consumers in handling
• Helping in palletization
• Extra protection

Common shrink wrap films are Polyolefin other material is PVC. Key properties of shrink wrappers are thickness,shrink, sealability, optics, toughness and slip . Shrink films can be produced in way where it can shrink only in one direction unidirectional and both ways bidirectional.

What are Dough Conditioners/Improvers ? - Bakery Glossary

All Bakery products uses on e or the other type of dough conditioners .These dough conditioners helps in enhancing dough characteristic like elasticity and texture . Commercial dough conditioners are sold in market and are available in powder or paste form .The popular name I have checked is" Bio - bake "&'' Puratos''as popular dough conditioner . These dough conditioner have guarded chemical composition . Its balanced mix of fats , sugar , enzymes ,ascorbic acid ,emulsifying agent . It should help in process like mixing , baking and fermentation.

A good Dough conditioner should help in increasing yeast activity( provide nutrients) and should help strengthening gluten .

Few popular dough conditioners which are used in bakery industry are
Calcium stearoyl lactylate
Sodium stearoyl lactylate
Sodium stearoyl fumarate
Potassium bromate
These are further classified as
Reducing agent , Oxidising agent , Enzymes, Emulsifiers

These dough conditioners are used in small quantities . Trials should be taken before finalising brands of commercial dough conditioners .

Bakery Trends In China

Chinese bakery industry is witnessing high  growth alongwith its other industry  . Rapid urbanization ,changing food habits  and increase in middle class income are  factors in making bakery products popular in China

Foreign bakery chains are accelerating their expansion into China, as local hunger grows for freshly baked bread, cakes and pastries.
Singapore bakery chain BreadTalk, for instance, said it has plans to increase its number of mainland outlets from 300 to 550 in the next couple of years.


Read more on chinadaily.com

Tortillas emerging as most popular bakery product in USA

GIA announces the release of a comprehensive report on Tortillas market. Consumption of tortillas is growing at a steady pace in recent years. The growth is partly attributable to the rapid expansion of the
Press Release

Latino population and the increasing popularity of tortillas among other cultures and countries as a favorite snack and meal option. In the US, tortillas have emerged as the fastest growing bakery product, and are next only to sliced bread in terms of sales.




San Jose, California (PRWEB) February 10, 2010 -- Tortilla is a flat (unleavened) white bread that serves as the staple food for Mexicans and Central Americans. The word 'Tortilla' is derived from the Spanish root 'Torta', which means 'a plain round cake'. Tortillas are eaten all round the year, and are offered in various flavors and colors depending on the type of corn used in making them. Americans extensively use tortillas in different foods and most commonly in burritos, which is a traditional food of northern Mexico. Mexicans who have settled in the southwestern parts of the US continue to eat tortillas as staple food. Flour tortillas are used in restaurants for preparing a range of Mexican and non-Mexican cuisine. Further, with the increase in Hispanic population, tortillas are no longer considered as ethnic bread, but as mainstream dish.



Mexicans are among the largest consumers of tortillas in the world as stated by the new market research report on tortillas. Corn Tortillas form the staple food of Mexicans and tortilla factories are found commonly everywhere including cities, towns and villages and at times a single street may house more than one tortilla factory.


Tortillas: A US and Mexican Market Report

Tortilla industry encompasses several small players serving local markets and a few large players serving the global markets. Even as consumption of tortillas is high in Mexico, there is virtually no competition in this market because products are mostly undifferentiated. There are about 60,000 tortillerías in Mexico, and Gruma is the only major supplier of corn flour in the market. In the US, the number of significantly larger tortillerías is higher than in Mexico, and hence competition is intense.


Key players dominating the US and Mexican markets include Gruma S.A.B. de C.V, Gruma Corporation, Mission Foods, Grupo Industrial Maseca, S.A.B. de C.V, Grupo Bimbo SA, Grupo Herdez SA de CV, Kellogg Company, Nabisco Inc., and Pepperidge Farm Inc. among others.


The report titled "Tortillas: A US and Mexican Market Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of industry overview, key market trends, product overview, profiles of major players, and recent industry activity. The report analyzes market data and provides analytics in value sales for the US, and Mexico.



For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Tortillas_Market_Report.asp



About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.



Global Industry Analysts, Inc.

Telephone 408-528-9966

Fax 408-528-9977

Email press(at)StrategyR(dot)com

Web Site http://www.StrategyR.com/

Bakery Equipments - Wafers biscuit manufacturing

Another popular bakery products are Wafer biscuits. Basically they are of two type

• Cream filled sandwich type : Two layers or Three Layers


• Coated or Enrobed chocolate type

Following are the equipments required for automated wafers biscuit manufacturing

• Batter Mixers with transfer unit


• Plasticizers


• Cream Mixers with transfer unit


• Wafer baking Oven

These ovens have baking plates for wafers which are selected as per the size of wafer sheet )

• Cooling Arch or Bridge


• Wafer Spreading Unit


• Wafer Block Cooler


• Wafer Block Cutting


• Wafer Distributor for guiding blocks to various packing machine


• Flow wrap Packing machine

As wafers are very fragile packaging are mostly done in boxes and are then passed to packing machine for wrapper packaging .

Wafer Biscuit glossary are . Batter , cream , fingers , wafer sheet layer , baking plates , tongs , Conche mixers , Wafer sheet blocks .

Fats and Oils in Baking

All Bakery products contain fat or oil of different variety during baking process .Fat or Oil are important ingredients after Flour and Sugar .% of fat varies from product to product. Various type of fat and oils are used by bakers as per the need and availability .Few popular fat or oil are HVO ,Partial hydrogenated oil, Butter oil, Palm oil,Refined palm kernel oil ,Coconut oil , Soy oil.etc.


Fat or Oil perform various role in these bakery products . Few of important role are mentioned below

• Shortening
• Emulsifier
• Lubrication
• Machinablity
• Absorption
• Texture
• Flavour
• Aeration
• ShelfLife
• Nutrition
• Heat Transfer

Bread manufacturing

It provides the flavour , lubricates the dough and retain gases to give texture as it give lift to the bread loaf . Retains moisture and helps in machinability /slicing .

Biscuit Manufacturing

Fats and oil are used in biscuit to shorten the gluten formation . Fat also helps in machining , moisture retention , creaming .

Cake Manufacturing

Fats and oil in cake manufacturing helps in aeration,tenderising , emulsification and creaming and icing application .

Donuts

Heat tranfers , binding for coatings

Pastry

Use of fat results in flakes ,texture , shelflife

List of Major bakery manufacturers in China

China have seen major growth in bakery products such as breads , cookies , biscuits and cakes .This is mainly due to economic prosperity , change in lifestyle and eating habits . To cater such popular demands many bakery manufacturing units have come up in this region .Major brands are Nabisco , Kellogg's , Kangshifu

Here are list of few major bakery plants in China

Foshan Confectionery factory – Canton

Gandour Food Co – Suzhou

Kraft Food Asia – Beijing , Suzhou

The Garden Company Ltd- Kowloon

Ting Hsin International Group- Tianjin

URC Shanghai Peggy Foods Co Ltd- Shanghai

Arnotts Biscuits Ltd.

Beijing Delliyana Food Co

Beijing Meidan

Beijing Jitiantin

Boya Botong

Dongguan Gang Lian Food Co. Ltd

Dongguan Golden Apple Food Co. Ltd

Dongguan Golden Fuji Food Co. Ltd

Dongguan Hsu Fu Chi Foods

Dongguan Huamei Foods Co. Ltd

Dongguan Jia You Food Co. Ltd.

Dongguan Kam Tai Co. Ltd

Dongguan Lap Chau Foodstuff Co. Ltd

Dongguan Yi Dong Foodstuff Co. Ltd

Four Seas Group

Ezaki Glico

Fujian Dali Group

Fuma Group

Gang Rong Foodstuff Development Co. Ltd.

Garden Li Hua

Garren Biscuit Co

Ginbis Four Seas (Shantou) Co. Ltd

Gong Yang Foodstuff Co. Ltd

Guangdong Jiashili Group

Guangzhou Jessica Food Products Co. Ltd

Guangzhou Oubao Food Co

Hai Tai Confectionery

Hangzhou Kaida Biscuit Co. Ltd.

Hebei Hualong Biscuit Corp

He Tian (Dotin)

Hua Jia Food Co. Ltd.

Jiangmen Danone Biscuits Co.

Khong Guan (S) Ltd.

Kotobuki Seika Co. Ltd.

Kum Ho Foods (Qingdao) Co. Ltd

Liwayway Group

Lotte Confectionery

Lotte Stone Foods Co. Ltd

Meidan Group

Meiji Seika Kaisha

Orion Food Co. Ltd

Qingdao Food Co.

Qingdao Guliguo Food Co

Quanzhou Harvest Foodstuffs Co. Ltd

Shandong Navigable Food Co. Ltd

Shanghai Danone Biscuits Foods Co. 148

Shanghai Ezaki Glico Foods Co. Ltd. 151

Shanghai GT Nissin Food Co. Ltd. 155

Shanghai President International Foods 159

Shantou Maohuat Foodstuff Co. Ltd. 163

Shenzhen Rungu Food Co. Ltd. 165

Taishan Entally Enterprises 168

Tianjin President International Food Co. Ltd

Tianjin Ting Yuan International Food Co. Ltd.

Tong Yang Confectionery Co. Ltd.

Uni-President Enterprises Corp

Universal Robina Corp

Want Want Holdings Ltd.

Xian Food Factory

Yantai Alliance Food Co. Ltd.

Yat Hing (China) Co

Yi Shui Qing Yang

Zhongshan Caesarwave

Zhongshan Mei Hua Co.

Zhongshan Weiss Biscuit Factory Ltd

Zhuhai Kaidoo & KiuXiu Food Co. Ltd

Anmol Biscuits - A Regional Power Brand of Biscuits

Recently Anmol Biscuits were in news for its plan  to set up new biscuit plant in Orissa.They also had  big stall showcasing entire range of biscuits in recently concluded Indian Trade fair in Delhi .Which shows Anmol ambitions  to become major player in Indian Biscuit Industry . Anmol biscuits  are  one of the popular brands in  eastern and nothern part of India.Indian Biscuit market has been primarily dominated by big 3 Britannia ,
Parle and ITC .New players have been recently added such as UnitedBiscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands . Local competition  for Anmol comes from Biskfarm , Moreish foods , Raja , A1 , Sona Biscuits and Priya Gold .


In  Eastern Indian market Anmol  is the one brands which has successfully build inroads to the bakery productsmarket and are available at all major retail chains and bakery retail chains . Anmol  products have also spread to Delhi, UP ,Bihar , Orissa and North Eastern States along with dominant player in West Bengal .  Anmol Biscuits Ltd runs  two manufacturing units  one at Dankuni (WB) and other at Noida (UP) with BSI , ISO -22000 , HACCP and GMP  certification. Anmol Biscuits inventory includes  23 brands and 43 SKU 's with 110 Super stockists, 2600 distributors & 250 sales person & and presence in about 4 lakhs retail shop.


Started in year  1993 with one single unit now running 6 production lines   , Anmol  has gradually  transformed itself  into company  to join  the big league of Indian biscuit industry. Under  Mr Baijnath Choudhary leadership  company has achieved great success in expanding market foot prints .



Products -
Biscuits and Cakes

Brands

Biscuit -  Butter Bake , Yummy  , Lemon Maja , Marie Time , Thin Arrowroot, e-time,Fun Fill, 2in1, Snackles,Gol Mol, Gluco Power,coconutty

Cake -  Bar Cakes , Cup Cakes of Different flavours

HQ

ANMOL BISCUITS LTD.

229 A. J. C. BOSE ROAD

CRESCENT TOWER, 9TH FLOOR,

KOLKATA - 700 020

PHONE: +91-033-2280-1277 / 78

FAX: +91-33-22895006 / 07

E-Mail: info@anmolbiscuits.net

Website : http://www.anmolbiscuits.net

Cookies Vs Gazak's -Winter Does Have Impact On Sales Of Biscuits

While taking my daily dose of  Gazaks( sesame mashed with jaggery)  , Raibari ( sesame with jaggery)  and Gur Ki Patti ( peanuts with jaggery) , Chikki , Til ki patti and  relishing parathas ( Indian non leavened bread with oil spread on surface )   for morning break fast  I was  wondering whether this  change of  eating habit in winter  has  any impact on  sale of  biscuits and cookies  which  are popular snacking and any time food  for millions of Indian house holds . Only  hot Pizza's have been able to hold ground as  favorite bakery product in winters for Kids .

Personally my house hold intake of baked goods does see a   change in favour  of  these winter delicacies of Gazaks , Til-Patti , Methi ke Ladoos , Gur Ki Patti  for snacking and Paranthas instead  of ever  preferred  morning break fast  sandwiches .

Talking to retailers   I found  that they all agreed to fact that the sale of biscuits and cookies have seen fall a of 5- 10%  at their stores . People prefer these seasonal products which have added  health advantage .Sales picks up only after winter is  over

Digging more into  these road side vendors  business who are seen every where during winter seasons stationed in all major localities.Preparations are done in two - three month in advance  to prepare these varieties and then distributed  to either wholesaler who sell by stacking up all these products in bags or sacks, Jars  for sale .Cart vendors  buy  these products  to sell  them  to different locality of the city .Season start from month of December and ends by  February . Selling price  for these product are  Rs 120- Rs 200 / Kg . They  claim to  make profits  in range  30 - 40%  for these product .Major raw material required are peanuts , sesame seeds , sugar and  jaggery. Products of various shape and flavour could be found with these road side vendors such  rolls , squares and triangular gazaks  with flavours of  jeera (cummins seed) ,sounf ( fennel seeds) , dessicated coconut  and dry fruits.

Many entrepreneurs  had made fortune by catching up with these trends as they pack and market these products to supermarket , mall and food stores  . Every sweet shop of repute starts promoting their own product for this season . Most of these items  are into non - branded categories except for few pan India brands such as Haldi Rams  Gazak .

 Local  biscuit and cookies manufactures have tried to cater this market with cookies with sesame seeds and peanuts . Can expect manufacturers to innovate and produce some of these  products .

Bakery manufacturers - Kelloggs - company profile

Kellogg Co. is ranked among top bakery manufacturers of world . Established in year 1906 in Michigan USA by Mr W.K.Kellogg. Its has products like ready to eat cereals , break fast and fruit snacks , cookies , crackers , natural and organic ,frozen products . Some of its favorite brands are Kelloggs , Eggo ,Pop-tarts ,Cheez-it,Garden Burger ,All bran ,Kashi , K Special ,Mini Wheats ,Crunchs and Pops . Popular bakery brands of Kelloggs are Carrs , Kebbler, Famous Amos ,Chip Deluxe , Fudge Shoppes, Club,Murray , Town House .

It has got manufacturing units in 19 different countries which includes countries from Africa , Asia , North America , Latin and South America and Europe .Sales in around 180 countries .
Employees - 32,000
Annual turnover (2008)-USD 13Billion
Corporate H Q --One Kelloggs square , Battle Creek , PO box - 3599 , MI -49016-3599,USA
CEO - David Mackay