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Grupo Bimbo Goes For Expansion In Europe

Grupo  Bimbo goes for  expansion spree with  take over of  Sara Lee  Business in Spain and Portugal

A report .

"Grupo Bimbo S.A.B. de C.V. has agreed to purchase Sara Lee Corp.’s fresh bakery business in Spain and Portugal for about €115 million ($154 million).
“This acquisition underscores our international growth strategy and bolsters our vision of becoming a global leader in the baking industry,” said Daniel Servitje, chief executive officer of Grupo Bimbo. “It will also give us the opportunity to unite the Bimbo brand on both sides of the Atlantic along with the transfer of know-how between the two companies and commitment of our new Spanish and Portuguese associates.”
The agreement includes all Sara Lee fresh bakery brands, including Bimbo, Martinez, Ortiz and Silueta, in Spain and Portugal along with seven manufacturing facilities. In fiscal 2011, the Sara Lee fresh bakery business in Spain had net sales of $408 million.
“The move to Grupo Bimbo is a natural next step that can benefit the Sara Lee bakery team and brands in Spain and Portugal as they would become part of an organization fully dedicated to the bakery category,” said Jan Bennink, executive chairman of the board for Sara Lee. “Divesting the bakery business allows Sara Lee’s international portfolio to become simpler and more focused on coffee and tea, the categories around which we are building a leading pure-play international company.”


Eco Friendly Bakery

Case  Study  On Eco  Friendly  Bakery

Bird  Bath Bakery  - USA .

The Bird Bath Bakery  is a prime  example of eco – friendly  bakeries . The promoters have  installed equipments which  run on wind mill  energy  (  Electrical energy generated through  wind mill is used to run  the  mixers , ovens , slicers etc ).

Finished goods are transported in neighborhood   through  eco friendly   bi cycles

Customers  are encouraged and incentives given if they arrive on bicycles , skates and other mode of transport  thus saving of fuel .

Organic  raw materials are used  for bakery products .
Wheat is used to make walls of the bakery with bio- degradable  cups made of corn .

Top 10 Most Trusted Brands In India -2011

 Most  Trusted  Brand  In  India   For  Year 2011
 Source : ET Brand Equity

Top  10 had two  food brands

Britannia  ( Biscuits , Cake , Bread , Rusk , RTE , Dairy  products )  and Maggi  ( Nestle )

1   Colgate
2    Lux
3    Airtel
4    Lifebuoy
5    Nokia
6    Dettol
7    Britannia
8    Vodafone
9    Maggi
10  Closeup

Top  biscuit brands  of  India
Bread Brands of  India
Top cake brands of  India

Money Is In Rusk - Britannia

 Britannia Rusk  are  the only branded rusk available pan India . Eyeing a major opportunity in this segment  which  is largely unbranded Britannia has gone aggressively on marketing Rusk to the masses . With several variants  milk, sooji etc .As people shift  their preference from biscuits to other products  such as cookies  , biscuit companies are trying promoting premium biscuits and cookies .Rusk are popular among  elderly and working class as it supplements food  preferably as break fast  or evening hunger pang .

 A report

While recent statistics relate consumer spending to poverty status, the country's Rs 15,000-crore biscuits market is throwing light on yet another consumption story. Indians are spending as much on cookies as they are on biscuits that are staple fare, including Glucose, Marie and Milk. Both categories now command 24 per cent each of the consumer spend.

Premium Rusk from Britannia , rusk from britannia , britannia premium ruskIn the last two years, the biscuits segment, ruled by the Glucose biscuit, has been consistently losing market share to its more appealing cousin, the cookie, Ms Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Ltd, told Business Line.
Share dips

She said that the category's share has dipped from one-third of the market it commanded two years back, while the cookies' share has shot up from the 12 per cent it commanded two years back. “We realise that consumers are looking for food for pleasure but are not willing to give up on nutrition,” said Ms Narasimhan.

Thus, to keep consumer interests alive in the declining mass market biscuit segment, Britannia is re-launching its rusks range.


Tata's Tetley To Launch Biscuits In UK

Tetley Tata's International tea brand plans to enter UK biscuit market . A report Tata Global Beverages, the owner of the Tetley tea brand, has entered into the UK food market for the first time with the launch of branded scones. The Tetley Tea Folk fruit scones are made with Demerara sugar and plump juicy sultanas and are baked under under licence by bakers Haywood & Padgett, reported just-food. The launch is the first evidence of Tetley's programme to leverage the appeal of the brand with a range of licensed products, the company said. "This is all about developing Tetley Tea Folk products that are the perfect accompaniment to enjoying, making or thinking about Tetley tea," said Tetley marketing manager Anand Gandesha. "It is the first time that we have leveraged the strength of the Tetley Tea Folk in this way and it will be exciting to see how it develops." Tetley also plans to launch a range of other edible products including biscuits, which will be aimed initially at the convenience sector before seeking broader distribution to major multiples, the company said. Source

Modern Trade Becomes A Major Marketing Strategy For Fmcg's

With malls , super market or hyper market concept catching up in India .Fmcg's has now have turned their attention to this new marketing and sales channel apart for the conventional CSD sales . Even created full fledged dedicated department over looking Modern Trade business . Modern Trade activities include supply chain management , floor management , category expertise and Joint promotion planning . Sales from modern trade route has now started giving volumes to these bakery majors . Retail sector is hot segment in Indian and is witnessing huge interest from Indian corporate houses and from International players like Walmart , Tesco and Carrefour . Major fmcg like Dabur , GSKCH , Hindustan lever and Godrej Consumer Good Product Div . Not to say major bakery product manufacturers like Britannia , Parle and ITC . Most of the metropolitan consumers and now of course the tier -2 consumers prefer to do their shopping at these mall /supermarket/hypermarkets thus providing these fmcg to push their premium product or innovative products for first hand feed back from such consumers . Other Major Advantage of modern trade are Its easier to monitor sales from point of purchase due to effective inventory management systems at these store . Large presence of these stores makes any product to be launched at shortest time with immediate feed back from customers which would have been difficult from kirana or retail shop On the floor sales promotion are easier for these channels Industry experts believe that contribution from modern trade route would see a expotential growth .

Unibic launches Choco Kiss

Unibic has launched its premium cookies with chocolate Choco Kiss available at Rs25/- for 90gms
unibic cookies , choco kiss
. Competes with ITC 'S Choco fills cookies

Depositor Application In Bakery -Video

List Of Popular Industrial Baking Ovens

Various  types   of  Commercial /Industrial  baking  ovens are  available  to manufacturers  for  their  specific  requirements .

Selection of  ovens are done  on the basis  of  following

Following are different type of  commercial /industrial baking oven

    Pretzel-baking ovens
    Steam ovens
    Continuous-feed ovens
    Electric ovens
    Multiple-deck ovens
    Gas ovens
    Wood-fired ovens
    Infrared high-frequency ovens
    Swing tray ovens
    Contray  ovens
    Confectioner ovens
    Shop ovens
    Thermo-oil oven
    Pizza ovens
    Rotary Rack ovens
    Tunnel ovens

 Also  visit : types of  oven 

Nestle Launches Aero Chocolate Biscuits In UK & Ireland

 Aero chocolate biscuit , Nestle aero chocolate biscuit
pic courtesy - Nestle
Nestle  world  No-1  food manufacturing   conglomerate  has launched an innovative product named Aero  in UK and Ireland . It contains chocolate with  round biscuit  thus giving  consumers  a unique taste of both . Its quite different from popular chocolate enrobed  wafer biscuits  One of the world popular Nestle  chocolate  wafer biscuits brand  is KIT KAT .

A report
Nestlé’s Aero chocolate bar brand has launched its first ever biscuit in the United Kingdom and Ireland.

Aero Biscuit, which combines the iconic brand’s air-bubble filled chocolate with round pieces of biscuit, is aimed particularly at women aged from 25 to 44.

Graham Walker, Trade Communications Manager for Nestlé UK, explained the significance of the new Aero addition.

He said: “Aero Biscuit will bring consumers who currently buy chocolate confectionery into the biscuit category.

“The great combination of Aero bubbly chocolate and crunchy biscuit bubbles makes it ideal for consumers looking for a sweet snack
 Aero  biscuits are marketed by Nestle  in  Brazil by the name Suflair , Netherland Bros  and in Hungary    as Boci

Nestlé Global

United Biscuits HobNobs Launched In India

hobnobs , united biscuit hobnobs,mcvities hobnobs
United Biscuits has launched its popular brand   Hob Nobs  in  India . Initially with promos  . Available in Rs30/ for 120 gms .  UB  Hob Nobs competes  for  the niche of  Oats biscuits  . Hob Nobs consists of Oats  with Honey .  Competition comes from Britannia Oats Honey  Vitae Marie and Unibic s Oats honey cookies

Inventory Of Food Safety And Hygiene Equipments In Bakeries

Apart from bakery  equipments,  bakery manufacturers need to have  equipments to maintain hygiene and sanitation standards  in and around production  area .Manufacturer  need to invest into these  food safety and hygiene equipments to reduce contamination and foreign body complaints from consumers .

Here is the list  for important equipments

  • Air curtains
  • Electric Fly -insect Killer -Insecticutors
  • PVC  Strip  Door Curtains
  • Scrubbers
  • Sweepers
  • Pressure Washers
  • Pallets
  • Ventilators 
  • Dust Collectors 
  • Metal Detectors
  • Sieves
  • Filters
  • Sanitizers
  • Vacuum Cleaner
  • Dough trucks with  cover 
  • Silos
  • Bins
  • Effluent treatment plant 
  • Ozonisers

more on these food safety equipments

Kraft Foods Inc To Open New Biscuit Factory In Ukraine

Bloomberg reported that Kraft Foods Inc.  announced that it will invest $36 million by the end of the year to build a new biscuit factory in Ukraine, according to Taras Lukachuk Kraft CEO for Ukraine, Central and Eastern Europe.

The new factory will be based in central Ukraine and will start operating in the fourth quarter of this year.

Currently, Kraft Foods has two plants in the Central Ukraine area that produce coffee and chocolate.


Srilankan Diana Biscuits To Be Launched Under New Brand

 cargill ceylon
 Reported earlier  of  food major  Cargill Ceylon  PLC take over of  local biscuit brand  Diana biscuits  have plans to enter biscuit market in a big way with  new brand name and varieties . Competition comes from well entrenched players like Ceylon biscuit ltd and Maliban .
Cargills Ceylon PLC which entered the confectionary industry in November 2010 by acquiring Diana Biscuits Manufactures, which has now been renamed as Cargills Quality Confectioneries (Private) Limited, is to launch the first range of biscuits made to a new recipe under a new brand name.

In his message to the company annual report 2010/11, Ranjith Page, Chairman, Cargills Ceylon PLC, said that this new launch would without doubt excite customers and the industry with its sensational new selection of biscuit varieties.

Page added in his message that the production plant located in Nalanda, Matale is now being modified to develop a wider product range than what was hitherto marketed under the ‘Helan’ brand.

The chairman further stated in his statement that the company is optimistic that the investment would yield above average returns in the medium to long term and is also aware of the initial impact on the bottom line in terms of higher interest costs and turnaround time of the loss making biscuit operations.


Hebenstreit GmbH - World major bakery equipment manufacturer - A profile

Hebenstreit Gmbh   have been serving world bakery industry  for long . It has installation across the globe and  bakery equipments have been installed in numerous bakeries in world . Hebenstreit GmbH has 100 years of history  for bakery equipment s . It has dominant market share for hollow and flat wafer biscuit equipments . Hebenstreit  have been pioneer in bakery technologies  its manufacturing expertise and  services  had made  them  world leader in  wafers bakery equipments .World over manufacturers prefer Hebenstreit wafer manufacturing technology .
Founded in 1898 in Radebeul near Dresden, Hebenstreit  has been based in Frankfurt am Main since 1950, and since 1978 in Moerfelden-Walldorf.

Flat and Hollow  wafer plant

Hebenstreit GmbH   market leading in wafer manufacturing equipment with 100 years experience of the specialist needs of high-output plant bakeries producing a wide product range.Wafer production plant offered by Hebenstreit consists of 
Automatic wafer baking machine -ovens
Wafer sheet  coolers
Wafer sheet conditioner
Wafer spreading machine
Wafer sandwich cooler
Wafer cutting machine
Wafer automatic feeding machine
 Special equipments
 Batter production plant
 Cream production plant
Compact wafer production plant

After  Sales  Service

Hebenstreit   takes complete project from design to commissioning stage  from  customer . through their Aftermarket services  from Germany  based centre .  Hebenstreit  provides excellent support in terms of spares for their equipments such as  spares  for wafer ovens  , creaming and cutting block , service contracts . It has service partners  in  Asia , Europe , Africa ,America and Australia.


Hessenring 16
64546 Mörfelden-Walldorf
 Telephone: +49 (0) 6105 202-0
Telefax: +49 (0) 6105 202-190

Gartenstraße 68
01445 Radebeul / Dresden
 Telephone: +49 (0) 351 8312-0
Telefax: +49 (0) 351 8312-350


web :

Britannia's Honey Oats Vita Marie

  Vita Marie Honey Oats , Britannia Vita marie honey oats
Britannia has recently launched  new variant to its  Vita  Marie biscuit product range  with  health  ingredients like honey and oats . Specially  targeted for people looking for products  which  reduces risks to health

Major Bread Brands Of Mumbai To Hike Prices

Alongwith  state  bread manufacturers association . Maharastra Bakery Utpadak Sangh  declaring its intentions to increase prices of bread  by 12% ,major bread brands in Mumbai  has already or planning to hike the price of bread.

A report 

Rising input costs have forced Hindustan Unilever (HUL) to hike prices of Modern branded bread by up to eight per cent. Other strong regional brands such as Western India Bakers (WIBS), Monginis and Kwality Bakes Food have also hiked prices by 5 to 10 per cent. “The price of raw materials such as wheat and flour have increased by around 10 per cent since April-May 2011,” said a senior HUL official in know of the development. “We had to pass on the prices to our consumers due to increasing cost pressures,” he said.


Bakery Economics

Economics of bakeries
Cost elements  for baked goods manufacturing and their contribution on costing - click to enlarge the diagram

contributed by

Universal Consulting India Pvt Ltd.

Co Branding By HUL And Future Group In Bakery products

CoBranding  as  a marketing strategy has been new to our country  and for bakery products  very few instances where co branding or co development  has been worked out . Its for the first time for HUL  to try this strategy for its  bakery brand -Modern .
The country's largest consumer products company Hindustan Unilever (HUL) and biggest retailer Future Group will co-develop and co-brand a line of bakery products that will be sold exclusively at Big Bazaar stores in the first instance of such a partnership in the country.

The bakery products will sport both Hindustan Unilever's 'Modern' and Future Group's 'Freshly Baked' brands on their packs and be rolled out in select Big Bazaar shops in Mumbai, an HUL spokesperson said.

"This is co-branding of Modern Foods products with Future group in Future Retail stores," the person said.
Co -  branding  is  a new concept  for  bakery  marketing . HUL  and  Future group have entered into  arrangement to Co -develop and Co - brand for   their  BIG  BAZAR  Retail outlets .

Though new in India, the concept is widespread in developed markets. The world's biggest consumer products maker Procter & Gamble has worked with Tesco, the UK's largest grocery store chain, to design Great British Flavours, a line of Pringles sold exclusively at Tesco stores. P&G has had similar tieups with Wal-Mart and Kroger in the US.

Experts foresee more such joint marketing initiatives soon, because it's a win-win deal.


Ishida Check Weighers

Check weighing   in bakery process is an important factor  to control  under weight products or  over weight products . Various check weighers brands are available in market  one of them is from Ishida . Ishida  is a major world weighing,packaging ,detection  and inspection equipment manufacturers in world .Established in year 1893  , HQ at Kyoto , Japan

Got offices in several countries across Asia, Europe and Latin America . Ishida has been operating in India as Ishida India Pvt Ltd .

pic coutsey
Ishida Check weighers can be used by  cookies , biscuit , cakes and bread manufacturers  for their product, with  equipments  used for weighing ,packaging , detection and cartoning . Ishida check weighers can be used for  wet and dry products .

Features of  Ishida Check weighers  - Model  DACS

A broad range of DACS-WN models covers virtually every checkweighing application. Each model features Ishida's high-stability load cells and a durable direct-drive conveying system that ensure accurate weighing at high production speeds.
Using Ishida's proven technology, the DACS-WN Series has been developed to satisfy the strictest production requirements, providing ease of operation, flexibility, hygiene, high-speed processing and optimal accuracy. Incorporating Ishida proprietary technology, the DACS-WN checkweighers use Anti-Floor Vibration Mechanism (AFV) and a special Digital Signal Processor (DSP) to give even noisy environments the highest accuracy possible. The DACS-WN can handle a large variety of pack types and sizes, ranging from 3g to 50kg and speeds to 300 weighments per minute.

  • Easy-to-operate control unit with a large 256-by-64-dot display helps eliminate reading errors, while the interactive operation system makes presetting extremely simple.
  • Data is clearly shown on the screen, and graphs and histograms are provided for easy understanding and enhanced production.
  • An optional printer can be attached to the control unit. Preset parameter data and various performance data can be recorded and printed.
  • Various types of rejecters are available.  
Major competitiors to Ishida check weighers are Mettler Taledo , Safeline and Lock inspection 
for more information  visit

Bread Improvers

Improvers  are  critical  ingredients of  mass  bread manufacturing  process . Bread Improvers performs  multipurpose function during production process  which impact the  texture of the  final product . The two most important function of an improver  are to  co2 generation during fermentation and gas  retention  during no time production method .These improvers are basically amylase enzymes which helps in breaking starch into  sugar  thus providing  food for better yeast activity during fermentation

Following are the major bread improvers

Ammonium persulphate
Potassium bromate
Potassium Iodate
Calcium carbonate
Acid calcium phosphate
Calcium  phosphate
L-cystiene  hydochloride
Guar gum

 Please check the permissible limits for the bread improver's from pfa act .

Few of  the  major bread improver manufacturers are
AB Mauri  Pvt Ltd
Helios Food Additives Pvt Ltd
Enzymes India Pvt Ltd 

Roles of  bakery ingredients

The Double Triple Oreo Sandwich Biscuit

 Kraft  Oreo  new  avatar  would have   multi layer of  sandwich  cream  with three shells and two layer of creams . Its exactly like multi layer  wafer  cream biscuits .

  article from sfgate
There are two things that can make an Oreo better: more filling and more cookie. The latest Oreo version has both, with regular and chocolate filling sandwiched between three chocolate wafers.

It's called the Triple Double Oreo, and it's finally hitting American grocery store shelves - and then our cabinets and then our tummies - this week.

News of the new, stacked-up Oreo broke online back in May, and fans have been drooling in anticipation ever since.

A single Double Triple Oreo cookie has 100 calories and 4.5 grams of fat.

Kraft said the idea for the newest Oreo came from an Argentinian cookie called Oreo x 3 ("por tres").

"The birthplace of OREO is America, but it's one global cookie," says John Ghingo, OREO's marketing director, in a press release . "We're excited when we can take a popular idea in one country and share it with other OREO fans around the world. It's ideas like this that have made OREO the world's favorite cookie."


Wonder Bread's ' 7 Wonders of the USA teachers " Campaign

           Unique  method  of  bread  promotion has been designed  by  Wonder  bread manufacturers  Hostess  Brands .Honoring ordinary American  people  for   their extra ordinary achievements 

A  Report

Wonder bread invites Americans to nominate inspiring teachers in its new “7 Wonders of the USA Teacher Tour” program. As part of its “Wonder Honors America’s Everyday Heroes” campaign, which is a national search for ordinary people making extraordinary contributions to their families, communities or country, the 7 Wonders of the USA tour honors American teachers who inspire a sense of wonder in their students. The tour gives teachers a chance to visit one of the 7 Wonders of the United States to teach a class remotely.

Hostess Brands, Irving, Texas, and the makers of Wonder bread, will also present 25 tablet computers to the schools of the seven winning teachers, and arrange for each teacher to provide an interactive educational experience to their students via the tablet computers. 7 Wonders of the United States span across the country and include the Grand Canyon, Kennedy Space Center Visitor Complex, New Orleans Jazz Park, Mount Rushmore, the Statue of Liberty, the National Mall in Washington D.C., and Mt. Kilauea in Hawaii, the most active volcano in the United States.

Plus, everyone who nominates a teacher can enter for a chance to win his or her own tablet computer. For every nomination, Wonder will donate $1 to Teach For America, New York, up to $10,000 to help grow a new generation of great teachers.

“As families prepare to go back to school, Wonder is honoring the teachers who teach our children to love learning,” says Laura Pitlik, director of bread marketing. “Generation after generation, teachers help prepare our children to take on the challenges of tomorrow and encourage them to do great things. And for 90 years, Wonder bread has been a staple for children in American households. As Wonder honors everyday heroes among us, we are proud to support the mission of Teach For America and the teachers who make a difference in the lives of so many.”

To nominate a teacher, visit the 7 Wonders of the USA website at and tell Wonder how a teacher has influenced a child today. While on the site, visitors can learn about each of the 7 Wonders with fun facts and family-friendly activities. They can also learn more about how Teach For America promotes educational excellence and equity across the country.


New Model For Bread Franchies In Philippines - Bakeshop On Wheel

From kiosks to retail shop  and  now  new modular bake shop on wheel,  bakery franchise  are adopting new methods to  woo customers

pic courtesy
A report

The bakeshop industry in the Philippines has just been tickled by an imaginative business concept when ANTZ The Bread Factory launched “BAKESHOP ON WHEELS” – an onsite baking of fresh bread that will revolutionize the baking industry. This business concept has been uniquely created by Filipino entrepreneurs, and proudly first in Asia.

Along with the launch of “Bakeshop on Wheels”, ANTZ The Bread Factory opens business opportunities for budding entrepreneurs and small to medium-scale investors to become FRANCHISEE.

As we know, ANTZ The Bread Factory has been popular for years now for its wide array of Antz certified original breads like the all- time favorite Braided Pizza and Mayon Pork Barbeque. Some of the top sellers are swirl muffins , ensaimadas , fiesta buns , flozz , and different varieties of loaf bread, which includes the lip-smacking pandesal loaf -- all baked fresh everyday on the Bakeshop on Wheels.

 The Manila Bulletin Newspaper Online

Britannia Shubkamanayien Gift Pack For Raksha Bandhan

All major biscuit manufacturers  are  making  gift packs  during festive  seasons  . People  have  started  giving cookies, snacks  and cakes  as gift packs  on  major  festivals  thus moving away from conventional sweets and chocolates  gift packs .

 shubhkamanayein, britannia gift pack , britannia shubh kamanayein

 britannia gift pack , shubh kamanayien
Britannia has  launched  a beautiful  gift pack in  triangular shape   with  Bourbon (4nos) biscuits pack and  Little hearts(1nos ) biscuit pack inside for Raksha Bandhan festival  . Colors and  message displayed  on gift  packs  attracts  consumers . Priced at Rs75.0/- for 335.0 g

Food Safety And Standards Act Comes Into Effect From 5th Aug 2011

 FSSAI Act 2006  passed by  Indian  parliament to streamline  food safety related issues  under single authority and  rules .Its notification  has been delayed for months  due one or the other reason has been  finally being put in effect  from 5th Aug 2011.

Food manufacturers , suppliers  , vendors  ,eateries , storage , distribution , imports and exports, food services and other related businesses  would be governed by new rules under FSSAI  Rules 2011 .

The Food Safety and Standards Regulations, 2011

The Food Safety and Standards Regulations, 2011 has been notified in the Gazette of India dated 1st Aug 2011. these Regulations shall come in force on or after 5th Aug 2011

    Food safety and Standards (Licensing and Registration of Food businesses) regulation, 2011
    Food Safety and standards (Packaging and Labelling) regulation, 2011
    Food safety and standards (Food product standards and Food Additives) regulation, 2011 (part I)
    Food safety and standards( Food product standards and food additives) regulation, 2011 (part II)
    Food safety and standards (Prohibition and Restriction on sales) regulation, 2011
    Food safety and standards (contaminants, toxins and residues) regulation, 2011
    Food Safety and Standards (Laboratory and sampling analysis) regulation, 2011

The Food Safety and standards Rules, 2011   

The Food Safety and Standards Rules, 2011 has been notified in the Gazette of India vide G.S.R.No:-362-(E) dated 5th May, 2011. These rules shall come in to force after three months from the date of publication in the official gazette. (i.e. 5th August, 2011).

Copies could be downloaded  from   fssai  website

FSSAI  brings  licensing and adulteration  laws

Energy Audits In Bakery

With  ever increasing cost of energy  bakeries  need  to  get their plant audited once in every 3-5 year period for modification and changes in their energy management and technology  to reduce energy cost . Energy  aud
its  can be done  by  experienced  auditors  or through  institution s .

Energy Audit Methodology:

Energy Audit Study is divided into following four steps

a. Historical Data Analysis:

The historical data analysis involves establishment of energyconsumption pattern to establish base line data on
energy consumption and its variation with change in production volumes.

b. Actual measurement and data analysis:

This step involves actual site measurement and field trials using various portable measurement instruments. It
also involves input tooutput analysis to establish actual operating equipment efficiency and finding out losses in
the system.

c. Identification and evaluation of Energy Conservation Opportunities:

This step involves evaluation of energy conservation opportunities identified during the energy audit. It gives potential of energy saving and investment required to implement the proposed modifications with payback period. All recommendations for reducing losses in the system are backed with its cost benefit analysis.

d. Monitoring and Control:

With increasing energy prices, many organizations have incorporated sub-metering systems in their
plants. It is required to identify and monitor parameters for energy consumption per unit of production
or services i.e. Specific Energy Consumption (SEC).SEC monitoring is an important tool for monitoring and
proving of energy conservation measures especially to see the effect of implementation of projects directed towards energy conservation.

Major Area's  for Energy Audits

Baking Oven
Lighting in Plant
Air Compressors
Air conditioning and Refrigeration unit
Packaging Unit
High  rating Motors
Electrical s system including Transformers
Mixers , Grinders , Blenders  and conveyors 

Energy Audits  has been made mandatory  by several countries . Incentives  for  better power factors  in electrical energy usage  are provided through lower bills .Few  easy  to implement plans  are suggested through these energy  audits  and the cost of  conducting such  audits  are insignificant in comparison to the savings generated   through the   suggestions and modification .

Choco Fills From ITC Sunfeast

 itc chocofills,itc sunfeast ,sunfeast

 itc ,itc sunfeast , chocofills, itc chocofills
ITC 's  Brand  Sunfeast has  been aggressive  on  covering all segments  of  biscuit  categories   has  now  launched  Dark  Fantasy   Choco Fills   with  innovative  enrobed biscuits  with  chocolate  fillings inside . ITC  Sunfeast  has  taken  a lead  in  manufacturing  new variants  of  biscuit  in premium  segment of  biscuits . ITC  Choco Fill has attractive  box packaging with  wrapper   for the  primary packaging . Each  box of Choco fills contains six packs  for  biscuits . ITC  has launched  aggressive advertisement and tvc for Dark Fantasy across cities .ITC  has already  launched dual cream biscuits .

This  type of biscuits  were attempted earlier by  Britannia  and Parle  by  their  Date Rolls and Fruit  Rolls  which failed  to  entice  the targeted customers. Lets  see the  impact  of  Choco Fills .

ITC  Plans expansion for Sunfeast Brand
Indian biscuit industry review

Britannia To Launch Honey Oats Vita Marie

Britannia is targeting urban women who are now more concerned about healthy lifestyle  with new product launch of Vita Marie Honey Oats  . Also was the decision of  Britannia to set up  manufacturing unit and R&D centre near Bangalore  in news

A report

Targeting the health-conscious consumers in urban areas, Britannia Industries has launched Vita Marie Honey Oats biscuits.

With this low-fat, cholesterol-free biscuit brand, the company enters the adult health and wellness food segment, which is worth Rs 5,000 crore and growing at 25 per cent per annum, according to Anuradha Narasimhan, category director (health and wellness), Britannia Industries Ltd.

She said it would be a healthier option for the health-conscious adults, especially women, as a tea time biscuit. The company expects a portion of the current consumers of its Marie brand to switch over to the product and would target the major cities as potential market.

Business standard

GoKrunchee A New Wafer Biscuits Brand

 Wafer biscuit  market in India is still in its  infancy  stage   . Bakery market is still dominated by  biscuit and bread categories . India  still do not have pan India wafer brand .  We have only one or two brands which are available in malls/supermarket . Dukes and Pick wick . Indian still have to buy  imported brands such as  Tiffany , Nutro ( Now Britannia ) and Munchees .


Gokrunchee is now available  in major stores/malls/supermarkets /  across major cities . Priced at   Rs30/- per 80gms .  Promoted by  Jayelbee food products of Gujarat .

Opportunity For Bulk Bakery Product Manufacturers In Delhi & NCR

Pl  Contact to below mentioned details  If you are  a bulk supplier of  bread/cake/cookies. One of our  client is putting up bakery  retail  chain in and around Delhi /NCR


Pick wick Wafer Rolls

 pick wick , pick wick wafers,wafer biscuit

Pickwick  is  one of the upcoming wafer brand in India. It has launched  pick wick  wafer rolls  as a unique product in wafer biscuit market .Wafer Rolls are packed in  metalized wrapper and placed into  pvc tray. Wafer s biscuits are still evolving in India. We don't find many national wafer biscuit competition comes from few local brands  of  Dukes , Krunchee  and imported brands such as Nutro , Tiffany and Munchy

Get Your Photo On Cake/Cookies/Brownies

pic courtesy
How would you  react when  one find s a cake  or  cookies / brownies  covered with his/her picture Surprised wouldn't  you be  ! Now this trend has been picked up  by local bakeries  and one can get  his or her pic  displayed on cakes /brownies/cookies. Even  family pic can be generated on the Cake .

We could  find one  such bakery  in Delhi    The cake express  at Saket

Here are  contact details

NAME = Hemant
COMPANY NAME = The Cake Express
ADD = Saket
CONTACT  = 9971410641
www.thecakeexpress.comTYPE OF PRODUCT = Photo Cakes,Cake,cup cakes,photo cake delhi
DETAILS = Using our Cake on call service you can get photo cakes delivered in Delhi/NCR.
Our range includes cakes printed with your photo, logo or any image, Photo Cookies,
personalized cupcakes and traditional celebration cakes. We offer a Same-Day delivery
service for most of our cakes and cupcakes. Just place your order online or contact us for
more details.

Kinder JOY - A Product From Ferroro International

I have been amazed by the popularity of this  egg shaped  wafer chocolate s  with cream to dip . Innovative marketing , Packaging and Product Promos  has made  Kinder Joy  a house hold name in  India . It competes  with  Nestle and Cadbury   for chocolates market .

 kinder joy
This  could  be another example of  Innovative packaging . Egg shaped  shell  chocolate placed near billing counters in super market  and malls are drawing more eyeballs then  other products lined up  inside  the store

Kinder Joy  has  a gift  hidden in the egg shell for every chocolate  which  has made this wafer biscuit  popular  for  children . Priced  at  Rs 30/-   for  20  g .

Chitranajan Dar On Sunfeast Marketing Strategies

ITC  has been trying  to establish itself into one of the major player in biscuit segment with brand Sunfeast , launching wide spectrum of  biscuit varieties . It has got products to match  all major segment s of biscuit market such as Marie , Nice , Glucose, Bourbon , Cream  and  Salty .Competition comes from  Britannia and Parle .

Chitranjan Dar on ITC marketing strategies 

Dar pointed out that ITC Foods was able to disrupt the leadership of Parle in the biscuits’ category, which was primarily lea by the Glucose segment. “Five years ago, ‘Glucose biscuits’, coming at affordable price points and targeted at the masses commanded almost 55 per cent share of the biscuits’ category,” he said, adding, “Today, cookies and cream biscuits are emerging as the largest segment within the category.”

This, he said, was possible when Sunfeast, an ITC brand, along with other players came up with cookies and cream biscuits in smaller packaging, priced at Rs 5. “A market that led for 95 years, crumbled in two years,” he said, referring to the leadership Parle commanded.


Unibic Explores New Products In Cookies Segment

Unibic  in recent times has been aggressively putting up new products and enlarging its product range specially in health and wellness platform in its  Niche Cookies segment

Nikhil  Sen  Speaks To BusinessLine

Unibic Biscuits India, in which Unibic Australia has a majority stake, is not quite averse to another takeover deal after an earlier bid by Marico was aborted because of valuation issues.
Focus on niche segment

The takeover would have accelerated Unibic's growth trajectory, but for now the company does not want to be ‘distracted by the takeover experience'. Instead, it wants to focus on building the brand in a niche segment that is high on both the price and wellness factors.

“There is a vacant space here as there are no Indian players in this slot,” Mr Nikhil Sen, Unibic's Managing Director told Business Line. The company was launched in 2004 and has brands such as Chocolate Chip cookies (Bradman), Oatmeal Cookies (Anzac), Butter, Butter Cashew, Choconut and Jamz Cookies.

Unibic Australia holds about 65 per cent stake in the Indian company and the rest is held by Mr Sen and private equity investors. Marico's takeover attempt was to acquire an estimated 51 per cent stake in Unibic.

Business Line 

Complaint Against Albany Bread

 Complaint against  Albany  Bread  quality   from a consumer at Umakomaas Spar , South Africa .
 here are few pics illustrating poor quality of bread .

To whom it may concern,

My name is Basil Biljon.

I always purchase Albany bread and have always been more than satisfied with the product.

Unfortunately, I purchased 2 loaves at Umkomaas spar.

I have decided to bring the following to your attention. The bread has holes in them!

Please find attached photos of problems I have found.

Basil Warren Biljon

Donut Master - India 's Own Dunkin Donuts

When ever you think of  Donuts  the name  Dunkin Donuts  crosses ones mind . The American Donut giant has recently announced its plan to  enter  Indian bakery market  with JV partner Jubliant Food works . Dunkin Donuts  have presence in   North America   Europe , Asia , Latin america  and  approximately around  3000 outlets internationally.

Donuts  are new  to India's palate  even as we don't find  any major  Donut manufacturers in India . Now of course small & local bakeries  have started experimenting  with  different varieties  of  Donuts .

I was wondering whether  India would have an answer to Dunkin Donuts  and to  my surprise   I saw  Donut Master retail  cafe  at Kingsway Camp , Delhi . Promptly I bought  all kinds  of Donuts  (Chocolate , Straw berry , Orange  and few Nips ) from that shop  and product were really liked by  all  in my family . Donut Master  thus  can be  our  answer to   DunkinDonuts.

Donut Masters  have  presence in NCR  and Gurgaon  and are  looking for  further expansion .Donut Master is a brain child of  Mr Ajit Raghav  himself  a Food Technologist and Ex - Dunkin Donut  employee .

 for more visit

Unibic Sugar Free Butter Cookies For Diabetic People

In continuation with  drive  to launch   health and wellness products   Unibic  has launched  Sugar Free Butter Cookies  in  light cardboard box  moving away from conventional  bopp wrappers  used for biscuits and cookies.Claims to have 0%  sugar substituted  by  Malitol and Sucralose and trans fat free .Cookies  are packed in tray and metalized wrapper.

 India have considerable  population Diabetic people .

Sugar free  Butter Cookies are available  at price tag of  Rs 25/- for  67 grams . with recommendation against kids .

Competitions comes from Britannia 's  Nutrichoice range  of biscuits with low fat and low sugar content .

 unibic sugar free butter cookie , sugar free,unibic

Food Kiosk Concept Lapped Up By Indian Entrepreneurs

Kiosk  Concept  is  fast developing popular  form of  food service  across India . Days are gone for  canteens , cafeterias and street kiosks . Here comes  sleek , clean and hygienic  Kiosks  catering to  various Indian snacks and fast foods like   wada pav, sandwiches, juices , cakes , muffins , cookies   with hot and cold beverages . What makes Kiosk  concept popular is the  low overheads like space ,electricity and manpower to man these kiosk .Rapid  urbanisation and infra structure  projects have given ample opportunities  for such  food kiosks.  Malls , Metro/Bus stations , College campuses , Airports lounges  and Hospitals are popular places for food kiosks .

A  Report
After a trip down busy Mint Street in Chennai and sampling the vada pav at a small eatery there, 24-year-old Lingesh Waran, a self-confessed foodie, succumbed to the charm of this Mumbai street delicacy. This immediately set him and his friend Deepak Bhattad on its trail in Chennai and later, Mumbai. The journey culminated with the genesis of ‘Vadaa Paa' kiosks early this year in Chennai. While it's early days for Lingesh and Deepak, initial indications appear positive, with certain outlets having footfalls of 300 people a day.

Vadaa Paa is one of the latest entrants in the food kiosk space. The last few years have seen many players such as Burgerman, Nirula's Express (fast food and beverages) and Go Chatzz (North Indian street food), offering both Indian and international cuisine. Salad Chef, Big Mos' Rolls and Wraps, Yo China, Chai Garam, Chokola, Candy Treat, Sweet World, Mr Orange and HAS Juice Bar are the other names heating up the space. The market is not just brimming with Indian players but also has some international players such as the UAE-based Star Engineering Group, which plans to launch a chain of ‘Chickeez' kiosks retailing hot dogs and burgers across India.


Shakti Bhog Divss Comes Out With Atta Glucose Biscuits

   Owner of  popular  flour (  wheat )  brand   Shakti Bhog  had announced  launch of  DIVSS brand of biscuits last year . It make sense as biscuit production  would help in forward  integration  of  their  flour business thus  having  some cost advantage over competitors .

 divss,shakti bhog biscuits,atta glucose

 shakti bhog , shakti bhog biscuits,divss
Having  declared their intention  to join  the biscuit market  it took some time  for Shakti  bhog  team to  launch these biscuits . Even  before launch of   biscuit   we had seen  aggressive  media advertisement  from Shakti  bhog. Along with  advertising we could  also   see HR  drive  to hire  sales team all across India.
Divss  biscuits  are produced  at their  Haridwar  manufacturing unit .

We now  can see the products  on retail shops in Delhi .  Product. which  I could get  was tikki packs  of  DIVSS Glu Coco  and  Shakti  - AG   priced Rs 2/-  for  40 g .

DIVSS   biscuits   are trying  to  place it self  on the healthy  biscuits segment where one gets biscuits  of  ATTA  ( whole grain )   instead of MAIDA  hence  they  are using   AG  (  Atta  Glucose biscuits )  as tagline    for  their glucose biscuits .

It  would  be interesting to see consumers  response to these atta biscuits  . Parle s   PARLE G  and  Britannias  TIGER  are main competitors in  mass glucose  segment .

Bread Packaging Design

Cadbury Oreo Rides Togetherness Bus Into Indian Market

pic courtesy-Brand Today
        Cadbury  Oreo which  has been recently  launched by  Kraft  in  India  is trying  every possible tricks  to make a dent in Indian cookies market .  Even as Oreo need no introduction  to  upper middle class who have been buying Oreo from  imported food stores in metros  ,it has to  break the strangle hold of players  like Parle , Britannia and ITC . A novel marketing ideas has been tried out by  Cadburys to  get into  consumers  attention  by  reaching out to family  by allowing them to have freaking time  together in a bus  laden with  Oreo cookies . It has also launched  social media marketing thru  Facebook  fan page allowing people to  be  Oreo ambassadors .

A report
Cadbury India, which recently launched the iconic biscuit brand Oreo in India, flagged-off its Oreo Togetherness initiative. Symbolizing moments of family togetherness, the Oreo Togetherness bus will travel across the country as part of a movement that will provide parents with a platform to bond and will encourage them to spend more time with their family.

The Oreo Togetherness bus will travel across nine cities – New Delhi, Mumbai, Bangalore, Ahmedabad, Pune, Lucknow, Hyderabad, Kolkata and Mysore.

 Brands Today

Parle To Open Bakery Retail Shop s - Parle Shoppe

Drawn  by  ever increasing rush by investors , businessmen and vc  . Parle products  have  decided to  start  exclusive retail  shops  in line of Haldirams  and  Monginis  bakery retails shops selling  cakes , cookies and other popular bakery products . There seems to immense potential  in  these retail  shop which allows consumers to select bakery product of their choice and to  spend time eating at the same place .Parle might also try  to launch packaged cake and chocolates in coming months  .

A  report

Parle Products, the maker of brands such as Hide & Seek and Monaco, will foray into two new segments of packaged cakes and chocolates in the next quarter. “Parle has plans to launch chocolates and packaged cakes within a month or two,” said a senior company official close to the development.
Distributors of the biscuit maker, which is market leader by volume, told Financial Chronicle that the company’s plan is to diversify its product portfolio in order to cash in on the growing bakery business. Praveen Kulkarnii, general manager - marketing at Parle Products, denied that the company is foraying into the two new segments. “We have no plans to enter cake or chocolates categories,” he said.
Industry officials told FC that Parle has also started its own chain of exclusive retail outlets called ‘Parle Shoppes’.

The outlets are expected to help the company in its first diversification outside the biscuits and confectionery segment. The first such outlet has come up in South Mumbai. Parle’s move to experiment with setting up exclusive outlets aims to replicate the success of Monginis which has exclusive Monginis shops selling cakes, savouries and packaged bakery products. Kulkarnii, however, said the company has no plan to expand its Parle Shoppe network.
The entry into the packaged cakes segment, which is dominated by Monginis and Britannia, is an outcome of the company’s focus on new product introduction to drive growth, according to industry officials. While some of its new products such as Parle Monaco Smart Chips have been a success, others such as Parle wafers and FullToss have been a mixed bag.

The leading players in the chocolate market are Cadburys, Nestle and Amul.
Rivals in the market believe that all players in these segments will benefit when the “pie” increases. Virendra Ghole, GM (marketing and ecommerce) at Monginis Foods, said, “The packaged cake market is driven by distribution. With a mighty distribution set up covering remote parts of India, Parle will be successful in making a large impact on this industry. The market will expand with increased awareness for branded cakes benefiting organised branded firms.

author : Meghana maiti & Y.A .Pitalwalla

Another Way To Pack Cookies

Packaging  Design  For  Japanese cookies

source  :Packaging design 

Unibic Brings Healthy Cookies To Stores

Unibic  India   which has by now created  a niche for itself  in  mostly  unbranded cookies market  in India . As earlier declared by  Mr Nikhil  Sen  CEO of  Unibic   for   creating  innovative and healthy  products  has  come up with  "Oatmeal  Digestive" .  For market which  is already being flooded with  numerous  digestives , the major ones  competing   are  United Biscuits " Mcvities"  and Britannia s "Nutri choice" .

 unibic cookies ,digestive,unibic oatmeal cookies
Unibic  adds  Rolled  Oats  to  the  digestive  recipe  of   wheat  flour and bran  for its "Oatmeal Digestive". Priced at  Rs 15/- for  100 gms  .Thus  offering  a healthy  variance  to   digestive biscuits .

Top 20 Indian Cities Looking For Bakery Businesses

From the visitors   data analysis  on  bakerybazar  for  interest  shown  by people on setting up bakeries  I have  ranked  Indian  cities in  descending order  -Max visit   to Min visit  .

  • Delhi
  • Mumbai
  • Pune
  • Bangalore
  • Kolkata
  • Chennai
  • Hyderabad
  • Indore
  • Bhubneshwar
  • Cochin
  • Coimbatore
  • Chandigarh
  • Jaipur
  • Bhopal
  • Surat
  • Guwahati
  • Ahmedabad
  • Patna
  • Aurangabad
  • Gurgaon

The  above list  shows  the popularity  of  bakery businesses and opportunities  are very high in metros .Delhi outranks other cities  in interest for bakery business thus speaking about popularity of bakery products in Delhi  . Even  tier  II cities like  Surat , Jaipur ,Patna ,Cochin and Coimbatore  are looking for  bakery  as viable business.Enquiries varies from large automated plants  to small bakeries .Even  people have started asking for business plan related  to bakery chains /live in bakeries /bakery cafes/ tuc shops in corporates

Mcvities Brings Orange Flavour To It s Cream Biscuit

Mcvities  in  India  has in short  span  got  some foot hold  in  competitive market  of  biscuit category . Earlier it has launched  cookies and marie  along with its  trade mark  digestive biscuits .  It has also offered several promos  with  assorted packs of  marie and cookies  and digestive and cookies .
 mcvities orange cream biscuits, mcvities cream biscuit
 In  recent launch  of  its  Mcvitie's Cream  -Orange  biscuits  , Mcvitie's  is trying  to  promote  orange cream biscuit among the largest consumer group of kids and teens . Orange flavours  is popular among kids . Where all other brand are fighting for  chocolate  variety Mcvities has strategically placed its  Orange variety  in Indian biscuit variety . Orange cream  has price tag of  Rs 10/-  for six biscuit placed in pvc  tray  (  wt = 58  g ) .  Promoted  with free  BEN 10  stickers

Bakery Business 2011 - 9th to 11th November

Bakery Business 2011  -  An annual  trade fair  of  prime importance  for  Indian bakery industry professional , entrepreneurs , vendors , manufacturers  and experts would be held  from 9th-11thNovember2011 . It  would  be the 6th edition of this event in a row  showcasing developments in the  field of  bakery/pastry which will  include  ingredients , process and technology . Bakery business 2011 is organised  by  Hospitality First   and would be staged  at  world trade centre , Cuff Parade , Mumbai.

Around  100  exhibitors  would show case  their products and services related  to bakery and pastry industry . A live competition would be held  for best bakery creation by  chefs  during the  event  called India bakery and pastry challenge .

For details  contact

Head Office: Mumbai
1st Floor, Above Ajanta Auto,
Next to Four Seasons Hotel,
81, E Moses Road, Worli, Mumbai 400 018

Pradeep Gopalan: +91 98211 62231

Chetan Salvi: +91 98213 31426

Farzana Gandhi: +91 9820740639

Parle Launches Milk Power In Tamil Nadu

 milk power , parle milk power , parle biscuits
Parle products  India s leading biscuit manufacturer  has test  launched  Milk Power biscuits in Tamil Nadu  prior to going  pan India .  Tamil nadu has almost 55% market  share for milk biscuits  still dominated by arch rival Britannia's  Milk Bikkis , new  ITC  Milk magic and  Horlicks biscuits  . Parle 's  earlier foray  into Milk biscuit segment was through  its  product called Milk Shakti   with  recipe of milk with honey  which  could not  make much of  impact . Parle now  with new avatar of Milk Power  has  launched  this  biscuit fortified with  vitamins and iron  which would appeal to health  conscious mothers .Milk  variety  is about 5-10% of  total biscuit production popular among kids and teens .

source : Financial Chronicle 

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